Calling Local/Talking Global: the cosmo-politics of the call-center industry

In 2015, pioneering Saudi vlogger Juju Sajer revealed her face on YouTube after three years of performing in relative invisibility. She used her beauty vlog for small family dramas as well as beauty advice, translating the global genre to stage Saudi womanhood in modest and modern ways. This article analyses Juju’s use of digital frames as material for building a representational apparatus for young Saudi women. It takes a posthumanist approach to media roles as materially entangled with apparatuses of production, attending to the performer’s construction of networks and her onscreen performances. Juju’s evolving role from beauty vlogger to proto-talk show host, accompanied her increasing control over means of digital production after she gained corporate sponsorship and put her face on her brand. In contrast to theorists of communicative capitalism, I examine Juju’s self-branding as a networked performance of self, which enlivened and extended representational repertoires for young Saudi women. As a niche YouTube channel, it shows the potential of digital performance repertoires to develop within a framework of gendered modesty.     

In Love with <Emphasis Type="Italic">Inspector Morse</Emphasis>: Feminist Subculture and Quality Television

This article consists of textual analysis of a highly successful television series, Inspector Morse, combined with qualitative audience study. The study of Morse and the fan culture surrounding it is presented in the context of a discussion of recent feminist work on the texts and audiences of popular culture. The textual analysis focuses on those elements of the programmes which contribute to its success as ‘quality’ television, and particularly on Morse as an example of the role played by nostalgic representations of Englishness in ‘quality’ media texts of the 1980s. The article goes on to discuss whether the presence of such representations in these programmes leads inevitably to a convergence of ‘quality’ and conservative ideology. The discussion of the ideological subtexts of the programmes then focuses on the area of gender representation, and on the extent to which feminist influences are discernible in this example of quality popular culture, particularly in its representations of masculinity. The second part of the article presents an analysis of a discussion group involving fans of the series, which was organized as part of a larger qualitative study of the fan culture surrounding the programmes. There is a detailed discussion of the impact of the social dynamics of the group on their readings of Morse. The analysis also focuses on the ways in which the discourses identified in the textual analysis, such as gender representation, quality and Englishness, are mobilized in talk about the programmes. Finally, the nature of the group made it possible to discuss the construction of a feminist subcultural identity in talk about a mainstream media text, and to identify irony and critical distance as key components of that identity, particularly in the discussion of the pleasures offered by the romance narratives of the programmes.     

More than a reader and less than a critic: Literary authority and women's book-discussion groups

The phenomenon of women reading books collaboratively is largely invisible, and certainly under-researched. This study, based on extensive circulation figures and on a small sample of members of four Council of Adult Education reading groups in metropolitan Melbourne, argues that such groups have a reading repertoire which is seriously middlebrow, far removed from the “wish-fulfillment” or “lazy reader” stereotypes purveyed by some who would scorn such groups. The study finds that such groups are sensitively served by the institution which hosts them. While such groups do not question the aesthetic assumptions that underlie their practice, they are combative with some manifestations of the literary establishment. Their powerful preferences for contemporary Australian women's fiction and their participation in global debates via identity politics suggests they warrant closer examination, both within Australian culture, and to find out if such groups have counterparts in other cultures.     

blogging solo: new media, ‘old’ politics

This article focuses on the blogosphere as an oppositional field where the meanings around contemporary Western women's singlehood are contested, negotiated and rewritten. In contrast to dominant narratives in which single women are pathologised, in the blogs by, for, and about single women analysed here, writers aim to refigure women's singleness as well as providing resources, support and a textual community where others can intervene and contribute to the re-valuation of single women. These blogs also function as alternative forms of knowledge, seeking to (re)legitimise women's singleness and to trouble their aberrance and social liminality. Rather than only considering the form in isolation from its content, this article analyses the discourses deployed by bloggers and within blogs and how women bloggers publicly perform their very singleness as part of a personal and political strategy of re-signification. In this way, while cautious not to overestimate the democratic potentialities of the so-called blogosphere, it underscores the important cultural – and indeed political – work being undertaken by single women therein. Moreover, by demonstrating how these blogs use discursive tactics commonly associated with feminism's second-wave – women's consciousness-raising; identity politics; deploying and reiterating the famous feminist dictum: ‘the personal is political’; naming discrimination; and empathy and community-building – it argues that they are using so-called ‘new’ media for what is now problematically believed to be ‘old’ (feminist) politics.     

