Bridging Gaps in Cross-Cutting Media Exposure: The Role of Public Service Broadcasting

Previous studies show that individual political interest is an antecedent of news media exposure, particularly of exposure to differing views. Nevertheless, little is known about this effect from a comparative perspective: How do media institutions affect the relationship between political interest and exposure to cross-cutting viewpoints? One institutional feature that varies between countries is the ownership of broadcast media. This study investigates the extent to which the relative dominance of public service broadcasting alters the relationship between political interest and non-like-minded, or cross-cutting, news media exposure across 27 European Union countries. The analyses employ survey data from 27,079 individuals and media content from 48,983 news stories. The results confirm that the extent to which political interest contributes to cross-cutting exposure is contingent on the strength of public service broadcasting. The stronger the broadcaster, the smaller the gaps between the most and least politically engaged individuals.     

How Political Elites Process Information From the News: The Cognitive Mechanisms Behind Behavioral Political Agenda-Setting Effects

Political agenda-setting studies have shown that political agendas are influenced by the media agenda. Researchers in the field of media and politics are now focusing on the mechanisms underlying this pattern. This article contributes to the literature by focusing not on aggregate, behavioral political attention for issues (e.g., parliamentary questions or legislation), but on Members of Parliament’s (MP) individual, cognitive attention for specific news stories. Drawing upon a survey of Belgian MPs administered shortly after exposure to news stories, the study shows that MPs are highly selective in exploiting media cues. They pay more attention to both prominent and useful news stories, but a story’s usefulness is more important for cognitive processes that are closely linked to MPs’ real behavior in parliament. In other words, aggregate political agenda-setting effects are a consequence of the way in which individual MPs process media information that matches their task-related needs.     

The New Personal Influence: How Our Facebook Friends Influence the News We Read

Has the introduction of social media into the information landscape changed the heuristics individuals use when selecting news? Social media allow users to easily share and endorse political content. These features facilitate personal influence, possibly increasing the salience of partisan information, making users more likely to read endorsed content. To test this possibility, I utilize snowball sampling to conduct a survey experiment featuring mock Facebook News Feeds. These feeds contain different levels of social media activity attributed to different sources, varying from fictional individuals to subjects’ own friends and family members. I find that online endorsements and discussions serve as heuristics when deciding which content to consume, outweighing partisan selectivity. This effect is only significant when the activity comes from friends or family members, as social influence attributed to fictional individuals has no effect on information selectivity.     

Interactions of News Frames and Incivility in the Political Blogosphere: Examining Perceptual Outcomes

The anonymity and flexibility of the online world allows the free expression of views. This same anonymity and unconstrained expression can initiate uncivil debate. The political blogosphere is thus replete with uncivil discussions and becomes an apt context to examine the influence of incivility on news frames. Moreover, although there is an increasingly growing literature on framing, few have examined framing effects in the contemporary media landscape. Thus, the present study brings in literature from incivility and framing effects to examine the influence of incivility on news frames for perceptual outcomes. The study uses an experiment embedded in a Web survey. Findings show that incivility increases the credibility of a news article while decreasing political trust and political efficacy. Further, results demonstrate the interactions of incivility and news frames. For instance, news credibility is increased only in the value framed condition. And a combination of strategic frames and incivility results in the least political trust and external efficacy. Implications are discussed.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource(s): stimulus material for the experiment.]     

Presidential Influence of the News Media: The Case of the Press Conference

Can presidents influence news coverage through their press conferences? Scant research has explored this question leaving two possible answers. On the one hand, presidential news management efforts, combined with norms of journalistic professionalism and the cost of producing news, suggest that the nightly news will cover presidential press conferences. On the other hand, the costs of delivering press conferences espoused by some scholars insinuate that press conferences will have little impact on news coverage. To determine whether the press conference influences news coverage, I use plagiarism detection software to assess the propensity of television news to incorporate the president's rhetoric into stories that cover the president's press conferences. I find that news reports on the press conference rely heavily on the president's words, indicating that it is an important event for presidential influence of the news media and perhaps eventually the public.     

“Journalism ideology” and its influence on the producers of Radio Sonder Grense radio current affairs

In the same way that people can have a political or a personal ideology, their professional identities and how they practise a craft or an occupation may be influenced by what can be labelled as a “professional ideology”. Through conducting interviews with the producers of the South African Broadcasting Corporation (SABC) Afrikaans radio programmes Monitor, Spektrum and Naweek-Aktueel, this article reports on research which showed that there is indeed such a thing as a “journalism ideology”. The interviews focused on how “internal influences” – such as a journalist's background and training, newsroom routines – and “external influences” – such as the audience – influenced the decisions they made in choosing news stories and producing content. This “journalism ideology” influences the producers and in turn the news content of these current affairs programmes that are listened to daily by almost two million listeners. The conclusion drawn from the study is that, although the participants’ “journalism ideology” largely determines the news stories for their programmes, structural forces, newsroom routines and organisational constraints often dictate their actions. Finally, although all the participants saw themselves as “watchdogs of democracy”, internal pressures within the SABC could endanger that role.     

