Conditions of success and political problems of a ‘media‐mediated personality‐party’: The case of Forza Italia

The emergence of Forza Italia should not be exclusively reduced to specific Italian conditions. This article attempts to explain the development and establishment of Forza Italia as part of a general change of politics in a modern, highly media‐oriented western society. The type of party represented by Forza Italia can be defined as a ‘media‐mediated personality‐party’. With regard to its structural organisation, it presents itself as an answer to tendencies of differentiation, individualisation and consumerisation in modern society. The leading organisational principle is not inner‐party democracy but inter‐party capability to compete. This model of organisation is seen as functional for a marketing‐based, media‐orientated political strategy. It represents a challenge for the type of democratic, mass‐membership party in western Europe. The 1996 elections in Italy, however, have also pointed out the limits of the model of the media‐mediated personality‐party.     

How are U.K. churches using social media to engage with their congregations?

Churches are important non‐profit organisations that are increasingly adopting social media. In order to contribute to understanding of the value of social media as a communications channel for non‐profit organisations, this article examines, and develops a typology of, the uses of social media by two global churches with a strong presence in the United Kingdom, Hillsong, a megachurch, and the Church of England. Informed by previous typologies of the use of social media in both commercial and non‐profit contexts, content analysis was conducted of Hillsong's and the Church of England's social media platforms on Facebook, Twitter, Instagram, and YouTube. This analysis provided the basis for the formulation of a typology of uses, the main categories of which are building a brand, building the church community, outreach, and developing spiritual mission. Differences between the approaches adopted by the Church of England and Hillsong are outlined. Suggestions are offered for future practice and further research.     

Mediatization of Public Bureaucracies: Administrative versus Political Loyalty

This article analyzes the influence of the media on the central Norwegian immigration administration. Through behind‐the‐scenes ethnographic methods, it explores how key bureaucratic values such as impartiality, neutrality and loyalty are challenged and modified by the impact of the news media. A key question is to what extent this process of mediatization overlaps with a more general trend of politicization of the civil service. The article first documents that media pressure generates comprehensive strategies aimed at servicing the press, but also different types of information control and internal steering. Second, it describes how media management has become an important concern within public administration, which identifies strongly with the bureaucratic system and its values, and protects and defends it in the media. The article introduces the term ‘administrative loyalty’ to describe these practices and standards that go beyond the imperative to loyally serve the media‐related needs of political superiors.     

Social media communication and higher education brand equity: The mediating role of eWOM

Beyond its ability to enhance the generation of goals and objectives, understanding an organization's brand equity is a key driver in communicating values to consumers and end‐users. In a very competitive marketplace, it is high time universities ditched the traditional means of communication and comply with the trending social media communication forms so as to better capture both the virtual as well as the real social space of their students who, in turn, are ambassadors of the institutions. Using data solicited from 317 university students, this study found that universities can better position themselves to compete when they employ both user‐generated and firm‐generated social media communication in building their brand equity. Our study also validates electronic word of mouth as a mediator of the relationship between social media communication and higher education brand equity. Recommendations for practice were also suggested.     

Tony Blair's 'Media' Speech: The Commentators

Tony Blair's speech challenged the media over its standards in his valedictory lecture. Many of his charges about the absence of balance, attacks on motive and a pack mentality stand up, even if some are exaggerated and also applied well before his arrival in 10 Downing Street. Mr Blair's solutions did ot match his critique. What is required is a more self‐questioning media, being held to account on the internet and on specialist blogging sites. Vigorous criticism, requiring justification, is a more credible rout than tighter regulation. Tony Blair's speech on the changing pressures on the media is both interesting and convincing in its diagnosis (although generally reported in ways that did not reveal this). It is less convincing in suggestions for change: the fact that on‐line media will fall under Of‐com, and so under its minimal ‘content regulation’ will have little impact. Effective change could begin with other types of (self or other regulation). Some steps towards change might include minimal requirements for journalists and editors to accept elementary forms of accountability, such as disclosing conflicts of interest and payments made for ‘stories’. The scale of media coverage may be crucial in determining the allocation of aid, yet the attention the media pays to particular causes is arbitrary. Many serious disasters are not reported and as a consequence do not receive adequate aid, so that the victims of the crisis will lose out. Chronic long term problems, like famine, are ignored in favour of ‘sudden emergencies’. Reporting seeks sensation and simple stories which influences the way that aid agencies respond to the media. The complex background to a faraway disaster is often overlooked and not properly reported. Tony Blair's speech describing some of the news media as ‘feral beasts’ contained one paragraph which contained an insight into his views on new media. It was known that the outgoing Prime Minister was uncomfortable with some aspects of new technology but his remarks reveal a wider disappointment with how new media has failed to deliver changes which he had hoped for in political communications.This paper records Mr Blair's problems with new media and argues that by focusing on how the new technologies might provide a better way for politicians to by‐pass the traditional media he has missed the point of their wider benefits.     