Images of gender and the negotiation of agency in Salman Rushdie's Shame

This article is concerned with the images of gender in Salman Rushdie's Shame. I focus my analysis on one particular character, Sufiya Zinobia. By drawing attention to two images of gender I want to analyse the fundamental structures of gender with respect to two important concepts in the novel: shame and power. I first strive to unravel the relationship between gender and shame as it is conceptualized in the novel. The second image deals with the image of gender with respect to power. With the help of Julia Kristeva's theory of the abject I pinpoint this image. Finally, I make an allegorical reading based on these two pictures in order to uncover the agency embedded in the character. Since the images are static it is vital to conduct a reading that can entail an eventual shift in the structures. With reference to the Hindu goddess Kali I analyse how agency is negotiated with respect to the character Sufiya Zinobia.     

‘Women are trouble,did you know that Fergus?’: Neil Jordan's <Emphasis Type="Italic">The Crying Game</Emphasis>

The subject of this article is Neil Jordan's film The Crying Game. Released in 1992, it was widely received as a film that challenged stereotypes in relation to both the IRA and questions of race, sexuality and desire. This article calls into question such a radical reading by analysing the way in which Jude the IRA woman is represented. Through a feminist deconstruction, the article proposes that the character of Jude can be seen to represent both national and international anxieties concerning contemporary masculine and feminine subject positions. The article plots this by investigating how the film deals with the specifics of gender and Irish nationalism. It then moves on to consider how these specifics can be seen to articulate international postmodern concerns about contemporary gender identities.     

Barbara Leigh Smith Bodichon's Travel Letters: performative identity-formation in epistolary narratives

Barbara Leigh Smith Bodichon was a mid-nineteenth-century feminist, philanthropist and painter. This article examines Bodichon the female traveller as a way of discussing the process of identity-formation in letter-writing. It proposes reading letters through the lens of Judith Butler's theory of gender (1990). Following her concept of performativity, letter-writing is conceived as a performative act of identity-formation. The article argues that, conditioned by the addressee she wrote to, Bodichon gave written expression to her subjectivity in her travel letters via her epistolary persona. This autobiographical gesture acted as one means through which she constituted her identity as a female traveller. In turn, drawing on Butler's notion of subversive repetition, the article concludes that the resulting multiple epistolary ‘I's Bodichon developed in accordance with each of her addressees permitted her to venture into her subjectivity as a female traveller—ultimately prompting her epistolary challenge of normative codes.     

Adolescence,embodiment and gender identity in contemporary india: Elite women in a changing society

This article is based on primary research among young middle-class women in school in India. It attempts to understand the processes in families and schools that contribute to the reproduction and creation of a class and gender specific habitus, as well as the factors that lead to the formation of a particular kind of identity that is located in the transitory moment of both reproduction and change in contemporary Indian society. It is argued that recolonization is the most significant social process in the postcolonial culture that constitutes urban, Indian society, and this undoubtedly shapes gender identity in different ways. The family is the ground on which the heterosexual patriarchal ideal is nurtured and sustained. At the same time, the influence of peer group cultures on young women's and men's perceptions of their embodied selves and gender identity is significant. Their perceptions of their identities are grounded in prevailing media images and clearly young women and men consciously create, devise, and formulate their own rules for conduct, appearance, and self-presentation within the complexity that is characteristic of a changing society.     

Food regimes and the production of value: Some methodological issues

In critically re-examining the concept of food regime this article argues for an alternative formulation thatposits the concept on the foundation of the theory of value, rather than the developmentalist framework of the regulation theory within which it was originally posed. This is possible because while the insights of food regime analysis were rooted in a world historical perspective on global value relations, its presentation always subordinated the latter to the more abstract stage theory of the regulation school. Disentangled from regulationism, the concept of food regime is central for a labour-oriented perspective on imperialism as a relation of production embedded in global value relations. This is part of a broader methodological critique that locates the problematic of development (and consumption, in the postdevelopmentalist era) within the discourses of bourgeois modernity (and postmodernity) and seeks to differentiate these from the problematic of labour and labour emancipation. The article addresses the problem of a conflation of theory and history in connection with a developmentalist/positivist reading of Marx, and suggests 'global value relations', 'global working day', 'global worker', as world historically informed concepts that capture the 'unity of the diverse'. Global value relations include the politics of state relations, the world market, colonization and imperialism, and the (often geographically segregated) labour regimes of production of relative and absolute surplus value. The latter is posed as a contemporary relation of neo-liberal capitalism involving (postmodern) over-consumption on the one hand and (still modern) forced under-consumption on the other hand. 'World hunger amidst global plenty' is an expression of these relations.     

