Public relations in the public eye: Two case studies of the failure of public information campaigns

Abstract

The authors examine two instances in which public relations efforts undertaken in behalf of foreign governments became the subject of public attention or controversy, finding in each case that the news image of the client government worsened. Comparing their results with other research that has identified more positive public relations outcomes, they conclude that public awareness of the manipulative efforts distinguished these cases and contributed to the observed effects.     

Land restitution and income generation in protected areas in Mpumalanga,South Africa

In many cases protected areas in South Africa have been established with little or no regard for communities living in or adjacent to them. The new challenge to protection of biodiversity is to find an equitable balance between conservation, beneficiation of the new land owners, and “balancing the books”. This article discusses the Blyde River Canyon Nature Reserve as a case study to illustrate some of the potential outcomes that co-management of protected areas can offer towards income generation, and highlights challenges towards success: it asks, can co-management be financially sustainable for both the conservation agency and the land claimants?     

The role of international brokers in frozen conflicts: the case of transnistria

Asia Europe Journal - The “frozen” conflict between Moldova and its separatist Transnistrian region—which developed into a de facto state—is dynamic. Despite an active...     

The marketing of understanding

Richard Clutterbuck, Terrorism in an Unstable World, London: Routledge, 1994. Pp.235, bibliography, index. £30. ISBN 0–415–10340–1

Maxwell Taylor and Ethel Quayle, Terrorist Lives, London: Brassey's, 1994. Pp.233, index. £19.95. ISBN 0–08–041327–70

Yonah Alexander and Dennis A. Pluchinsky, European Terrorism Today and Tomorrow, McLean, Virginia: Brassey's (US), 1992. Pp.208, bibliographies, index. £18.75. ISBN 0–08–041070–7.

Joyce M. Ferley, Law and Procedure of Extradition, Crayford: Shaw & Sons Ltd, 1994. Pp.298, loose leaf, index, case list. £50. ISBN 0–7912–1270–2

Geoff Gilbert, Aspects of Extradition Law, Dordrecht: Martinus Nijhoff, 1991. Pp.282, bibliography, index, case list. £80. ISBN 0–7923–1162–0     

The role of government and NGOs in slum development: the case of Dhaka City

This article addresses the situation of slums in Dhaka City in relation to government and NGO mechanisms and priorities for slum development and upgrading. It concludes with specific suggestions for better slum management in the Bangladesh capital.     

The production and marketing of sustainable forest products: chewing gum in Mexico

Natural chewing gum (chicle) represents just 3.5 per cent of the total chewing-gum market, which is dominated by synthetic chewing gum made from hydrocarbons. However, recent interest in sustainable livelihood strategies has opened up opportunities for enlarging chicle commercialisation for what is still a small, niche market. The production of chicle can serve to strengthen forest conservation and provide regular employment to those dependent on forest products, as part of a range of sustainable forest activities. However, the production and marketing of natural chewing gum have faced several serious problems: producers in Mexico have been organised in ways that enabled them to be exploited by both intermediaries and state institutions, and the processes of certification for organics and fair trade are unwieldy and expensive. This article suggests a number of ways of addressing these problems.     

The role of self-help groups in empowering disabled women: a case study in Kathmandu Valley,Nepal

The literature on self-help groups (SHGs) shows a mixed record on empowering women both economically and socially, while the literature on Women with Disabilities (WWDs) highlights the problems of isolation that exacerbate their disadvantages. This article, asking whether SHGs can empower WWDs, is based on a study conducted in Kathmandu Valley, Nepal. It concludes that being an SHG member is useful for gaining employment that leads to better recognition in the family and society. However, employment opportunities and organisational experiences mean that the benefits are not equally shared among all members.     

Social capital,household income,and community development in Bhutan: a case study of a dairy cooperative

Using a case of a dairy cooperative in Bhutan, this study investigates how social capital enhances individual household income and community development in rural areas. It also examines the influence of cooperatives in social capital formation. The study finds that social capital facilitates households that are resource-constrained by working together to reduce costs through economies of scale, enhancing information accessibility, building confidence, and strengthening teamwork. It fosters not only an improvement in the livelihoods of cooperative members, but also provides a positive influence for non-members and the community as a whole. The study also reveals that cooperatives influence formation of three forms of bonding, bridging, and linking social capitals. While bonding social capital facilitates strong teamwork among the members, bridging and linking social capitals connect the cooperatives with the outside networks and provides them more opportunities and services for its sustainability.     

