The Role of Media Distrust in Partisan Voting

As an institution, the American news media have become highly unpopular in recent decades. Yet, we do not thoroughly understand the consequences of this unpopularity for mass political behavior. While several existing studies find that media trust moderates media effects, they do not examine the consequences of this for voting. This paper explores those consequences by analyzing voting behavior in the 2004 presidential election. It finds, consistent with most theories of persuasion and with studies of media effects in other contexts, that media distrust leads voters to discount campaign news and increasingly rely on their partisan predispositions as cues. This suggests that increasing aggregate levels of media distrust are an important source of greater partisan voting.     

The Moderating Effect of Debates on Political Attitudes

In theory, candidate debates can influence voters by providing information about candidates' quality and policy positions. However, there is limited evidence about whether and why debates influence voters in new democracies. We use a field experiment on parliamentary debates during Ghana's 2016 elections to show that debates improve voters' evaluations of candidates. Debates have the strongest effect on partisan voters, who become more favorable toward and more likely to vote for opponent-party candidates and less likely to vote for co-partisans. Experimental and unique observational data capturing participants' second-by-second reactions to the debates show that policy information was the most important causal mechanism driving partisan moderation, especially among strong partisans. A follow-up survey shows that these effects persist in electorally competitive communities, whereas they dissipate in party strongholds. Policy-centered debates have the potential to reduce partisan polarization in new democracies, but the local political context conditions the persistence of these effects.     

Revitalizing the United States‐Japanese alliance

Abstract

While the notion that subjective economic perceptions as well as objective economic conditions affect electoral outcomes has long been explored in advanced democracies and new democracies, evidence of the link between the economy and elections has been rarely found in East Asian countries. As economic issues have become salient since the 1997 financial crisis, political leaders’ capacity to manage the economy has become one of the most important criteria in electoral choice in East Asia. This paper examines how economic issues influenced the results of the 2007 presidential election in South Korea. By making use of the 2007 Presidential Election Panel Study, this study examines the continuity of and changes in the Korean voters’ electoral behavior. This study describes the political situation in the post-1997 financial crisis period under two liberal governments in Korea and introduces the processes and characteristics of electoral campaigns in the 2007 presidential election. This paper then explores the link between the economy and vote choice, focusing on whether economic issues were salient among the electorate, whether retrospective or prospective economic voting was prevalent among Koreans, and how the voters supported Lee Myung Bak across age groups, regions, and parties in the 2007 presidential election.     

Social Context and Campaign Volatility in New Democracies: Networks and Neighborhoods in Brazil's 2002 Elections

In new democracies party systems are often young, so partisan cues and roots in the electorate tend to be weak. The results, in many instances, include volatile campaigns with comparatively high degrees of short-term preference change among voters. We explore the mechanisms of voter volatility and, more broadly, the ways in which citizens learn about issues and candidates in weak-party systems. We claim that citizens in such settings rely heavily upon persuasive information gathered from their immediate social contexts. Utilizing a unique panel survey implemented during Brazil's historic 2002 presidential election, we demonstrate the importance of political discussion within social networks and neighborhood context for explaining preference change during election campaigns. We also demonstrate the concrete political consequences of social context by showing how candidate momentum runs can be driven by waves of discussion.     

The Dynamics of Ambivalence

This article explores the dynamics of candidate ambivalence over the course of a presidential campaign. Candidate ambivalence tends to decrease as a campaign unfolds, although the rate of ambivalence decay is not constant across time or individuals. Two alternative theories of ambivalence change are considered and tested. Consistent with a motivational account, the results indicate that partisan reasoning contributes to the diminution of ambivalence over time. Consistent with an informational account, the results suggest that exposure to heterogeneous information heightens ambivalence. Ambivalence is least likely to decline among people who are exposed to cross‐cutting information, politically sophisticated individuals with weak partisan attachments, and, during the general election phase of the campaign, those who live in homogenous areas with little political competition.     

