South African soap opera as the other: The deconstruction of hegemonic gender identities in four South African soap operas

Abstract

This article examines the potential role of soap opera narratives in the construction (or deconstruction) of identities within the South African context. The narratives of four South African soap operas (Egoli – place of gold, Isidingo – the need, Generations and 7de Laan) are analysed. Although identities of race and class are also relevant in soap opera narrative, this article focuses on gender identities. It is argued that soap opera may be constituted as other, and that it might therefore be a possible site for the deconstruction of hegemonic identities. Brief reference is made to Edward Said and the origin of the term ‘Orientalism’. This is linked firstly to the concept of the other, and more precisely the concept of ‘women as other’ as theorised initially by Simone de Beauvoir, but more specific to this article, Luce Irigaray. The second section argues that soap opera may be gendered as feminine and female and consequently marked as other for various reasons. The final section accepts the hypothesis of soap opera as feminine and female, and thus other, and attempts to analyse the relevant soap operas in terms of the negotiating or deconstructing of gender identities and the consequent social relevance of these texts.     

Multiculturalism in South African soap operas

Abstract

This article explores the multicultural dimensions within the texts of three South African soap operas (soaps). It uses text analysis and interviews as a methodology to expose the intricate web of influences that are all part of the fabric of a South African soap.

The text and discursive analysis are based on Systemic Functional Linguistics Theory of Halliday. The analysis of the texts proceeds from a pre-interpretation stage, through an analysis stage and into a revisit or re-interpretative stage. The creators of the texts as well as commercial bias are seen as politico-economic and cultural influences which may have direct bearing on the texts and are therefore interrogated. The findings confirm no multicultural model for South African soaps and show correlation between commercial interests and homogenised South African stereotypes.     

The smell of fried onions and other stories: a case study in a narrative understanding of multicultural competence

SUMMARY

The authors of this paper pose the question whether or not television has become the modern family hearth or gathering-place. The results of the investigations reported on, reveal that television viewing is primarily a family activity. It was also found that television viewing is not an exclusive act but that it is typically discontinuous and combined with other activities such as eating and talking. Television does not necessarily inhibit communication between family members: on the contrary, under certain circumstances it may serve as a strong stimulus to family communication. Television may therefore be said to have replaced the hearth or the dining-table as a gathering place for the family.     

The Changing Nature of Political Debate Consumption: Social Media,Multitasking, and Knowledge Acquisition

This study examines the influence of debate viewing-social media multitasking on campaign knowledge during the 2012 presidential election. Results from three waves of a national cross-sectional survey of U.S. adults conducted during and after the 2012 presidential election suggest that social networking site (SNS) use overall correlates with increased knowledge of campaign issues and facts above and beyond the use of other sources of news media. In addition, watching a debate with or without simultaneous social media engagement is better for knowledge generation than not viewing a debate at all, but the effect of debate viewing is dulled when simultaneously engaging in social media multitasking. The debate viewing-social media multitasking effect is moderated by candidate preference, with differential learning occurring largely for knowledge that is favorable to one’s preferred candidate.     

Measuring knowledge management in a virtual chat room: A case study

Abstract

Many organisations deem the virtual workplace to be a solution to challenges such as global competition, accelerated product development, improved quality and customer service, to mention but a few. In spite of the success of virtual communities on the Internet and although a significant amount of research has been conducted on virtual organisations, very few studies have focused on the evaluation of the combined effects of the theoretical variables of knowledge management in virtual communities. Advanced web analytics have been used in some instances to test the content of virtual communities, like discussion forums, hat rooms and the like. Because a plethora of chat rooms are devoted to special interest topics that may implicitly contain information and insights on consumers, knowledge creation and sharing, it creates the ideal opportunity to measure the management of knowledge therein. The aim of this article is, therefore, to measure knowledge management in a virtual community (an online chat room of an academic institution). Firstly, the article propounds a brief overview of the theoretical underpinning of the study by proposing a conceptual framework for the measurement of knowledge management in virtual communities. Secondly, the methodology to measure the knowledge management in a chat room of an educational institution is outlined. Finally, the research results are presented and recommendations are made for future research.     

The South African Broadcasting Corporation (SABC) and the social responsibility media theory: the case of Yizo Yizo

ABSTRACT

In this article the authors investigate the controversy surrounding the educational youth programme Yizo Yizo and the possible effects thereof on school children and members of the public. The research problem is situated against the background of the social responsibilities of the South African Broadcasting corporation (SABC) with the aim of establishing whether the producers of Yizo Yizo have violated the principles of the social responsibility theory by publishing information (television programmes) which has lead to crime, violence or social disruption, and which has offended sections of the viewing public.

