The views of an advocatus dei: political marketing and its critics

This paper addresses 11 statements of criticism of political marketing. These statements represent the most commonly voiced issues and were collected from marketers and political scientists. While marketing theorists are more concerned with the state of political marketing theory, political scientists concentrate much of their criticism on aspects of political marketing management as it is experienced in practice. Each statement is discussed and general conclusions are identified. While presenting the personal opinion of the author (advocatus dei), these conclusions and statements concerning political marketing should foster critical discourse on issues such as political marketing management, concepts and ethics. Copyright © 2004 Henry Stewart Publications     

The meta-discourse of contemporary brands and the indexing of consumption: a way to build bonds of meaning

There is an important volume of reflections on the theoretical and methodological proximity of semiotics and brand. I emphasize the texts of Lencastre and Corte-Real on brand myopia, Perez on brand expression and the proposition of a brand analysis model based on TGS de Peirce, and Mick with his studies of branding, marketing, and advertising, among others. However, the constitutive tension of the sign-brand, in its complexity as a media phenomenon determined by the sign object, pulsates in harmony with the emotional, associative, and cognitive relations it is able to generate in the interpreting minds. Brand as a complex sign, detached from the shackles of marketing management, grows toward the performing hybridism of digital technologies and arts, finding its interpreters – open-minded, active, and desirous of constant negotiations of meaning – in countless semioses. The purpose of the present article is to show that the sign strength of contemporary brands lies in their ability to index consumption based on advertising metadiscourse that reveals its audiences' social values and the objectual power by which it is determined. To this end, the study integrated knowledge of the semiotic analysis of the expressions of twenty international brands in the fashion, food, and technology industries, and the systematization and analysis of their value offers.     

Why Subjectivity Matters: Critical Theory and the Philosophy of the Subject

Abstract

In this paper it is argued that Habermas' critique of German Idealism is misguided and that his rejection of the philosophy of the subject is unjustified. Critical Theory needs to recognise the importance of subjectivity for all social philosophy if its theoretical aims are to be achieved. In order to demonstrate the relevance of subjectivity to Critical Theory the essay draws on analytic philosophy of mind and on the work of Manfred Frank and Dieter Henrich.     

和谐社会的构建:从伦理中轴到制度中轴——论扬弃和超越儒家和谐治理观

儒家和谐治理观对历史中国和现代东亚国家的巩固和发展起了重要作用,并可以为当今中国的发展和进步提供可资借鉴的思想资源。但由于其存在着以伦理为中轴、制度性资源太少的根本性缺陷,不能作为解决当今社会政治问题的现成方案。欲实现社会和谐和长治久安,必须扬弃和超越儒家和谐治理观,走出重“政治人”建设轻政治制度建设的历史误区,开辟一条靠制度执政、靠制度治国的新路。制度建设和创新的核心是民主与法治,其中又以党和政府的制度改革为重点。     

The ratio of vision to data: Promoting emergent science and technologies through promissory regulation,the case of the FDA and personalised medicine

Pharmacogenetic tests provide genetic data to tailor drug treatment and were widely predicted to be one of the first fruits of the Human Genome Project. In the mid-2000s, the US Food and Drugs Administration (FDA) became an advocate for pharmacogenetic testing, but its efforts to build a market for this new technology brought the agency into dispute with other regulatory actors over the type of evidence needed for the adoption of pharmacogenetic testing, in particular the importance of randomized control trials. The warfarin case highlights the tension between a new form of promissory regulation driven by future expectations and FDA's established role as protector of public health; and the controversy can be conceptualized as a struggle over regulatory epistemologies within a complex polycentric regulatory space. Our case study addresses two themes central to the burgeoning scholarship on the governance of emergent science and technologies (EST): the political economy of regulation, in particular the role that regulators play in creating markets for EST; and the epistemological politics of regulatory science, in particular the controversy that arises when regulators modify scientific standards to accommodate EST. Linking these two themes is the concept of promissory regulation: the idea that regulatory policy may be shaped by an institutional commitment to the transformational potential of EST. This concept sheds new light on the neo-mercantilist nature of contemporary regulatory capitalism.     

