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1.
    
P Eric Louw 《Communicatio》2013,39(2):191-193
Abstract

The global South, as the collective for the peripheries of mainstream development is known, is often regarded as merely a beneficiary of Northern-borne notions in the field of organisational communication. The problem is that the Southern context and circumstance do not always mirror those of the North, meaning that these dominant, revered theories are not necessarily applicable. One Southern context is that of the South African mining and construction industries, which is seen as notoriously dangerous, plagued by various obstacles to internal organisational communication (such as illiteracy and diversity), and what Le Roux and Naudé (2009, 29) refer to as ‘historical baggage’. The research question of this article is whether congenital Northern communication theories can be adequately incorporated into the unique global South, in order to fulfil the important task of communicating safety information to employees. The article explores the appropriate implementation of the principles of the excellence theory, the stakeholder theory as well as the relationship management theory, and the research methodology includes interviews, focus groups and quantitative questionnaires at two organisations. The result of the empirical research is the amalgamation and reworking of these theories’ principles into a model for internal safety communication applicable to the South.  相似文献   

2.
    
Abstract

The rise and dominance of social networking sites has generated increasing interest amongst scholars, mainly to understand their nature and the activities supported by these social sites. Studies conducted on social networking sites have generated information on the potential of such sites in boosting revenue-generating businesses, with limited research on how online sites can be used to address the social challenges faced by societies today. This article maintains that online social sites, in particular HIV/Aids-related sites, can possibly be used for HIV/Aids communication. The article therefore presents and reflects on the use of social networking sites amongst Rhodes students and the implications for HIV/Aids communication. The concept ‘use’ in this article is discussed under three sub-topics: (1) extent of social network site use; (2) topics or issues discussed on social sites focusing on HIV/Aids issues; and (3) the advantages and challenges of using social sites to communicate about issues such as HIV and Aids. Using both quantitative and qualitative approaches to the research design and methodology, the study found that social networking sites have become part of the youth's everyday activities, with social sites focusing on HIV/Aids-related issues being used as platforms for learning about the disease, sharing personal experiences and even finding encouragement from peers facing similar challenges. Drug abuse and sexual debut are amongst the topics discussed on HIV/Aids sites. The study also reveals that the effectiveness of social sites in communicating about HIV/Aids can be downplayed by issues of privacy, artificiality and the nature of relationships within networks.  相似文献   

3.
《Communicatio》2012,38(2):181-194
Abstract

Since communication refers to the sharing of information by any effective means, there is no doubt it entails the ability to make meaning of realities. In this sense, communication is cultural as much as it is human. Since that is the case, its theories cannot be fabricated in the abstract, but must be anchored in people's everyday lifestyles and cultures. Hence, like every other discipline, Africanising communication science is as much a possibility as theorising its perspectives from African contexts and experiences. Focusing on the negative challenges confronting the continent might make scholars see only the difficulties that problematise the application of theories to Africa's reality, which only betrays the Anglo-American stereotypical views of the continent. The argument is made here that the starting point of any theory of communication has to lie with the identity and culture of those involved in the communication process. Specifically by using selected films from Africa, this author considers the exploration of African identity and culture (from a bottom-up paradigm) as the primary starting point to tease out relevant theories of communication for and from an African cultural context.  相似文献   

4.
    
Abstract

Political communication and its relationship to meaning has become a prominent subarea within the subfield of politics and culture. A further development is that in political communication, academic interest has shifted from the production of meaning to the reception of meaning. This emphasis shift requires that future investigations will have to place more emphasis on the receiver of political communication, specifically as regards the reaction to and the interpretation of meaning. Max Weber's conceptual model is used to structure this article and to theoretically define the different cultural environments. The contested Zapiro cartoon of Jacob Zuma is then analysed in relation to political communication within the two contrasting cultural environments. The aim is to demonstrate how different cultural environments in South Africa react differently to the same political communication and its meaning.  相似文献   

5.
    
