Positioning independent community media: Findings from a case study of six small South African newspapers

Abstract

This article brings defining aspects of ‘community media’ – as proposed by a group of media stakeholders – into dialogue with research findings from a study on small ‘independent media’. One significant difference between the two media sectors is that the former is usually understood as being driven by commune-style ownership and community control, and the latter by private ownership and profit-driven control. We argue that perceptions constructed by this difference potentially marginalise small independent media organisations. It may compromise their access to funding as well as obscure how, and how much, they contribute to their communities. We find that the six South African small independent newspapers in this research meet defining criteria for ‘community media’. Research findings on issues such as social responsibility, participatory democracy, media diversity and the generation of skills and wealth demonstrate how the principles and practices of the two media sectors overlap. So we propose ‘independent community media’ as a more inclusive and appropriate concept and term for small community-oriented publications, irrespective of their ownership profiles or relationship to profit. Independence is also examined – particularly how the newspapers balance editorial independence with outside control: this reveals inequitable practices currently threatening some newspapers’ survival and success.     

Towards linking normative theory,communication policy and audiences in South African communication research

Abstract

In this article the need to revisit South African normative media theory and communication policy against the background of fundamental audience research is emphasised. This is done in view of the postmodemist argument that ‘classic’ normative media theory is no longer suitable as a yardstick for the measurement of media performance, quality and ethics in postmodern societies, in a changing media landscape. Bearing in mind that South Africa cannot be fully characterised as a postmodernist and advanced capitalist society, but based on the nature of its First World media system functioning in a multi-cultural, multi-racial, multi-ethnic and multi-linguistic society, the tendency to see ubuntuism as a point of departure for such revision is questioned. This is done in favour of an approach in which difference and diversity are acknowledged, including the different roles the media can play and the different forms in which it can (and do) contribute to social responsibility. As far as policy research is concerned, it is emphasised that such research should be based on normative theory about the role of the media in South African society. If not, South African communication policy will continue to be fragmented and responsive to mainly technological developments and opportunities, instead of being based on communicative goals and needs. This article concludes by emphasising that both normative theory and policy should be based on fundamental audience research, which is argued to be neglected in South African communication research.     

Evaluating authorial ‘objectivity’ and ‘stancetaking’ in reporting the making of a new constitution in Zimbabwean newspapers

ABSTRACT

Zimbabwe held ‘fresh’ elections on July 31, 2013 under a new constitution. This was in line with the provisions of the Global Political Agreement (GPA), a political power-sharing compromise signed between Zimbabwe's three main political parties, following the heavily disputed 2008 harmonised presidential and parliamentary elections. The GPA established in Zimbabwe a Government of National Unity (GNU). On the road to making a new constitution, political differences and party politicking always seemed to take precedence over national interest. This political polarity in Zimbabwe resulted in the heavy polarity of the media, especially along political ideological grounds. The new constitution-making process and all its problems received heavy coverage in almost all national newspapers. This article analyses the discourse-linguistic notion of ‘objectivity’ in ‘hard’ news reports on the new constitution-making process by comparing the textuality of ‘hard’ news reports from two Zimbabwean national daily newspapers: the government-owned and controlled Herald and the privately owned Newsday. Focusing on how language and linguistic resources are used evaluatively in ways that betray authorial attitudes and bias in news reporting, the article examines how the news reports uphold or flout the ‘objectivity’ ideal as explicated through the ‘reporter voice’ configuration, and within Appraisal Theory.     

