“The Floor and the Ceiling” of Politics——Strauss’s Views on the Limit of Political Life and its Revelation

The modern political philosophy hasn’t recognized the limit of politics; it always easily falls into the trap of political romanticism and political nihilism. In contrast, Strauss adhering to the wisdom of classical political philosophy, tells us that the political life has some limits which human reason can’t exceed: the highest upper limit of political life is the rule of philosophy’s king, which is desirable, but not impossible; the lowest limit of political life is natural right principle, which is indispensable root of any political society. On the basis of this vision, the key of actual political practice is the balance of wisdom and agreement, and this is the fundamental spirit of classical political conservatism.     

Research on the Effect and the Road of the External Incentive Factors Affecting Zheshang's Motivation of Participation in Politics——Based on the Data of the Empirical Survey in Zheshang

At present, Zhejiang merchants' political participation and enthusiasm have aroused wide attention both at home and abroad. Based on the data of the empirical survey in Zhejiang Province, this paper makes a quantitative analysis of various political participation motivation among different groups of Zhejiang merchants, and the method of statistical analysis is used to explore the external incentive factors affecting their political participation motivation. It is found that the political participation motivation of Zhejiang merchants is initially for their own enterprises' development, but later their political purpose, public welfare and social responsibility become strong and clear. Among the external incentive factors of the political participation motivation of Zhejiang merchants, the institutional encouragement affects most, followed by social encouragement and benefit encouragement. According to the characteristics of Zhejiang merchants' political participation, the following two suggestions for their orderly political participation are put forward: they should be guided to correctly treat the impacts of their gaining benefits on their political behavior and enterprise operation; the political participation mechanism of Zhejiang merchants should be improved, and the participation channel should be open with the institutional guarantee of the political participation.     

From Text Annotation to Cultural Communication——from the Japanese Translation of Mo Yan's Short Stories

Syozou Fujii and Tomio Yosida have made great contributions to the translation and introduction of Mo Yan's works in Japan.However, there are many differences in translation strategies, language styles and other details between the two versions.As far as \"annotation\" is concerned, Fujii has paid more attention to the explanation of Chinese historical and cultural phenomena, while Yosida has focused on the vocabulary itself. This difference in annotation strategies has also produced different reactions among Japanese readers, affecting the dissemination and acceptance of their respective translations.Therefore, from the perspective of communication, the translation of Chinese works should follow the principle of \"reader first\", balance the proportion of alienation and domestication, strengthen the communication and cooperation between Chinese and foreign translators, and adopt the expression close to the readers of the target country, so as to better promote the \"going out\" of Chinese culture.     

Risks and Precautions of Homestead System Reform——the Practice of “the Three Rights Division” in Yiwu

Based on the case study of Yiwu as one of the 33 pilot projects cities of “Three Pieces of Land” in China, this article summarizes the risks and precautions of the reform of homestead system from the perspective of “the Three Rights Division of Homestead”. It also explores into the origin of “the Three Rights Division of Homestead” with the reform documents analysis and the discussion of the existing problems of the homestead system. Then we conduct a case study of the homestead reform in Yiwu, and finally put forward the precautions against the risks of the “Three Rights Division of Homestead”. The research methods used in this study are text analysis and case study. The following precautions are provided in the end of the article: 1) set up the implementation organization of homestead ownership; 2) standardize the conditions for obtaining qualifications for homesteads, and establish the paying system for the use of homesteads and achieve the right of qualification fairness through prices; 3) realize the right of qualification and the right of use, and clarify the power of the rights.     

The Theory of Good Law in the Turning Period of Society——the Idea of Good Law from Mao Zedong’s How Shangyang Established Credit

In the era to comprehensively advance the rule of law, the good law theory in Mao Zedong’s article How Shangyang Established Credit has important theoretical and practical significance. It is argued in Mao’s article that the law is a tool to seek happiness for the people. Good law is to punish the wicked and protect the people, reinforce the prosperity of the country, establish prestige and save resources. The standard of legislation is in that the public accept and abide by the law. However, a good law is not to be immediately accepted by people and the state power is usually necessary to work as the medium and function with critical force in which the breakthrough point is found and the critical point is set so that the people are enlightened to promote the establishing and realization of the good law.     

The Symbolic Advantages and Brand Symbolic Models of Zhejiang Enterprises——from the Perspective of Brand Semiotics

As the major business group of China, Zhejiang Enterprises have undergone a marked promotion from tangible products advantages to intangible brand value. The brand resources have become the significant cultural asset for transformation and upgrading. Based on combing the symbolic advantages of Zhejiang Enterprises, this paper studies the symbolic connotation of Zhejiang Enterprises brand in different stages after the reform and opening from the brand semiotic theoretical view. The paper establishes four brand models: A, GB, DB and IB, which will be the important theoretical references for Zhejiang Enterprises in the development of cultural industry, improving the brand symbolic vitality and participating in the competition of the world brands.