Election Campaigns,Issue Focus and Voting Intentions: Survey Experiments of Norwegian Voters

This article investigates whether and how changes in issue focus in election campaigns affect voting intention, even if no preference change takes place, and whether such effects vary systematically across different groups of voters. Evidence is reported from two survey experiments of Norwegian voters, where respondents were treated with information drawing their attention towards issues pertaining either to immigration or the environment. Although irrelevant for policy learning or persuasion, this information strongly increased the support of particular parties. More specifically, parties with ‘ownership’ of the issues involved gained votes. Certain types of voters were more likely to change voting intentions post‐treatment than others, but which types crucially depended on the issue area under focus. Nevertheless, the results indicate that the issue focus of campaigns is very important for vote choice. Hence, one should expect that, for instance, even ‘neutral’ political news coverage at or close to election day could affect voters in predictable ways. Furthermore, one should expect different parties to fight hard to steer the focus of campaigns towards issues where they have ownership.     

Political radio and television advertisements in a young democracy: the 2009 South African national election campaign

It is argued that political parties in a developing democracy should contribute to sustaining democracy through their informational and motivational functions during election campaigns. Rather than debating the merit of issue messages, it is argued that cognitive and emotional campaign messages should be integrated, in order to not only attract voters' attention but also to inform the voter, to foster democratic values, to stimulate debate and to motivate voters to vote. It was found that in the 2009 South African general election, South African political parties did not effectively integrate emotional and cognitive messages, but references to democratic values were integrated with the emotional messages. Few of the parties encouraged voters to participate in the election for the sake of sustaining the democracy. Copyright © 2013 John Wiley & Sons, Ltd.     

Do parties respond? How electoral context influences party responsiveness

How responsive are political parties to the issue priorities of voters? While there are numerous studies that examine policy position congruence between parties and voters or government responsiveness, we know little about the extent to which parties adjust their policy priorities to the issue concerns of voters. Following saliency and issue ownership theory, we argue that political parties listen to their voters by emphasizing policy issues in their election manifestos that have been prioritized by citizens. However, in line with second-order election theory, we expect that issue responsiveness varies with the electoral context. To test our theoretical expectations, we generated a novel dataset that combines data on issue attention of political parties from the Comparative Manifesto and the Euromanifesto projects with data on policy priorities of voters from the European Election Studies, the Comparative Study of Electoral Systems and various national election studies. We empirically test our theoretical claims based on a comprehensive analysis of 104 parties from 17 countries competing in 84 national and European elections from 1986 to 2011. Our findings have important implications for political representation in Europe.     

In the Shadow of Brexit: The 2019 European Parliament Elections as First‐Order Polity Elections?

European Parliament (EP) elections have traditionally been described as ‘second‐order national elections' in which campaigns are fought by national parties on national issues. We argue that the 2019 elections should instead be considered ‘first‐order polity' elections. It is not EU‐level party politics or policy issues that are debated, but rather the legitimacy of the EU itself. Firstly, the EP elections have transformed into an EU ‘blame game' in which national governments are punished or rewarded over their stance on European integration. Secondly, the 2019 election was about the EU's fundamental values, not only with respect to multiculturalism, but also gender equality and LGBTQ rights. Finally, these first‐order polity elections are driven in large part by traditional news and social media platforms. While this is a long way from the patterns of the early EP elections, they still fail in fulfilling the function of holding MEPs and European party groupings adequately to account.     

Social media and political communication in the 2014 elections to the European Parliament

Social media play an increasingly important part in the communication strategies of political campaigns by reflecting information about the policy preferences and opinions of political actors and their public followers. In addition, the content of the messages provides rich information about the political issues and the framing of those issues during elections, such as whether contested issues concern Europe or rather extend pre-existing national debates. In this study, we survey the European landscape of social media using tweets originating from and referring to political actors during the 2014 European Parliament election campaign. We describe the language and national distribution of the messages, the relative volume of different types of communications, and the factors that determine the adoption and use of social media by the candidates. We also analyze the dynamics of the volume and content of the communications over the duration of the campaign with reference to both the EU integration dimension of the debate and the prominence of the most visible list-leading candidates. Our findings indicate that the lead candidates and their televised debate had a prominent influence on the volume and content of communications, and that the content and emotional tone of communications more reflects preferences along the EU dimension of political contestation rather than classic national issues relating to left-right differences.     