From Critique to Reconstruction: On Axel Honneth's Theory of Recognition and its Critical Potential

Abstract

This paper aims to analyse Axel Honneth's theory of recognition by focusing on two distinct methodological approaches present in it, namely, critique and reconstruction. The critical moment in Honneth's theory of recognition is articulated around two concepts: world-disclosing critique, which is based on the attempt to suggest new and provocative points of view on social reality through the usage of rhetorical devices; and misrecognition, as the empirical starting-point for the theoretical model. These two notions, which can be traced back to Adorno and the so called "first generation" of the Frankfurt School, are interpreted as the mainlines of the diagnostic moment in Honneth's critical theory, as they provide an effective analytical insight into the reality of social suffering. Furthermore, they represent the basic fundament upon which the second level, reconstruction, is articulated. By bringing to light the core aspects of social interaction, they provide the initial clues for the development of the normative framework of recognition, the formal idea of a "good life". The final part of the paper argues that such an interpretation of Honneth's theory of recognition helps to overcome some of its most problematic aspects and thus to deepen its critical potential.     

Market coordination and the making of conventions: qualities,consumption and sustainability in the agro-food industry

Abstract

The coordination of activity across sites and spaces of production and consumption is a key concern for economic analysis. Joining a revival in the application of convention theory to agro-food scholarship, this paper considers complementary insights – related principally to ‘the economy of qualities’ – that animate different aspects of e/valuation, competition and alignment. These understandings are extended by more thoroughly acknowledging contemporary developments in consumption scholarship. The arguments are advanced through a case study of the orange juice market, linking its current high-carbon trajectory to the commercial and cultural significance of freshness. The analysis offers new insights into distributed processes of qualification as well as the mechanisms through which conventions are assembled and sustained. Finally, a more integrated approach to food production and consumption is outlined.     

学科视野中的历史政治学:以历史社会学、政治史、比较政治学为参照

历史政治学是中国学者提出的研究政治学之全新范式,但当然不是从零开始,而有众多可资利用之知识资源,本文探讨其与历史政治学之关系。历史政治学与历史社会学均致力于带回历史、带回国家,并共享众多方法;但后者有西方中心论偏见,奉行价值无涉原则,止于理解或解释;历史政治学则破除西方中心论,公正对待中国等非西方国家、文明丰富的政治实践,且有明确价值追求,致力于从历史中探究善治之道。历史政治学呼吁历史学再度重视政治史,并使之有政治学想象力。历史政治学可为比较政治学带入大历史视野,以矫正其以西式政治制度为标准的偏失。     

The social relations of money as universal equivalent: a response to Ingham

In a recent debate in Economy and Society, Ingham criticized Marxist theory of money on the grounds that it relates money to commodities through the labour theory of value, while ignoring credit money. Ingham suggested instead that money is constituted by social relations characteristic of credit, namely relations of ‘promise to pay’. Drawing on Marx, this article shows that, pace Ingham, it is necessary theoretically to relate money to commodities. Money is indeed constituted by social relations, but these are commercial relations among ‘foreign’ commodity owners, not credit relations. The social relations of money are successfully captured by Marx's concept of the universal equivalent, when that is interpreted as monopoly over the ability to buy. In this light, both commodity and credit money are forms of the universal equivalent, but qualitatively different from each other.     

The Journal of Intervention and Statebuilding Ten Years on: Critical Reflections and Stimulating Ideas on an Evolving Scholarship

ABSTRACT

The Journal of Intervention and Statebuilding celebrates its tenth anniversary this year. This special volume opens up with a selection of nine of the most influential articles published in the journal. JISB's editorial team has asked the authors for their reflections on their original articles, telling us more about the writing process at that time, what they would do differently (with hindsight), or how they see their articles contributing to current debates on intervention and statebuilding. We have selected one article per volume, and we have ordered the contribution starting from volume 1 (2007) to volume 9 (2015). The articles will be made open access for the year, and we highly recommend (re-)reading the original articles along with the comments from the authors.     

