Interest groups on social media: Four forms of networked advocacy

The affordances of social media both constrain and enable new forms of political advocacy. The present study identifies four forms of networked advocacy and analyses these with emphasis on constituencies, platforms, activities, and aims. Based on over 40 semistructured elite interviews with interest group leaders and heads of communication, it first finds that interviewees distinguish between social media platforms, tailoring content and genre, to target intended audiences. Second, it finds that social media affordances make awareness‐raising and community‐building more efficient and purposeful for all groups. At the same time, only large organizations with bigger budgets, credibility, technical knowhow, and political relations, systematically engage in networked mobilization and lobbying. Third, interviewees representing these resourceful organizations underline that Twitter represents a new efficient form of middle‐stage lobbying. The study contributes empirical insights into the aims and strategies behind networked advocacy among different groups within one policy field in a local, non‐American context. Theoretically, it combines insights from networked media logics, social affordances, and interest group advocacy to conceptualize how networked media can afford a new form of lobbying conducted as real‐time, semi‐private direct communication with decision makers.     

Does globalization drive interest group strategy? A cross‐national study of outside lobbying and social media

Social media offer a new outside lobbying tactics for interest groups, yet many examinations of social media use by interest groups have been case studies or single‐country studies. While much can be learned from those approaches, national‐level factors – such as the style of policy making and globalization – cannot be fully addressed. The aim of this paper is to demonstrate the relationship between globalization and the use of social media as an outside lobbying strategy with cross‐national data. Controlling for other factors, I argue that globalization creates isomorphic pressure on interest groups to adapt new lobbying tactics, thereby increasing the likelihood of using social media and using it in certain ways. Specifically, based on data collected from interest groups operating in 13 countries, the analysis shows that globalization is associated with more internationally‐bounded social media strategies, but also with lower social media resonance. Copyright © 2015 John Wiley & Sons, Ltd.     

Interest groups in the media: Bias and diversity over time

A prominent presence in the news media is important for interest groups. This article investigates the development in the diversity of interest group media attention over time. The analysis draws on a dataset of 19,000 group appearances in the Danish news media in the period 1984–2003. It demonstrates how diversity has risen continually over time, leading to a media agenda less dominated by labour and business and more by public interest groups and sectional groups. This development is related to the increasing political importance of the news media and the decline in group integration in public decision‐making processes. The article also shows how the development of group appearances is closely related to changes in media attention towards different policy areas.     

Exiled to Main Street: How government's use of social media diminishes public space

Public administrators have long treated their connections with citizens as tools for efficiently achieving results. As Dwight Waldo once commented, their key political concern has been, “How much democracy can we afford?” Increasing use of social media technologies appears to expand citizen input at greatly reduced cost. On the basis of phenomenological investigation of virtual citizen–government relationships, we argue that the political consequences of social media have yet to be noticed fully. Social media exile citizens to Main Street—everyday life—instead of fostering connections in public space.     

The situational public engagement model in a municipal watershed protection program: information seeking,information sharing,and the use of organizational and social media

In an extension of the situational theory of publics, we tested a situational engagement model to answer how situational factors affect public engagement via both communication behaviors and the use of social media and organizational media. As part of the evaluation of a collaborative stormwater outreach and education campaign, a campus‐wide survey, assisted by a large public university's public affairs office, was conducted to identify key predictors of public engagement in a watershed protection program. A path analysis for the proposed situation engagement model revealed that problem recognition was the key to predicting both information seeking and sharing. The path analysis also yielded a significant association between communication behaviors and public engagement, mediated by the use of organizational media in seeking information on the issue. Further, the analysis showed a significant direct effect of involvement on engagement. The current study provided a preliminary framework that explains individuals' environmental behaviors in today's participatory and user‐generating media environment. Theoretical and practical implications were discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

Is social media intelligence private? Privacy in public and the nature of social media intelligence

ABSTRACT

SOCMINT (SOCial Media INTelligence) is increasingly considered relevant and cost efficient information, and the exploitation of social media information in the name of security and public safety is generally regarded as unproblematic. We will critically scrutinize this claim and argue that the exploitation of such information by Intelligence and Security Services raises new ethical concerns. Drawing on recent moral discussions about privacy, we will argue that individuals have an interest in privacy in public spaces, including online spaces. We will discuss the role of such public privacy interests and argue that the systematic surveillance of social media platforms by security authorities potentially entail a negative chilling effect.     