Visual representation,editorial power,and the dual ‘othering’ of black men in the South African gay press: The case of Gay Pages

Abstract

This article considers some of the ways in which black gay men are marginalised within the queer community and have limited ‘visibility’ in mainstream queer visual culture. The formation of a minority within a minority (or the ‘other’ Other) is ultimately what the article sets out to expose. Thus, we argue that images of black gay men are far less ubiquitous than, for example, those of white, male and middle-class gay men. In order to illustrate this, a purposive sample from the South African gay men's lifestyle magazine Gay Pages is considered and critiqued. We argue that the visual mode of Gay Pages gives the impression of promoting a hegemonic gay male identity. This identity appears to be ‘natural’, but is in fact one-sided and stereotypical, as are most cultural constructions and representations. The narrow and limited representation of gay men endorses an exclusive, homogenous and inaccurate portrait of the queer constituency (in the minds of heterosexual and gay South Africans alike) and suggests the question that leads this investigation: If ‘belonging’ is articulated through the consumption of queer culture, what then of those queers who do not fit the ‘mould’ standardised by mainstream gay print media? This exploration of queer visual media deals not only with that which is frequently represented (white homomasculinity), but also, more significantly, with that which is not (black homomasculinity).     

Cyberspace,simulation, artificial intelligence,affectionate machines and being human

Abstract

This article focuses on the question whether the technologically enabled advent of ‘virtual reality’ or ‘cyberspace’ has a significant impact on human experience of the world. Gilbert Germain's work on Virilio and Baudrillard gives greater insight in this regard, specifically regarding cyberspace as the new ‘frontier’, and focuses on the alienating effects of cyberspace regarding the human life-world. Turkle's recent work regarding robotics similarly points to a fundamental shift in human attitudes towards ‘embodied’ artificial intelligence, especially concerning its capacity for affectivity, which further marks a turning away from the complexity of human relationships in favour of supposedly uncomplicated ‘machine relationships’. Derrida enables one to better understand the changing relation between humans and machines in terms of the reconfiguration of human subjectivity. Together with Turkle's work in this domain, it points to a surprising ‘reconfiguration’ of conceptions regarding being human. Finally, Feenberg's retrospective on the fraught relations between humans and technology, as reflected in various fictional and theoretical works, as well as social developments, provides a suitable conclusion, given his affirmative remarks on the prospects of human autonomy in relation to the Internet.     

News constructs of customary identity versus democratic practice: the case of Lindiwe Dlamini and Mswati III of Swaziland

Abstract

If colonial Africa was governed through ‘indirect rule’ or ‘decentralised despotism’ (Mamdani 1996:8), its legacy remains surprisingly intact post independence. If the notion of the tribe lay at the heart of indirect rule and was effected by institutional segregation, such identities were discursively produced and sustained by being constantly flagged through a range of institutional structures in order to produce ‘willing subjects’ (Foucault 1977). The media has increasingly played a central role in flagging such identities as well as those that contest them, notably a civil identity.

This article examines how ethnic identity continues to be discursively deployed in opposition to democratic governance by focusing on one incident, namely the choice of the Swazi monarch‘s twelfth bride at the annual Reed Dance and its contestation by the bride's mother. The Times of Swaziland covered this dispute and provides an interesting case study. The analysis identifies how the contestations between customary and human rights discourses in this one African location are variously deployed and negotiated by the social actors in this instance, and it teases out the contradictions and tensions between them.     

Understanding university student media preferences through the discourses of ‘realism’ and ‘quality’

Abstract

This article examines two of the explanatory discourses most often used by the youth in explaining their preferences for local or global media – those of ‘realism’ and ‘quality’. The article explores the ‘empiricist’ understanding of realism which seeks a correspondence, at a denotative level, between the ‘realities’ internal and external to the text, and argues that a desire for this correspondence, explains the youth's preference for local productions. However, the article also argues that ironically, in many instances, it is global, rather than local productions which most adequately reflect local lived conditions. The article also explores how many students' preference for global media is premised on the perceived superior ‘quality’ (understood in terms of production techniques) and that the discourse of ‘quality’ is one often used by South African media producers to explain the relatively poor state of the local film and television industries. Finally, the article highlights that an attraction to the ‘quality’ of American productions often coexists with a profound anti-Americanism.     

