角色扮演模式在高职英语教学中的应用研究

角色扮演教学模式是一种创建模拟情景,学习者通过扮演角色,达到提高学习兴趣和效果的一种体验式教学方法。实验从一定层面证实其在英语教学中的有效性,同时也发现了存在的局限性。对此提出一些建议,希望能对完善角色扮演模式在教学中的应用有所帮助。     

探究商务英语专业教学中的情景教学模式

高职高专院校的商务英语专业在授课中往往注重理论及英语语言的教学,教学模式单一,学生学习专业知识缺乏兴趣,近年来越来越多的高校在商务英语专业教学中加大情景教学模式的应用力度,使学生在商务情景中进行专业知识的学习及英语语言的应用,取得了良好的教学效果。对商务英语教学的情景教学模式进行了初步探讨。     

情景模拟谈判教学中的操作难点及解决对策——以《商务谈判》课程为例

商务谈判情景模拟教学是一种将理论与实践相结合的开放、互动教学方式,结合教学实践,分析和指出情景模拟谈判教学具体操作过程中常见的难点并提出相应解决对策如下:根据参加情景模拟谈判学生的具体情况选择合适的谈判案例;教师需把握好谈判前的指导、谈判过程的介入及谈判结束点评的度;改进课程考核方式,加大情景模拟谈判考核在整个课程成绩的比重;通过校企合作,满足学生在谈判实战方面的需求。     

职业学校如何搞好会计模拟实验教学

由于会计工作的特殊性,职业学校会计与审计专业的学生深入企业顶岗实习普遍存在困难,许多学校采取了校内模拟实验教学模式,但在教学实践中存在许多突出问题,影响了模拟教学效果,本文在对这些问题进行全面分析的基础上提出了多项改进建议.     

刍议情景模拟教学实训室建设

加强干部的理论武装,扩大干部的知识视野,增强干部的党性修养,培养高素质的干部队伍,是党中央的重要战略措施之一。当前干部教育的一个突出课题是提高执政能力和提高公务员的任职能力和所以党校教学改革很重要的一个环节就是如何快速地提高学员的实践能力和应对突发事件的能力和由此情景模拟教学应运而生,主要对情景模拟教学实训室的建设方法做一探讨,以期对大家有所帮助。     

公安法学教学中模拟法庭教学模式初探及个案应用

模拟法庭教学是公安实训教学的重要内容。模拟法庭教学对公安法学教学的发展具有重要的意义。模拟法庭教学的个案应用包括案例选用、筛选,学生根据案情分组讨论、组织学生现场情景模拟、按法律规定程序模拟开庭、模拟判决结果、点评及总结等环节。通过模拟法庭达到提高学生的政治素质、提高学生的法律素质、提高学生组织协调能力、加深建立良好的师生友谊的目的。     

理工类高校思想政治理论课PBL教学模式研究

PBL是目前西方高等教育界的主流教学模式之一,它通过设置情景,帮助培养学生自主学习和解决问题的能力。高校思想政治理论课程借鉴PBL教学模式不仅可以解决思想政治理论课的实效性问题,也能有效培养理工类大学生的系统分析能力,将为高校思想政治理论课教学改革探索提供一个很好的发展方向。     

情景模拟教学法在商务英语课程中的运用

商务英语是一种特殊用途英语(English for Specific Purpose—ESP),是一门以语言学为主导,吸收了其他学科研究方法的综合性学科。它的教学目的是培养学生在具体的商务环境中实际运用英语语言的能力。提出了情景模拟教学法在该课程中的运用,并举出实例分析在该课程中使用此教学法的优势。     

用情景教学激发学生自主学习兴趣的策略

没有积极主动的学习,真正的学习不会发生.要想取得良好的教学效果,英语教师应该重视学生自主学习的激发.主要探讨的是用情景教学模式来激发学生自主学习的策略.     

积极建设生产性实训基地培养高职物流人才

实训是高职院校的主要教学模式,但是模拟实训由于其固定性、虚构性使学生学习的效果往往不佳,而生产性的实训可以避免此类问题,从生产性实训基地分析入手,通过对生产性物流实训室优点的分析,提出生产性物流实训室的主张,并分析生产性实训建设的途径。     

Long‐term care reform and the role of housing finance

Abstract

The Clinton administration's recently announced home and community‐based care proposals have potentially important implications not only for long‐term care policy, but also for housing policy in the United States. This article attempts to draw out some of those implications. The first section examines problems inherent in the current “medical/welfare” system of financing long‐term care, which constrains consumer choice by limiting the supply of providers to control costs and by increasing medical professionals’ control over the types of services provided in the name of quality control. The medical/welfare dominance of long‐term care policy has resulted in an overreliance on nursing homes as providers, resulting in both escalating costs and continued consumer dissatisfaction.

The second half of the article looks at recent market and policy developments in response to consumer demand for lower cost alternatives to nursing homes. These alternatives promote more consumer autonomy and control in supportive housing arrangements. A more comprehensive services and housing policy could promote these developments in an approach that combines the security of public financing of supportive services with the benefits of consumer choice, market competition, and legal protections that characterize housing markets. In such a scenario, housing finance institutions—including government agencies, lenders, developers, and investors—could play a pivotal role in the long‐term care debate not only by unlocking substantial financial resources but, equally important, by transforming the provision of long‐term care services to promote consumer choice and autonomy.     