The authors argue that demands and outcries by members of the public and politicians to remove Yizo Yizo from the television screen, would be shortsighted. Yizo Yizo is a good example of social realism which succeeds in penetrating the root courses of problems in township schools. The excessive use of violence and graphic portrayal of rape and sodomy however, detracts from and overshadows the positive messages. In terms of the application of the social responsibility theory, it seems that the SABC did violate some of the principles of this theory by broadcasting programme content which offended a large section of the viewing public. Furthermore, another worrying factor is that Yizo Yizo did lead to crime and violence when school children started acting out copy-cat scenes of violence they had seen on Yizo Yizo.     

Utilising an Ubuntu-Centred Communication Management Framework to Analyse CSR Messages on SNSS

ABSTRACT

This article is the result of qualitative research conducted on the corporate social responsibility (CSR) communication disseminated by two financial institutions, FNB and Capitec, on their social networking sites (SNSs). The research employed a phenomenological research paradigm to explore the interactions between the financial institutions and their stakeholders on Facebook and Twitter. Collected data were analysed by means of interpretative discourse analysis as well as two computer-aided qualitative data analysis software programmes, Leximancer and Centim. The authors categorised the financial institutions’ CSR communication in themes and coded it according to a newly formulated theoretical framework of Ubuntu-centred communication practices on SNSs. It was found that FNB's CSR communication was based on Ubuntu values whereas Capitec's CSR communication did not exhibit key characteristics, such as the inclusion of narratives and archetypes, sound conflict resolution strategies, and the presentation of mutually beneficial solutions to societal issues. Based on the findings, it is proposed that organisation-stakeholder interactions can be facilitated when organisations disseminate CSR messages and constructively engage with stakeholders on SNSs. Moreover, culturally-specific communication management strategies, such as Ubuntu-centred communication, should be infused in holistic communication models to foster participatory online communities which are characterised by dialogue, mutual trust and reciprocity.     

Beyond binaries: analysing violent state actors in Critical Studies

ABSTRACT

This article discusses the importance of including the voices of violent state actors in critical research about security and terrorism. Critical Studies tend to avoid narrative research about such actors or to give them “face” and place. However, to understand violence, scholars should listen to, and explore, the narratives of those who are committing violence. The article seeks ways to produce emancipatory knowledge and to be critical without being exclusionary. It discusses the difficulties in deciding who merits the researchers’ listening and research focus, and who does not. These issues are explored and contested by presenting an analysis of women combatants’ experiences.     

Exploring the representation of xenophobia in a South African television drama series: A Zimbabwean audience's perspective

Abstract

A great deal of research has been conducted on minorities and their representation in the media in various parts of the world (Evra 2004: 67; Miller 1996; Vicsek & Markus 2008: 124). Fundamentally, the reason for this is political, as ‘the cohesion or rupture of a social world depends on relations among groups who perceive themselves as disadvantaged either as groups or as individuals’ (Staiger 2005: 13). Television programmes, as elements of the media, are a source of information that contributes to these perceptions. Many scholars are of the view that television creates, reflects and reinforces social relations and functions as a mediation of the social world (Evra 2004: 13). In South Africa relatively little research has been conducted on the representation of minorities in local media. Particularly the representation of black immigrants and their representation on South African television has been largely ignored (Kiguwa 2008: 67; Nyamnjoh 2006). The focus of this article is not on the analysis of the representation of foreigners on television, but rather on how a specific group of viewers perceives the representation of Zimbabwean immigrants in the drama series Usindiso (Redemption), broadcast on the South African Broadcasting Corporation's SABC1. The central research question posed by this article is: How does a selected group of Zimbabwean immigrants living in Hillbrow in South Africa perceive the representation of Zimbabwean immigrants in Usindiso?     

Journalism education: bridging media and cultural studies

ABSTRACT

Journalism is more than an ensemble of newsgathering and writing techniques. It is, firstly, a way of viewing and writing about the social world for the public benefit. Similarly, journalism is a means of fomenting conversations in the public domain about events and issues of immediate public interest. While much of journalism training concerns the techniques of text production, too little attention is given to educating students in the ontology or ‘mindset’ within which those techniques and conventions work. Almost no attention is given to the epistemology or ‘research’ approaches by which journalists monitor social phenomena.

