Issue Frame Ownership: The Partisan Roots of Campaign Rhetoric

Campaigns can shape vote choice decisions by effectively framing issues for voters. I examine how campaigns do this by studying the content of issues appeals in television advertisements from U.S. House and Senate candidates. The use of issue frames is partisan. The two parties develop their own distinct rhetorical strategies on particular issues, showing that each party owns particular issue frames. In addition, campaign messages are sensitive to the partisanship of voters. Campaigns are more likely to use conservative frames in Republican-leaning districts and liberal frames in Democratic-leaning districts. Models of campaign strategy should incorporate not just what issues are discussed, but also the rhetorical choices campaigns make to address these issues.     

Ethnic politics and election campaigns in contemporary Africa: evidence from Ghana and Kenya

Why do some political parties in new democracies base their campaigns on promises of national public goods while others do not? Parties in new democracies often eschew programmatic policy proposals in favour of appealing to voters’ ethnic identities, distributing non-programmatic benefits, or emphasizing the personalities of their candidates. However, this is not universally the case. This article examines recent campaign strategies in two nascent democracies in Africa: Ghana and Kenya. The findings suggest that programmatic campaigning is much more common than is assumed, but that parties have different preferences for how much programmatic content they include in their campaigns. The article argues that differences in campaign strategies are largely due to differences in the composition of ethnic support for competing parties. Parties that draw a majority of their support from a single large ethnic group are more likely to develop campaign strategies based on programmatic, policy-based appeals in the form of specific proposals for national public goods than are parties with a more diverse ethnic base of supporters. I argue that these appeals serve as a pre-election commitment to counteract fears among the electorate of domination by the large ethnic core of the party.     

Response to Herman and Chomsky

Under what conditions can political elites influence elections to favor their preferred policy outcomes by strategically crafting the language printed on the ballot? Drawing on psychological and political theories of voter cognition, we design a survey experiment to assess the degree to which ballot text can influence voter behavior in direct democracy elections and identify factors that may moderate such effects. We show that the language used to describe a ballot measure does indeed have the potential to affect election outcomes, including measures dealing with contentious social issues affecting individual rights. We also find, however, that exposing individuals to basic campaign information—in our case, endorsements from prominent interest groups—greatly attenuates the framing effects of ballot text. Our results suggest that the extent to which ballot text matters depends on the vibrancy of the campaign environment and other information available to voters.     

Presence to Press: How Campaigns EarnLocal Media

Today’s campaigns have ample resources with which to influence the media, while plummeting revenue, readership, and reporting staffs make local newspapers more vulnerable than ever. This imbalance raises an important question: if a campaign invests more resources in an area, can it earn positive media coverage? In this article, I propose a strategic relationship between campaigns and local media. Newspapers offer campaigns credibility and exposure, while campaigns offer local newspapers easy-to-report stories that will appeal to their readers. Campaign messages are more impactful when communicated through the local press, so campaigns will try to influence local news coverage (when they have the resources to do so) by establishing a local presence. When newspapers are vulnerable, they should be more likely to accept campaign prompting and provide campaigns with positive earned media. I employ an original data set of newspaper content and campaign investment from the 2004 and 2008 elections. I utilize a within-state matched-pairs design of newspapers from the state of Florida and a detailed content analysis of stories from 21 randomly selected days from each election cycle. I find that regional campaign presence generates positive earned media, but only in smaller newspapers. This article contributes to the fields of campaign and media effects by demonstrating how campaigns’ calculated decisions influence the construction of local political news. It is the first study to describe the connection between the voter contact and campaigns’ earned local media strategy.     

Economic Voting Appeals in Congressional Campaigns

Although they agree that economics and elections are intertwined, theories of economic voting disagree on the policy focus (on positions taken or outcomes achieved) and time horizon (retrospective or prospective) that guides voters’ decisions. Most research on these debates looks at the considerations voters weigh. Instead, I explore the types of economic voting that candidates encourage through their campaign appeals. Content-coded advertising data from the 2004 congressional elections show that appeals focus more on policy positions than outcomes and more on the past than the future. Consistent with predictions from emphasis allocation theory, strategic incentives and electoral context shape the exact mix of economic appeals campaigns make. When promoting their own candidacy, politicians ask voters to think about (more unifying) future economic outcomes; when attacking their opponent’s candidacy, they ask voters to think about (more divisive) past policy positions. In districts experiencing worsening economic conditions, voters are exposed to more information about policy outcomes; in districts where the incumbent is ideologically “out of step,” they hear more about policy positions. Studies that seek to evaluate competing theories of economic voting are thus likely to draw misleading conclusions if they treat the information environment as a homogeneous constant: Campaigns in different districts, facing different strategic incentives, encourage significantly different types of economic voting.     

