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A product is simply something that is material or substance of some kind. In order to be transformed into a brand with its own code of meanings and system of rhetorical allusions, it needs to be semiotized. And the marketing and advertising industries have become semioticians in this sense, semiotizing a product by assigning it a name, a visual sign (logo), a system of language forms (slogan, taglines, etc.), and then textualizing the brand by creating appropriate ads and commercials for it. This paper will show how this network of semiotizing events coheres into an overall macrotext to produce the brand as a sign system.  相似文献   

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Bailey  Martin J. 《Public Choice》1997,90(1-4):73-115
This paper outlines a preliminary radical plan for a constitution based primarily on recent contributions on mechanisms for choice of public goods and on constitutional rules and concepts, but based also on experience with present constitutions, corporate charters, and private arbitration procedures. It uses the standard economic perspective, disregarding such motives as herd instincts and the desire to serve the public interest. The result is markedly different from existing constitutions.  相似文献   

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法治行政是构建和谐行政的根本保障。当前行政法治建设中存在的障碍对构建和谐行政仍造成一定的负面影响,具体表现在:依法行政观念淡薄;行政体制运行中存在诸多缺陷;行政执法实践中还存在诸多矛盾等。因此,在促进依法行政的前提下应实现治理理念与服务理念的和谐;执法权力与公民权利的和谐;执法中"情、理、法"的和谐;执法过程与执法结果的和谐以及执法权力与执法责任的和谐。  相似文献   

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This article surveys developments in recent social theory in the course of outlining a new rationale for Politics following the subject's own expansion and in the light of developments in post-empiricist thought. It suggests reasons for thinking of Politics as a cultural rather than a positive science. It outlines a number of core or primary political problems which comprise the intellectual foundations of the discipline. It suggests, overall, that Politics is especially concerned with maintaining and improving the viability of human association(s) in the light of conditions created by the rise and expansion of complex societies.  相似文献   

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Cross-pressure was introduced as a concept in political analysis half a century ago. While different forms of political cross-pressure have been noted, they are generally considered to have the effect of making citizens withdraw from politics. However, this conclusion is not always supported by data. A modified proposition is suggested in order to account for other reactions to cross- pressure that have been registered from time to time.  相似文献   

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In this article I want to outline an argument for a New Critical Theory with a cosmopolitan intent. Its main purpose is to undermine one of the most powerful beliefs of our time concerning society and politics. This belief is the notion that “modern society” and “modern politics” are to be understood as society and politics organized around the nation‐state, equating society with the national imagination of society. There are two aspects to this body of beliefs: what I call the “national perspective” (or “national gaze”) of social actors, and the “methodological nationalism” of scientific observers. The distinction between these two perspectives is important because there is no logical co‐implication between them, only an interconnected genesis and history.  相似文献   

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ABSTRACT

This article examines the notion of shared secrets and the procedures by which secrecy is not the opposite of exchange of information, but the restriction of it to a certain ‘circle’ of people and the maintenance of others in ignorance. It creates corridors depending on the objectives of secret information, the persons having access, and the knowledge of this access by other people. Shared secrecy has been considered as an exception to common practice, but it has changed in scale with digitization and transnationalization of information, especially when suspicion is becoming used in statistical terms for prevention purposes.  相似文献   

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与时俱进是马克思主义本质意义上的科学论断。坚持马克思主义理论品质要从我们正在做的事情为中心,要不断深化对“三大规律”的认识。  相似文献   

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This article examines the political context, campaign, election results and outcomes of the 2016 Scottish Parliament election. The Scottish National Party (SNP) secured its third electoral victory, yet failed to achieve a widely predicted majority. With just two MSPs short of a majority, the SNP has ruled out any formal coalition with the opposition and will instead govern as a minority administration. The composition of the parliament’s opposition also changed significantly. The Scottish Conservatives increased their share of the constituency and regional votes, and became, for the first time, the largest opposition party in the chamber. Scottish Labour suffered a severe electoral drubbing, losing 13 of its seats. The election was also important for the Scottish Liberal Democrats and Scottish Green Party. The latter increased its vote share and number of seats, leapfrogging the Lib Dems to become the fourth largest party in the chamber.  相似文献   

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Amitai Etzioni 《Society》1982,19(3):29-35
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《Patterns of Prejudice》2012,46(4):34-41

A new book by a British author provides a remarkable record of ‘Hitler's mistakes’.  相似文献   

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