Governing the souls of young women: exploring the perspectives of mothers on parenting in the age of sexualisation

The sexualisation of young women has emerged as a growing concern within contemporary western cultures. This has provoked adult anxieties that young women are growing up too fast by adopting inappropriate sexual practices and subjectivities. Psychological discourses have dominated, which position sexualisation as a corrupting force that infects the ‘true self’ of young women, so they develop in abnormal ways. This in turn allows psychological practices to govern how to parent against sexualisation within families. To explore this further, six mothers each with daughters aged between 8 and 12 took part in one to one semi-structured interviews designed to explore how they conceptualised and parented against the early sexualisation of young women. A Foucauldian inspired discourse analysis was employed, which suggested that the mother's talk was situated within a psychological discourse. This enabled sexualisation to be positioned as a corrupting force that disrupted the natural development of young women through deviant bodily practices (e.g. consuming sexualised goods), which prevented them from becoming their ‘true self’. Through the disciplinary gaze of psychology, class inequalities were reproduced where working class families were construed as ‘chavs’ who were bad parents and a site of contagion for sexualisation.     

Dehumanizing representations of women: the shaping of hostile sexist attitudes through animalistic metaphors*

Women are frequently depicted as non-human objects or animals. While female animalization has typically been conceptualized in the psychological literature as communicating a unitary perception of women, linguistic research suggests that there are at least two distinct animalizing linguistic metaphors for women that depict women at opposite ends of a sex-based power differential: ‘women-are-predators’ and ‘women-are-prey’. Are these linguistic metaphors able to shape sexist attitudes towards women? US Male and female undergraduates read an article, which concerned women voters in an election year, containing language that described women as predatory, prey-like, or in a humanized manner (baseline). They then reported their ambivalent sexist attitudes towards women in general. Consistent with both metaphors’ emphasis on sex-based power differentials, both male and female participants, who read about predatory women, exhibited greater agreement with hostile sexist attitudes than participants who read about prey-like women. This study suggests that the continued transmission of animalizing metaphors for women may help perpetuate prejudicial beliefs about appropriate roles for women in society. Media communicators might learn to identify and eliminate the use of the animalizing terms in their own work.