Policy Congruence and Style of Representation: Party Voters and Political Parties

This article focuses on whether styles of representation influence policy congruence. Style of representation is defined at the party level as the proportion of representatives within parties who are partisans, delegates or trustees. Policy congruence refers to how close on the left–right scale the mean position of a party as placed by its candidates is compared to that of party voters. The article concludes that where there are higher proportions of trustees within parties, there is a greater degree of policy congruence, whereas a higher proportion of partisans results in less policy congruence. The proportion of delegates has no significant impact on congruence after taking account of other party and country measures. This indicates that party constraints on representatives are applied at the cost of congruence with voters, and that when representatives enjoy more flexibility to follow their own opinions, the party displays greater congruence with its own voters.     

Reference Dependence in Political Primaries

This research considers how reference dependence impacts choice in a primary election. The normative advice is to weigh personal political preference against the greater ability of a more electable candidate to win the later general election. Here a behavioral view of primary elections is developed by adding reference dependence to a Hotelling model of political competition. The model details the impact of references on voter choice and generates recommendations as to the reference marketers for any candidate would like primary voters to employ. The advice to a more electable, that is, moderate, candidate is to encourage voters to compare the primary candidates to the extremes of the opposite party. A less electable candidate should encourage voters to compare the candidates to positions within their own party.     

The conditional party mandate: A model for the study of mass and elite opinion patterns

Abstract.  This article explores the pattern of opinions within political parties. What is the level of issue congruence between voters and elected leaders? The article introduces two ideas for the analysis of mass and elite opinion patterns. First, the authors challenge the unidimensional conception of mass-elite linkages, and argue that the opinion structure of political parties may best be understood in the context of a multidimensional policy space. Second, they contest the proximity logic of the traditional party mandate model. In so doing, they propose the 'conditional party mandate model', arguing that 'direction' rather than 'proximity' attracts voters' interest and attention. The authors contend that in issues of principle significance for a particular party (so-called 'core issues'), the party's voters and representatives will proceed in the same direction, but the representatives will stress their position more strongly than the voters. In issues that are less significant to the parties, the relationship between the two levels will be fortuitous and less clear. The analyses, which are based on elite and mass survey data from the Norwegian political system, support the authors' hypotheses concerning positional issues. When the direction of an issue is given, representatives are more extreme than voters.     

Political Brand Equity Model: The Integration of Political Brands in Voter Choice

The voters’ choices about political parties have many similarities with how they make their choices about commercial brands. Therefore, political parties are now constantly applying the concept and strategies of brand management to make the political product attractive, appealable, trustable, differentiable, a source of long-term relationships, and a decision-making driver. Furthermore, the political parties have to play an active role in the community's political socialization processes, which rely heavily on branding strategies. Because, the party equity is largely based on the community's social gregariousness that has profound effect on the electorates' propensity to participate in the politics. This study has deeply explored and broadened the concept of party equity analogous to commercial brand equity typology by developing a politics-specific brand equity model. This model demonstrates the integration of political brands in voter choice. Empirically, this model has been validated by collecting 550 valid responses from the constituency of District Gujrat, Pakistan. A careful analysis of these responses through structural equation modeling methodology has revealed that political parties vary according to the outcomes of their role in the political socialization process of the communities, loyalty, and voters’ attitude. Parties that have favorable role in the socialization process have strong party knowledge and thus have high party equity as compared to competing political parties, which have a weak position of party knowledge. Similarly, this study provides the roadmap and guidelines for the political parties to manage their party equity. Similarly, the model would be able to facilitate political parties in comparing different constituencies on the basis of their diversified social dynamics and political knowledge and in the development of a constituency-based manifesto, also termed “localized manifesto,” to further enhance their vote bank.     