Does globalization drive interest group strategy? A cross‐national study of outside lobbying and social media

Social media offer a new outside lobbying tactics for interest groups, yet many examinations of social media use by interest groups have been case studies or single‐country studies. While much can be learned from those approaches, national‐level factors – such as the style of policy making and globalization – cannot be fully addressed. The aim of this paper is to demonstrate the relationship between globalization and the use of social media as an outside lobbying strategy with cross‐national data. Controlling for other factors, I argue that globalization creates isomorphic pressure on interest groups to adapt new lobbying tactics, thereby increasing the likelihood of using social media and using it in certain ways. Specifically, based on data collected from interest groups operating in 13 countries, the analysis shows that globalization is associated with more internationally‐bounded social media strategies, but also with lower social media resonance. Copyright © 2015 John Wiley & Sons, Ltd.     

How mass media attract political elites’ attention

Political agenda‐setting research has shown that policy makers are responsive vis‐à‐vis media priorities. However, the mechanisms behind this effect have remained understudied so far. In particular, agenda‐setting scholars have difficulties determining to what extent politicians react to media coverage purely because of the information it contains (information effect), and to what extent the effect is driven not by what the media say but by the fact that certain information is in the media (media channel effect), which is valued for its own sake – for instance, because media coverage is considered to be a reflection of public opinion. By means of a survey‐embedded experiment with Belgian, Canadian and Israeli political elites (N = 410), this study tests whether the mere fact that an issue is covered by the news media causes politicians to pay attention to this issue. It shows that a piece of information gets more attention from politicians when it comes via the media rather than an identical piece of information coming via a personal e‐mail. This effect occurs largely across the board: it is not dependent on individual politician characteristics.     

Mapping the production of political communications: a model to assist in understanding the relationships between the production and consumption of political messages

High public interest today in political communications such as ‘spin’ and in political participation such as electoral turnout suggests that there may be value in exploring the processes by which political messages are produced and consumed, and their inter‐relationship with participation. It may be that what citizen‐voters think of message production influences how they consume political news and publicity (through observing and evaluating), and that the propensity to political participation is subsequently affected. This paper offers a model which traces the production of political communications, starting at their origins in the political class, and flowing via traditional political journalism or controlled media and new media to citizen‐voters who both observe and evaluate them (ie consume them) before, during and after making any political choices. It is hypothesised that the observation and evaluation of message production and content by political consumers influences both their types and levels of participation. Research of this nature into political organisations is relatively rare. Similarly, there is little evidence of investigations into other aspects highlighted in the model: attitudes of the political class towards political communications, the production of political communications before they reach the media and how they are received by the media, and their consumption by citizen‐voters in relation to the propensity to participate in politics. Copyright © 2003 Henry Stewart Publications     

Theorising media as practice

This article explores the possibility of a new paradigm of media research that understands media, not as texts or structures of production, but as practice. Drawing on recent moves towards a theory of practice in sociology, this paradigm aims to move beyond old debates about media effects and the relative importance of political economy and audience interpretation, at the same time as moving beyond a narrow concentration on audience practices, to study the whole range of practices that are oriented towards media and the role of media in ordering other practices in the social world. After setting this new paradigm in the context of the history of media research, the article reviews the key advantages of this paradigm in mapping the complexity of media‐saturated cultures where the discreteness of audience practices can no longer be assumed.     

Are Biased Media Bad for Democracy?

