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《Journal of Political Marketing》2013,12(1):89-96
Abstract This article has as its main purpose to demonstrate that three main factors considered as keys to a successful political campaign remain the same around the globe. These basic factors are: (a) that campaign methods drawn from and designed in the USA can be adapted to needs of campaigns implemented in foreign countries; (b) the importance of polling; and, (c) that successful strategy planning and implementation depends on the candidate's attitude and cooperative spirit. The relevance of these factors is exhibited through a case study, the successful campaign strategy of an independent candidate for the post of the mayor in the city of Serres in Northern Greece during the 2002 Greek municipal elections. 相似文献