Influence of Voter Demographics and Newspaper in Shaping Political Party Choice in India: An Empirical Investigation

Choice of political party is an important decision a citizen faces in a democracy. In recent times, as democracies in many countries have matured, a number of studies are focusing on party and candidate choice and their various determinants. India, being the largest democracy, provides a fertile ground for such research. Accordingly, in this paper we concentrate on demographic characteristics, newspaper-reading habits of voters, and their political choice. To study this we have considered a very unique data set collected just before the watershed elections in the state of West Bengal in India, where the ruling Communist coalition was defeated after thirty-four years of power in the state. The survey was conducted using a structured questionnaire to collect information on demographic characteristics of voters and their political choice. The respondents were asked to indicate their party choice from among the three major political parties. As the literature shows that gender, age, education, income levels, marital status, occupational status, and choice of newspaper have significant impact on political choice, we have considered these as predictor variables for our study. From our study it is seen that among the demographic determinants, gender, marital status, and income of the respondents do not influence the choice of political party in our sample. However, occupation and newspaper choice of voters have significant impact on political party choice in our sample. In addition, we have observed that certain categories of age of voters significantly influence decision making of voters along with occupation and newspaper choice categories.     

Political Reinforcement: How Rising Inequality Curbs Manifested Welfare Generosity

We propose a political reinforcement hypothesis, suggesting that rising inequality moves party politics on welfare state issues to the right, strengthening rather than modifying the impact of inequality. We model policy platforms by incorporating ideology and opportunism of party members and interests and sympathies of voters. If welfare spending is a normal good within income classes, a majority of voters moves rightward when inequality increases. As a response, the left, in particular, shift their welfare policy platform toward less generosity. We find support for our arguments using data on the welfare policy platforms of political parties in 22 OECD countries.     

The Representative Roles of MPs: A Citizen Perspective

From the normative point of view, there is a general agreement that representatives should act in line with the interests of those being represented. The knowledge about citizens' preferences for representation is very limited, however. This study examines MP's representative roles from the perspective of the citizens. It utilises a task definition approach in the Finnish institutional setting, which substantially differs from the context of earlier investigations in terms of open‐list electoral systems with mandatory preferential voting. Based on the 2007 Finnish National Election Study (n = 1,422), voters' preferences concerning four different representational roles are analysed: as representatives pursuing the interests of their electoral district, party, individual voters or being independent actors. Next, voters' preferences are accounted for by the factors related to each type of representation: citizens' regional electoral context, party attachment and electoral supply, political engagement and political competence, respectively. The results show that citizens living in electoral districts located far away from the political centre or in constituencies where it is more difficult for small parties to win political representation are most prone to prefer regional representation. Similarly, voters who have closer ties with political parties prefer party‐centred representation while those who feel less politically efficient favour close ties with their MPs. Education in turn increases the support for a political representative to act independently from the electorate or the party.     

Introduction: Issue Congruence and Political Responsiveness

It has long been realised that democratic governance requires a two-way flow of influence. Governments must be able to respond to what people want and people must be able to react to what governments do. These preconditions for democratic governance have been central to two research traditions on political representation. One of these, the responsible party approach, views policy change as a consequence of ‘electoral turnover’, while the other, the dynamic representation approach, focuses on policy change that occurs in ‘rational anticipation’ of electoral repercussions. The aim of this volume is to evaluate the state of political representation in contemporary Europe and to advance our understanding of the topic by presenting fresh insights both on the extent to which there exists issue congruence between voters and parties and the degree to which there is dynamic representation in the policy responses of representatives. This introduction describes in some detail the nature of the two approaches and then briefly summarises the contributions made in the remainder of the volume.     

Elite communication and affective polarization among voters

How does elite communication influence affective polarization between partisan groups? Drawing on the literature on partisan source cues, we expect that communication from in- or outgroup party representatives will increase affective polarization. We argue that polarized social identities are reinforced by partisan source cues, which bias perceptions of elite communication and result in increased intergroup differentiation. Further, we expect that the effect of such source cues is greater for voters with stronger partisan affinities. To evaluate our hypotheses, we performed a survey experiment among about 1300 voters in Sweden. Our analyses show that individuals who received a factual political message with a source cue from an in- or outgroup representative exhibited higher affective polarization, especially when they already held strong partisan affinities. This suggests that political elites can increase affective polarization by reinforcing existing group identities, and that this occurs in conjunction with biased interpretation of elite communication. The results improve our understanding of how political elites can influence affective polarization and add to previous research on party cues and attitude formation by demonstrating that such source cues can also increase intergroup differentiation.     