The intifada: Two assessments

Zeev Schiff and Ehud Ya'ari, Intifada: The Palestinian Uprising ‐ Israel's Third Front. Edited and translated by Ina Friedman. New York: Simon and Schuster, 1990. Pp.352. $22.95. ISBN 0–67530–3     

The importance of communicating cause-related marketing (CRM) strategies in South Africa

ABSTRACT

It is the contention of this article that South African companies should use a cause-related marketing (CRM) strategy to advance their business objectives, at the same time communicate their involvement in uplifting and investing in society. Communicating corporate socially responsible activities is important for a number of reasons. It is necessary to create awareness and an understanding of current corporate social responsibility (CSR) policies, strategies and attitudes, to define an integrated strategy for the future. These policies and activities must be communicated internally and externally in order to enhance an organisation's reputation, loyalty and relationship among all stakeholders. This could ultimately lead to potential increases in customer traffic and sales that will positively affect the bottom line and lead to bigger corporate social investments by a company. Besides these advantages, effective cause-related marketing strategies could also secure preferential treatment of investors within a highly competitive business environment.     

Terrorists going transnational: rethinking the role of states in the case of AQIM and Boko Haram

This study moves beyond theories emphasising “state failure” as the cause for terrorist “spill-over”. The aim is to offer new theoretical and empirical considerations concerning the determinants of terrorist groups’ geographical strategies. The main argument this article presents is that transnationality for nationalistic terrorist organisations can be costly. This is the case due to the mobility, social and strategic costs of operating beyond controlled territories. Hence, the article proposes an interpretation of these decisions as being mainly generated by states’ counterterrorism strategies. Using data gathered from the GTD Dataset and secondary sources such as specialised reports and strategic documents, the article explores the argument by presenting observations and empirical findings on two groups, AQIM and Boko Haram.     

Fostering arms control: The role of unilateralism

Climate change has taken centre stage in European and international politics. Since the second half of the 1980s, the EU has established itself as an international leader on climate change and has considerably improved its leadership record. The Union has significantly enhanced both its external representation and its internal climate policies. However, implementation and policy coherence, coordination of EU environmental diplomacy, an evolving international agenda, EU enlargement, and a still precarious EU unity remain major challenges. Shifts in underlying driving forces and advances of EU domestic climate and energy policies nevertheless support the expectation that the EU will remain a progressive force in international climate policy for some time.     

Engendering organisational practice in NGOs: The case of Utthan

In the late 1970s, feminist social scientists began to challenge some of the assumptions underlying the dominant paradigms on organisations, arguing that they reflect and are structured by the values articulated within the larger institutional arenas in which they are embedded, thus reproducing gender-discriminatory outcomes. This paper unpacks the 'deep structure' of one NGO, Utthan, based in Gujarat, India, to understand the extent to which it is an engendering organisation. It suggests that, while gender-sensitive leadership, training, and resources play a critical role in addressing gender equity in development practice, organisational transformation is a much harder and longer process requiring sustained commitment from the leadership, staff, and funding partners.     

Electoral coordination in India: The role of costly campaign communication

This article views electoral campaigns as a means of communication in the process of electoral coordination. Well-manned and well-funded district campaigns facilitate voters’ learning about the policies of competing parties; if the funds and the activist support are supplied by local constituencies, campaigning also informs voters about the relative support of competing parties in the district. Using district-level data from the 2009 general election in India, as well as the measures of the affluence of district residents obtained from the Indian Human Development Survey, 2005, an estimation was made of the effect of the affluence of electoral constituencies on the intra-district coordination. The analysis also includes the known determinants of strategic voting as control variables.     

Developing small production and marketing enterprises: mushroom contract farming in Bangladesh

This article presents a case study of an activity implemented under the FAO component of the Local Partnerships for Urban Poverty Alleviation Project, funded by UNDP in Bangladesh. In Mymensingh city the project is linking poor urban dwellers with a niche market for oyster mushroom. This small enterprise activity appears to be sustainable, in that it develops agricultural production to cater for the specific demand of an existing small marketing enterprise. As long as the trader finds a market for his mushroom, he has an incentive to collaborate with the project beneficiaries who supply the produce. This model is thus an example of mutual benefit between extremely small landholders and a trader through the catalytic effect of a development project.     

Feminist international relations and women militants: case studies from Sri Lanka and Kashmir

This paper presents women's militant activities outside the binary framework of ‘victimhood’ and ‘agency’ and invokes postmodern feminist international relations analyses to engage with women's material and ideological contribution to militant activities and political violence. Women who support and indulge in both discriminate and indiscriminate violence against institutions of the state and unarmed civilians not only redefine notions of nationalism, gender and religious identity, but also highlight their complex and problematic relationship with feminism. To what extent does participating in militant activities and armed combat provide women with opportunities to transcend conventional gender roles? In other words, do they remain the ‘other’ within ‘the other’? How are militant women influenced by these political movements and how do they influence these movements? What happens when the ‘protected’ and ‘upheld’ become the ‘protectors’ and ‘upholders’? How does/should feminist international relations approach these militant women? I attempt to address these questions through a study of women militants and their constructions as gendered political subjects in Kashmir and Sri Lanka.