Ecologies of Unease: Geographic Context and National Economic Evaluations

Assessment of the nation??s economic performance has been repeatedly linked to voters?? decision-making in U.S. presidential elections. Here we inquire as to where those economic evaluations originate. One possibility in the politicized environment of a major campaign is that they are partisan determinations and do not reflect actual economic circumstances. Another possibility is that these judgments arise from close attention to news media, which is presumably highlighting national economic conditions as a facet of campaign coverage. Still a third explanation is that voters derive their national economic evaluations from living out their lives in particular localities which may or may not be experiencing the conditions that affect the nation as a whole. Drawing upon data from the 2008 presidential election, we find that varying local conditions do shape the economic evaluations of political independents. Moreover, unemployment is not the only salient factor, as fuel prices and foreclosures also figured prominently. Local economic factors, what we call geotropic considerations, shape national economic evaluations especially for those who aren??t making these judgments on simple partisan grounds.     

Is Anybody Listening? Evidence That Voters Do Not Respond to European Parties’ Policy Statements During Elections

Although extensive research analyzes the factors that motivate European parties to shift their policy positions, there is little cross‐national research that analyzes how voters respond to parties’ policy shifts. We report pooled, time‐series analyses of election survey data from several European polities, which suggest that voters do not systematically adjust their perceptions of parties’ positions in response to shifts in parties’ policy statements during election campaigns. We also find no evidence that voters adjust their Left‐Right positions or their partisan loyalties in response to shifts in parties’ campaign‐based policy statements. By contrast, we find that voters do respond to their subjective perceptions of the parties’ positions. Our findings have important implications for party policy strategies and for political representation.     

Voter Decision Making in Election 2000: Campaign Effects, Partisan Activation, and the Clinton Legacy

How do citizens respond to campaign events? We explore this question with a unique repeated measures survey design, fielded during the 2000 presidential campaign. We model transitions in support for the major party candidates following the party conventions and presidential debates. In the aggregate, Gore support increases following the conventions (but not the debates), while Bush support increases with the debates (but not the conventions). But there is considerable microlevel variation in the data: responsiveness to campaign events is greatest among Independents, undecided voters, and “mismatched partisans,” but exactly how these groups respond differs for each event. Moreover, attitudes toward then President Clinton mediate the effect of the campaign events on voter preferences. Two primary conclusions follow: (1) rich data sets are required to observe the effects of campaign events; (2) the influence of campaign events on vote choice is conditional on previous preferences, partisan dispositions, and political context.     

Seeing Spots: Partisanship,Negativity and the Conditional Receipt of Campaign Advertisements

Changes in the media landscape increasingly put voters in control of the amount and type of political content they consume. We develop a novel experiment to assess the factors that drive this conditional receipt of information. We focus on how party source and tone interact with partisanship to influence the campaign messages voters seek out or avoid, as discretion over self-exposure varies. We randomly expose subjects to comparable positive or negative television ads aired by Democratic or Republican candidates from the 2012 Presidential election, and measure subjects’ propensities to skip, re-watch and share the spots. Partisans avoid out-party ads, albeit asymmetrically: Republicans are more consistent partisan screeners than Democrats. We find more such selectivity as discretion increases, but little evidence that negativity influences self-exposure. Our findings provide greater insight into the forces behind information selectivity, and have important implications for elections in the post-broadcast era.     

Campaigning on behalf of the party? Party constraints on candidate campaign personalisation

This article analyses what makes political candidates run a party‐focused or personalised election campaign. Prior work shows that candidates face incentives from voters and the media to personalise their campaign rhetoric and promises at the expense of party policy. This has raised concerns about the capacity of parties to govern effectively and voters’ ability to hold individual politicians accountable. This article builds on the literature on party organisation and considers the possible constraints candidates face from their party in personalising their election campaigns. Specifically, it is argued that party control over the candidate nomination process and campaign financing constrains most political candidates in following electoral incentives for campaign personalisation. Using candidate survey data from the 2009 EP election campaign in 27 countries, the article shows how candidates from parties in which party officials exerted greater control over the nomination process and campaign finances were less likely to engage in personalised campaigning at the expense of the party programme. The findings imply that most parties, as central gatekeepers and resource suppliers, hold important control mechanisms for countering the electoral pressure for personalisation and advance our understanding of the incentives and constraints candidates face when communicating with voters. The article discusses how recent democratic reforms, paradoxically, might induce candidate personalisation with potential negative democratic consequences.     