Short of calling for a more thorough grounding (as a framework) in critical thinking, we suggest that a more constructivist approach be taken to journalism training. This approach need not be prejudiced towards the more technical and functionalist approaches evident in so many textbooks on the subject. Constructive learning is described by some scholars as ‘active, cumulative, goal-directed, diagnostic and reflective behaviour’ (Breen 1996: 4). All these behaviours are found in journalism practice, and should frame both words in journalism training. This requires a more interpretive approach that teaches the practice of journalism as many of the same processes commonly understood as learning.     

Television as a substitute: loneliness,need intensity,mobility, life-satisfaction and the elderly television viewer

ABSTRACT

This study examines television viewing motivations and patterns for a sample of 284 persons aged over 60. Results indicate that respondents watch television for about four hours each day, which is almost twice as much as the general population. A considerable number of respondents see television as a temporal and social substitute. Parasocial interaction, loneliness relief, passing time, boredom avoidance and activity substitution are obvious viewing motivations. In addition, correlational analysis shows specific relationships between living conditions and viewing motives. Interaction potential, mobility and need intensity are related to both temporal and social viewing motives. For instance, widow(er)s seem to watch television to substitute both the lack of social contacts and deficient time structuring. An attenuated integration in society and low life satisfaction are correlated with watching for parasocial interaction and activity substitution as well.     

A Review of: “The Take”

This study uses four waves of panel data to analyze inadvertent learning—that is, learning in the absence of interest or motivation—from watching public service television channels. Previous research suggests that motivation-based gaps in political knowledge are at least partly a function of the political information opportunities provided by the major television channels in a country, which influence the likelihood of being inadvertently exposed to news and current affairs programs. The present study puts the inadvertent learning hypothesis to a thorough empirical test by analyzing individual-level growth in knowledge over time, based on panel data collected during five months leading up to the Swedish 2010 national election. Using multilevel growth curve modeling and an extensive battery of surveillance knowledge questions, the results show not only (a) that public service channel viewing was related to learning, but also (b) that knowledge growth occurred among public service viewers independently of their political motivation and news attention, and (c) that such learning was even more pronounced among viewers lacking an interest in politics. The findings are discussed in light of ongoing media environmental transformations as well as cross-national comparative media systems research.     

Issue-Related Learning in a Gubernatorial Campaign: A Panel Study

This study is based on data from a three-wave telephone panel survey conducted during the 1998 governor's race in Florida. The evidence suggests that a considerable amount of issue-related learning (having to do with candidate policy stands and group endorsements) took place over the course of the general election campaign, though substantial differences were observed from one issue area to the next. Further analysis indicates that learning was especially likely to occur among voters (a) who were more knowledgeable about political affairs to start with (confirming that the so-called “knowledge gap” may be exacerbated during campaigns), (b) who scored high on a measure of advertising negativity (for one candidate but not the other), and (c) who early in the campaign, read their local newspaper less frequently. Consistent with prior research, TV news appears to have done little or nothing to boost issue-based learning among the electorate.     

The Australian journalism vs cultural studies debate: implications for South African media studies

ABSTRACT

This article describes an investigation into factors required for a development programme in intercultural business communication amongst the personnel of a South African company operating in the Japanese market. Drawing from items that were identified in the literature, and amongst individuals who operate in the Japanese market, a set of criteria was identified that could be included in a South African-Japanese intercultural business communication course. These criteria were used in a structured questionnaire, which was pre-tested in interviews and a focus group, and then administered to a group of company managers who had travelled to Japan on business. The results of the research are a set of items ranked in terms of salience within three categories. The first comprises degree of knowledge of important aspects of Japanese life, the second consists of factors that lead to culture shock, and the third includes aspects that are deemed to be important in a course on South African–Japanese intercultural business communication.     

What do ESDP actors want? An exploratory analysis

Abstract

This paper analyzes the preferences of European defense actors vis-à-vis the European security and defense policy (ESDP) with a view to identifying the main ideational points of convergence and fault lines that structure this policy domain. In an exploratory analysis that relies on an original data-set compiled from systematic interviews conducted with 73 ESDP actors in France, the UK, Germany, and Brussels, we address two research questions. First, what do ESDP actors think about ESDP? Second, can we classify their preferences according to sociological factors that underpin the ESDP domain? To conceptualize the belief system of ESDP actors, we propose a typology that distinguishes (1) the social context in which ESDP actors are embedded and (2) the specific ESDP aspects about which preferences are shaped. Our results suggest that both national and occupational variables play an important role in explaining the preferences of ESDP actors.     