THE PROOF IS IN THE PUDDING: (RE)CONSIDERING THE EXCELLENCE OF ACTIVISM IN THE SOUTH AFRICAN MINING INDUSTRY

ABSTRACT

One of the greatest changes organisations in South Africa experienced through the country's democratisation is the introduction of ‘legitimate’ activism in organisational settings. Organisational communication literature – specifically as manifest in the excellence theory – compounded this through views on the potentially positive impact activism could have on organisations by ‘pushing’ them beyond equilibrium to a state of dynamic equilibrium – mediated through strategic and effectual communication. This view, however, is somewhat fouled by occurrences such as those at Marikana, and concomitant strikes in the country's platinum industry, which have held the economy ‘captive’ in various ways. Organisations – especially the mining industry – need to ask ‘How much activism is too much activism?’ and organisational communication practitioners need to introspectively consider whether this theoretical contribution should not perhaps have come with greater guidance in terms of the chary (if not restrained) implementation of this potentially positive, yet almost insidiously dangerous, communicative feature. this article aims to explore activism in the mining industry of South Africa, specifically from the vantage points of industry heads, as it concerns the changed communicative landscape in this industry post-marikana. to this end, the article will report on seven qualitative, semi- structured interviews – along with existing literature on the topic – as it offers up six considerations in applying the aspect of excellence and ‘positive activism’ within organisations in South Africa's mining industry.     

The internet and distance education

ABSTRACT

Few technologies have generated as much interest, paranoia, and hype as the Internet. Its significance has been recognised by most major companies and institutions around the world. Analysts suggest that it may lay to waste global giants that do not adapt to it and allow new companies to spring from nothing to take their place (Chaldwick, 1998).

Companies in industries like computing, television, publishing and retailing have been quick to see the potential threats and opportunities from this network. Many are pouring in tens or even thousands of pounds developing websites, with little return of that investment within sight. Others may be less sure of the Internet's potential, but still feel that it is too important not to have a presence there. Distance education has been around in one form or another since the 1830s, but if distance education ever had a ‘boom’ era, we are in it now, and have been in it for remarkable advances in the delivery of technologies available to us. One of these, of course, is the Internet. This paper will attempt to explore where distance education fits into the picture, with particular reference to Internet connectivity and use in developing countries, what the Internet can offer for distance education learners, constraints which hinder Internet use for distance education and solutions to these constraints.     

The story of the larger grain borer: Communicating Science to Rural Communities

Abstract

Although the democratisation of science was prioritised after the South African democratic elections of 1994, thus, promoting dialogue, transparency and consultation, communication with rural communities remains a challenge in South Africa. Because of the diverse cultural landscape of the country, aspects such as language, traditions and poverty impact significantly on the facilitation of communication and the dissemination of information, particularly in rural communities.

The South African government's quest to build a better future for all South Africans places renewed emphasis on the role of ‘development’ and the use of communication to meet the future challenges of ‘development for all’.

The purpose of this article is, firstly, to explore the development communication media used in the community awareness programme of the National Department of Agriculture of South Africa in the town of Makutu, Mpumalanga Province, and, secondly, to investigate and offer an assessment of the communication approach followed by the National Department of Agriculture. In this article the scene is set with a brief overview of development communication models and a discussion of different types of media and methods available for communicating with rural communities. A case study on an awareness project launched by the National Department of Agriculture is presented and the article concludes with an assessment of the case study against the theoretical overview presented in the first section of this article to determine the communication approach followed, and communication media and methods used.

A case study on The Larger Grain Borer (LGB), a quarantine insect pest of maize that has left a path of destruction through Africa, forms the basis of this article. The Directorate: Plant Health and Quality of the National Department of Agriculture of South Africa initiated this awareness project to empower farmers through awareness and education to prevent the spread, and to manage the impact, of the pest. It is believed that the key to rural food security lies in the country's ability to effectively disseminate information to rural communities.     