Contesting Ideologies: Deconstructing Racism in African-American Fiction

Baillie's article is concerned with how African-American fiction seeks to define and shape an aesthetic in opposition to racial ideologies as diffused through science, education and popular culture. In an examination of Count Joseph de Gobineau's Essai sur l'inégalité des races humaines (1853-5), it traces the construction of racialized discourse in nineteenth-century America. Baillie examines Toni Morrison's first novel The Bluest Eye (1970) in terms of Morrison's engagement with nineteenth-century racial theory and its implicit presence within ideologies of beauty and American popular culture of the 1930s. Through the figure of Shirley Temple, Morrison shows how the African-American community's internalization of cinematic images of beauty can lead to a psychosis that leaves identity fractured and the racial self all but erased. As well as reading The Bluest Eye as both a critique of scientific racism and as an historical novel in sustained debate with the cultural hegemony of the 1930s, Baillie examines its significance as a text in dialogue with the social and political milieu in which it was written. Here, The Bluest Eye becomes an intervention into the affirmative aesthetic of 1960s Black Power politics and its extreme proclamations of racial pride rooted firmly in black lower-class expression. She discusses the Black Power movement's appropriation of Frantz Fanon's theories and argues that Morrison's own articulation of a black identity eschews the nationalism of Black Power, and instead finds its focus in the political contestation of ideologies through the expression of African-American art forms. The Bluest Eye is an oppositional narrative that draws on western forms and yet privileges African-American vernacular as a counter-balance to language as a vehicle for ideologies of beauty and scientific racism.     

The power of the ordinary subversive in Jackie Kay's <Emphasis Type="Italic">Trumpet</Emphasis>

In Jackie Kay's award-winning novel, Trumpet (1998), the main character Joss Moody, a celebrated jazz trumpet player, is discovered upon his death to be anatomically female. The essay traces both postmodern and humanist affirmations of constructions of self-hood. Situating Virginia Woolf's version of a metaphysical and escapist androgyny as one kind of aesthetic against the material politics of the transgendered subject, the essay argues that Kay's novel can be seen as part of a 20th century tradition of literature and film which satirizes, parodies and painfully exposes the discontinuities of dominant sex–gender systems. The essay ends by arguing that Kay also develops these systems by imbricating sex and gender within a series of dislocated familial, sexual and racial identities, beginning with the arrival of Joss's African father in Scotland at the beginning of the 20th century.     

The Ultimate Shopper

Using the example of a fictional shopper from the early twentieth century, Bowlby looks at how the notion of mobility as characteristic of the modern subject intersects with notions of femininity and masculinity. Valéry Larbaud's ultramobile imaginary shopper is compared with Freud's portrait of the woman sadly fixed for all time in her character once she has reached the age of thirty. The concluding section looks at the way that mobility of identity has become a norm for both sexes in the last part of the century, making the very idea of a self into a kind of rational shopping, a 'choosing' of different identities.     

Looking Good: The Lesbian Gaze and Fashion Imagery

This paper is concerned with the different forms of pleasure and identification activated in the consumption of dominant and subcultural print media. It centres on an analysis of the lesbian visual pleasures generated through the reading of fashion editorial in the new lesbian and gay lifestyle magazines. This consideration of the lesbian gaze is contrasted to the lesbian visual pleasures obtained from an against the grain reading of mainstream women's fashion magazines. The development of the lesbian and gay lifestyle magazines, in the context of the pink pound, produces a situation in which an eroticized lesbian visual pleasure is the overt remit of the magazine, rather than a clandestine pleasure obtained through a transgressive reading of dominant cultural imagery. In contrast to the polysemic free-play of fashion fantasy by which readers produce lesbian pleasure in the consumption of mainstream magazines, responses to the fashion content in the lesbian magazine Diva suggest that in a subcultural context readers deploy a realist mode of reading that demands a monosemic positive images iconography. The article uses the concept of subcultural competency to consider the different ways lesbians read mainstream and subcultural print media and suggests that the conflict over Diva's fashion spreads may be linked to changing patterns of identification and the use of dress for recognizability.     