Talking the Vote: Why Presidential Candidates Hit the Talk Show Circuit

The 2000 presidential election found the major party presidential candidates chatting with Oprah Winfrey, Rosie O'Donnell, and Regis Philbin, trading one-liners with Jay Leno and David Letterman, and discussing rap music on MTV. This study investigates the impact of entertainment-oriented talk show interviews of presidential candidates, using the 2000 election as a case study. I consider why such shows cover presidential politics, why candidates choose to appear on them, and who is likely to be watching. This discussion yields a series of hypotheses concerning the effects of these interviews on public attitudes and voting behavior. I test my hypotheses through a content analysis of campaign coverage by entertainment-oriented talk shows, traditional political interview shows, and national news campaign coverage, as well as through a series of statistical investigations. I find that politically unengaged voters who watch entertainment-oriented TV talk shows are more likely to find the opposition party candidate likeable, as well as to cross party lines and vote for him, relative to their counterparts who are more politically aware or who do not watch such shows .     

Election campaigns and the cyclical nature of emotions—How politicians engage in affective polarization

Do politicians get emotional during an election campaign? We examine the existence of changes in partisan in-group favoritism and partisan out-group hostility among political elites by evaluating the degree to which they fluctuate before, during and after election campaigns. The lack of elite level panel data has prevented scholars from studying the dynamics of politicians' emotions around the most emotionally intense political event in democracies: elections. We focus on Sweden around the 2014 election and follow more than 700 Swedish politicians before, during and after a national election campaign using a unique three-wave panel survey. The results reveal that politicians' emotions towards other parties are affected during the election, but less so for their own party. Our study adds to the body of recent evidence that campaigns mobilize partisan identities and increase partisan animus.     

Event-Driven Political Communication and the Preadult Socialization of Partisanship

This study investigates political communication as a mediator of the socializing effects of major political events. We earlier found that presidential campaigns are occasions for increased crystallization of partisan attitudes among adolescents (Sears and Valentino, 1997). But what drives the socialization process during the campaign? Either the campaign saturates the media environment with political information, socializing all adolescents roughly equally, or greater individual exposure to political information is necessary for significant socialization gains during the campaign. The analyses utilize a three-wave panel study of preadults and their parents during and after the 1980 presidential campaign. Here we find that adolescents exposed to higher levels of political communication experience the largest socialization gains, that the socializing effects of political communication are limited to the campaign season, and that communication boosts socialization only in attitude domains most relevant to the campaign. We conclude that both a high salience event at the aggregate level and high individual levels of communication about the event are necessary to maximize socialization gains.

     

The dynamics of candidate evaluations and vote choice in 2008: looking to the past or future?

In this paper, we leverage a 10-wave election panel to examine the relative and dynamic effects of voter evaluations of Bush, Palin, Biden, McCain, and Obama in the 2008 presidential election. We show that the effects of these political figures on vote choice evolves through the campaign, with the predictive effects of President Bush declining after the nominees are known, and the effects of the candidates (and Palin), increasing towards Election Day. In evaluating the relative effects of these political figures on individual-level changes in vote choice during the fall campaign, we also find that evaluations of the candidates and Sarah Palin dwarf that of President Bush. Our results suggest a Bayesian model of voter decision making in which retrospective evaluations of the previous administration might provide a starting point for assessing the candidates, but prospective evaluations based on information learned during the campaign helps voters to update their candidate preference. Finally, we estimate the “Palin effect,” based on individual-level changes in favorability towards the vice-presidential nominee, and conclude that her campaign performance cost McCain just under 2% of the final vote share.     

Getting Personal? The Impact of Social Media on Preferential Voting

Ever since the successful presidential campaign of Barack Obama in 2008, attention has been drawn to the political impact of social media. However, it remains to be seen whether the successful Obama campaign is the exception or the rule. Our research focuses specifically on the impact of social media on preference voting. First it seeks to establish whether candidates make use of social media during election campaigns and whether voters in turn follow politicians. Afterwards it examines to what extent social media make a difference and yield a preference vote bonus. Theoretically, two types of effects are outlined, namely a direct effect of the number of followers a candidate has and a statistical interaction effect whereby a higher number of followers only yields more votes when the candidate actively uses the social media. To carry out our analysis, we make use of a unique dataset that combines data on social media usage and data on the candidates themselves (such as position on the list, being wellknown, exposure to the old media, gender, ethnicity and incumbency). The dataset includes information on all 493 candidates of the 10 parties that received at least one seat in the Dutch 2010 election. It turns out that candidates are eager to use social media, but that relatively few people follow candidates. There is a significant interaction effect of social media usage and the number of followers, but that effect appears to be relatively small.     

