Negative Issue Ownership

Existing research considers issue ownership to be a positive attribute of political parties, which are seen as ‘owning’ those policy areas where they are particularly competent and engaged. However, for some citizens a party may also be a negative issue owner if it has a particularly bad reputation for its handling of an issue. This article describes and explains aggregate and individual-level patterns of negative issue ownership using a survey-based measure of handling perceptions from the 2013 Austrian National Election Study (n = 3,266). Naming a particular party as a negative issue owner is affected by partisanship, but also by policy preferences and government performance evaluations. The effects of issue importance vary across issues. These findings lay the groundwork for more research on negative attributions of issue ownership and their empirical consequences on vote choice.     

The Limits of Issue Ownership Dynamics: The Constraining Effect of Party Preference

Issue ownership theory argues that when a voter considers a party to be the most competent amongst others to deal with an issue (that is, the party “owns” the issue), chances are the voter will vote for that party. Recent work has shown that perceptions of issue ownership are dynamic: they are affected by the media coverage of party messages. However, based on the broad literature on partisan bias, we predict that parties' efforts to change issue ownership perceptions will have a difficult time breaching the perceptual screen created by a voter's party preference. Using two separate experiments with a similar design we show that the effect of partisan issue messages on issue competence is moderated by party preference. The effect of issue messages is reinforced when people already like a party, and blocked when people dislike a party.     

The short-time dynamics of issue ownership and its impact on the vote

This paper analyzes the short-term dynamics of issue ownership and its effect on electoral choice. We hypothesize that voters who change their mind with regard to the party they deem most competent to handle the top issue are more probable to change their vote choice, than those who do not change their evaluation of competence. Second, we claim that the impact of a change in perception of party issue competence increases with the electoral strength of the party benefiting from this change. The analysis is based on data from a Rolling-Cross-Section with a panel component carried out in the 2011 Swiss Election Study. The results show the expected effects of change in issue competence assessment and the conditional role of party size.     

Measuring Issue Ownership: A Comparative Question Wording Experiment

Issue ownership, or the idea that some parties are considered by the public to be better able or more committed to dealing with specific issues, is increasingly used in studies of electoral choice. Yet, various scholars have argued that if measures of issue ownership are confounded with party choice, this raises concerns regarding their usability to predict electoral choice. This research note examines to what extent various measures of issue ownership are confounded with voters’ party preferences and voters’ agreement with the party's position on the issue. Relying on an online survey‐embedded question wording experiment fielded in two countries (Belgium and Denmark), question wording effects for two dimension of issue ownership are examined: competence issue ownership and associative issue ownership. It is found that, in both countries, the two associative issue ownership measures were less affected by party preference and positional agreement. The most used competence issue ownership measures are most confounded with party choice and positional agreement in the experiment. Results in the two countries are largely similar, the main exception being that one of the two associative measures performs worse in Denmark. The results imply that scholars should take care in using measures of especially competence issue ownership to predict the vote, but that also country differences affect the validity of issue ownership measures.     

The more the better? Cumulative issue ownership and intra-campaign party switching

We contribute to the literature on short term changes in voters' party preferences (or intra-campaign party switching), by advancing a factor that has been neglected so far: Voters' perceptions about parties' issue competence. We develop a model of party switching that includes both classic predictors and issue ownership considerations. Moreover, in contrast to the usual single issue ownership conception focusing on the party deemed most competent to solve the most important problem, we argue that voters base their party choice on their perceptions of parties' competence on a variety of issues, i.e. on cumulative issue ownership. We test our model on panel data from the 2015 Swiss election study. The change in competence perceptions appears as a strong predictor of party switching: The higher the increase in the number of issues on which voters see a party as most competent during the campaign, the higher their likelihood to switch to that party.     

