Reigniting the fire: a contemporary research agenda for social,political and nonprofit marketing

The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges.

• Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify and classify the boundaries of social marketing against social change techniques.
• Nonprofit marketing is pursuing the dual research agenda of developing the theory and practice of social entrepreneurship whilst seeking deeper consumer‐based research to understand motivations for charitable behaviour and gift giving.
• Political Marketing's research agenda looks for an increase in the level of background research, core data and market research to use as a basis for developing more advanced theoretical and practical models. In addition, as political marketing is being transferred internationally between a range of political and electoral systems, there is a need for comparative research into both the relevance and effectiveness of these techniques to isolate nation independent and nation dependent political marketing strategies and campaigns.

Copyright © 2007 John Wiley & Sons, Ltd.     

Fast thinking: Implications for democratic politics

A major programme of research on cognition has been built around the idea that human beings are frequently intuitive thinkers and that human intuition is imperfect. The modern marketing of politics and the time‐poor position of many citizens suggests that ‘fast’, intuitive, thinking in many contemporary democracies is ubiquitous. This article explores the consequences that such fast thinking might have for the democratic practice of contemporary politics. Using focus groups with a range of demographic profiles, fast thinking about how politics works is stimulated and followed by a more reflective and collectively deliberative form of slow thinking among the same participants. A strong trajectory emerges consistently in all groups in that in fast thinking mode participants are noticeably more negative and dismissive about the workings of politics than when in slow thinking mode. A fast thinking focus among citizens may be good enough to underwrite mainstream political exchange, but at the cost of supporting a general negativity about politics and the way it works. Yet breaking the cycle of fast thinking – as advocated by deliberation theorists – might not be straightforward because of the grip of fast thinking. The fast/slow thinking distinction, if carefully used, offers valuable new insight into political science.     

Gendering women and politics in contemporary China

This article suggests moving beyond "state-society" models of Chinese politics in order to more effectively integrate "gender" as a category of analysis. The article examines a number of empirical examples of women’s activism in Hong Kong prior to the 1997 handover to China as a way of gaining insights into which variables might more effectively nuance "state-society" models so as to highlight the gendered aspects of women and politics. In the Hong Kong case, such variables include ethnicity, class, race, nationalism, and feminism. The article finds 1)that a number of these variables also apply equally well to research on women and politics in Hong Kong and to gender studies focusing on the contemporary People’s Republic of China; and 2)that disaggregating concepts like "state" and “society” using variables like gender, race, and class provides a more complex understanding of the process of politics in Chinese societies. She received her Ph.D. degree in Political Science from the University of Wisconsin-Madison. She has taught in both Hong Kong and the United States. Her work on the women’ movement in pre-1997 Hong Kong will soon be published in an edited volume from University of British Columbia Press.     

Media and politics in French political science

Abstract. The study of the relationship between media and politics has long been marginal in French political science. The take–off of research has been stimulated by the impact of the Presidential election under the Fifth republic and by the increasing role of television and spin–doctors in this new electoral context. If French studies on political communication converge with international research, they are also characterised by strong peculiarities. The material of case–studies is not campaign–centred, but gives room to various TV programmes, to a wide range of media uses by French politicians. The contribution of historians, the influence of a literary tradition of 'textual' analysis of political speech are important. The publishing of books on this topic also reveals a surprisingly intense participation from spin– doctors, journalists and even politicians. Three main 'schools' are contributing to the dynamics of French research. Linked to the tradition of semiological and literary studies the first one focuses on the study of political discourse in the media. Merging the legacy of English–speaking studies and the French tradition of electoral studies a second one develops an analysis of the campaigning process and of its effects. More recently, a new generation of researchers has widened the object of research to the complex network of relations between politicians, journalists and consultant. Linking successfully the most recent developments or international research and the peculiarities of academic tradition, research on political communication appears as one of the most dynamic areas of French political science.     