blowing the love-breath: healing men in Caribbean women's writing

Caribbean women writers (such as Erna Brodber and Opal Palmer Adisa, who are discussed in this article) often include men in women's liberatory quests as participants: helpers, healers or caregivers. The close connection between sexuality and emotions in this body of writing can be read through a new model of affective feminist reader theory, which embraces and redefines from a feminist perspective the affective fallacy (over-interpreting a text based on one's feelings) so dreaded by the New Critics. This article interrogates how to read through affects across multiple intersecting differences between the text and the reader (such as race, class, culture and gender). A self-reflective negotiation between an outsider reader and a text's healing communities reveals the limits of the reader's ability to participate. The affective fallacy in this context becomes a useful tool for reading, but here it seeks a very different goal from that for which it was previously used. The transcultural feminism of difference relies on affectivity and emotions as a political force and a method for meaning; however, knowing the boundaries of one's affects prevents one from intrusively taking on the other's suffering through sympathetic reading. Women's sexual healing processes in the novels discussed in this article are not self-evidently or solely gynocentric in the Caribbean context: men are often active participants in these processes, and thus also in gender reconfigurations. Participation in these affective moments between the novels’ women and healing men is made possible by the reader's parallel process of embracing and curtailing her affective responses to the suffering of the other.     

racialisation,relationality and riots: intersections and interpellations

This paper takes up Avtar Brah's (1999) invitation to write back to the issues she raises in her mapping of the production of gendered, classed and racialised subjectivities in west London. It addresses two topics that, together, illuminate racialised and gendered interpellation and psychosocial processes. The paper is divided into two main sections. The first draws on empirical research on the transition to motherhood conducted in east London to consider one mother's experience of giving birth in the local maternity hospital. The maternity ward constituted a site where racialised difference became salient, leading her to construct her maternal identity by asserting her difference from Bangladeshi mothers and so self-racialising, as well as ‘othering’ Bangladeshi mothers. The paper analyses the ways in which her biography may help to explain why her experience of the maternity hospital interpellates her into racialised positioning. The second section focuses on media responses to the riots in various English cities in August 2011. It examines the ways in which some media punditry racialised the riots and inclusion in the British postcolonial nation. The paper analyses three sets of commentaries and illuminates the ways in which they racialise the debate in essentialising ways, reproducing themes that were identified in the 1980s as ‘new racism’ and apportioning blame for the riots to ‘black gangster culture’. While these media pronouncements focus on racialisation, they are intersectional in implicitly also invoking gender and social class. The paper argues that the understanding of the mother's self-racialisation is deepened by a consideration of the racialised discourses that can be evoked (and are contested) in periods of social unrest. The paper thus draws on part of the methodology of ‘The Scent of Memory’ in layering media readings and biographical narratives to analyse the contemporary psychosocial space of racialisation.     

‘Situated Knowledges’ and New Materialism(s): Rethinking a Politics of Location

Abstract

Playing a pivotal role in foregrounding a feminist politics of difference, a politics of location embodies what can be termed second-wave concerns that continue to inform contemporary feminist modes of inquiry and research. However, the attention to material specificity that locatability performs has emphasized the identity of the speaking subject at the same time as it has acknowledged materiality's entangled engagements as suggestive of the complicated production of any identity. In her 1988 essay ‘Situated Knowledges’, Donna Haraway both raises and responds to the challenge of a feminist politics of location in a way that anticipates a convoluted politics of the subject, in particular where she is not satisfied to relinquish universality and objectivity, or the ‘non-local’, in her provocative thinking through of situated knowledge production. The partial perspective she uncovers insists that the capacity for identity is addressed as a political gesture, with a reminder that any appeal to perspective is a non-innocent participation in what it helps to produce. In taking up Haraway's essay, the author engages with the problematic nature of a politics of location that is confounded by the direction of its critical interventions, and in such a way anticipates and performs new (feminist) materialist concerns. Questioning the nature of non-locatability and its political imperatives, the author suggests an ‘annunciative politics’ through which to consider some of the implications of Haraway's figuring of the partial perspective, to ask after feminism's political impetus with the tensions raised in Haraway's argument kept alive.     