The Issue Agenda,Party Competence and Popularity: An Empirical Analysis of Austria 1989–2004

This article analyses the effects of the issue agenda and of party competence on party popularity. Based on the salience and the issue ownership literatures, shifts in party support may be attributable to two factors: changing voter perceptions of issue salience and shifts in perceived party competence. We thus hypothesize that (1) a party's popularity increases if the public issue agenda changes in its favour such that its “best” issues become more important to voters and (2) that voters' changing perceptions of party competence account for shifting party popularity. Using annual macro data on voter perceptions of the issue agenda, party competence and popularity in Austria, we find no support for the first hypothesis. Rather, voter perceptions of party issue competence vary considerably and this variation accounts for the parties' level of popular support. This suggests that party competition plays out more by what politicians actually do and what impression they give about their deeds and competence than by exercising influence on the issue agenda.     

Perceptions and reality: Economic voting at the 2004 European Parliament elections

Abstract.  One of the most influential explanations of voting behaviour is based on economic factors: when the economy is doing well, voters reward the incumbent government and when the economy is doing badly, voters punish the incumbent. This reward-punishment model is thought to be particularly appropriate at second order contests such as European Parliament elections. Yet operationalising this economic voting model using citizens' perceptions of economic performance may suffer from endogeneity problems if citizens' perceptions are in fact a function of their party preferences rather than being a cause of their party preferences. Thus, this article models a 'strict' version of economic voting in which they purge citizens' economic perceptions of partisan effects and only use as a predictor of voting that portion of citizens' economic perceptions that is caused by the real world economy. Using data on voting at the 2004 European Parliament elections for 23 European Union electorates, the article finds some, but limited, evidence for economic voting that is dependent on both voter sophistication and clarity of responsibility for the economy within any country. First, only politically sophisticated voters' subjective economic assessments are in fact grounded in economic reality. Second, the portion of subjective economic assessments that is a function of the real world economy is a significant predictor of voting only in single party government contexts where there can be a clear attribution of responsibility. For coalition government contexts, the article finds essentially no impact of the real economy via economic perceptions on vote choice, at least at European Parliament elections.     

Issue and leader voting in U.S. presidential elections

The “Issues and Leaders” model shows that aggregate votes for President in U.S. elections from 1972 to 2012 can be accurately predicted from people's perceptions of the candidates' issue handling competence and leadership qualities. For the past five elections, the model's ex ante forecasts, calculated three to two months prior to Election Day, were competitive with those from the best of eight established political economy models. Model accuracy substantially improved closer to Election Day. The Election Eve forecasts missed the actual vote shares by, on average, little more than one percentage point and thus reduced the error of the Gallup pre-election poll by 30%. The model demonstrates that the direct influence of party identification on vote choice decreases over the course of the campaign, whereas issues gain importance. The model has decision-making implications in that it advises candidates to engage in agenda setting and to increase their perceived issue-handling and leadership competence.     

Issue ownership attack: how a political party can counteract a rival’s issue ownership

Abstract

A central part of representative democracy is that voters evaluate political parties based on how competently they handle issues, so-called ‘issue ownership’. Since issue ownership is a central ingredient in the vote choice, rival parties often try to influence how voters evaluate a competing party. This is an issue ownership attack. However, despite intense scholarly interest in issue ownership, the understanding of how parties shape issue ownership is very limited. Therefore a new theoretical model is tested here to understand issue ownership attack. Using several survey experiments, the analysis shows that a mainstream party can counteract another mainstream party’s issue ownership by reframing the issue and by blaming the party for its performance, but not by changing its own position on the issue. Hence, the study not only advances the understanding of issue ownership stability and change but also brings important insights on how parties influence voters.     

Issue salience, issue ownership, and issue-based vote choice

According to the issue ownership theory of voting, voters identify the most credible party proponent of a particular issue and cast their ballots for that issue owner. Despite the centrality of this voter-level mechanism to ownership theories of party behavior, it has seldom been examined in the literature. We explore this model and offer a refinement to its current understanding and operationalization. Returning to the roots of ownership theory, we argue that the effect of issue ownership on vote choice is conditioned by the perceived salience of the issue in question. Through individual-level analyses of vote choice in the 1997 and 2000 Canadian federal elections, we demonstrate that issue ownership affects the voting decisions of only those individuals who think that the issue is salient.     