Accounting for Time: Comparing Temporal and Atemporal Analyses of the Business Case for Diversity Management

Public management strategies have an inherent temporal component: managers take action at one time, and employees or organizations respond at a later time. However, it is common to study such strategies using atemporal research. Concerns about the inadequacy of this approach have led scholars to advocate for public management research that incorporates time. Because following this advice is difficult, it is important to evaluate how the omission of time affects the understanding of public management strategies. This article compares temporal and atemporal analyses of the business case for diversity management—the expectation that organizations that manage diversity well will also improve their performance. Using survey and personnel data drawn from U.S. federal government subagencies, the article shows that both analyses support this general expectation. However, the cross‐sectional analysis, by failing to account for organizational inertia, portrays diversity management as more potent than the analyses taking time into account.     

How Social Wealth Funds Could Help Tackle Inequality

This article examines the potential to tackle the roots of inequality by the introduction of one or more social wealth funds. Such funds would aim to capture some of the financial gains from the private ownership of capital—a principal driver of inequality—and use the proceeds for wider community benefit, such as investment in social infrastructure. In recent decades a number of countries have introduced a variant on such funds, mostly taking the form of state‐owned sovereign wealth funds resourced through the exploitation of oil, and used for a diversity of economic purposes. In contrast, the UK has failed to take the opportunity to create such funds by, for example, reinvesting the revenue from the sales of public assets. So would it be possible to build one or more such collectively owned funds in the UK, and if so, how should they be financed? As well as funding social investment and anti‐inequality programmes, could such a scheme also help finance a regular Citizen's Dividend payment or a Citizen's Income scheme?     

Lost Cause-ism in American Southerners’ News Writing About the First Russo-Chechen War (1994–1996)

In this article, I analyze how writers for newspapers in the American South used a culturally salient story about the past—the Myth of the Lost Cause—to make sense of an event in the present—the First Russo-Chechen War (1994–1996). I take a Proppian approach, according to which a story’s plot is defined as a set of functions, or generalized acts that influence course of the story’s action. Stories that appear to be different thus can share the same plot, inasmuch as they are composed of the same functions. I argue that, to construct narratives about the First Russo-Chechen War, Southern news writers substituted concrete actions from the conflict in Chechnya into the familiar functions that make up the plot of the Lost Cause. I use a combination of discourse analysis and qualitative content analysis to show how those functions appear in five Southern news accounts of the First Russo-Chechen War.     

Social media communication and higher education brand equity: The mediating role of eWOM

Beyond its ability to enhance the generation of goals and objectives, understanding an organization's brand equity is a key driver in communicating values to consumers and end‐users. In a very competitive marketplace, it is high time universities ditched the traditional means of communication and comply with the trending social media communication forms so as to better capture both the virtual as well as the real social space of their students who, in turn, are ambassadors of the institutions. Using data solicited from 317 university students, this study found that universities can better position themselves to compete when they employ both user‐generated and firm‐generated social media communication in building their brand equity. Our study also validates electronic word of mouth as a mediator of the relationship between social media communication and higher education brand equity. Recommendations for practice were also suggested.     

‘Loose tweets sink fleets’ and other sage advice: social media governance,policies and guidelines

While social media represents a broad range of benefits to organisations and institutions, such as enhanced brand engagement, it also presents challenges and risks to reputation and security, such as confidentiality breaches. Employee use of popular social media platforms, such as Facebook and Twitter, both at work and about work has resulted in organisations developing social media policies and guidelines as part of contemporary governance practice. This paper investigates this recent approach to corporate governance by examining 20 social media policies and guidelines from a sample of corporate, government and third sector organisations that are active social media users. It develops a basic framework for social media governance based on the 13 common themes that emerge from the sample, including confidentiality, disclosure and the public–private divide of social media usage. It draws on social contract theory and considers its importance to the field of social media governance. Key implications for managers who are tasked with developing and implementing social media policies and guidelines are discussed. Copyright © 2014 John Wiley & Sons, Ltd.     

Predicting attitude of young Indian consumers toward brand pages over social media: A structural equation modeling approach

With the growth in the number of Internet and social media users, marketers have analyzed the potential and have started using the platform to interact, reach, and target consumers all around the world. Marketers must ensure that they get a positive attitude of the social media users toward their promotional activities on social media. The researcher in the present study attempts to explore the factors that help in building a positive attitude toward brand pages over social networking sites. To gauge the attitude of the social media users toward brand pages over social media, the researcher in the present study has adapted a research instrument comprising perceived usefulness, informativeness, trust, and hedonism that together result in a positive attitude. The present study explores the understanding of the role of perceived usefulness, informativeness, trust, and hedonism in the formation of a positive attitude of the social media users toward brand pages over the platform.     

Social networks and mass media as mobilizers and demobilizers: A study of turnout at a German local election

This paper explores the impact of informal communication in voters’ social networks and the formal communication of the mass media on individuals’ propensity to take part in elections. Analyzing survey data from a recent local election in Germany it shows how both forms of communication may not only mobilize, but also demobilize voters. On the whole, personal communication appears more influential than mass communication. The media’s effects are generally weaker than those of social networks. Moreover, they are mediated by attitudes, while social networks have strong direct effects. These originate mainly from information conveyed through personal contact with voters and abstainers in one’s immediate social environment. Social voting norms are only influential, if they originate from persons’ families and are in favor of electoral participation.     