读《20年危机(1919—1939)国际关系研究导论》——思和谐世界观

理想主义和现实主义作为国际政治理论中两大学派观点迥异,争论不休。本文首先考查了国际政治理论争论中的一个基本问题:理想与现实的矛盾。以此为基础,阐述了和谐世界观超越西方国际政治理论的特质。最后,概括出本文的结论:和谐世界观不仅调和了国际政治理论的冲突,而且超越了理想主义与现实主义的狭隘,为解决国际争端与冲突,维护国际和平提供了可能。     

Civil Society after Democracy: The Evolution of Civic Activism in South Africa and Korea

The phase of democratic consolidation can significantly impact the motives, dynamics and objectives of civil society. Its internal roles, dynamics and power balances are significantly altered by the advent of democracy, due to shifting resources, political opportunities and a general reframing of goals and objectives. By adopting a definition of civil society as an ‘arena’ (which highlights the continuously evolving composition and leadership of civil society) and borrowing a number of theoretical dimensions from social movement theory (which underline the importance of resource mobilization, political opportunities and conceptual framing processes), the article shows that the advent of democracy has posed a number of challenges to civil society organizations in Korea and South Africa. Moreover, the consolidation of democracy has inevitably changed the nature of government–civil society relations. While in South Africa institutional politics reasserted itself in the first years of democracy, thereby sidelining organizations and movements concerned with public accountability and good governance (which have only recently resurfaced through the action of new social movements), in Korea corruption and lack of transparency immediately marred the dawn of democracy, providing civic movements with a fertile terrain to galvanize civic mobilizations vis-à-vis the lack of responsiveness of the political class.     

Further reflections on the ontology of money: responses to Lapavitsas and Dodd

Abstract

The debate on the nature of money, its origins and conditions of existence has been recently taken further in separate articles in Economy and Society by Lapavitsas and Dodd. Both criticize Ingham's elaboration of Keynes's contention that the money of account is the primary concept in a theory of money. Lapavitisas reiterates and extends his Marxist analysis of money's origins as a universal equivalent in commodity exchange. This fails to explain the existence of a money of account, without which genuinely market exchange cannot take place. Dodd's claim to furnish a much-needed analytical refinement in the analysis of money, used to criticize Ingham's position, is shown to be based on a re-statement of an established and widely accepted distinction in monetary theory.     

自然之性和仁义之性——程颢人性论的两重性

程颢的人性论是学界研究的难点,有多种观点并存。要正确理解程颢的人性论,需要结合他所面临的辟佛与弘扬儒学的文化背景。为了批判佛性论,他吸取告子"生之谓性"说以肯定人的自然之性。他继承并发展孟子的性善论,使其在理论上更加完善。程颢对自然之性和仁义之性皆持肯定态度。然而,自然之性和仁义之性毕竟有所不同,前者杂气禀而有善恶,后者不杂气禀而至善。未能处理好两者的关系,是程颢人性论的不足之处。     

Driving South: The globalization of auto consumption and its social organization of space

ABSTRACT

Don Mitchell is one of the most influential contemporary cultural geographers and has long been at the forefront of scholarship on intersections of capital, nature and labor. His work engages the geo-historical processes of landscape co-production and discusses how social, political and labor struggles that formed landscapes have been hidden or erased. Mitchell’s research and work are informed by an urgency to uncover the forces shaping the human–land dialectic. It is difficult not to sense profound urgency at the current political–ecological conjuncture, which is why we turned to Don Mitchell to reflect on his research, intellectual practice and the state of academia and activism today. The first section of the interview centers on Mitchell’s research and the tools and methods he employs in his work. In the second section of the interview, we discuss strategies and tactics in resistance struggles, campus activism and radical scholarship. Infused throughout the interview are the influences that have shaped Mitchell’s unique approach to teaching, research and a critical academic life. We conclude with a section on current academic practice.     