This article assesses the normative and positive claims regarding the consequences of biased media using a political agency framework that includes a strategic voter, polarized politicians, and news providers. My model predicts that voters are always better informed with unbiased than with biased outlets even when the latter have opposite ideological preferences. However, biased media may improve voter welfare. Contrary to several scholars' fears, partisan news providers are not always bad for democracy. My theoretical findings also have important implications for empirical analyses of the electoral consequences of changes in the media environment. The impact of left‐wing and right‐wing biased outlets depends on the partisan identity of officeholders. Empirical findings may, thus, not be comparable across studies or even over time within a study. Existing empirical works are unlikely to measure the consequences of biased media, as researchers never observe and can rarely approximate the adequate counterfactual: elections with unbiased news outlets.     

NGOs and the “Information Society”: Grassroots Advocacy at the UN—A Cautionary Tale

This article looks at the United Nations‐brokered World Summit on the Information Society (WSIS) in light of nongovernmental organization participation as a full partner in consultations and decisions. Combining participation‐observation fieldwork, interviews, and eye‐witness accounts with a selective content analysis of key WSIS documentation, official and dissenting, the article presents the occupational hazards of this sort of encounter between civil society participants, government, and business sectors as global information and communication technologies (ICTs) and media agenda‐setting partners. It focuses on the hazards of key word strategies in what are now irrevocably computer‐embedded domains for action and access. Hyperlinked textual production and related key word search functionalities are now, I argue, integral to global agenda‐setting in the intertwined areas of ICT, media, and sociocultural policy. This formal encounter between multilateral institutions and social justice and ICT advocacy, online and on the ground, raises new questions for policy research in these domains, questions that require fresh approaches.     

A comparative analysis of Channels TV and CNN's coverage of World News

This study did an analysis of the Western and Third world coverage of World News using the broadcast stations (CNN and Channels TV) as case study. In other words, the study sought to examine if the Western and Third World nations are still guilty of imbalance, bias and distortion in their treatment of news. The findings showed that both the North and South nations are guilty of bias and imbalance in their coverage of World News and that each nation seeks to promote their interest rather than a true world interest or the interest of their counterpart nations. The study further revealed that the Third World media still depend heavily on Western media sources for its news albeit their standpoint on the News Flow debate. About 50% of the entire World News stories on Channels TV were sourced ‘outside’, while about 40% were unidentified. Only 10% were from the in‐house personnel. It was also observed that about 55 and 67% of World News coverage by Channels TV and CNN, respectively, were focused on ‘bad news’; an age‐long controversy that has bedeviled news coverage globally. In view of the foregoing, it has been recommended that there is need for the acceptance of ‘imbalance’ as a major feature of all media systems as well as a re‐evaluation of the standards and values of news evaluation. The rapid industrialization of Third World economies will also go a long way to stop the one‐way traffic in international communication which is what encourages media dependence. Copyright © 2010 John Wiley & Sons, Ltd.     

Across time and space: Explaining variation in news coverage of the European Union

News about the European Union (EU) looks different in different countries at different points in time. This study investigates explanations for cross‐national and over‐time variation in news media coverage of EU affairs drawing on large‐scale media content analyses of newspapers and television news in the EU‐15 (1999), EU‐25 (2004) and EU‐27 (2009) in relation to European Parliament (EP) elections. The analyses focus in particular on explanatory factors pertaining to media characteristics and the political elites. Results show that national elites play an important role for the coverage of EU matters during EP election campaigns. The more strongly national parties are divided about the EU in combination with overall more negative positions towards the EU, the more visible the news. Also, increases in EU news visibility from one election to the next and the Europeanness of the news are determined by a country's elite positions. The findings are discussed in light of the EU's alleged communication deficit.     

Agenda Setting and the Blogosphere: An Analysis of the Relationship between Mainstream Media and Political Blogs

This paper asks: what is the relationship between the mainstream media and blog agendas? To be more precise, this paper tracks media coverage and blog discussion of 35 issues during the 2004 presidential campaign to test the hypothesis that the mainstream media agenda exerts a substantial impact on the blog agenda against the increasingly popular hypothesis that the blog agenda exerts a strong influence on the mainstream media agenda. Using a computer‐assisted, quantitative content analysis of ten randomly selected A‐list political blogs and 50 randomly selected, less popular political blogs over the five‐month period from July 1 to November 30, 2004, the author finds that on the vast majority of issues there was a complex, bidirectional relationship between mainstream media coverage and blog discussion rather than a unidirectional media or blog agenda‐setting effect.     