Self-Referencing and Political Candidate Brands: A Congruency Perspective

Although political and marketing analysts commonly describe political candidates as brands, the conceptualization of political candidates as brands within academic research and popular culture is uncommon. This paper presents empirical evidence in support of viewing candidates as such. Using data from a nationwide study that measures the self concept of Mexican voters and their perceived images of the presidential candidates in Mexico's 2006 election, the paper demonstrates that voters see themselves and each candidate as a distinct brand. Furthermore, this view of a voter's self-brand influences his or her perception of a political candidate's brand image. The academic and managerial implications of these findings are discussed.     

Registrants,Voters, and Turnout Variability Across Neighborhoods

Although political participation has received wide-ranging scholarly attention, little is known for certain about the effects of social and political context on turnout. A scattered set of analyses—well-known by both political scientists and campaign consultants—suggests that ones neighborhood has a relatively minor impact on the decision to vote. These analyses, however, typically rely upon data from a single location. Drawing on official lists of registered voters from sixteen major counties across seven states (including Florida) from the 2000 presidential election, we use geographic/mapping information and hierarchical models to obtain a more accurate picture of how neighborhood characteristics affect participation, especially among partisans. Our research shows that neighborhoods influence voting by interacting with partisan affiliation to dampen turnout among voters we might otherwise expect to participate. Most notably, we find Republican partisans in enemy territory tend to vote less than expected, even after accounting for socioeconomic status. Our findings have implications for campaign strategy, and lead us to suggest that campaign targeting efforts could be improved by an integration of aggregate- and individual-level information about voters.     

Anticandidate voting in the 1984 presidential election

Data from a national survey conducted in 1984 form the basis for a new analysis of anticandidate voting in presidential elections, i.e., voting focused more on a candidate one opposes than on a candidate one prefers. Anticandidate voting is viewed as the end product of a process whereby voters attempt to reduce discomfort that cross-pressures generate within their decision frameworks. In 1984, nearly a third of all likely voters said they were primarily motivated by a desire to voteagainst one of the two presidential candidates, a rate of anticandidate voting similar to that observed in the Johnson-Goldwater election of 1964 but well below that of the 1980 Reagan-Carter election. However, factors related to anticandidate voting in the past were not consistently linked to anticandidate voting in 1984. We conclude that the presence of Ronald Reagan exerted such a strong influence on the 1984 campaign that processes that would normally be observable, such as anticandidate voting, were overridden.     

Did you see it coming? Explaining the accuracy of voter expectations for district and (sub)national election outcomes in multi-party systems

The expectations of voters regarding election outcomes appear to be mostly influenced by their own political preferences. This raises two important questions. First, once partisan predispositions have been accounted for, how much do other variables like interest in the campaign, election news attentiveness, political knowledge, education or competitiveness help to explain one’s ability at predicting election outcomes? Second, does one’s level of sophistication moderate the link between political preferences and forecasting abilities? To answer these questions, I mobilize data from seven elections taken at the district and (sub)national levels. I also introduce a new measure of forecasting ability—the cumulative Brier score index. In most cases, variables other than preferences and knowledge have little or no influence on the accuracy of voters’ expectations both at the (sub)national and district levels. Political knowledge is positively associated with citizens’ forecasting abilities; however, it does not appear to moderate the preference–expectation link. This result contradicts findings from existing work and holds important implications for the study of citizen forecasting.     

Strategic voting,information, and ethnicity in emerging democracies: Evidence from Kenya

This paper explores the conditions under which voters in emerging democracies support non-viable candidates. We argue that cognitive biases and the geographic clustering of minor-party supporters in ethno-political enclaves lead to misperceptions about the electoral prospects of minor-party candidates, weakening strategic defections both among co-ethnic and non-co-ethnic supporters. We explore these arguments using original survey data from Kenya's 2007 presidential election, a contest that featured a minor-party candidate, Kalonzo Musyoka, who stood little chance of electoral victory. Despite this, results show that most of his supporters chose to vote for the candidate, failing to perceive that he was not a viable contender. The findings suggest that theories of political behavior in multi-ethnic settings can be enriched by drawing upon insights from the political psychology literature on belief formation.