Valence,Elections, and Legislative Institutions

To the degree that voters care about competence, expertise, and other valence characteristics of their representatives and political parties care about winning elections, parties have an incentive to signal that their legislators have such characteristics. We construct a model of parties, motivated by both reelection and by policy, that attempt to signal individual incumbents' valences to voters through the assignment of these members to positions of authority. The model illustrates how electorally motivated party leaders will have an incentive to promote less competent incumbents than they would if voters did not make inferences from promotion decisions. We derive the model's empirical implications and test them with original data on the careers of Chilean senators serving between 1998 and 2013. In support of the model's insights, we find that promotion to a leadership position is an effective signal to voters only if the promoted incumbent has extreme views relative to the party.     

Measuring Political Brands: An Art and a Science of Mapping the Mind

The field of political brands has developed a host of approaches and explored a variety of cases over the last years. However, less attention has been devoted to brand measurement—specifically efforts to construct a measure that attempts to explain the relationship between voters and parties. Against this backdrop, this article discusses how to measure a political brand by first selecting one part of the diverse brand concept for further investigation. Next, the two existing brand measures in the literature are evaluated, and the article proposes an alternative measure that underlines a stronger connection to the immense political science literature on voters and parties. Then, the three measures are compared by empirically investigating which measure is best at explaining voters' party sympathy. Here, it is demonstrated that the alternative measure seems to be the most valid and reliable construct when it comes to explaining voters' sympathy for a particular party. Finally, the proposed alternative measure is further validated in a representative sample (N = 2251), establishing a preliminary correlation between party brand and voter sympathy.     

Testing Islam's Political Advantage: Evidence from Indonesia

Across the Muslim world, Islamic political parties and social organizations have capitalized upon economic grievances to win votes and popular support. But existing research has been unable to disentangle the role of Islamic party ideology from programmatic economic appeals and social services in explaining these parties' popular support. We argue that Islamic party platforms function as informational shortcuts to Muslim voters, and only confer a political advantage when voters are uncertain about parties' economic policies. Using a series of experiments embedded in an original nationwide survey in Indonesia, we find that Islamic parties are systematically more popular than otherwise identical non‐Islamic parties only under cases of economic policy uncertainty. When respondents know economic policy platforms, Islamic parties never have an advantage over non‐Islamic parties. Our findings demonstrate that Islam's political advantage is real, but critically circumscribed by parties' economic platforms and voters' knowledge of them.     

House or home? Constituent preferences over legislator effort allocation

In many political systems legislators face a fundamental trade‐off between allocating effort to constituency service and to national policy‐making activities, respectively. How do voters want their elected representatives to solve this trade‐off? This article provides new insights into this question by developing a conjoint analysis approach to estimating voters’ preferences over their legislator's effort allocation. This approach is applied in Britain, where it is found that effort allocation has a significant effect on voter evaluations of legislators, even in a political system where other legislator attributes – in particular, party affiliation – might be expected to predominate. This effect is nonlinear, with voters generally preferring a moderate balance of constituency and national policy work. Preferences over legislator effort allocation are not well‐explained by self‐interest or more broadly by instrumental considerations. They are, however, associated with voters’ local‐cosmopolitan orientation, suggesting that heuristic reasoning based on underlying social dispositions may be more important in determining preferences over representative activities.     

Iceland: Searching for Democracy along Three Dimensions of Citizen Control

This article scrutinises delegation and accountability in Iceland. In a healthy democracy, the representatives serve the wishes and interests of the main principal, the people. In an ailing democracy, the agents of the people primarily serve themselves.
The main conclusions are as follows. First, the semi-presidential constitutional framework places the voters in a central role. They vote in two systems, electing MPs in the parliamentary system and the president by a national vote. The open primary, adopted by the main political parties, gives the voters the opportunity to participate in the selection of candidates in parliamentary elections. The central role of the voters is, however, often made difficult by the fluctuation and complexity of this dual system of representation. Second, citizen control through party organisations and party membership has all but disappeared. Instead, political parties cater to the fickle electorate and produce government policy aiming at economic stability and economic growth. Third, external constraints – the political presidency, judicial activism and Iceland's membership of the European Economic Area – all weigh in and sometimes override decisions reached by the parliamentary system of government.
The final conclusion is that the Icelandic system of governance has become a rather messy and complicated political arrangement, thereby resembling the situation in other modern democracies.     