The use of Facebook in the recruitment of foster carers: A dialogic analysis

Social media is becoming increasingly important for communication and community building, yet research on the use of social media by non‐profit organisations is limited and largely restricted to content analysis of social media comments. This article contributes to addressing this research gap, through a survey‐based study of the perspectives of key informants in U.K. Local Authority fostering teams on their use of social media. Specifically, it examines the extent to which the Facebook activity of local authority fostering teams is aligned with the principles of successful social media engagement, as represented by dialogic strategies and outcomes. A questionnaire on the use of Facebook was circulated to all local authority fostering teams in England. Findings suggest that although there is progress, many teams are at an early stage in their social media journey and that there is considerable variation between agencies. The limited evidence of engagement in relation to dialogic principles suggests that there is some adoption of a strategic approach. In particular, of the three dialogic principles associated with successful online engagement, two (updating and community building) were applied by about half of local authority fostering teams and the third (engagement) by just over a quarter.     

Mass Media and Party Divergence in Multiparty Systems

Does the mass media affect the dispersion of the policy positions of political parties? In this article it is argued that the mass media polarize parties' policy positions because vote‐seeking strategies are more viable if party policy positions are clearly communicated to the electorate and because a vote‐seeking strategy corresponds with parties taking a distinct policy position away from the median. Hence, the main hypothesis is that party policy position dispersion is larger with more mass media penetration. In order to test this argument, a novel dataset on party positions and mass media penetration in 267 Danish municipalities in 2004 is utilized and a new measure of the dispersion of policy positions in multiparty systems is constructed. The analysis corroborates the article's main hypothesis.     

Interest groups on social media: Four forms of networked advocacy

The affordances of social media both constrain and enable new forms of political advocacy. The present study identifies four forms of networked advocacy and analyses these with emphasis on constituencies, platforms, activities, and aims. Based on over 40 semistructured elite interviews with interest group leaders and heads of communication, it first finds that interviewees distinguish between social media platforms, tailoring content and genre, to target intended audiences. Second, it finds that social media affordances make awareness‐raising and community‐building more efficient and purposeful for all groups. At the same time, only large organizations with bigger budgets, credibility, technical knowhow, and political relations, systematically engage in networked mobilization and lobbying. Third, interviewees representing these resourceful organizations underline that Twitter represents a new efficient form of middle‐stage lobbying. The study contributes empirical insights into the aims and strategies behind networked advocacy among different groups within one policy field in a local, non‐American context. Theoretically, it combines insights from networked media logics, social affordances, and interest group advocacy to conceptualize how networked media can afford a new form of lobbying conducted as real‐time, semi‐private direct communication with decision makers.     

A Closer Look at Reporting Bias in Conflict Event Data

Recent data collections about political violence are frequently based on media reports, which can lead to reporting bias. This is an issue in particular for the emergent literature on communication technology and conflict, since this technology may not only affect violence, but also the reporting about it. Using the effect of cellphones on violence as an example, this article presents a quantitative assessment of reporting bias in a micro‐level analysis. Comparing media‐based event reports and those from military sources, the results show that the purported violence‐increasing effect of cellphone coverage is partly due to higher reporting rates of violence in cellphone‐covered areas. A simple diagnostic procedure for this problem is implemented. Applied to the analysis of cellphones and violence in Africa, it produces a pattern that is consistent with reporting bias driving much of the effect found in the Pierskalla and Hollenbach (2013) study about this topic.     

Looking for Friends,Fans, and Followers? Social Media Use in Public and Nonprofit Human Services

This article uses interviews and Internet data to examine social media use among nonprofit organizations and county departments involved in the delivery of human services in a six‐county area in south‐central New York State. Social media use was modest, with nonprofit organizations much more likely to use it than county departments. Organizations used social media primarily to market organizational activities, remain relevant to key constituencies, and raise community awareness. Most organizations either had a narrow view of social media's potential value or lacked a long‐term vision. Barriers to use included institutional policies, concerns about the inappropriateness of social media for target audiences, and client confidentiality. Findings build on recent research regarding the extent to which nonprofit organizations and local governments use social media to engage stakeholders. Future research should investigate not only the different ways organizations use social media but also whether organizations use it strategically to advance organizational goals.