Two Faces of Media Attention: Media Storm Versus Non-Storm Coverage

A media storm is a sudden surge in news coverage of an item, producing high attention for a sustained period. Our study represents the first multi-issue, quantitative analysis of storm behavior. We build a theory of the mechanisms that drive media storms and why the “anatomy” of media storms differs from that of non-storm coverage. Specifically, media storm coverage should change less explosively over time, but be more sharply skewed across issues, compared to non-storm coverage. We offer a new method of operationalizing media storms and apply our operationalization to U.S. and Belgian news. Even in these two very different cases, we find a common empirical storm anatomy with properties that differ from those of non-storm coverage in the predicted fashion. We illustrate the effects of media storms on the public through discussion of four key examples, showing that online search behavior responds strongly to media storms.     

Measuring the Media Agenda

Measuring media attention to politically relevant topics is of interest to a broad array of political science and communications scholars. We provide a practical guide for the construction, validation, and evaluation of time series measures of media attention. We review the extant literature on the coherence of the media agenda, which provides evidence in support of and evidence against the emergence of a single, national news agenda. Drawing expectations from this literature, we show the conditions under which a single national news agenda is likely to be present and where it is likely to be absent. We create 90 different keyword searches covering a wide range of topics and gather counts of stories per month from 12 national and regional media sources with data going back to 1980 where possible. We show using factor analysis wide variance in the strength of the first factor. We then estimate a regression model to predict this value. The results show the conditions under which any national source will produce time series results consistent with any other. Key independent variables are the average number of stories, the variance in stories per month, and the presence of any “spike” in the data series. Our large-scale empirical assessment should provide guidance to scholars assessing the quality of time series data on media coverage of issues.     

媒体融合背景下海外华文媒体的开拓与创新——以马来西亚星洲媒体集团为例

本文以马来西亚星洲媒体集团为例,论述了在媒体融合的背景下,海外华文媒体所面对的冲击以及所作出的应对措施。文章指出,海外华文媒体可借鉴星洲媒体集团成功实现媒体融合的经验,紧紧抓住新媒体迅速发展的契机,加快朝媒体融合的方向发展,以开拓新的生存空间,继续承传中华文化。     

传媒外交：中国-东盟自由贸易区建设的媒体视角

传媒从诞生之日起，就与外交结下了不解之缘。2002年11月，中国与东盟国家领导人签署《全面经济合作框架协议》，决定于2010年建成中国-东盟自由贸易区（CAFTA）。建立准确的信息来源渠道，畅通信息流动机制，促进中国与东盟国家相互了解，推动双方关系不断积卡反发展，进而全面推动中国-东盟自由贸易区的建立是中国传媒责无旁贷的重大使命。     

Lebanese Media Delegation Visits China

At the invitation of the Chinese Association for International Understanding （CAFIU）, a media delegation composed of 8 members from Lebanon headed by Sateh Noureddine, managing editor of AS-SAFIR, visited China from May 17 to 24.     

Media Logic and Political Communication

Abstract

The election of 1952 saw the beginning of the age of telepolitics. In that year the medium of television played a decisive role in the nomination by the Republican Party of Dwight D. Eisenhower since it exposed convention proceedings to a national audience and gave that national audience, as well as representatives of the media, major influence over convention events. In the post‐convention period, Eisenhower's public relations advisors used television to soften the General's military image, reach Democrats and Independents, and increase the pro‐Eisenhower voter turnout. Whereas Stevenson never fully mastered the demands of television, Eisenhower was adept and skillful at using the medium as a major new campaign vehicle.     

日本对华政策中的媒体和舆论因素

日本社会媒体和舆论如何与日本政府的对华政策互动,以及在政府的对华政策中所起的作用,是今后思考中日关系时一个值得关注的课题.     

On a Sociology of the Media

This article presents a detailed examination of the mass media's influence on candidate visibility and candidate awareness in House elections, using media markets as the vehicle for analysis. Simple comparisons reveal striking media market effects on both visibility and awareness: Voters are much more likely to report contact with the candidates in “media market districts"—House districts where there is a close fit between the local television market and the district's boundaries. Candidate recognition figures are also markedly higher in the media market setting. These findings indicate that the mass media have the potential to strongly influence competition in House races: Challengers are able to use the media advantages in media market districts to overcome the exposure gap associated with the incumbency advantage. Closer inspection reveals that these effects hold true even after controlling for other factors, most notably the spending activities of the candidates. These results suggest a substantial media influence on candidate awareness and thus on competition in House races.     