European Parliament Elections and Political Representation: Policy Congruence between Voters and Parties

It is often said that European Parliament elections fail as an instrument to express the will of the European people. However, while the elections are not contested at the European level and are often dominated by national issues, this does not necessarily imply that they fail to connect policy views of voters and representatives. This article examines policy congruence between voters and candidates, utilising the candidate and voter surveys of the European Election Study 2009. First, it demonstrates that policy preferences of candidates and voters are constrained by three separate policy dimensions. Second, it shows that the quality of representation is high in terms of left/right, the main dimension of conflict in European politics, but lower on the cultural and European integration dimensions. Finally, it establishes that in some cases the aggregation of national parties in political groups in the European Parliament poses problems for effective political representation.     

Gender Differences in Assessments of Party Leaders

Is there a relationship between party leader gender and voters' assessments? The answer is ‘yes’ according to theses on gender identity and stereotyping. A voter survey during the 2011 Danish general election allows for a comprehensive analysis of a less likely case with four male and four female party leaders. Female party leaders are assessed more positively by female voters than male voters both in regard to general party leader sympathy and assessment of specific characteristics, whereas it is not the case that male party leaders are assessed more positively by male voters than female voters. The impact of gender does not increase with age; in fact, the opposite is the case among men since younger male voters have less sympathy for female party leaders. Furthermore, there is no support for the expectation that voters with more education or with higher levels of political interest and knowledge are more positive towards party leaders of their own gender than voters with less education. Also, the relationship between gender and voter assessment is not stronger prior to an election campaign than immediately after an election. Hence, in sum, gender identity does not seem to require a higher level of political sophistication, nor does it decrease with higher levels of information.     

Political parties and the transnational mobilisation of the emigrant vote

The relationship between political parties and voters is usually analysed in a national framework. However, the majority of states worldwide allow their emigrant citizens to have an absentee vote. This article analyses how parties confront the challenge of mobilising voters across borders. It presents an analytical framework for comparing the scope of party transnational mobilisation strategies across different electoral systems. Drawing on a contextualised qualitative analysis, the article analyses transnational electoral mobilisation of the emigrant vote in recent elections in Spain, France, Italy and Romania. The analysis shows that a cost–benefit analysis of electoral incentives explains the scope of transnational campaign efforts of many of the political parties. Yet the article also suggests locating the analysis of party strategies in the particular context of the transnational electoral field, including the high dispersion, uncertainty and volatility of the emigrant vote and the overlap between the electoral arenas among emigrants and at home.     

The Structure of Issue Attitudes Revisited: A Dimensional Analysis of Austrian Voters and Party Elites

In this article we analyze how issue attitudes of Austrian voters and political elites are ideologically structured. Our mass and elite data are based on the Austrian National Election Study (AUTNES) and allow for direct comparisons of the demand side (voters) and the supply side (party elites). Testing four different models from the literature with Confirmatory Factor Analysis (CFA), we find that politicians' attitudes correspond to two- as well as three-dimensional configurations with quite strongly correlated economic and cultural dimensions. Voters' attitudes, by contrast, are not explained by any of the four models. This result casts some doubt on the existence of any strong ideological structure of attitudes in the mass public and therefore also questions the use of abstract concepts such as left–right to study the attitudinal congruence of representatives and voters.     

The partisan heuristic and the voters’ knowledge: The essential role of the information environment

The low-information rationality theory expects voters with low political knowledge to make more use of the partisan heuristic than those with high knowledge. However, empirical studies on decision making in direct democracy observe a positive correlation between political knowledge and the use of party cues. We resolve this tension between theory and empirical evidence by demonstrating that the relationship between political knowledge and the use of party cues is conditional on the information environment. We provide evidence for this hypothesis by exploiting a natural experiment in Switzerland and analyze a large variety of direct democratic votes. The results show that voters with lower levels of political knowledge tend to align less with their preferred party because they often have a wrong perception of their preferred party’s vote recommendation. However, if information on parties’ position is easily available, their vote choice is at least as much in line with their preferred party as among those with high knowledge. This suggests that in such an information environment voters with low political knowledge strongly rely on the partisan heuristic. Our research note supports the low-information rationality theory and this way contributes to the literature on the quality of political opinion formation and the political psychology of reasoning and decision making.