China＇s Energy Efficient Appliance Adoption Dilemma： Problems,Possibilities, and Solutions

With the world＇s largest population and growing concerns that increasing energy consumption threatens the environment, the economy, and social stability, the Chinese Government has identified improving the physical environment as a priority. One way consumers can assist in this effort and save money is to invest in energy efficient appliances. Despite efforts to encourage consumers to purchase energy efficient appliances, consumer adoption of these money and energy saving devices is quite low. The authors contend that energy efficient appliances are less popular in China than in the West due to poor marketing of the cost savings of these devices coupled with lower levels of purchases with credit versus cash. A survey given to Chinese consumers seeks to answer these queries and provides evidence of ways to improve the adoption of energy efficient appliances. This benefits manufacturers （who make money selling more expensive items）, consumers （who save money over the life of the appliance since the cost of ownership is not just the cost of purchasing the item but also includes the cost of using it）, the Chinese Government （which is currently engaged in a campaign to lower the amount of energy used）, and the world （which benefits from a cleaner environment）.     

The fragile politics of addiction

Suppose the optimizing consumer only has local information, then what? Obviously, there will be a random element of consumption. The link between the frequency distribution of consumption by person and preference surface is worked out. Under convex preferences there will be a unimodal distribution and conversely. A local optimizing theory of addictive behavior is developed from nonconvex preferences. The resulting bimodal distribution of consumption implies a nonrobust outcome for median voter politics. Such a local optimizing model of addiction is compared with globally optimizing models of addiction.     

Shop un á Son Gout

An analysis of a number of books that deal with various aspects of shopping and marketing, offering insights into the way consumers are targeted by marketers and curious and fascinating aspects of consumer behavior.     

THE DOCTRINE OF STRICT LIABILITY: AN ALTERNATIVE APPROACH TO CONSUMER PROTECTION REGULATION

Using a legal system of strict liability allowing contributory negligence as a valid defense provides an alternative to consumer protection regulation. In addition, the strict liability system allows rapid and responsive compensation to injured individuals. Corporate uncertainty as to future costs and business environment are substantially reduced, thus allowing firms to make accurate and rational long-term, strategic plans. This paper presents the basic functional constructs required for developing a viable regulatory framework using strict liability and then looks at an example where it could be employed. The scenario deals with an environmental pollution and protection problem. In the example, a strict liability system allowing for a defense of contributory negligence is shown to be conceptually more efficient and desirable than the existing regulatory system and negligence liability procedures.     

青少年消费者民族中心主义对购物意愿影响的实证研究——对理性行为理论的拓展

在经济全球化的今天,我国青少年在购物时是否受到民族中心主义的影响,这种影响的程度如何,对于本土企业的未来发展具有重要的实践意义。本研究以理性行为理论为基础探讨青少年消费者民族中心主义对购物意愿的影响。结果表明加入消费者民族中心主义(CET)是对理性行为模型的有效的拓展。我国青少年消费者民族中心主义的得分总体偏低。CET对购买国产品牌意愿有显著正向影响,对购买国外品牌意愿有显著负向影响。     

IoT‐enabled services in online food retailing

The present study aims at understanding the application of Internet of Things (IoT) in online food retailing, influencing purchase frequency of ready‐to‐eat food products. The research is empirical in nature in which an internet based consumer survey was conducted to collect 329 valid responses on PAN India basis. This research comprehensively investigated, shortlisted, and finally selected the factors of consumer involvement and decision making using IoT in online food retailing. The binary logistic regression model revealed that the factors relative advantage, best deals, availability and information, consumer satisfaction, and channel efficiency significantly influences the consumer purchase frequency for ready‐to‐eat food products at various stages in online food retailing. The understanding, extrapolation, and proper management of these factors will help online food retail players in implementing IoT enable services effectively in their retail formats to gain consumer confidence.     

A sociosemiotic approach to consumer engagement in user-generated advertising

User-generated advertising (UGA) has been booming over the past few years as marketers have been actively seeking to enhance consumer engagement. Yet, our understanding of the implications, the importance and the potential of UGA from a cultural branding point of view remains limited. This study furnishes the conceptual model of consumer cultural engagement in order to appreciate in a more nuanced manner than afforded by consumer sentiment analyses how UGA contributes to fleshing out co-creatively a brand vision. To this end, a sociosemiotic approach is pursued by dimensionalizing the cultural resources employed in UGA along the interlocking layers of text/register/domain in a cline of instantiation. The conceptual model is exemplified by recourse to a UGA corpus from the 10th and final wave of Doritos’ Crash the Super Bowl promo mechanism, undergirded by a mixed methods research design that features a grounded theoretical procedure, facilitated by quantitative analyses.     

Conceptualizing Usage in Voting Behavior for Political Marketing: An Application of Consumer Behavior

Political marketing has borrowed and adapted many terms from mainstream marketing, such as image management (segmentation, targeting, and positioning) and consumer (voter). In marketing, the terms “user” and “usage” have been established, yet their application to political marketing is less clear. This paper analyzes the feasibility and usefulness of usage in the political context. Drawing from the literature on usage, a model is developed and applied to four voting environments: Britain, Australia, Russia, and Belarus. One critical factor that emerges is the concept of choice, whereby the voter may chose to indicate their preference for one party yet be forced to use a different party as chosen by collective choice. Another issue is the potential for habitual voting behavior to limit decision making. It is concluded that usage needs to be contextualized specifically for political marketing.     

The value of reducing risks of death: A note on new evidence

Government agencies face difficult resource-allocation decisions when confronted with projects that will reduce risks of fatality. Evidence from individual behavior helps determine society's values for reducing risks. The most credible evidence is based on individuals' willingness to pay (or willingness to accept compensation) for small changes in risks. Studies of consumer behavior are limited, but more evidence is available relating wages to job risks. Contingent valuation studies reinforce the wage-risk implications, leading to a range of values that can be compared with the costs of proposals to reduce fatal risks.