ABSTRACT

This article is the result of qualitative research conducted on the corporate social responsibility (CSR) communication disseminated by two financial institutions, FNB and Capitec, on their social networking sites (SNSs). The research employed a phenomenological research paradigm to explore the interactions between the financial institutions and their stakeholders on Facebook and Twitter. Collected data were analysed by means of interpretative discourse analysis as well as two computer-aided qualitative data analysis software programmes, Leximancer and Centim. The authors categorised the financial institutions’ CSR communication in themes and coded it according to a newly formulated theoretical framework of Ubuntu-centred communication practices on SNSs. It was found that FNB's CSR communication was based on Ubuntu values whereas Capitec's CSR communication did not exhibit key characteristics, such as the inclusion of narratives and archetypes, sound conflict resolution strategies, and the presentation of mutually beneficial solutions to societal issues. Based on the findings, it is proposed that organisation-stakeholder interactions can be facilitated when organisations disseminate CSR messages and constructively engage with stakeholders on SNSs. Moreover, culturally-specific communication management strategies, such as Ubuntu-centred communication, should be infused in holistic communication models to foster participatory online communities which are characterised by dialogue, mutual trust and reciprocity.  相似文献   

6.
对当今世界各主要经济体而言,互联网安全已成为一个利益攸关的重要议题,但该领域国际共识和国际规则严重缺失,这与持续加剧的互联网安全威胁之间产生了尖锐的矛盾。在中国,互联网治理日益成为关乎国家安全的政策焦点,同时也是参与全球治理不可或缺的组成部分;建构互联网国际规则的话语能力直接影响着中国对外传播话语体系的建立和制度性话语权的提升,但目前中国对该领域话语策略的学术与政策研究仍严重缺失。当前,对互联网国际规则之制度理念的应然性研究仍显不足,关于中国在该领域对外传播话语策略的探讨更是近乎空白。互联网国际规则的缺失本质上源于互联网信息自由带来的收益与政府信息管控对此种收益的限制之间存在难以调和的矛盾。由于日益严峻的互联网安全形势正逐渐打破互联网信息自由与政府信息管控之间原有的平衡,加之全球化趋势将世界各国的命运更加紧密地联系在一起,该领域国际规则的建构开始具备现实的可能性。鉴于传播话语在规则建构的过程中占据着举足轻重的地位,以公共安全为切入点赢得国际共识、提升中国在互联网全球治理中的话语能力和制度性话语权就成为中国政策制定机构和宣传机构在通过对外传播推进互联网国际规则建构时应采取的话语策略。  相似文献   

7.
气候变化通过直接或间接的方式影响暴力冲突发生的可能性,但气候变化与暴力冲突之间的因果传导机制仍需要进行深入探究。作者从脆弱性的视角出发,探索从气候变化到暴力冲突的传导机制,基于复杂交织的自然因素和社会因素,通过联系的独立性和多重性,分析了气候冲突的三级传导机制,并在此基础上强调了脆弱性在气候变化与暴力冲突复合传导机制中的结构性地位。文章从生态、经济、社会和政治四个方面对脆弱性进行阐述,并分析了其在气候冲突传导机制中的作用。气候变化是暴力冲突的一种外源性触发器,脆弱性作为社会内生性因素在气候冲突风险中发挥一种屏障作用。脆弱性升高将会造成国家对暴力冲突风险的屏障作用减弱,导致气候冲突风险显著上升。  相似文献   

8.
当前全球气候危机加速演进,气候变化与国际战略深度融合,全球气候治理进入大变局和秩序重塑的关键时期。美国拜登政府重启气候新议程,将气候变化议题提升至美国国家安全与外交政策的中心地位,其战略目标是在全球气候权力重组、气候安全体系重构、气候治理秩序重塑中争夺主导权,拜登政府的气候战略框架已基本成型。统筹应对美国气候战略竞争风险和深入推进COP26后中美气候外交,关系到国际安全体系与全球气候治理新秩序的构建。中美唯有良性互动、拓展合作空间才能维护国际安全及人类在21世纪的可持续发展。  相似文献   

9.
安全化是非传统安全问题形成的必经过程。在非安全领域的问题能够造成(潜在)威胁并已成为国际社会重要议程的前提下,国家所处的安全环境、本国独立维护安全能力所受威胁的认知以及国家与该问题起源地之间的地理距离,是决定该国是否将该问题安全化的主要因素。其中,国家有关自身独立维护安全能力所受威胁的认知是核心因素。英美两国在气候变化安全化上的行为表明:若某非安全领域问题具有全球性,那么国家与该问题起源地之间的距离可以等同于零。在这种情况下,如果国家安全环境受到较大威胁,那么国家认为其独立维护安全的能力也受到较大威胁,本国将该问题安全化的可能性增大。如果国家安全环境受到威胁较小,这将出现两种情况:第一,若国家认为其独立维护安全的能力未受较大威胁,那么本国将该问题安全化的可能性小。第二,若国家认为其独立维护安全的能力受到较大威胁,那么本国将该问题安全化的可能性大。为了限制国家在安全化行为上的反复变化给全球气候治理造成的障碍,联合国可以通过发挥集体安全机制的作用促使气候变化\"集体安全化\"。  相似文献   

10.
    