The Myth of Media Globalization: Why Global Media Is Not Truly Globalized,by Kai Hafez

Political discussion is often seen as a potential shortcut to enlightened voting. If uninformed individuals receive useful information from their discussion partners, then they can make quality decisions at the ballot box without incurring the costs of becoming informed. Discussion partners, however, have biases and these biases are reflected in what they say about candidates. If individuals accept messages from sources with different preferences, they could end up supporting candidates who benefit their discussion partners instead of themselves. This article argues that egos will often accept messages from individuals with an incentive to mislead. Instead of evaluating the messenger, individuals evaluate the messages. When the messages are all in accord, individuals support the candidate suggested by the messages even if the messengers are all biased. This article presents the results of a group-based experiment in which ego networks were exogenously determined by the researcher. In the experiment, egos tend to vote for their party's candidate, but they defect with greater frequency when they receive messages from members of a different party. This willingness to listen to the other side has detrimental effects for the quality of their decisions.     

俄罗斯东正教媒体发展状况探析

东正教媒体在俄罗斯的兴起和繁荣发展既是时代的产物,同时也是俄罗斯本土化的产物。东正教媒体是东正教团体意识的再现,是认知东正教的良好渠道。俄罗斯的东正教媒体在发展过程中逐渐形成一个拥有相当规模的完整体系,包括报纸、杂志、广播、电视、门户网站等所有纸质媒介和电子媒介。俄罗斯东正教媒体既有宗教媒体世俗化的普遍特点,又兼有俄罗斯本土化的特征,虽不是主流媒体,却是俄罗斯主流媒体最为重要的合作者。     

Bringing the Sociology of Media Back In

In political communication research, news media tend to be studied more as a dependent than independent variable. That is, few studies link structural characteristics of media systems to the production of journalistic discourse about politics. One reason for this relative silence is the inadequacy of prevalent theories. Influential scholars in sociology and political communication such as Jürgen Habermas, Manuel Castells, and William Gamson provide only sketchy, institutionally underspecified accounts of media systems. Likewise, models in the sociology of news have tended to either aggregate societal level influences (chiefly political and economic) that are analytically and often empirically quite distinct or overemphasize micro-level influences (news routines, bureaucratic pressures). In between such micro- and macro-influences, the mezzo-level "journalistic field" represents an important shaping factor heretofore largely ignored. As path-dependent institutional logics, fields help ground cultural analysis; as interorganizational spatial environments varying in their level of concentration, they explain heretofore undertheorized aspects of news production. Drawing on the sociology of news and field theory (Bourdieu and American new institutionalism), this essay offers a series of hypotheses about how variable characteristics of media systems shape news discourse. Since variation at the system level is most clearly seen via cross-national comparative studies, international research is best positioned to build more generalizable theory about the production of journalistically mediated political discourse.     

Media Dependency: Mass Media as Sources of Information in the Democratizing Countries of Central and Eastern Europe

The theory of media dependency states that for societies in states of crisis or instability, citizens are more reliant on mass media for information and as such are more susceptible to their effects. As there is little empirical evidence of how citizens use mass media in democratizing countries, this article demonstrates that individuals' media use is not only heightened during democratic transition but is also a function of a deliberate information-seeking strategy. Using surveys from six Central and Eastern European countries in 1996–1997, the article presents empirical evidence that citizens of new democracies purposively use the media for obtaining political information. This pattern of media use is especially pronounced in new democracies that have not proceeded very far in the process of democratic consolidation. These findings begin to fill the gap in our knowledge about the role of mass media in democratizing countries and chart clear directions for broadening our understanding of the process of political socialization in such countries.     

Political Parallelism in Media and Political Agenda-Setting

This article investigates whether agenda-setting relations between newspapers and political parties are influenced by political parallelism. Our case is the Netherlands, a country characterized by high levels of journalistic professionalization and independent media. We focus on newspaper coverage and oral parliamentary questions and use time series analysis to inspect influence both of parliament on newspapers and of newspapers on parliament. The results show that parties respond only to issues raised in newspapers their voters read, and that newspapers only respond to the agenda of parties their readers vote for. This demonstrates that even in mediatized, professionalized media contexts, parallelism is still of importance to understand the relationship between media and politics.     

Media and tutor-learner interaction in distance education

SUMMARY

Technological developments in recent years have provided greater scope in the selection and combination of media for presenting courses in distance education. This article explores the uses and limitations of a number of ‘old’ and ‘new’ media in distance education from the perspective of their educational and communication advantages. The main emphasis is not on technological developments, but on the potential of various media to create a greater degree of interaction between tutor and student than has previously been possible through traditional media such as print and audio-visual media.     

大众传媒与中国外交政策的制定

我国自20世纪70年代末启动改革开放进程,由此媒体对中国外交政策制定的影响总体上呈逐渐上升的趋势.目前中国的大众传媒之于外交政策显示了五大主要的功能.尽管中国外交政策的制定还不是一个充分开放的过程,但体制内的政治精英仍可引导公众舆论,影响大众的认知.