Is There a Local Dimension to Modern Election Campaigns? Party Activists’ Perceptions of the Media and Electoral Coverage of Canadian Constituency Politics

Modern election campaign studies focus on national dimensions at the expense of attending to local campaigns in legislative elections. This is also true of analyses of media coverage and impact of election campaigns. This paper examines the local dimension of media and election campaigns across a wide range of diverse constituency contexts in Canada in order to identify the political, socioeconomic, and geographic determinants of constituency party associations ability to attract local media attention during an election campaign. We also examine the role of these features of the constituency settings and explain variations in satisfaction with the medias coverage of the local campaign.     

Air Campaign Duration and the Interaction of Air and Ground Forces

This article explores the role that ground troops play in aerial campaigns. Specifically, it intends to explain how ground troops affect the duration of aerial bombing campaigns. It distinguishes between the effect of ground troops on the duration of aerial campaigns that are selective and on those that are more general and less discriminate (using newly coded data on aerial strategies). The effect of ground troops may vary depending on how air power is being used. Ground troops may increase the duration of aerial campaigns in cases in which selective strategies are used during the aerial bombing campaign. In these cases, states lose the possibility of quick, “clean” victories once ground troops are introduced. In the cases of the less-discriminate bombing campaigns, the effect of ground troops is the opposite: They shorten the duration of the bombing campaign, possibly through the increased effectiveness of a combined arms approach.     

European‐Chinese relations in the Nineties

In recent decades, there have been many international campaigns on numerous issues. In turn, scholars have analysed the activist networks promoting human rights, environmental quality and global justice, developing theories of transnational advocacy, strategies and outcomes. However, analysts have seldom noted that the ‘progressive’ networks on which these theories have been based seldom act unopposed. Instead, on numerous global issues leftwing groups face fierce opposition from networks of rightwing activists. This article provides examples of such clashes, focusing on these understudied conservative networks. In addition, it outlines a theory for understanding the conflict of networks over many policy issues.     

The Dynamics of the Demobilization of the Protest Campaign in Assam

This study highlights the role that critical events play in the demobilization of protest campaigns. Social movement scholars suggest that protest campaigns demobilize as a consequence of polarization within the campaign or the cooptation of the campaign leaders. I offer critical events as an alternative causal mechanism and argue that protest campaigns in ethnically divided societies are particularly combustible, as they have the potential to trigger unintended or unorchestrated communal violence. When such violence occurs, elite strategies change, mass support declines, and the campaign demobilizes. An empirical investigation of the dynamics of the demobilization phase of the anti-foreigner protest campaign in Assam, India, between 1979 and 1985 confirms this argument. A single group analysis is conducted to compare the dynamics of the campaign before and after the communal violence by using time series event data collected from The Indian Express, a national newspaper. The study has wider implications for the literature on collective action, as it illuminates the dynamic and complex nature of protest campaigns.     

Stemming the HIV/AIDS epidemic in South Africa: Are our HIV/AIDS campaigns failing us?

Abstract

Media-based campaigns are critical tools in changing the behaviours that are fuelling the HIV/AIDS epidemic in South Africa. However, given the absence of an effective behaviour-change response in the face of the epidemic, many have come to doubt the efficacy of these campaigns. Campaign designers who profess to using best-practice principles in designing HIV/AIDS campaigns also report that although some of these campaigns book changes in beliefs and attitudes, they seldom have a significant effect on the behaviours that are fuelling the epidemic.

This situation raises a number of general questions with regard to South African HIV/AIDS campaigns: How effective are media-based campaigns in general in changing health-related behaviours? Are South African HIV/AIDS campaigns successful or not? If not, why not, what could be done to optimise their efficacy? What aspects of South African HIV/AIDS campaigns contribute to their efficacy and could be up-scaled in future campaigns?

This article provides a critical analysis of the processes followed in the design of the Living Positively Campaign and of the design features of the messaging of the booklet Living positively with HIV and AIDS. This analysis clearly indicates that despite claims by campaign designers of adherence to best-practice heuristics, very few of them are implemented in the design of HIV/AIDS campaigns.     