Abstract

This article describes the foundation and development of a theoretical framework for the online consumer response process. It is based on theoretical criteria for web-based commercial communication and the online consumer response process. Central to this article is the development of the concept of web-based commercial communication. This includes all advertising, marketing communication, public relations and promotional messages on the World Wide Web which are intended to move the consumer through certain response phases to the point of purchasing or proceeding to any other type of action; the identification of the marketing communication paradigm shift from offline to online; and the comparison between online and traditional mass media audience characteristics. A theoretical conceptualisation of the online consumer response process is undertaken and an analysis of consumer response models and the theory of the general consumer response process is performed. This article is a theoretical exploration of the phenomenon of ‘online consumer response’ and the proposed theoretical framework is intended to address the dearth of literature on the topic.  相似文献   

11.
    
The relation between democracy and culture is a long-lasting subject of interest in political science. In the contemporary approach to cultural analysis, value orientations are studied as fundamental manifestations of culture. The mainstream research has focused on finding a relation between the quality of a democratic system and the existence of essential values in a society. There is, however, an understudied question as to what the relation between cultural values and models of democracy in different countries exactly is. We know that there are different models or patterns of democracy (for example, majoritarian versus consensus and participatory versus spectator democracy) discernible in various countries. But what is the reason that a particular country, or set of countries, appreciates and accepts one type of democracy, while suspecting and discrediting other types? This article aims to find an answer to this question from the perspective of cultural differences. Using the empirical data derived from the operationalization of dimensions of democracy and dimensions of culture at the national level, we examine hypotheses regarding the relation between societal cultural values and the practice of different models of democracy in various countries.  相似文献   

12.
    
Corporate social responsibility (CSR) initiatives have two main objectives, namely, contributing to sustainable development; and adding strategic value for organisations. These objectives imply that organisations should communicate about CSR initiatives with stakeholders to add strategic value, whilst also communicating within CSR with the beneficiaries of these initiatives to contribute to sustainable development. In the field of CSR communication, however, the majority of the literature focuses on communication about CSR, while communication with the beneficiaries within CSR is often overlooked. This article presents an integrated model for communication both within and about CSR initiatives. The constructs of such integrated communication are analysed in order to identify similarities and point out differences. The ultimate aim is to present a holistic model for CSR communication that covers the content, nature and aims of such communication. The model is based on a literature study involving the two-way symmetrical approach, the reflective paradigm, strategic communication management and the participatory approach to communication for social change. Integrating communication within and about CSR in a single model is a complex undertaking, which entails incorporating constructs of communication from diverse theoretical fields flowing from different meta-theoretical assumptions. To date, this model is the first attempt to integrate communication within and about CSR on a theoretical level.  相似文献   

13.
随着气候地缘对世界格局变迁影响的不断增强,气候安全逐步成为霸权护持的新型塑造变量,即霸权国以气候威胁识别与安全保障为抓手,全面提升自身在全球低碳转型中的军事、经济、制度和话语霸权。经过二十余年的气候议题安全化进程,美国已形成较为完备的气候安全战略。拜登政府将应对气候危机全面嵌入内政外交之中,通过多种路径推进其气候安全战略,包括凝聚盟友气候危机共识并启动北约气候安全框架;增强军队气候韧性以推进全球气候地缘敏感地区的军事部署;强化美国在绿色技术联盟与清洁能源供应链中的主导地位;提升自身在全球气候安全治理中的议题设置权与话语权;在“印太”框架下主导符合气候安全与人权规则的可持续基建标准等。但美国这种“国家安全至上”的全球气候安全拓展路径难以在国家安全目标和人类安全目标之间达成平衡,气候危机应对需要兼顾广大发展中国家的权益,在“发展—安全”理念基础上推进平衡、协调、包容的全球气候安全治理新秩序。  相似文献   

14.
    
The EU participates in many international fora related to climate change (for example UNFCCC, G20, Montreal Protocol), which collectively constitute the international regime complex on climate change (IRCCC). Using the case study of negotiations on the Paris Agreement, this paper addresses the question How and why did the EU use the different fora of the IRCCC to achieve its objectives in the Paris Agreement negotiations? It finds that the EU used the IRCCC in four main ways: employing typical multilateral negotiating activities, overcoming specific issues of the Paris Agreement negotiations, creating political momentum, and ensuring cross-fora coordination. These uses correspond with the level of political authority of participants and the level of climate-specialization in a given forum.  相似文献   

15.
    