Agenda control in EU referendum campaigns: The power of the anti‐EU side

European Union (EU) referendums provide unique opportunities to study voters’ attitudes toward a distant level of governance. Scholars have long tried to understand whether EU referendum results reflect domestic (dis‐)satisfaction with the incumbent governments or actual attitudes toward the Union. Finding evidence supporting both domestic and European factors, the recent focus has thus turned to referendum campaigns. Recent studies emphasise the importance of the information provided to voters during these campaigns in order to analyse how domestic or European issues become salient in the minds of voters. These studies nonetheless overlook the asymmetrical political advantage in such campaigns. The broader literature on referendums and public opinion suggest that in a referendum, the ‘No’ side typically has the advantage since it can boost the public's fears by linking the proposal to unpopular issues. This article explores whether this dynamic applies to EU treaty ratification referendums. Does the anti‐EU treaty campaign have more advantage than the pro‐EU treaty campaign in these referendums? Campaign strategies in 11 EU treaty ratification referendums are analysed, providing a clear juxtaposition between pro‐treaty (‘Yes’) and anti‐treaty (‘No’) campaigns. Based on 140 interviews with campaigners in 11 referendums, a series of indicators on political setting and campaign characteristics, as well as an in‐depth case study of the 2012 Irish Fiscal Compact referendum, it is found that the anti‐treaty side indeed holds the advantage if it engages the debate. Nonetheless, the findings also show that this advantage is not unconditional. The underlying mechanism rests on the multidimensionality of the issue. The extent to which the referendum debate includes a large variety of ‘No’ campaign arguments correlates strongly with the campaigners’ perceived advantage/disadvantage, and the referendum results. When the ‘No’ side's arguments are limited (either through a single‐issue treaty or guarantees from the EU), this provides the ‘Yes’ side with a ‘cleaner’ agenda with which to work. Importantly, the detailed data demonstrate that the availability of arguments is important for the ‘Yes’ side as well. They tend to have the most advantage when they can tap into the economic costs of an anti‐EU vote. This analysis has implications for other kinds of EU referendums such as Brexit, non‐EU referendums such as independence referendums, and the future of European integration.     

Iceland's Economic Crash and Integration Takeoff: An End to European Union Scepticism?

Iceland's application for European Union (EU) membership in summer 2009 suggests that the country's political parties had reconsidered their longstanding scepticism towards European integration and opted for closer engagement with the EU after the financial crisis. Applying Moravcsik's liberal theory of preference formation, this article investigates the European policies of Iceland's political parties from 2007 to 2010, focusing on four related European issues which have been prominent in the Icelandic EU debate: an application to join the EU with no reservations; the unilateral adoption of the euro; the inclusion of a clause in the constitution allowing a transfer of sovereignty; and the holding of a referendum on an EU application. It analyses whether the economic crash actually led to a change in the political parties' economic preferences and to a subsequent reformulation and adaptation of their long‐term European policy goals and, if not, then how Iceland's decision to apply for EU membership is to be understood. The article concludes that the parties' European policies have remained remarkably stable despite the EU application. This indicates that Iceland's EU membership application can only be understood through a thorough examination of domestic politics, to which liberal intergovernmentalism pays insufficient attention.     

Is Anybody Listening? Evidence That Voters Do Not Respond to European Parties’ Policy Statements During Elections

Although extensive research analyzes the factors that motivate European parties to shift their policy positions, there is little cross‐national research that analyzes how voters respond to parties’ policy shifts. We report pooled, time‐series analyses of election survey data from several European polities, which suggest that voters do not systematically adjust their perceptions of parties’ positions in response to shifts in parties’ policy statements during election campaigns. We also find no evidence that voters adjust their Left‐Right positions or their partisan loyalties in response to shifts in parties’ campaign‐based policy statements. By contrast, we find that voters do respond to their subjective perceptions of the parties’ positions. Our findings have important implications for party policy strategies and for political representation.     

Coping with a two-dimensional political space: Party mobilisation in referendums on European integration

European Union referendums invite national electorates to vote on transnational cooperation and regional integration, thereby creating tension between transnational ballot issues and domestic electoral mobilisation. Because of the tension, domestic political parties are forced to confront a two-dimensional political space in EU referendums. In the referendum-generated political space, unless integration issues are more salient than domestic concerns, intra-divided and inter-converged mainstream parties tend strategically to abstain from the campaigns. Yet, explicit inter-party collusion may allow the pro-integration mainstream to form a party cartel in EU referendums. Suggestive evidence is drawn from a case study of the two Irish referendums on the Nice Treaty. Based on a party-candidate survey, Irish parties are mapped onto a latent two-dimensional political space. The findings shed new light on the initial abstention of Irish mainstream parties in the first Nice campaign and their subsequent mobilisation in the second referendum.     