Owning the issue agenda: Party strategies and vote choices in British elections

Explanations of party competition and vote choice are commonly based on the Downsian view of politics: parties maximise votes by adopting positions on policy dimensions. However, recent research suggests that British voters choose parties based on evaluations of competence rather than on ideological position. This paper proposes a theoretical account which combines elements of the spatial model with the ‘issue ownership’ approach. Whereas the issue ownership theory has focused mainly on party competition, this paper examines the validity of the model from the perspective of both parties and voters, by testing its application to recent British general elections. Our findings suggest that as parties have converged ideologically, competence considerations have become more important than ideological position in British elections.     

The dynamics of issue competence and vote for parties in and out of power: An analysis of valence in Britain, 1979–1997

This article develops the reward‐punishment issue model of voting using a newly collated aggregate measure of issue competence in Britain between 1971 and 1997, revealing systematic differences between governing and opposition parties in the way citizens' evaluations of party competence are related to vote intention. Using monthly Gallup ‘best party to handle the most important problem’ and vote intention data, time series Granger‐causation tests give support to a classic issue reward‐punishment model for incumbents. However, for opposition parties this reward‐punishment model does not hold: macro‐issue competence evaluations are Granger‐caused by changes in vote choice or governing party competence. An explanation is offered based upon the differentiating role of policy performance and informational asymmetries, and the implications are considered for comparative studies of voting, public opinion and for political party competition.     

Who Votes for the Future? Information,Expectations, and Endogeneity in Economic Voting

Voters’ four primary evaluations of the economy—retrospective national, retrospective pocketbook, prospective national, and prospective pocketbook—vary in the cognitive steps necessary to link economic outcomes to candidates in elections. We hypothesize that the effects of the different economic evaluations on vote choice vary with a voter’s ability to acquire information and anticipate the election outcome. Using data from the 1980 through 2004 US presidential elections, we estimate a model of vote choice that includes all four economic evaluations as well as information and uncertainty moderators. The effects of retrospective evaluations on vote choice do not vary by voter information. Prospective economic evaluations weigh in the decisions of the most informed voters, who rely on prospective national evaluations when they believe the incumbent party will win and on prospective pocketbook evaluations when they are uncertain about the election outcome or believe that the challenger will win. Voters who have accurate expectations about who will win the election show the strongest relationship between their vote choice and sociotropic evaluations of the economy, both retrospective and prospective. Voters whose economic evaluations are most likely to be endogenous to vote choice show a weaker relationship between economic evaluations and their votes than the voters who appear to be more objective in their assessments of the election. Economic voting is broader and more prospective than previously accepted, and concerns about endogeneity in economic evaluations are overstated.     

Marginalisation or legitimation? Mainstream party positioning on immigration and support for radical right parties

Abstract

Does mainstream party positioning contribute to marginalising or legitimising niche party positions? This article argues that voter perceptions of the legitimacy and credibility of niche party positions play a role in individuals’ propensity to vote for niche parties. It finds that the adoption of more restrictive immigration positions by mainstream parties increases the likelihood that those people who do not recognise the issue competence of radical right parties on immigration will vote radical right. However, for individuals who already perceive the radical right to be competent on immigration, mainstream party adoption of more restrictive immigration positions has no effect on propensity to vote radical right. In addition, the increase in the propensity of individuals to vote radical right is predominantly a function of mainstream left parties adopting more restrictive immigration positions. These results imply that mainstream parties risk fuelling radical right party support by adopting more restrictive immigration positions.     

