Beyond freedom,beyond control,beyond the Cold War: approaches to American culture and the state-private network

Cold War historiography has been through several recognizable stages over the last five decades, and the increasing interest over the last few years in cultural themes has added an important extra dimension to this. Yet the focus on ‘culture’ has rarely gone beyond studies of government support for particular cultural events and programs. Rarely have historical studies attempted to address the issue that such political uses of culture were part of an overall ideological offensive in both the East and the West. Recognition that the foreign policy of the Soviet Union was ideologically-driven is one thing, but historians have generally avoided a similar posture regarding the United States. Yet without sufficient attention as to how the US government attempted to mobilize and utilize all areas of social activity for the greater good of confronting the Soviet Union, there can be no satisfactory understanding of what the Cold War really involved In addition, this ‘ideological impulse’ has not disappeared with the end of the Cold War, as the reaction of the United States to the events of 11 September 2001 has demonstrated.     

Strategies for eliciting and merging confidential social research data

This report presents, discusses and extends strategic models for representing the process of merging records from different sources when confidentiality of the records is required by law or custom. Examples and variations on the models cover simple situations, such as eliciting anonymous data from previously identified respondents, as well as more complex merge operations, such as merging files from different data archives and merging data under code linkage systems. The versatility and potential corruptibility of the models are also discussed.Supported by NSF Grants GI29843 and GS320-73X. Professors Eli Rubenstein, Donald T. Campbell, and Lance Hoffman were generous in providing advice on earlier drafts of the paper. However, views expressed here do not necessarily reflect the views of the sponsoring agency or of these individuals.     

Embodiment and meaning: moving beyond linguistic imperialism in social semiotics

Social semiotic approaches to multimodality have tended to take language as the model for other modalities even when their professed aim is to move away from it. This kind of “linguistic imperialism” causes problems for theorising the relationship between the two basic semiotic planes of expression and interpretation in different modalities, and how the affordances of the expression plane relate to the meanings of the interpretation plane in each case, as well as in understanding the particular role of language in multimodal texts. The current paper brings together insights from semiotics, sociology of music and philosophy of language, as well as critiques of social semiotic approaches, in order to argue that the missing element in accounts of semiotic systems like language and music is the fundamental role played by embodiment in both these systems.     

Proposed fiscal year 1997 budgets for social and behavioral science research

COSSA is the advocate in Washington for the social and behavioral sciences. He also chairs the Coalition for National Science Funding. He has testified before Congress many times and has written and spoken extensively on legislative-executive relations, the federal budget process and science policy, particularly as it affects the social and behavioral sciences. This report was prepared by the author with the assistance of the COSSA staff.     

Priorities for 2001 and Beyond

In July 1995, ASPA's Endowment Board established the Donald C. Stone Fund to honor the memory of this public administration legend. Income from this fund is used to sponsor a lecture or symposium at ASPA's national conference, which reflects Stone's varied interests and contributions to the field. This year marked the sixth Donald C. Stone Lecture. On March 13, Ferrel Heady was ASPA's Stone Lecturer and gave the following speech.     

Managing support for social research and development: Research goals,risk, and policy instruments

The purpose of this article is to introduce an analytical framework that addresses several of the shortcomings attributed to the federal “model” for managing social research and development and, more specifically, refocuses attention on the importance of the link between the choice of support instrument and the goals of research funding. In so doing, this framework offers a different view of the function of support instruments and assesses the potential role they might play in improving the relationship between the research provider and the public sponsor of social research and development.     

Reigniting the fire: a contemporary research agenda for social,political and nonprofit marketing

The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges.

• Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify and classify the boundaries of social marketing against social change techniques.
• Nonprofit marketing is pursuing the dual research agenda of developing the theory and practice of social entrepreneurship whilst seeking deeper consumer‐based research to understand motivations for charitable behaviour and gift giving.
• Political Marketing's research agenda looks for an increase in the level of background research, core data and market research to use as a basis for developing more advanced theoretical and practical models. In addition, as political marketing is being transferred internationally between a range of political and electoral systems, there is a need for comparative research into both the relevance and effectiveness of these techniques to isolate nation independent and nation dependent political marketing strategies and campaigns.

Copyright © 2007 John Wiley & Sons, Ltd.