The press and political controversy: The case for narrative analysis

This paper introduces narrative analysis, a method for press criticism that relies on concepts drawn from nondeconstructionist literary criticism, to study questions about the political power of the media. Narrative analysis seeks to specify the range of compositional options available to journalists covering a particular topic and the conventional meanings associated with each option. In the case at hand, the paper identifies choices made by profilers of James A. Baker III, to affiliate their news stories with six genres of American political journalism. The genres are called celebrity, contest, image, passage, investigation, and crusade stories. Classifying news stories by genre shows, in this case, that media portrayals of authority figures are not as uniformly supportive or adversarial as, respectively, left‐liberal and neoconservative theorists of media power have contended.     

Organizations,Credibility, and the Psychology of Collective Action

Political organizations frequently attempt to recruit sympathetic citizens to support their causes. Doing so requires communicating credibility—that is, persuading potential new supporters that they can actually achieve the goals they set out to achieve. In this article we investigate two of the predominant kinds of information that organizations might use to establish credibility: retrospective information (about past successes) and prospective information (about future plans). Using one field experiment and one survey experiment, we find that retrospective information fails to increase people’s willingness to spend scarce resources supporting political organizations. We find that this occurs because information about past successes suggests that the organization can succeed without any additional help. In contrast, we find that prospective information motivates new participants to become active.     

Media Coverage of Congress in the 1990s: Scandals,Personalities, and the Prevalence of Policy and Process

In this article, we provide a comprehensive, systematic examination of media coverage of Congress in the 1990s. Specifically, we content analyze over 2,600 congressional news stories from the New York Times and CBS Evening News from 1990 through 1998. We find that the news media covered substantive policy concerns and the legislative process quite regularly and that stories focusing on individual personalities and political scandals were comparatively infrequent. We also find that legislative maneuvering is a mainstay of congressional media coverage, and the democratic process is most often framed as conflict between parties and Congress and the president.     

The Local News Story: Is Quality a Choice?

The conventional wisdom about local TV news is that quality journalism does not sell and that only by focusing on crime, disasters, and other “soft news” can newscasts get good ratings. Political scientists have decried the poor quality of TV news as a betrayal of the press's mandate to inform citizens of the important policy issues of the day so that they can hold government officials accountable. This study tests the proposition that audiences prefer low effort, tabloid journalism by looking at external measures of commercial success—the Nielsen ratings data. Utilizing data from a 5‐year study matching the content quality of 33,911 local news stories from 154 TV stations in 50 TV markets nationwide to corresponding ratings success, we show that solid reporting and a focus on significant issues actually produce better ratings than slapdash or superficial tabloid journalism. Additionally, we find that strategy-oriented coverage of political campaigns that focuses on the horserace does not build an audience. These surprising results have practical implications for democratic practice and local TV news production.     

Sino-U.S. Comparisons of Soft Power

This article proposes a method for measuring soft power. Overall, it is estimated that China has roughly a third of America＇s power in this respect. Three factors constitute the soft power of a country： its international appeal, its external and its internal mobilization capabilities. In the short term, China cannot hope to catch up in international appeal and needs to find a balanced way to develop both hard and soft power. It needs to set policy guidelines based on equality and justice, enhance its capabilities for rallying both external and domestic support, and concentrate on improving its social credibility and international strategic reputation. In doing so, it is hoped that China will be able to narrow the gap in these areas within four to five years.     

Values,Communication Behavior,and Political Participation

This article examines how communication patterns mediate the influences of values on political participation. We find that the positive effects of postmaterial values on participation are mediated through reading public affairs content in newspapers. In contrast, materialist values negatively affect participation through watching television entertainment. Interpersonal discussion in which disagreement occurs mediates both the positive effect of reading public affairs and the negative effect of materialism on political participation. We also provide what may be a better explanation of the influence of communication patterns on political participation by going beyond acquisition of factual political knowledge. We show that individuals' efforts to think about news and search for additional information and perspectives modify what people "get from" media. Reflecting about news and integrating information from various sources promote better understanding of the political world and may provide a stronger cognitive base for political participation than factual political knowledge.     

Do National Economic and Political Conditions Affect Ideological Media Slant?

Political scientists are interested in the influence of the news media on politics. However, relatively few studies investigate whether or not ideological slant in news coverage changes systematically over time. If it changes systematically, what factors explain the changes? This study argues that external conditions, such as national political and economic situations, influence ideological media slant at the aggregate level. To examine this argument, “macro media bias” is measured quarterly by gauging the relative size of liberal and conservative news stories regarding domestic issues from 1958 through 2004. Utilizing ARIMA models, this study reveals that the news media tend to negatively react to government spending. Also, economic conditions, such as unemployment and inflation, significantly explain changes in the relative number of liberal and conservative news stories.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource(s): the coding keywords, detailed coding rules, and alternative regression results.]     