Legislative influences in Japanese budgetary politics

Following World War II (W.W.II), Japan adopted a democratic parliamentary system. Since its formation in 1955 the Liberal Democratic Party (LDP) had monopolized Japanese legislature (Diet) for over 35 years. However, it is said that at the center of the budgetary process was the Ministry of Finance (MOF). Elite bureaucrats rather than politicians are typically seen as the agenda-setter. The action of politicians, in particular members of the LDP, to influence the budgetary resource allocation has been largely unexamined. This paper empirically examines the influence of the LDP on the supplementary budget formation and on the revenue-sharing. We find that the LDP had a significant impact on the budget formation. Further, we find that the LDP manipulated transfers from the central government to local governments presumably to maintain its electoral positions.     

Social movements and political opposition in contemporary Thailand

Abstract

There is an underlying optimism in much of the literature that considers the emergence of social movements as being associated with deepening processes of democratization. The expansion of civil society is seen to expand political space. This paper takes a critical lens to this perspective, using recent political events in Thailand as a case study of the political strategies and alliances of social movements. We examine the debates that saw many social movements and their leaderships initially support elected Prime Minister Thaksin Shinawatra and his Thai Rak Thai Party only to see this support drain away as these same movements called on their followers to bring down the government. More importantly, we examine how these movements came to ally with conservative forces associated with the palace and military. Based on the Thai case study, we suggest that these seemingly unlikely outcomes result from the very nature of social movements. Leadership by middle-class activists, the need for alliances, the development of networks, and a focus on single issues and identities leads social movements to make substantial political compromises. The consequences can be negative for democratic development.     

Institutional preconditions of privatization in market-based political economies: Implications for Jordan

Concepts of privatization have been adopted on a global scale. Yet few studies examine issues other than economic and selected political ones. This article argues, however, that a broad spectrum of institutional considerations must be evaluated in order to assess the viability of any proposed privatization strategy. A further distinction must be made between countries with developed markets and those market-based political economies (MBPEs) whose extant institutional configurations have not reached a level of independence to fully support extensive privatization measures. Jordan, Turkey and Egypt would be examples of such countries. This article contends that the enactment and implementation of privatization policies will achieve its avowed goals only (a) if the state-controlled enterprises (SCEs) are sufficiently independent of their supervising bureaucracies (presumably a ministry, the treasury or development planning organization) prior to their transfer to a private partner and (b) if the government possesses requisite monitoring capacity to ensure the fulfilment of contractual obligations of the privatized entity. An ancillary thesis suggests that the societal and organizational culture must be succinctly separated to warrant a full-scale transfer of SCEs to the private sector. In Jordan, privatization has been discussed for a number of years, but no projects have been attempted so far. The article assesses the likelihood of large-scale privatization occurring soon.     

Social crisis and political decay: The contemporary American malaise

Abstract

By the 1990s American society had become more depoliticized than at any time in recent history, with the vast majority of the population increasingly alienated from the political system. This has occurred, ironically, at a time when deepening social problems—environmental degradation, homelessness, eroding public services, civic violence, threats to privacy—require extensive and creative political intervention. Further, it has taken place during a period of accelerated growth of higher education, informational resources, and communications. Most people seem to have lost hope for remedies to social problems within the existing public sphere. The political system has atrophied, with differences between the two major parties narrower than ever; citizenship is in drastic decline, as reflected in lower voter turnout, collapsing sense of political efficacy among ordinary citizens, and declining knowledge about the social and political world. This triumph of anti‐politics is not a matter of failed leaders, parties, or movements, nor of flawed structural arrangements, but mirrors a deeper historical process—one tied to increased corporate colonization and economic globalization—that shapes every facet of daily life and political culture. Depoliticization is the predictable mass response to a system that is designed to marginalize dissent, privatize social relations, and reduce the scope of democratic participation.     

