Social Media and Revolutionary Waves: The Case of the Arab Spring

This article argues that during the Arab Spring social media served as a tactical tool of mobilization, communication, and coordination; as an instrument of domestic and international revolutionary contagion; and, critically, as a means of enhancing pan-Arab consciousness which, in turn, was fertile soil for that contagion. These three interrelated functions are best analyzed using a revolutionary wave theoretical approach. In its absence, the Arab Spring becomes a patchwork of analytically incoherent “cascade protests.” In fact, the Arab world witnessed an extremely coherent process of revolutionary contagion whose liberal and democratic ideology was disseminated transnationally by social media. The impressive speed, scale, and effectiveness of this contagion would have not been possible without the effect of the Arab public sphere—itself partially enabled by social media—on the increasingly cohesive pan-Arab consciousness. Fundamentally, the Arab Spring was the first revolutionary wave ever to reflect the change in power relations originating in the rise of new communication networks.     

Social Media and Value Conflicts: An Explorative Study of the Dutch Police

The use of social media produces new value conflicts in public governance. The police force is a public organization directly confronted with these changes. However, there is no systematic understanding of these conflicts in daily police practice or of the coping strategies used. This article presents an explorative understanding of the value conflicts and coping strategies within the police force by combining the literature on social media use in the public sector and the literature on value conflicts and by conducting a case study within the Dutch police. The empirical findings show, first, a growing emphasis on conflicts related to the values that are strongly embedded in social media use—specifically, conflicts between efficiency and participation and between transparency and lawfulness. Second, although dynamic coping strategies were expected, the research reveals that the police often use a conservative coping strategy to deal with these rapid changes.     

‘Utterly Disgraceful’: Social Media and the Workplace

Social media use by Australian public servants has given rise to questions pertaining to their political rights, impartiality and privacy outside of work. Drawing on the recent case Starr v Department of Human Services these issues are explored. The findings suggest that social media use has heightened tensions around public servant's rights to comment on issues of the day, and its use by employees both inside and beyond the workplace remains contested terrain.     

Role of Social Media in the 2016 Iowa Caucuses

Social media have become an indispensable tool in modern political campaigns, yet little is known about their impact, especially at the important primary and caucus stages of the US presidential elections. This study investigates the effects of visiting political party and candidate websites as well as following presidential candidates, posting political comments, and liking or sharing political content on social media on participation in the primary stage of the 2016 US election. The results of a precaucus survey in Iowa show that active use of social media tends to have positive effects, while passive social media use has a negative impact on likelihood of caucus attendance. Recommendations for campaigns include redirecting attention away from passive website viewing and developing social media content that will generate likes and shares.     

Negative Campaigning in the Social Media Age: Attack Advertising on Facebook

Recent studies examine politicians’ decisions to use social media, as well as the content of the messages that these political actors disseminate on social media platforms. We contribute to this literature by examining how race competitiveness and a candidate’s position in the race relative to her opponent affect their decisions to issue attacks. Through content analysis of nearly 15,000 Facebook posts for tone (positive or negative), we find that while competitive races encourage both candidates to issue more negative posts, candidates in less competitive races embrace attack messages with more or less frequency depending on whether they trail or lead their opponent. We find that social media negativity is much more likely to be a desperation strategy employed by underdog candidates in less competitive races. We also run separate models examining the factors that drive policy and personal attacks. While underdog candidates are more likely to engage in issue attacks, candidates in competitive races are significantly more likely to use Facebook to make personal attacks.     

The Impact of Advertising and Media on the Arab Culture: The Case of the Arab Spring,Public Spheres,and Social Media

The Arab world has experienced some unprecedented social movements, labeled by the media as the Arab Spring. The purpose of this paper is to investigate the role of public policy, advertising, media, and public spheres on the Arab Spring. The media and economic policies enacted in the Arab world in the 1990s played a significant role in changing consumer culture in the Arab region, resulting in significant changes in public policy. Two studies were conducted to test how the change in consumer culture along with new public polices in the region contributed to the uprisings.     

正与负：社交媒体政治传播功能的平衡与优化

社交媒体政治传播的正向功能体现为主流政治环境涵化、政治情境认同、政治关系整合、政治心理补偿和政治行为监督等;其负向功能则表现为次生公共舆论生成、政治价值易位、道德修辞泛滥、参与认知受限和公共权力监督越位等。因此,对社交媒体政治传播的正负向功能进行平衡与优化显得十分必要和迫切,可以通过差序传播弥合认知差异、多维传播建构良好的政治关系、正义传播维护政治"善"治、共识传播整合多元价值、共情传播维系理性情感等五个方面展开。     

Introduction: Social Media,Political Marketing and the 2016 U.S. Election

This essay introduces the contributions of the volume “Social Media, Political Marketing and the 2016 U. S. Election.” Using a variety of methodological approaches, the authors investigate the communication strategies of the Democratic and Republican candidates for president together with the responses of their audience. Collectively, this research offers insights into how new communication technologies are changing both political marketing and the ways candidates and voters interact.     

传媒对大学生政治信任和社会信任的影响研究

基于对合肥市大学生的问卷调查,我们对媒体与大学生的信任关系进行了研究。结果发现,大学生印刷媒体的总体性使用对他们的政治信任有积极的影响,但网络媒体的总体性使用对他们的社会和政治信任的影响却是消极的。多年来,中国传媒研究者有关媒体政治、社会效果的研究,一直存在着媒体宣传动员效果和宣传回飞镖效应的争论,但本研究的发现既不完全支持前者。也不完全支持后者,我们还对相关的发现进行了讨论。     

Building Holistic Evidence for Social Media Impact

Social media measurement is important for understanding an organization's reach and engagement with its audiences. In response to Warren Kagarise and Staci M. Zavattaro's question about what works in social media measurement, this article discusses how public administration researchers and practitioners are using social media data that they can easily collect from social media platforms and contrasts these practices with data measurement efforts that can provide deeper insights for evidence‐based decision making. This evidence includes interactivity and connectivity among citizens, attributes of network actors, and network structures and positions to understand how content travels through the network and who are the influential actors.     

Introducing Social Media Intelligence (SOCMINT)

Abstract

We introduce the latest member of the intelligence family. Joining IMINT, HUMINT, SIGINT and others is ‘SOCMINT’ – social media intelligence. In an age of ubiquitous social media it is the responsibility of the security community to admit SOCMINT into the national intelligence framework, but only when two important tests are passed. First, that it rests on solid methodological bedrock of collection, evidence, verification, understanding and application. Second, that the moral hazard it entails can be legitimately managed. This article offers a framework for how this can be done.     

Social Media and the Paradox of Fear: An Exploratory Study of Political Relationship Marketing Within South Wales

This paper explores the key challenges of social media use by politicians in relation to political relationship marketing. Utilising a case study of the online footprint left by Welsh politicians and their attitude towards social media based on three business based rationales – engagement, level of control, and return on investment – the paper offers an expanded conception of the perceptions and fears influencing the use of social media by politicians in terms of political relationship marketing. The article concludes with some critical thoughts regarding the understanding of relationship marketing principles by politicians.