Explaining preferences for redistribution: A unified framework to account for institutional approaches and economic self‐interest for the case of monetary transfers for families and children

Explanations of different patterns of preferences for redistribution either highlight the role of the institutional framework in a country or highlight the importance of self‐interest and rational expectations. The study introduces a unified approach to explain differences in preferences for redistributive measures for the case of intergenerational monetary transfers for families and children. Both explanatory approaches are integrated into the action‐based Model of Frame Selection that incorporates normative motives and economic self‐interest into the process of decision making. Using a large sample that deals with questions on the approval of public policies for families and accounts for the normative importance of children and family life in Germany, evidence is provided that both approaches are valid in explaining preferences for government transfers.     

The bitter end: apocalypse and conspiracy in white nationalist responses to the Islamic State attacks in Paris

Wilson's article examines how apocalyptic thinking converges with the use of conspiracy theory in white nationalist world-views at a time of crisis. Apocalyptic thinking is, typically, a religious response to secular threats to the faith community that prophesize, or are attendant on, the End. These millenarian outlooks provide communities in crisis a promise of confirmation of the object of their faith, the vanquishing of enemies and, crucially, continuity for the community in a better world to come. In the latter half of the twentieth century and the early years of the twenty-first, apocalypticism and conspiracy theory have tended to coincide. The tendency towards a binary distinction between terms of absolute good and absolute evil, and the revelation of secrets relating to human destiny through prophesy or ‘truth-seeking’ provide a broad transposability between the two interpretative strategies. An increasing amalgamation of political paranoia and eschatology have given rise to what has been termed ‘conspirituality’. Much recent white nationalist rhetoric can be understood as emerging from this discursive position, and Wilson's analysis will demonstrate how one white nationalist community drew on conspiratorial apocalypticism in its response to the multiple attacks by Islamic State in Paris on 13–14 November 2015.     

‘A Nation Reborn’: Right to Law and Right to Life in The Purge Franchise

ABSTRACT

Popular culture matters for helping make sense of our political lives. This article addresses the value of dystopian horror films in challenging narratives about the state. It is situated within broader understandings of popular culture and politics, and specifically within narrative understandings of the state as a performative body. It presents The Purge film franchise as an example of such a challenge to state narratives, and argues that through its distortion of dominant state narratives, the franchise reveals and challenges the intersections of economic and racial inequality in the neoliberal United States. It examines in particular the emergency broadcast featured in all four films, which positions citizens in a relationship with law and life where the right to law conflates the right to life, and argues that the films present an understanding of vulnerability and abandonment that are in some ways already present in the state. It concludes by questioning what, if any, the capacities are for resistance.     

国际关系理论与实践:研究邓小平外交思想的新视角

本文从几种国际关系主流理论对外交决策的要求出发,分析了邓小平外交决策和外交思想是如何适应国际关系发展规律的。传统现实主义、新现实主义、自由制度主义等理论提出了国际体系中影响国家对外政策中的不同关键因素,反映着国际关系的总体要求。邓小平外交思想就是这样一种理性的、符合中国国情和国际体系要求的思想结晶。     

走向服务政府:洛克有限政府理论及其启示

随着国家治理现代化建设的推进,我国政府治理模式经历了管理型政府向服务型政府的转变。洛克有限政府理论在保护公民权利、实现政治国家与市民社会互动等方面具有积极的现实意义,但有限政府不一定等同于服务政府,在面对不同时期、不同国情下的市场失灵问题以及权衡德治与法治、自由与平等、作为与不作为等现实问题时,有限政府理论具有自身的局限性。而服务型政府必然是一个有限政府,洛克所提出的自然权利、社会契约以及权利让渡所构成的有限政府理论,对于新时代构建服务政府仍然有很强的借鉴意义。