Repackaging national identity: Cool Japan and the resilience of Japanese identity narratives

‘Cool Japan’ is an instance of Japanese government's nation branding exercise as part of its soft power projection in which the unique selling point is identified as Japanese national identity. In this paper, I examine the relationship between Cool Japan and Japanese national identity and highlight a tension in the construction. Cool Japan is about emphasizing Japan's attractiveness for public diplomacy, while the top-down nature of the branding undermines the imagery that the branding is designed to convey. I show that policy elites resolve this tension by invoking the traditional Japanese identity narratives that construct Japan into both a non-Western and an un-Asian entity, reproducing the myth of Japanese uniqueness. I argue that the elite narratives surrounding Cool Japan readily replicate the language reminiscent of prewar identity construction. Despite the contemporary popularity of manga and anime, the purported ‘coolness’ of these products are framed within older constructions of Japanese Self that can trace their pedigree back to the nineteenth century. Using the minutes of committee meetings, policy documents, as well as media interviews given by policy- and business elites, I show that Cool Japan is effectively a twenty first century rendition of the familiar Japanese identity construction.     

Little Teachers: Children's Drama,Traveling, and Ruptured Childhoods in 1930s and 1940s China

This paper examines and problematizes complex relationships among war, the construction of “children,” and pursuit of national salvation and modernity in wartime China through case studies of children's traveling troupes. Children have received less attention than women and the masses in relation to modern Chinese literature and culture: wartime conceptions of children can contribute to rethinking ideas about orphan and refugee children's role in the national rescue movement during the War of Resistance against Japan (1937–1945). Influential reformer Tao Xingzhi's radical educational philosophy of “little teachers” liberated children's power and organized them for war propaganda. Shaped into a potent cultural symbol, self-administered children's troupes like the Xin'an Traveling Troupe and the Children's Drama Troupe demonstrated the politicization of Tao's slogan “Life is Education.” The children's “long march,” narratives of their travel experience, and amateur performances became a political means to educate themselves as responsible citizens and motivate the nation in wartime.     

Modernist nationalism: statism and national identity in Turkey

The year 1989 marked a turning point for the Socialist Federal Republic of Yugoslavia (SFRY). But unlike other places in the region, that year saw a turn towards growing political conflict which soon led to violent warfare. This paper identifies and discusses three processes that led to this outcome. The first process was the impetus towards reform of the Yugoslav federal state, its political and economic system. The second was the conflict over the future of the League of Communists of Yugoslavia (Savez komunista Jugoslavije – SKJ). The third was the shifting meanings of ethnic and nonethnic labels and the ways in which putative “national” and “ethnic” interests came to be aligned with specific political options. By the end of 1989 these three processes had come together to spell the end of the SKJ, of the SFRY, and of “Yugoslavism” as a political identity. In their places, ruling parties threatened by changes within their own societies, as well as by pressures created by the 1989 revolutions in the region, resorted to strategies of conflict and violence in an attempt to forestall the kinds of changes and elite turnovers seen in other socialist countries.     

Cultural heritage and national identity in Afghanistan

An innate sense of the essence of their culture sustained Afghans through 24 years of conflict and displacement. Although they continue to cherish the diversity of regional differences, individuals cling tenaciously to their national identity, upholding traditional values and customs that distinguish them from their neighbours. From the beginning of the twentieth century, attempts to foster unity through nation-building activities in mostly urban areas met with mixed success; the latest attempts to cast Afghans in a puritanical Islamic mould met with disaster. Years of discord stretched taut the fabric of the society and national traits once honoured hallmarks of the culture were compromised. Yet the fundamentals of the culture remain strong, changed in some ways but readily recognisable as uniquely Afghan. Current expectations aim to engage various cultural elements as bonding vehicles to hasten reconstruction and strengthen peace.     

Ukrainianization,terror and famine: coverage in Lviv's Dilo and the nationalist press of the 1930s

This article looks at the press coverage of Ukrainianization, the Soviet terror, and the famine (Holodomor), particularly in the years 1932–33, focusing on the largest Ukrainian daily outside Soviet Ukraine, the Lviv Dilo. It compares this coverage to the reporting in the press of the Organization of Ukrainian Nationalists (OUN). It argues that these two years were a turning point in political attitudes. Galician Ukrainians turned away from the Communist Party of Ukraine and support for the OUN began to grow. Ironically, the OUN had not led protests against the famine, but benefited from the lack of a strong response from European governments and international bodies. The article draws on a reading of the Ukrainian press of the 1930s, and on recent research by Polish and Ukrainian scholars.     

Public servant stereotypes: It is not (at) all about being lazy,greedy and corrupt

As stereotypes strongly influence social interactions, this study explores the stereotypical associations regarding public servants, and about various professions in the public sector as well as the for-profit and nonprofit sectors. This leads to a better understanding of the theoretical and practical challenges, such as citizen behaviour towards public servants, attractiveness of and political decisions about public service jobs. With a mixed-method analysis of cognitive associations (7,470 associations by 415 respondents for 12 professions), the defining epithets of public servants are clarified, along with their positive or negative connotation. Despite the strongest associations for public servants being positive (caring, helpful and dedicated), as an overall category, it has a less positive connotation compared to some specific professions typical in the public sector (nurse, firefighter and police). However, cognitive associations are substantially more positive for public servants compared to politicians, lawyers and salesmen.