The Contingency of Voter Learning: How Election Debates Influenced Voters’ Ability and Accuracy to Position Parties in the 2010 Dutch Election Campaign

Election campaigns are expected to inform voters about parties’ issue positions, thereby increasing voters’ ability to influence future policy and thus enhancing the practice of democratic government. We argue that campaign learning is not only contingent on voters’ characteristics and different sources of information, but also on how parties communicate their issue positions in election debates. We combine a two-wave panel survey with content analysis data of three televised election debates. In cross-classified multilevel auto-regression models we examine the influence of these debates in the 2010 Dutch parliamentary election campaign on voters’ knowledge of the positions of eight parties on three issues. The Dutch multiparty system allows us to separate voters’ ability to position parties from their accuracy in ordering these parties. We reach three main conclusions. First, this study shows that voters become more able and accurate during the campaign. However, these campaign learning effects erode after the elections. Second, whereas voters’ attention to campaigns consistently contributes to their ability to position parties, its effect on accuracy is somewhat less consistent. Third, televised election debates contribute to what voters learn. Parties that advocate their issue positions in the debates stimulate debate viewers’ ability to position these parties on these issues. In the face of the complexity of campaigns and debates in multiparty systems, campaigns are more likely to boost voters’ subjective ability to position parties than their accuracy.     

Early Voting and Campaign News Coverage

The proportion of votes cast before election day has risen steadily over the last two decades. Previous research asked how early voting has impacted voter participation. In this article, we ask how early voting has affected the flow of information to voters through the mass media. By increasing the number of days voters are able to vote, are we also increasing the number of days that candidates and campaigns continuously disseminate campaign-related information to the news media? Is news coverage of campaigns quantitatively and qualitatively different when opportunities to vote early are available and utilized? Our expectation is that early voting significantly influences the volume and nature of campaign news coverage. We study the effects of early voting on campaign news coverage of gubernatorial and Senate races in 2006 and 2008. Our findings reveal that the volume and content of campaign news coverage is significantly influenced by early voting.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource: Appendix for Early Voting and Campaign News Coverage—Alternative Model Specifications.]     

The Benefits of Experimental Methods for the Study of Campaign Effects

Researchers rely heavily on observational designs to study the effects of political campaigns. In doing so, scholars often overlook serious threats to causal inference that bedevil their research designs. The strategic nature of campaigns leads to serious selection biases in voter exposure to campaign stimuli and, ultimately, generates biased estimates of campaign effects. Standard approaches to establishing causal effects in observational research, such as the collection of panel data and the inclusion of covariates, are often inadequate. In contrast, experimental approaches offer researchers a more promising way to estimate accurately the causal effects of campaigns. In this essay, I discuss the recent renaissance of experimental research in the study of campaigns and illustrate how scholars can use lab, field, and survey experiments to good effect. When experimental methods are not feasible, studies of campaign effects would benefit from paying better attention to the causal identification strategy. In closing, I discuss how the logic of experimentation can be applied to some observational settings.     

A journalism quarterly potpourri

Abstract

How do the news media help construct election mandates? By interpreting an election victory broadly, the news media can facilitate the implementation of a newly elected government's program. Conversely, the media can constrain a newly elected government by interpreting the election as influenced by factors other than ideology, primarily retrospective evaluations of the outgoing government's performance. Studies of how the media interpret election results have offered only speculation on why the media choose certain narratives while discarding plausible alternatives. Through a systematic examination of six Canadian elections, this article identifies key variables that explain the media's choices. I found that the media tended to confer a mandate when the victorious party focused on its policy intentions during the campaign and when the party was conservative; they tended to confer a “personal mandate” when newly elected leaders were facing their first election. In general, the news media quickly settled on one narrative, did not support this decision using quantitative data such as exit polls, and tended to depoliticize the public sphere by framing most results as devoid of ideological content.     

Grabbing attention: An experimental investigation of headlines during campaigns

In this article, we review two research programs that could benefit from a more extensive dialogue: media and policy studies of agenda setting. We focus on three key distinctions that divide these two robust research programs: the agenda(s) under investigation (public versus policymaking), the typical level of analysis (individual versus systemic), and framing effects (individual versus macro level). We map out these differences and their impacts on understanding the policy process. There is often a policy disconnect in the agenda-setting studies that emanate from the media tradition. Though interested in the effects of political communication, scholars from this tradition often fail to link the media to policy outcomes, policy change, or agenda change. Policy process scholars have increasingly rejected simple linear models in favor of models emphasizing complex feedback effects. This suggests a different role for the media—one of highlighting attributes in a multifaceted political reality and involvement in positive feedback cycles. Yet, political communication scholars have for the most part been insensitive to these potentials. We advocate a shared agenda centering on the role of the media in the political system from an information processing framework, emphasizing the reciprocal effects of each on the other.     