Alcohol brands on Facebook: the challenges of regulating brands on social media

In September 2012, the Australian Advertising Standards Bureau (ASB) made ‘landmark decisions’ relating to the use of Facebook by vodka brand Smirnoff and beer brand Victoria Bitter. The ASB determined that (i) a brand's Facebook page is a marketing communication tool, and (ii) all contents on the page fall under the industry's self‐regulatory code of ethics, including consumer‐created content such as user‐generated comments and photos. The decisions come in response to a submission that the authors made regarding the Facebook pages of the two brands. These submissions were based on a research project that had monitored the use of Facebook by several Australian alcohol brands since the late 2010 to identify how these brands use social media as experiential social spaces to engage consumers in the co‐creation of content. This article reviews the ruling by analysing the advertisers' response to the complaint, the regulators' justifications for the decisions, and the possibilities and limitations of regulating social media in general. It argues that although the ASB has acknowledged that brands are responsible for all contents on their Facebook pages, the regulators' approach is of limited effectiveness given the way Facebook allows brands to embed themselves in the mediation of everyday life. Copyright © 2013 John Wiley & Sons, Ltd.     

Sudan the Unfinished Project - On Identity,Diversity, and Religion

The assumption of this article is that the “second great transformation” proposed by global actors parallels the one advanced by those who resisted laissez‐faire capitalism in the 19th century. Both dispute the unilateral imposition of a new planetary order and endeavor to modify the rhythm and direction of economic processes presented as either fact or fate. In doing so, they effectively place the question of the political institution of this order on the agenda. I look briefly at the familiar underside of globalism and then move on to develop a tentative typology of initiatives that set the tone for a politics of globalization. These include radical and viral direct action, the improvement of the terms of exchange between industrialized and developing countries, the expansion of the public sphere outside national borders through global networks, the accountability of multilateral organizations, and the advancement of democracy at a supranational level. Participants in these initiatives take politics beyond the liberal‐democratic format of elections and partisan competition within the nation‐state. They exercise an informal supranational citizenship that reclaims—and at the same time reformulates—the banners of social justice, solidarity, and internationalism as part of the public agenda.     

Families of nations and public policy

Employing cluster analysis, this article reconsiders a concept formulated by Francis G. Castles that stresses the existence of four families of nations, which markedly differ in respect of public policy‐making. For two policy fields — social and economic policy — the hypothesised families of nations can be shown to exist, and they are quite robust and stable over time. Cluster analysis also reveals different paths towards modernity. On the one hand, there are more state‐oriented versus more market‐oriented models of public policy‐making; on the other, there is a cleavage in public policy‐making between rich countries located at the centre and somewhat poorer countries located at the periphery.     

Turf wars: Using social media network analysis to examine the suspected astroturfing campaign for the Adani Carmichael Coal mine on Twitter

This article uses social media network analysis (SMNA) to examine whether there was an astroturfing campaign on Twitter in support of the Adani Carmichael coal mine in 2017. It shows that SMNA can be used to visualize and analyze outsider lobbying activity in issue arenas and is capable of identifying networks of fake opinion. This study found that in April 2017, there was a small network of accounts that made a series of suspiciously similar pro‐Adani tweets that could be considered a form of duplicitous lobbying. However, this study concludes that these posts were likely a weak influence on public opinion in Australia and largely ineffectual as a lobbying tactic. Nevertheless, this analysis shows how communitas public interests can be subverted by covert social media campaigns used in support of corporatas goals, as well as the role digital research methods can play in protecting the integrity on public debates by exposing disingenuous actors.     

Institutional competitiveness,social investment,and welfare regimes

Are the rather generous welfare regimes found in most European countries sustainable; that is, are they competitive in a globalizing economy? Or will they, on the contrary, be crowded out by the more austere and less expensive regimes generally found in liberal Anglo‐Saxon countries? We first discuss this issue conceptually, focusing on the notions of institutional competitiveness, social investment, and short‐term and long‐term productivity. We then briefly present the results of an empirical study of 50 social indicators of policies and outcomes in 20 Organization for Economic Co‐operation and Development (OECD) countries during the early 2000s. We conclude that welfare regimes have not been forced to converge through a “race to the bottom.” There remain three distinct ways to face the “trilemma” of job growth, income inequality, and fiscal restraint: Nordic countries achieve high labor market participation through high social investment; Anglo‐Saxon countries attain the same objective through minimal public intervention; while Continental European countries experience fiscal pressures because their social protection schemes are not promoting participation to the same extent.