Framing Controversies: Television and the 2002 Presidential Election in Brazil

This article investigates the role of television in the first round of the 2002 Brazilian presidential election. Content analysis and survey data are used to show that TV news and political advertising led to important framing effects. On the one hand, exposure to the most watched newscast, TV Globo's Jornal Nacional, led voters to support the interpretive frame that was promoted by President Fernando Henrique Cardoso's administration and by financial markets. This frame emphasized the need to keep inflation under control and to protect the stability of the economy. On the other hand, exposure to political advertising led voters to reject this frame, since opposition candidates used their programs to emphasize Brazil's social problems, especially poverty, hunger, and social inequality, as the most important issues.     

Improving Media Measurement: Evidence From the Field

In light of a recent exchange between Prior (2013a) and Dilliplane, Goldman, and Mutz (2013), we evaluate the new American National Election Study program-count measures of news exposure using a unique dataset that tracks self-reports as well as actual exposure to news collected via passive tracking devices. We bring these data to bear on concerns raised by Prior (2013a) about the construct and convergent validity of the new ANES measures. Our results add nuance to previous findings showing respondents’ propensity to overreport exposure to news, and also demonstrate that on average, self-reported measures reflect relative levels of exposure quite well. Additionally, we show that the more unique news programs a person watches, the more total time he or she is exposed to political news. Very few people watch only one program but watch it repeatedly. The data also reveal an increase in the number of programs watched leading up to election day, and a concomitant increase in the amount of time per capita spent with political news as elections approach. We conclude, however, that the program-count measure is not without its weaknesses. Shortening the list of programs affects construct validity by introducing noise into the low end of the scale. Expanding the list of programs in the survey to include local news and special reports will improve fidelity at the low end of this new measure.     

Excavating Concealed Tradeoffs: How Russians Watch the News

Citizens in democracies are expected to make better decisions if they understand policy tradeoffs. However, politicians rarely have incentives to communicate them; citizens are uncomfortable choosing among valued outcomes; and devising a common metric is difficult. It is not surprising that in the United States the environment provides relatively little cuing or priming of tradeoffs in television news. Russian citizens, on the other hand, face a media environment in which tradeoff cuing is intentionally suppressed by owners' agendas, yet viewers detect concealed tradeoffs even in the absence of tradeoff priming and viewpoint diversity. Analysis of discourse among ordinary Russians in 16 focus groups convened in four cities, differentiated by political reform and media market environments, showed that when watching news in which tradeoffs are thoroughly concealed, viewers challenge stories by offering a broad spectrum of uncued tradeoffs. Tradeoffs come from diverse policy domains and represent a range of cognitive strategies, some of which are considerably more abstract than others and link elements of their observations and assumptions (together with what they can extract from the stories) into complex reasoning outcomes.     

Winners,Losers, and the Press: The Relationship Between Political Parallelism and the Legitimacy Gap

Recent work has explored how individual and institutional factors affect the gap in perceptions of political legitimacy between electoral winners and electoral losers, but has ignored the role that the political information environment, in general, and ideologically biased media, in particular, plays in exacerbating or diminishing this gap. By combining individual-level public opinion data in 28 countries, an expert survey on media systems, and a variety of country-level indicators, I find that higher levels of political parallelism in a country are associated with a larger winner-loser gap in institutional trust and satisfaction with democracy. The relationship is contingent on whether or not people are actually exposed to said media. This research, which links the study of political communication with the study of comparative political behavior, indicates that the increasing availability of partisan news around the world is a cause for concern.     

Presence to Press: How Campaigns EarnLocal Media

Today’s campaigns have ample resources with which to influence the media, while plummeting revenue, readership, and reporting staffs make local newspapers more vulnerable than ever. This imbalance raises an important question: if a campaign invests more resources in an area, can it earn positive media coverage? In this article, I propose a strategic relationship between campaigns and local media. Newspapers offer campaigns credibility and exposure, while campaigns offer local newspapers easy-to-report stories that will appeal to their readers. Campaign messages are more impactful when communicated through the local press, so campaigns will try to influence local news coverage (when they have the resources to do so) by establishing a local presence. When newspapers are vulnerable, they should be more likely to accept campaign prompting and provide campaigns with positive earned media. I employ an original data set of newspaper content and campaign investment from the 2004 and 2008 elections. I utilize a within-state matched-pairs design of newspapers from the state of Florida and a detailed content analysis of stories from 21 randomly selected days from each election cycle. I find that regional campaign presence generates positive earned media, but only in smaller newspapers. This article contributes to the fields of campaign and media effects by demonstrating how campaigns’ calculated decisions influence the construction of local political news. It is the first study to describe the connection between the voter contact and campaigns’ earned local media strategy.