Media,globalisation and culture: issues and trends

Abstract

This article addresses some of the trends and issues as they relate to media and cultural globalisation. Grounded in a fundamental cultural perspective, the problematic of international communication is framed in different views of ‘local culture’, ‘cultural identity’ and ‘processes of cultural mixing’. In the end, a research framework for the study of cultural globalisation/localisation is outlined. The framework captures the issue of hybridised cultural products from a people centred perspective.     

The utopia of suburbia: the unchanging past and limitless future in Doraemon

The long-running Japanese children's media franchise Doraemon is commonly interpreted both inside and outside academic discourse as a representation of a positive vision of the future, an analysis based partially on its portrayal of a lovable robot. This view is supported by the series' use of ‘science’ to represent unlimited accessibility, and the branding of the series as a companion to children's scientific education. Doraemon's celebration of the future's boundless potential is complicated, however, by the impulse in recent works to reject the same notion of ‘progress’ on which the series relies. The works remain frozen in a romanticised vision of 1960s’ Japan, and have come to connote childhood nostalgia while presenting characters that do not grow or change over time. In the 2008 film Nobita to Midori no Kyojinden, the perpetual act of returning that defines much of Doraemon today is taken to a dramatic extreme, as a pre-modern ideal becomes the blueprint for both morality and might. Doraemon constructs temporal mixtures that simultaneously glorify both the past and the future.     

Fleetingness and media-ted existence. From Kierkegaard on the newspaper to Broderick on the Internet

Abstract

Increasingly, the modern world is ‘on speed’. Technology has, since the invention of the Gutenberg press, facilitated the ever more rapid, more widespread dispersal of information. The latest in the line of the mass information media, which runs from the book and newspaper through radio and television, is the Internet, a medium for which speed is measured in milliseconds, and for which the phrase ‘virtual reality’, or, more compact, ‘virtuality’, has thus been coined. Speed, however, relates not only to the dissemination of information, but also to its endurance: the quicker the medium, the more fleeting the presence of, and the more transitory one's encounter with a message. This brevity of encounter seems to some extent to run, phenomenologically, along with the range of the particular mass medium: the wider its reach, the quicker too the departure of its contents. In this sense, bigger is faster – though not necessarily with greater meaning, truth or integrity. Invasiveness and validity are not necessary corollaries. The power of the mass media lies in scope, rather than in depth. The existential impact this has on humans living in a world increasingly dominated by such mass media, has not passed by unnoticed. Some of the analyses are highlighted in this contribution, with some continued implications for living authentically in a media-ted world indicated.     

1922 and the problems of docudrama

SUMMARY

In this article the authors use 1922, (a ‘true story’) to probe the social function of television in South Africa. In particular they examine the transformations effected on historical “fact” by the genre of docudrama and the kinds of preferred readings this offers television viewers. The popularity of this form, they suggest, is that in this world of uncertainty, the docudrama gives viewers both pleasurable access to, and a moral orientation towards, the ‘real’.     

Post-9/11 institutionalisation of European Union counter-terrorism: emergence,acceleration and inertia

Abstract

This article applies a historical institutionalist perspective to an empirical analysis of the sources and characteristics of the institutionalisation of European Union counter-terrorism. Drawing upon the work of Stone Sweet, Sandholtz and Fligstein, this paper critically analyses the impact of external crises in the form of major terrorist attacks on the emergence of counter-terrorism as an area of European governance. It also highlights the key policy and institutional developments, studies the role of policy innovators on the institutionalisation of counter-terrorism and supports the relevance of ‘transformative’ or ‘evolutionary’ models for the understanding of institutional change in this domain.     