Voter polarisation and party responsiveness: Why parties emphasise divided issues,but remain silent on unified issues

How does voter polarisation affect party responsiveness? Previous research has shown that political parties emphasise political issues that are important to their voters. However, it is posited in this article that political parties are not equally responsive to citizen demands across all issue areas. The hypothesis is that party responsiveness varies considerably with the preference configuration of the electorate. More specifically, it is argued that party responsiveness increases with the polarisation of issues among voters. To test these theoretical expectations, party responsiveness is analysed across nine West European countries from 1982 until 2013. Data on voter attention and voter preferences with regard to specific policy issues from a variety of national election studies is combined with Comparative Manifestos Project data on parties' emphasis of these issues in their election manifestos. The findings have major implications for understanding party competition and political representation in Europe.     

Across time and space: Explaining variation in news coverage of the European Union

News about the European Union (EU) looks different in different countries at different points in time. This study investigates explanations for cross‐national and over‐time variation in news media coverage of EU affairs drawing on large‐scale media content analyses of newspapers and television news in the EU‐15 (1999), EU‐25 (2004) and EU‐27 (2009) in relation to European Parliament (EP) elections. The analyses focus in particular on explanatory factors pertaining to media characteristics and the political elites. Results show that national elites play an important role for the coverage of EU matters during EP election campaigns. The more strongly national parties are divided about the EU in combination with overall more negative positions towards the EU, the more visible the news. Also, increases in EU news visibility from one election to the next and the Europeanness of the news are determined by a country's elite positions. The findings are discussed in light of the EU's alleged communication deficit.     

The Effect of Associative Issue Ownership on Parties’ Presence in the News Media

Some studies suggest that challenger parties push new issues onto the agenda, especially when they ‘own’ these issues. Others claim that established parties largely determine how prominent issues appear on the agenda. This article contributes to this debate by focusing on an issue on which challenger parties have most ‘ownership’: immigration. Political claims on this issue made by political parties in newspapers in seven West European countries after three events that could potentially trigger attention to immigration were studied. Large and government parties appear most prominent in the news. However, findings show a significant, positive effect of associative issue ownership on claims-making in the news, while controlling for party size and government status. So, when challengers have issue ownership they appear as claim-makers on the issue. These results paint a balanced picture of the role that challenger and established parties have in setting the agenda.     

Where you lead we will follow: a longitudinal study of strategic political communication in election campaigning

The ways in which election campaigns are planned, organized, and conducted have changed considerably during recent decades, and political parties constantly employ new ideas and practices in order to communicate as strategically and effectively as possible. The concept of strategic political communication refers to an organization's purposeful management of information and communication to achieve certain political goals. In this article, we focus on the role of the individual political party in developing election campaigning. The empirical material covers the 2002, 2006, and 2010 Swedish national election campaigns and illustrates how political parties lead and follow each other in the development of strategic political communication. By exploring party agency, this article contributes to the understanding of how ideas and practices of strategic political communication emerge and develop over time in election campaigning.     

Can wedge strategies by mainstream parties cross-cut the anti-immigration far right vote?

Anti-immigration campaigns have helped far right parties to establish themselves in party systems around the world. We examine whether mainstream parties can employ wedge issue campaigns that divide the far right anti-immigration vote to win back electoral support. Wedge issues that cross-cut the anti-immigration vote may enhance the electoral support of mainstream parties, as long as they do not simultaneously alienate pro-immigration voters. We evaluate this expectation using a panel survey experiment conducted during the 2021 German federal election. The first wave allows us to identify wedge issues that the mainstream CDU/CSU can stress to cross-cut the anti-immigration vote. The second wave raises the salience of these issues by manipulating the perceived issue agenda of the CDU/CSU using hypothetical campaign posters. While our results show that wedge issue strategies are not effective on average, exploratory analyses reveal the potential of strategically targeted messaging in winning back support of some anti-immigration voters.     

Conversion,Acquiescence, or Delusion: The Contingent Nature of the Party-Voter Connection

Normative theories of representative government posit congruence of opinion between the electorate and their representatives. However, not all political issues are equally salient, and agreement is expected to be greater on relatively salient issues. This paper employs balance theory to describe mechanisms which may produce congruence of opinion between voters and parties when an issue increases rapidly in salience. Panel data on Norwegian opinion during the debate on European Union membership are used to determine whether opinion congruence resulted from persuasion by political parties or policy voting by the electorate. Policy voters are found to differ systematically from voters who were persuaded by parties. Finally, the characteristics of parties which determine their success in persuading voters or attracting policy voters are evaluated.     