Resuscitating voter interest in Zambia: the Adult Education Association of Zambia's role in national elections

This paper examines the role of the Adult Education Association of Zambia (AEAZ) in the Zambian national elections. Outlined in this paper are workshop topics, challenges encountered, and outcomes of the education campaign by the AEAZ in its crusade to inform voters of their rights and obligations. The six interrelated topics presented at various civic awareness campaigns were leadership qualities; community participation in national development; responsible citizenship; electoral process and the management of elections; the role of a member parliament; and human rights. The primary problem of the AEAZ campaign was language. Although English is preferred in urban areas, most of the residents in the rural areas are illiterate, and the campaign had to be conducted in several local languages, where most of the people were unfamiliar to campaigners. Other challenges affecting the AEAZ outreach efforts were lack of reliable transportation and lack of funds. Despite these challenges, the campaign was successful in encouraging citizens to vote, lobbying, advocacy, and holding political representatives accountable for their actions. This was evident in the 1996 presidential and general elections, in which there was a significant increase in the number of voters who took part in the electoral process. This paper concludes that nongovernmental organizations involved in the sensitization campaigns should coordinate and collaborate in order to enhance their capacity.     

Frames,Paradigms and Power: Global Health Policy-Making under Neoliberalism

The study of global health governance has developed rapidly over recent years. That literature has identified a range of factors which help explain the “failure” of global health governance, but it has largely neglected the global public policy processes which perpetuate that failure. In this paper we argue that there is such a thing as “global health policy” and set out a new framework for analyzing the processes through which it is made, highlighting the mixture of power and ideas, agency and structure, which impact upon the policy cycle. The framework rests upon four pillars: framing; paradigms; power; and the “deep core” of neoliberalism. Through integrating insights from a range of literatures, in particular from the global health governance and public policy analysis fields, we seek to enrich the conceptual basis of current work on global health governance.     

The Tech Industry Meets Presidential Politics: Explaining the Democratic Party’s Technological Advantage in Electoral Campaigning, 2004–2012

Drawing on theories in organizational sociology that argue that transpositions of people,/ skills, and knowledge across domains give rise to innovations and organizational foundings that institutionalize them, we conducted a mixed-methods study of the employment biographies of staffers working in technology, digital, data, and analytics on American presidential campaigns, and the rates of organizational founding by these staffers, from the 2004 through the 2012 electoral cycles. Using Federal Election Commission and LinkedIn data, we trace the professional biographies of staffers (N = 629) working in technology, digital, data, or analytics on primary and general election presidential campaigns during this period. We found uneven professionalization in these areas, defined in terms of staffers moving from campaign to campaign or from political organizations to campaigns, with high rates of new entrants to the field. Democrats had considerably greater numbers of staffers in the areas of technology, digital, data, and analytics and from the technology industry, and much higher rates of organizational founding. We present qualitative data drawn from interviews with approximately 60 practitioners to explain how the institutional histories of the two parties and their extended networks since 2004 shaped the presidential campaigns during the 2012 cycle and their differential uptake of technology, digital, data, and analytics.     

Quest for a stronger regional leadership and an upgraded global profile

The Korean economy has suffered two major economic crises over the past 15?years — the 1997 Asian financial crisis and the 2008 global financial crisis. After analyzing both the changes in policy environments and Korea’s policy responses, the article argues that the ongoing global financial crisis provided a welcomed opportunity for Korea to increase its regional and global influence. Korea’s regional leadership has been strengthened especially in promoting the “development” issue in a number of international forums and in establishing a more effective crisis-prevention framework in the Asian region. As the host country of the 5th G20 Summit Meeting in 2010, Korea initiated a number of global issues, such as “development”, “global financial safety net”, “green growth strategy”, and has been successful in fortifying its position in the global arena. As a result, the global profile of Korea appears to have been raised both substantially and substantively.     

Post–Conflict Global Governance: The Case of Microfinance Enterprise Networks in Bosnia and Herzegovina

The article examines the institutional infrastructure that supports the foreign aid flows in the mcrocredit sector in postconflict Bosnia and Herzegovina. It documents the mobilization of transnational networks between different international agencies in the course of the policy formulation and implementation, and elicits the effects that certain network attributes exert on the policy choices made by individual organizations. How and why do international governmental and nongovernmental organizations, with at times conflicting goals, join forces in such networks? More important, whose goals are eventually implemented, and under what conditions? Whose goals are diluted in the process of network mobilization? What are the policy implications of such "battles" for the postconflict reconstruction? The article seeks some answers to these questions, demonstrating how transnational networks intermediate between the organizational goals and the final policy outcomes that result from such a network–based mode of global governance in postconflict regions.