The alluring voice/the allure of film (theaters): the formation of the voice in the Japanese cinema of the prewar period

Abstract

Kitada Akihiro provides a historical overview of film presentation as a transient business, its migration into dedicated cinemas, and the concomitant rise and fall of benshi film explainer culture, as silent film incorporating a narrative developed out of simplistic ‘moving pictures,’ only to be gradually replaced by ‘talkies.’ He does so by following the career of Tokugawa Musei, one of the most prominent benshi of the 1920s and 1930s, from beginning to end; in describing the changes in audience composition and expectations, he outlines the transition from the showman-like VOICE「声」 to the more ‘talkie’-like voice «声».     

The meaning of post-apartheid Zulu media

Abstract

This article explores the relationship between certain South African media corporations, growing post-apartheid Zulu media platforms, the size and diversity of Zulu-speaking media consumers, and the historical socio-cultural construction of ‘Zuluness’. This relationship, this author observes, manifests largely through media corporations’ increasing recognition of Zulu people's pride in Zulu (i.e. the language) and ‘Zuluness’ – all of which are historical products of various forms of socialisation. Coopting this pride, profit-driven media corporations are commodifying Zulu and ‘Zuluness’. This commodification via the establishment of Zulu media outlets is paradoxical: 1) it is a transformation of a public and open Zulu cultural sense of ‘being’ into institutionally determined commodities exchangeable for revenue, for the ultimate benefit of media owners other than the masses of Zulus themselves; 2) it is a form of commoditisation that gives Zulu a linguistic profile that has historically been accorded only to English and Afrikaans. This article's argument is further briefly articulated through various intellectual frames: Graham Murdoch and Peter Golding's conceptualisation of critical political economy of communications and culture (2005); John and Jean Comaroff's anthropological analysis of commercialisation of ethnicity (2009); and, for South African specificity and precedent, through Herman Wasserman's reading of Afrikaans media corporations’ commercialisation of Afrikaans language and identity. Then the question is: What does the explored relationship mean for South Africa's multilingualism?     

Journalism education and practice in South Africa and the discourse of the African Renaissance

Abstract

At the turn of the century there was sheer optimism that ‘Africa's time’ to address all its problems had come, and as a result the 21st century was widely hailed as the ‘African century’ (Ban 2008; Makgoba 1999; Mbeki 1999; O'Reilly 1998; Zoellick 2009). This pronouncement was accompanied by the parallel call for the African Renaissance, which challenged many institutions to align themselves with this ‘crucial phase’ in the history of Africa. In the process, expressions such as ‘de-Westernisation’, ‘Africanisation’, ‘indigenisation’ and ‘domestication’ became buzz-words. Yet, after almost a decade of such claims, there appears to be very little, if anything, gained from these confident pronouncements. This article is situated within embryonic debates on the Africanisation of the curricula. The article explores the current thinking on journalism education (the teaching of journalism) and practice (the practice of journalism) in the country, with a view to furthering our understanding of journalism agility deemed important for the ‘African century’. It further explores the opportunities and limitations of situating journalism education and journalism practice within the discourse of the African Renaissance. The key data that form the basis of this article were collected through interviews and an open-ended questionnaire from a sample consisting of journalists, journalism educators and senior journalism students. The findings point to the need to rethink journalism education and journalism practice, given the trends of globilisation and the equally compelling need to Africanise.     

Preserving liberty in a society under siege: The media and the ‘Guildford Four’

In the aftermath of the TWA hijacking, the American electronic media were strongly criticized for their ethical practices and for abusing First Amendment rights. Many Americans think of Great Britain as providing appropriate examples for how to deal with abusive media. There, prior restraint and internal broadcasting codes exist, and the First Amendment does not. Yet, those who believe that capping the lens provides a simple solution to a complex problem have forgotten the functional role the media play in a society undergoing a terrorist siege. The case of the ‘Guildford Four’ shows how terrorist violence can adversely affect the responses of even a strong stable democracy and how responsible, vigilant and free media provide an independent, institutional base of power that can help reunite democratic aspirations and practice. The case of the ‘Guildford Four’ is the belated triumph of justice in a free society, but it is also a triumph of free media.