A postmodern critique of public relations theory and practice

ABSTRACT

Public relations is defined as the management of communication. However, the theory and practice of public relations are based on a modernist understanding of organisation. Alternative perspectives on the societal and organisational role of public relations are limited. This article explores the contribution of a postmodern critique of public relations, and the differences between modernism and postmodernism, particularly in organisational context. The current debate between critical theory and postmodern critique is also reviewed. Postmodernism is particularly critical of the public relations focus on strategy and management. It rejects the manager as a rational being who has the ability to determine organisational outcomes through strategies, which are viewed as discursive techniques used to enhance the power of some corporate actors. Modern public relations is a hegemonic practice that interpellates practitioners into the system to legitimise the perspectives and actions of corporate managers as objective knowledge, particularly through discursive practices in organisational media. Finally, the media relations role of public relations is critiqued for its creation of a hyperreality that leads to the creation of a hypercivilisation that has no factual existence. This article concludes with suggestions for a postmodern research agenda and defends the simultaneous use of critical and postmodern theory.     

A Critical Perspective on Terrorism: Case Study of Jundallah and Jeish ul-Adl in Iran

ABSTRACT

An extensive body of traditional terrorism research exists where the focus is on Iran as a terrorist state and a terrorism sponsor. This article explores an alternative terrorism narrative by examining the non-state actors, Jundallah and Jeish ul-Adl. The deficiency of information in the literature is addressed by applying the first and second-order critique approach of Richard Jackson’s knowledge, power and politics theoretical framework in contrast with the traditional terrorism studies approach. A first-order critique seeks to destabilise the accepted knowledge that Iran is both a terrorist state and a terrorism sponsor. This provides the grounds to study other aspects of “knowing” in relation to the second-order critique, where a critical ground outside the discourse suggests that Iranian officials have declared that the non-state terrorist actors of Jundallah and Jeish ul-Adl constitute a threat to Iran’s political stability. The outcome of the analyses here bridges the gap between the new aspect of terrorism, the non-state actors, and critical terrorism studies in order to contest the traditional discussion of terrorism in Iran. The rationale behind new terrorism varies and necessitates that new meanings and strategies be adopted in relation to Iran.     

Homo machinus versus Homo sapiens: A knowledge management perspective of virtual communities in cyberspace

Abstract

Amidst debates on whether virtual communities can exist as a solution to technological developments, evidence suggests that knowledge creation and sharing are symptomatic of Home sapiens which may develop into idiosyncratic Homo machinus in cyberspace. According to Geyer (1996, 60), the communication revolution, backed up by accelerating technological development, has created a substructure for the emergence of virtual communities. Recent writings on virtual communities acknowledge Knowledge management as the most often used strategy to bring the human side into the equation. Enabled by online interactive communication technologies, this strategy allows virtual communities to create and share knowledge across the globe, thereby creating a global knowledge-based virtual reality in cyberspace. This article is essentially a theoretical discussion of virtual communities in cyberspace from a knowledge management perspective.     

World heritage and the local politics of memory: the Miike coal mine and fu no isan

Abstract

This article investigates the complex relations between heritage and memory through an analysis of the UNESCO World Heritage ‘Sites of Japan’s Meiji Industrial Revolution’ and its component Miike coal mine. When discussing this World Heritage Site, scholars and the media have focused on the diplomatic controversy over the history of forced labour between Japan and South Korea, interpreting it as a new example of a dispute over history in East Asia. However, this understanding oversimplifies the relations between heritage and memory. Based on fieldwork research and documentary analysis, this article investigates the diversity and complexity of the collective memory of Miike coal mine from a local perspective. The results show that there is a sharp dissonance between the World Heritage story and some of the ex-miners’ memories, which focus on the negative past, fu no isan. Documentary analysis shows that fu no isan has two different but closely related meanings: negative legacy and negative heritage. Fieldwork research reveals that the various commemorations of fu no isan in the local community, mainly based on ex-miners’ social networks, constitute a form of vernacular memory, independent from the official memory of the World Heritage. Finally, I conclude that heritage can be public memory, rather than just official memory, as long as it is open to plural memories of the past.