Responding to the crisis: Eurosceptic parties of the left and right and their changing position towards the European Union

At the time of the election of the European Parliament (EP) in 2014, the European Union (EU) was heavily affected by a multifaceted crisis that had – and still has – far-reaching implications for the political system of its member countries, but also for the European level of governance. Against the background of the strong Eurosceptic vote in the 2014 EP elections, this study aims to investigate in which way Eurosceptic parties of the left and the right respond to the multiple crises of the EU. Using data from the Euromanifesto Project from 2004/2009 and 2014, changes in the party positions towards the EU are analysed in the shadow of the multiple crises and the reasons thereof are explored. The findings show a general anti-European shift among the two types of Eurosceptic parties. Nevertheless, the changes in the EU polity tone are not determined by issue-based repercussions of the multiple crises, but by the EU-related evaluation – the polity mood – of the national citizenry. For far-right Eurosceptic parties, the shift is moderated by the level of public support for EU integration in their national environment. Among far-left Eurosceptic parties, by contrast, it is moderated by the more specific public attitudes about the monetary union policy of the EU. Consequently, political parties when drafting their manifestos for EP elections are not so much guided by the objective severity of political problems or by the evaluations of these problems by the citizenry. What matters in the end is the link that citizens themselves are able to establish between the severity of political problems, on the one hand, and the responsibility of the EU for these problems on the other. This has important consequences for understanding of the nature and substance of political responsiveness within the EU system of multilevel governance.     

‘Party competition and dual accountability in multi-level systems’ the independence echo: the rise of the constitutional question in Scottish election manifestos and voter behaviour

ABSTRACT

Since the formation of the Scottish Parliament, the idea of Scottish independence increased in salience and popularity among Scottish voters to such an extent that it now constitutes the country’s defining political cleavage. Given that Scottish politics is increasingly organized around this constitutional question, support for either side of the debate among voters and elites drives political engagement, election turnout and public attitudes to other major issues. Although much popular and academic work has sought to explain the rise of support for independence, few scholars have explored changes in elite behaviour or its consequences for public opinion. From an elite-driven perspective, the increased salience of independence may be but an echo of elite and partisan attention. Developing hypotheses from this approach, we predict that voters identifying with parties developed stronger views on independence following increased attention in parties’ campaigns. We examine these hypotheses by performing computer assisted, unsupervised content analysis of Scottish Parties’ election manifestos. We then use estimates from a structural topic model to predict change in voter support for independence from the British Election Study. The theory and results suggest that increasing salience on alternative dimensions of politics likely closely relates to elite-driven choices in their election campaigns.     

Ideology and campaign activity at three levels of government

This article examines the relationship between self-designated political ideology, opinions on twenty-one issues, and campaign activity at local, state, and national levels. The samples examined include delegates to the 1984 Party Conventions in eleven states. Generally, the findings indicate that ideology and issue position are most strongly associated with activity in national campaigns. Among Democrats liberalism is associated with national activity, whereas among Republicans those who are conservative are most active in national campaigns. Some important intraparty differences are found between local campaign activists and national activists. For example, among Democrats local campaign activists are much more conservative than national activists on several issues.     

The European Dimension to Scottish Constitutional Change

Scottish self‐government and European integration are linked. Europe has become an important framework for the independence project. Evidence for Scots being more pro‐European is ambivalent, but there is a pro‐European consensus in Scottish political parties and civil society. In the referendum campaign, the No side suggested that an independent Scotland might not gain admission to the European Union. If the United Kingdom as a whole should vote to withdraw from the EU in a future referendum but Scotland to stay in, the independence question would re‐emerge. In the absence of independence, a number of issues arise as to how Scottish interests can best be represented in the EU.     

Issues and the presidential primary voter

Most agree that voting in presidential general elections is largely contingent on the evaluations of the candidates, issues, and parties. Yet inpresidential primary elections the determinants of voter choices are less clear. Partisanship is inconsequential, information about candidate personalities and policy positions is scarce, and a fourth factor, expectations, may influence voters. In this paper, we reconsider the influence ofpolitical issues in presidential primaries. We argue that past work has not adequately considered how issues matter in primary elections. Primaries are intraparty affairs, and the political issues that typically divide the parties are not very relevant in primaries. Instead, we focus on the policy issues each candidate chooses to emphasize in their quest for the nomination, which we call policy priorities. With data gathered about media coverage of the presidential contenders in the 1988 primaries, and using exit poll data from the 1988 Super Tuesday primaries, we show that issues, as policy priorities, do matter in presidential primary elections. This research also implies that primary campaigns matter, since information concerning the policy priorities of the candidates reaches the intended audience.An earlier version of this paper was presented at the Annual Meeting of the Midwest Political Science Association, Chicago, IL, April 1992.