Political power and political subsystems: Parsons' analysis of politics

In the field of sociological analyses of politics and power Parsons' contribution has tended to be dismissed abruptly as the ultimate expression of ‘consensus’ theory, and has been accused of denying the existence of social tensions and social change. This paper argues that this tendency is quite inadequate, indeed erroneous, and proposes a distinct mode of critique of Parsons' theory of politics and power. On the basis of an outline of the major concepts of this theory, the concepts of functional subsystems, system-goals and structural differentiation, it shows that Parsons has produced a distinct but nevertheless theoretically problematic framework for socio-political analysis. His concept of system-interchange is shown to be based on a contradictory treatment of subsystems and human subjects, and his outline of structural differentiation is shown to produce a theoretical teleology.     

Introduction: the body as a site for politics: citizenship and practices of contemporary slavery

This special issue of Citizenship Studies brings the meaning of citizenship into dialogue with recent work on the body and with practices of contemporary slavery. In bringing the concepts of citizenship, bodies and slavery into collision, we highlight the need to couple slavery with possibilities of citizenship as an alternative to the way in which, as Paddy McQueen below puts it, ‘citizenship and slavery are mutually exclusive: one can be either a citizen or a slave, not both’. Recent ideas about the body as a site for politics, where the body is understood in terms of embodied relationality in a situation – a necessarily social category – are a means for bringing about a richer encounter between the concepts of citizenship understood as political subjectivity (as developed in the work of Engin Isin), bodies and slavery. Practices of slavery deny relationality, based instead on a binary master/slave logic of power relations. This introduction connects citizenship with slavery, by identifying citizenship as embodied political subjectivity and slavery as one of the conditions in which the very possibility of this is denied. Taking embodied relationality into account, recognising the necessarily social embodiment of concepts and abjuring an abstract, disembodied sphere of concepts, thus disrupts the standard understanding of slavery as rights violations.     

2005年政治学研究综述

2005年政治学界对政治学的相关问题都进行了大量的研究,取得了一大批成果,研究呈现出欣欣向荣的局面。由于研究涉及面广,方方面面不可能都一一罗列,因此,本文围绕其中几个重要问题进行综述:国家的政治基础与和谐社会的构建逻辑问题,自治政治与权利政治问题,渐进改革和民主发展问题,政治学的研究范式与功能定位问题,有效政府的规制与权能问题,世界政治背景下的治理与现代国家建设问题,等做了简要回顾。     

The changing politics of women: gender and political alignment in 11 nations

Abstract. Although there has been considerable research on the changing politics of women in advanced industrial societies, there has been little consistent, cross-national research to identify the sources of these changes. This paper uses closely comparable data collected in 11 countries in the early 1980s to examine gender differences in political alignments. The results show that in 10 of the 11 countries, women are more conservative than men, by differing degrees. The exception is Australia, where women are more leftwing than men. The sources of these gender differences are shown to be differential levels of workforce participation and religiosity between men and women. Once these and other factors are taken into account through multivariate analysis, women follow the Australian pattern and emerge as more leftwing than men in six of the 10 countries. In the remaining four countries, greater female conservatism is substantially reduced once these factors are taken into account. Various explanations to account for these patterns are discussed.     

State transformation and resource politics: Australia and the regional political economy

Abstract

Although the 1994 Agreed Framework offers a solution to the North Korean nuclear crisis, many problems may prevent its successful implementation. Should the Agreed Framework break down, the United States and South Korea have indicated that they will ask Japan to join them in a trilateral economic sanctions regime.

Japanese participation would include the severance of trade and financial flows, including money sent to North Korea from Japan's ethnic Korean community. In this paper I examine this financial flow, and, finding it a valuable linkage to the North Korean economy, conclude that Japanese participation is vital for a successful sanctions regime against North Korea.

Given this, I examine whether or not Tokyo's cooperation will be forthcoming. Japan would be inclined to participate given that it has a strong interest in eliminating a regional nuclear threat. Furthermore, Japan would also feel pressure from its allies to display diplomatic leadership in the Asia‐Pacific region, as befits a country of its economic importance.