Does more representative government improve states' ability to fight domestic terrorism? In prior work, democracies are seen as more susceptible to terrorism because their respect for human rights prevents them from fully eliminating terrorist groups. However, such extrajudicial aggression could also alienate large portions of the population and create the ideal conditions for an insurgency. I argue that since terrorism is the lowest-capacity form of political violence, it is natural that states that do best at deterring political violence experience the most terrorism. While representative democracies should see terrorist groups initiate spells of attacks at a greater frequency, full political representation should also galvanize major political actors to unite and eliminate terrorist threats. I test this assertion through statistical models that treat the process of terrorist group initiation and its duration and intensity separately. Results not only show that less consolidated democracies and autocracies experience longer and more intense terrorist campaigns, but that, in support of the theory's mechanisms, groups are more likely to shift to terrorism from insurgency when their political base gains more political representation. The results call the division among research programs of various political violence types into question.  相似文献   

16.
    
Abstract

The article addresses issues of ideological horizons in relation to the information superhighway, as they affect environmental communication, with a special focus on grassroots communities at fish-landing sites along Lake Victoria, in Uganda. While in the ‘button society’ a great deal of information is accessible at the push of a button, the most that button-less grassroots societies have to contend with, is a simple radio switch. Given this continuum of ideological horizons, both communities cannot interpret environmental management concerns in the same way. Conceptually, the article is guided by Hall's encoding and decoding framework, whereby due to a failure to share ‘meaning’ (between the two parties) miscommunication arises. The discussion is based on findings of a survey for a research project that sought to find behavioural change communication strategies that can be used to empower grassroots communities to participate more in managing their local environment in a sustainable way. The research looked at the communication of environmental issues pertaining to solid waste management and sanitation. The major question of interest to the discussion is why there is continued environmental degradation at Lake Victoria fish-landing sites, despite the available environmental information and existing frameworks for ensuring proper environmental management.  相似文献   

17.
    
Abstract

In order for organisations to survive in an ever-changing milieu in the current business environment, sufficient crisis communication and management practices need to be in place. Despite this, organisational crises are often inefficiently managed, which could be ascribed to the lack of strategic management of crises (Kash & Darling 1998: 180). This article explores the lack of strategic crisis communication processes to ensure effective crisis communication with the media as stakeholder group. It is based on the premise that the media are one of the main influencers of public opinion (Pollard & Hotho 2006: 725), thereby necessitating the need for the accurate distribution of information. Furthermore, the study focuses specifically on the financial industry, which is arguably more sensitive and thus more prone to media reporting because financial services providers manage people's money (Squier 2009). A strategic crisis communication process with the media is therefore proposed, facilitated through an integrated crisis communication framework, proposing a combination of integrated communication (IC) literature, with emphasis on Grunig's theory of communication excellence, to build sustainable media relationships through two-way communication; and a crisis communication process that has proactive, reactive and post-evaluative crisis communication stages, thereby moving away from seeing crisis communication as a predominantly reactive function.  相似文献   

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19.
This article explores the implications of the April 2007 United Nations Security debate on the security dimensions of a changing climate for international climate change politics. Specifically, our analysis focuses on whether and how security concerns have been addressed in past international political debates on climate change and considers whether the Security Council debate, which emphasized the threat of climate-related conflict, reflects a discursive shift. We elaborate on two general discourses on the relationship between environment and security, which we call environmental conflict and environmental security . Using content and discourse analysis, we demonstrate that both the historical climate change debate and the more recent Security Council debate have been informed by the environmental security discourse, meaning that a discursive shift has not taken place. We conclude by considering the possibility of a future discursive shift to the environmental conflict perspective and argue that such a shift would be counterproductive to the search for an effective global response to climate change.  相似文献   

20.
In a few short years, the World Wide Web has become a standard part of candidates' campaign tool kits. Virtually all candidates have their own sites, and voters, journalists, and activists visit the sites with increasing frequency. In this article, we study what candidates do on these sites—in terms of the information they present—by exploring one of the most enduring and widely debated campaign strategies: “going negative.” Comparing data from over 700 congressional candidate Web sites, over three election cycles (2002, 2004, and 2006), with television advertising data, we show that candidates go negative with similar likelihoods across these media. We also find that while similar dynamics drive negativity on the Web and in television advertising, there are some notable differences. These differences likely stem, in part, from the truncated sample available with television data (i.e., many candidates do not produce ads). Our results have implications for understanding negative campaigning and for the ways in which scholars can study campaign dynamics.  相似文献   

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