The Feminist Art of Self-Education

Abstract

Sociologist Elizabeth Long has charted the emergence of women’s reading groups in nineteenth-century America. ‘The women who founded literary clubs’, Long (2004, 337) tells us, ‘were aflame with the then revolutionary desire for education and self-development, which they called “self-culture”.’ Comparable aspirations continued to fuel a drive amongst women to organize together within reading and publishing groups, usually outside of official institutions, well into the twentieth century. This ‘revolutionary desire’ for self-education has also been evident in the UK women’s art and art history movement, although it has not been addressed in thorough detail. This article therefore seeks to situate an overlooked history of artistic reading and publishing communities in relation to an established body of theory in literary and cultural studies. These theoretical materials will illuminate the importance that reading and self-education (either in person or as part of a periodical network) had in establishing solidarity, and generating debate, within a flourishing art and art history movement. The second half of this article focuses on a specific case study. FAN: Feminist Art News (1980–1993) was an independent, grassroots publication that grew out of the Women Artists’ Newsletter in London. Temporary editorial collectives published themed issues on a quarterly basis. This article contends that it is no coincidence the subject of art education formed the focus of the periodical’s first issue, as well as a subsequent issue four years later. This indicates the significance of a reflexive auto-didacticism to second-wave feminism, as well as gesturing towards the long history of ‘education and self-improvement’ that has fuelled women’s reading and study groups since the nineteenth century.     

'Neither man nor woman'? Female Transvestism,Object Relations and Mourning in George Moore's 'Albert Nobbs'

Heilmann offers a psychoanalytic reading of Moore's narrative of cross-gender impersonation 'Albert Nobbs'. First published in A Story-Teller's Holiday (1918) and later transferred to Celibate Lives (1927), the story features a woman who passes herself off as a man, until a chance meeting with another male impersonator happily equipped with a wife galvanizes her desire for a companion. Her inability to reveal the secret of her body to her prospective bride, however, coupled with the marked absence of any expression of sexual passion, leads to the break-up of the relationship, and Albert dies, a loner hoarding money in order to sublimate her thwarted longing for love. In this text the no (wo)man's land of cross-gender masquerade operates as a psychological marker of Albert's social (hence internal) lack of identity. An illegitimate child brought up by a nurse, she never knew her parents, whose absent presence was embodied by an allowance discontinued after their death. Drawing on Kleinian object-relations theory, Heilmann argues that Albert's (mis)performance of 'manhood' constitutes a subliminal quest for her missing parents, a desire always frustrated and ultimately displaced into the hard currency of material commodities. If Moore's story represents the female tranvestite as a castrated, sexless and depressed 'perhapser', an 'outcast from both sexes', fatherless and yet forever locked into a male-authored, patronymic text, Simone Benmussa, who in 1977 adapted the story for the stage ( The Singular Life of Albert Nobbs ), offers a more subversive reading of the female cross-dresser as a 'figure that disrupts' (Marjorie Garber) cultural categories and binary oppositions. The article ends with a consideration of Benmussa's revisionary strategies.     

American Dance Pioneer Martha Graham and the Ghosts of Feminism

Abstract: The essay explores the mutual haunting between American modern dance pioneer Martha Graham and feminism. This troubling arises from the confusion between what can be considered the predominantly feminist character of Graham's life and work coupled with Graham's outright rejection of a feminist consciousness. The author suggests that this ambivalent situation allows for an ever increasing complex but fruitful discussion of Graham's possible feminist identifications and their effects. The essay first argues for the performanative force of ‘doing’ a feminist identity as a foil for Graham's public written reputation of feminism. It then charts both the changing cultural and social beliefs of and about women in the twentieth century alongside Graham's specific geographical, social, cultural and historical placement in that history and its possible impact on her processes of identification. The essay then makes a close contextual reading of one of Graham's works of the early 1930s, Primitive Mysteries (1931), to illustrate its radical conception of the female body both at the time of its premiere and over subsequent reconstructions. The author finishes by arguing that the question of Graham's feminism is an important one because it remains unanswered.     

‘A crisis in woman's history’: Frances power cobbe's duties of women and the practice of everyday feminism

The article explores the ways in which Cobbe's Duties of Women grapples with new challenges facing the late nineteenth-century feminist movement, with an emphasis on the particular force of Cobbe's text that results from her unique role as a mainstream journalist of mid-Victorian feminism to non-feminist-identified audiences. It argues that Duties of Women participates in the ongoing negotiation of the representation of suffrage, both within feminist communities and in the ways that feminism is represented and understood by a non-feminist public. Specifically, the author argues that Cobbe's lecture series and book are generically linked to the conduct book. They offer advice for the appropriate daily practice of emancipated womanhood at a time when significant changes in feminist practice, such as the increasing emphasis on suffrage, threatened, in Cobbe's view, the larger public perception of that movement.