Despite these international reasons for Japanese participation, domestic factors will be likely to prevent Tokyo from joining a sanctions regime: constitutional questions, the possibility of terrorist reprisals, interest in Pyongyang's regime maintenance, concerns for the rights of Japan's ethnic Korean community, and political ties between North Korean and Japanese politicians. I find that these domestic factors will outweigh international pressures for Japanese participation, and thus conclude that in the event of a breakdown in the Agreed Framework, alternatives to a trilateral sanctions strategy against North Korea must be considered.     

Military professionals as political governors: A case study of contemporary Greece

In this article we attempt to measure the performance of the Greek military with regard to social change. Using Eckstein and Gurr's model of regime performance—consisting of four variables we hypothesised that military professionalism did not provide the military governors with the necessary political skills to become effective agents of social change. Our analysis, based on interview data supplemented with socio‐economic indicators of the years of military rule (1966–74), led us to the conclusion that aspects of military professionalism, at least in the case of Greece, prevented the military regime from performing well and thus hampered its ability to generate social change.     

Radical-right narratives in Slovakia and Hungary: historical legacies,mythic overlaying and contemporary politics

ABSTRACT

In the last several years, radical-right rhetoric has gained further ground in the political discourse of Slovakia and Hungary. This increasingly overt spiral of tension has been fuelled not only by radical-right actors, such as the Slovenská národná strana (SNS, Slovak National Party) and Jobbik (Movement for a Better Hungary), but also by mainstream parties such as SMER in Slovakia and Fidesz in Hungary. The legitimizing radical-right frames have mostly been founded on politicized historical narratives related to the intertwined processes of nation- and state-building in both countries. Pytlas seeks to describe and analyse this phenomenon, focusing on historical legacies, their mythologized reinterpretations as well as their application to contemporary politics. The debates on the Slovak language law of 2009 and the Hungarian citizenship law of 2010 shall be used as empirical examples of this ‘mythic overlaying’ mechanism.     

The political economy of accountability in Timor‐Leste: Implications for public policy

With a view to establishing the likelihood of the occurrence of state capture and different forms of corruption and the feasibility of their management and prevention, important aspects of the historical, social, economic, political and governance context of Timor‐Leste are examined. This context is found to be conducive to various forms of state capture and systemic grand and petty corruption, and to be resistant to conventional short‐term technocratic anticorruption remedies. While the latter are likely to have public relations benefits that may be helpful to the maintenance of political stability in the short run, it is argued that significant anticorruption progress is a long‐term endeavour, achievable principally through: sustained impartial service delivery that undermines beliefs in patronage; hastening—through general education and the creation of a conducive legal environment for business—the emergence of leaders of integrity and the growth of a middle class; and the establishment of the rule of law. Copyright © 2009 John Wiley & Sons, Ltd.     

The politics of regulatory enforcement and compliance: Theorizing and operationalizing political influences

There is broad consensus in the literature on regulatory enforcement and compliance that politics matters. However, there is little scholarly convergence on what politics is or rigorous theorization and empirical testing of how politics matters. Many enforcement and compliance studies omit political variables altogether. Among those that address political influences on regulatory outcomes, politics has been defined in myriad ways and, too often, left undefined. Even when political constructs are explicitly operationalized, the mechanisms by which they influence regulatory outcomes are thinly hypothesized or simply ignored. If politics is truly as important to enforcement and compliance outcomes as everyone in the field seems to agree, regulatory scholarship must make a more sustained and systematic effort to understand their relationship, because overlooking this connection risks missing what is actually driving regulatory outcomes. This article examines how the construct of “politics” has been conceptualized in regulatory theory and analyzes how it has been operationalized in empirical studies of regulatory enforcement and compliance outcomes. It brings together scholarship across disciplines that rarely speak but have much to say to one another on this subject in order to constitute a field around the politics of regulation. The goal is to sharpen theoretical and empirical understandings of when and how regulation works by better accounting for the role politics plays in its enforcement.