Changing Issue Ownership through Policy Communication

Issue ownership has been an important concept in the analysis of party competition for several decades. Traditionally, issue ownership has been regarded as a stable phenomenon where parties are advantaged by different political issues. However, several recent studies have reported change in voters’ perceptions of parties’ issue ownership. To investigate the changeability of issue ownership and how it can be altered, this article investigates the impact of parties’ communication attempts through a web-based survey in Sweden. Two major political issues are in focus: employment and healthcare. The results show that parties can indeed improve their ownership by communicating on an issue. Indications were also found that the effects decrease as other parties simultaneously communicate on the same issue, and when those who receive the messages are ideologically distant from the party. However, in several cases results are weak. Many important conditionalities therefore remain to be explored in future studies.     

Empirical investigation of party preferences and economic voting in Turkey

Abstract.  This article examines the factors that shape party preferences in Turkey by estimating an individual vote intention function that includes both economic and non-economic factors. The economic variables can be used to test the familiar hypotheses of economic voting theory – whether individuals vote retrospectively and/or prospectively, and whether they are sociotropic and/or egotropic. The non-economic factors include sociodemographic characteristics as well as identity and issue variables likely to be good predictors of party choice. The analysis focuses on comparing the characteristics of those who intend to vote for the ruling Justice and Development Party (AKP) with those of other parties. According to multinomial logit estimates, young people, especially males, constitute the electoral base for the AKP. Those who have been affected adversely by recent economic developments, as well as those who are against Turkey's accession to the European Union are also more likely to vote for the AKP. The empirical work also provides evidence in support of economic voting hypotheses.     

Economic voting in Portugal, 2002–2009

This article tests the economic voting hypothesis in Portugal during the three most recent first-order elections (2002, 2005, 2009), trying to make sense of the multiplicity of choices in the Portuguese party system. We observed that positive sociotropic perceptions increase the probability to vote for the incumbent, even when we control for long-term factors of vote choice; egotropic effects are weaker. Negative economic perceptions not only lead to a higher probability to vote for the major opposition party, but, in some cases, increase the probabilities to vote for small parties or to refrain from voting. Sociotropic effects are actually quite constant in this timeframe, but their strength to explain the vote is lower than that of ideology and (before 2009) religiosity.     

The Political Consequences of Blame Attribution for the Economic Crisis in the 2013 Italian National Election

Abstract

This article describes the events that brought about the dismissal of the Berlusconi government in November 2011 and the appointment of a cabinet led by former EU commissioner Mario Monti, before moving to an analysis of how popular perceptions of the economic and political situation have evolved since that time. Relying on an ITANES five-wave inter-electoral panel study, the article shows the EU's growing importance as a divisive political issue. Blaming the EU or the former Berlusconi government as a source of the economic crisis exerted a significant impact on party choice in the 2013 election, while retrospective sociotropic economic evaluations were conditional in their impact on the structure of blame attribution for the economic crisis.     

Endogenous economic voting: evidence from the 1997 British election

Using panel surveys conducted in Great Britain before and after the 1997 general election, we examine the relationship between voting behavior and post-election economic perceptions. Drawing on psychological theories of attitude formation, we argue that those who voted for Labour and the Liberal Democrats perceived the past state of the British economy under the Tory government more negatively than they had prior to casting their ballot in the 1997 election. Similarly, we posit that Labour supporters would view the future state of the national economy under Labour more positively than they had before the election. This indicates that, contrary to many assumptions in the economic voting literature, voting behavior influences evaluations of the economy as voters seek to reduce inconsistencies between their vote choice and evaluations of the economy by bringing their attitudes in line with the vote they cast in the election. It also means that voters’ post-election economic perceptions are, at least in part, influenced by and thus endogenous to their vote choice. This finding has two major implications: first, cross-sectional models of economic voting are likely to overestimate the effect of economic perceptions on the vote. Second, the endogeneity of economic perceptions may compromise the quality of economic voting as a mechanism for democratic accountability.