Early Voting and Campaign News Coverage

The proportion of votes cast before election day has risen steadily over the last two decades. Previous research asked how early voting has impacted voter participation. In this article, we ask how early voting has affected the flow of information to voters through the mass media. By increasing the number of days voters are able to vote, are we also increasing the number of days that candidates and campaigns continuously disseminate campaign-related information to the news media? Is news coverage of campaigns quantitatively and qualitatively different when opportunities to vote early are available and utilized? Our expectation is that early voting significantly influences the volume and nature of campaign news coverage. We study the effects of early voting on campaign news coverage of gubernatorial and Senate races in 2006 and 2008. Our findings reveal that the volume and content of campaign news coverage is significantly influenced by early voting.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource: Appendix for Early Voting and Campaign News Coverage—Alternative Model Specifications.]     

Priming Issues,Party Visibility,and Party Evaluations: The Impact on Vote Switching

Voter volatility has become a hallmark of Western democracies in the past three decades. At the same time short-term factors—such as the media’s coverage of issues, parties, and candidates during an election campaign—have become more important for voters’ decisions. While previous research did look at how campaign news in general affects electoral volatility in general, it has omitted to explicitly test the mechanisms underlying these effects. Building on theories of agenda setting, (affective) priming, and issue ownership, the current study aims to explain why certain news aspects lead voters to switch their vote choice. We theorize it is the visibility of a party, the evaluation of a party, and the attention for issues owned by a party that primes voters to switch to a certain party. We use national panel survey data (N = 765) and link this to an extensive content analysis of campaign news on television and in newspapers in the run up to the 2012 Dutch national elections. The results show that issue news leads to vote change in the direction of the party that owns the issue. Even stronger is the effect of party visibility on vote switching. Our results, however, find the strongest support for the effect of party evaluations on vote change: More favorable news about a party increases switching to that party.     

How Much Is Too Much? Media Attention and Popular Support for an Insurgent Party

It is commonly observed that parties and candidates tend to receive coverage in the news media and attention in proportion to their electoral support. Although this norm serves to ensure that coverage is balanced or fair, news values often produce a different pattern of coverage in the television news media. This article considers the dynamic relationship between coverage in the news media and popular support for an insurgent party - the Reform party - in the 1993 Canadian election campaign. The analysis shows that coverage of Reform in the news media underwent an important change during the campaign that appears to have occurred before any change in popular support. While this change in attention to Reform was critical for Reform's ability to mobilize its potential electoral support, it also provides empirical support for the argument that there is an underlying equilibrium between the amount of coverage a party receives and its political support. Data for this analysis come from a campaign wave survey of vote intentions as part of the 1993 Canadian Election Study and a television content analysis of campaign news. The analysis applies an error-correction approach, which assumes an underlying equilibrium relationship, to model media access and vote intentions. The article thus expands the current applications of the error-correction technique while offering substantively important evidence of the political impacts of media decisions for the electoral support of new parties.     

Online Mobilization in Comparative Perspective: Digital Appeals and Political Engagement in Germany,Italy, and the United Kingdom

This study analyzes the relationship between online voter mobilization and political engagement in Germany, Italy, and the United Kingdom during the 2014 European election campaign. Internet surveys of samples representatives of these countries’ populations with Internet access show that respondents who received an invitation to vote for a party or candidate via e-mail or social media engaged in a significantly higher number of political activities than those who did not. Moreover, the relationship between mobilization and engagement was stronger among those who followed the campaign less attentively, as well as in countries where overall levels of engagement with the campaign were lower (Germany and the United Kingdom) than where they were higher (Italy). These findings indicate that online mobilization may contribute to closing gaps in political engagement at both individual and aggregate levels, and thus suggest that digital media may contribute to reviving democratic citizenship.     

Third party monitoring in the Israeli‐Palestinian conflict

The 2014 elections brought a record number of xenophobic populist parties into the European Parliament (EP). They have a strong incentive to be more united and active than in previous terms, and they could use the Parliament to shape voter attitudes, pressure mainstream parties to adopt more xenophobic rhetoric, fragment the mainstream right, and obstruct parliamentary proceedings. The rise of xenophobic populism could affect the open society through the EU’s policies and budget if it alters EP debates on issues that split left and right, particularly Roma exclusion, migration and asylum, and EU external policies and development aid.     

Anger and protest: referenda and opposition to the EU in Greece and the United Kingdom

The public image of the European Union (EU) has met increasingly negative evaluations since the economic and financial crisis hit its peak. Although opposition towards the EU has been pitched as a temporary phenomenon, it has now become a distinctive characteristic of European integration, described as ‘embedded’. Recent analyses on citizens’ attitudes towards the EU underline a rational utilitarian dimension, stressing that EU attachment is affected by future life expectations. Are rationalist perspectives the only possible explanation behind the rise of Euroscepticism, though? This article offers an alternative approach, by using discourse analysis, and examines how emotions, as embedded in Eurosceptic discursive frames and practices, may affect attitudes towards the EU. We argue that an analysis of citizens’ opposition through emotions when the salience of the EU increases can show how a Eurosceptic emotion-laden public discourse may become prominent at the domestic level.     

Immeasurable Pleasure and Meaningful Imperfection: Raising Good Citizens in a Bad State

Previous research has shown that a party's election results can depend on visibility and tone in the media. Using daily content data from the major news bulletins and daily survey data from the 2007 national election campaign in Denmark (N = 5,083), our analysis improves upon two central aspects of this earlier research. First, the effects on vote choice of the parties' visibility and tone in the media are studied concurrently in the same model. Second, a distinction is made between the effects of direct exposure to specific news content and the effects of the cumulative information environment created by the media. Overall, it is found that the more visible and the more positive the tone toward a given party is, the more voters are inclined to vote for this party. The effects are primarily effects of the information environment, not effects of direct exposure, though undecided voters are also directly affected. In the discussion, central conditions for the strength of media effects are identified.     

Framing the EU’s policy towards the neighbourhood: the strategic approach of the Seventh European Parliament (2009–2014)*

The Lisbon treaty afforded the European Parliament (EP) increased powers in foreign policy. These have included new legislative competences in the area of international agreements or the European Union’s (EU) relations with third party states. This article analyses the way the last mandate of the EP, which was the first to benefit from the changes introduced by the Lisbon treaty, framed EU foreign policy. More specifically, it explores the way in which the EP strategically framed the EU’s approach towards the neighbourhood countries. The focus on the neighbourhood is justified by the fact that it is the most salient area of the EU’s foreign policy. The article shows that the EP pushed for the EU to have a stronger presence in the neighbourhood. The EP also strategically aimed that it should have a more central role in shaping the EU’s approach towards the neighbourhood.     

Scary Pictures: How Terrorism Imagery Affects Voter Evaluations

Journalists, candidates, and scholars believe that images, particularly images of war, affect the way that the public evaluates political leaders and foreign policy itself, but there is little direct evidence on the circumstances under which political elites can use imagery to enhance their electoral chances. Using National Election Studies (NES) panel data as well as two experiments, this article shows that, contrary to concerns about the manipulative power of imagery, the effect of evocative imagery can enhance candidate evaluations across partisan lines when they originate from the news but are more limited when they are used for persuasive purposes. By looking over time, the three data sets demonstrate different circumstances in which terrorism images have different effects on candidate evaluations—crisis versus non-crisis times and through news exposure versus direct use by a candidate. The NES data reveal that exposure to watching the World Trade Center fall on television increased positive evaluations of George W. Bush and the Republican party across partisan boundaries in 2002 and 2004. The news experiment that exposed subjects to graphic terrorism news in a lab in 2005/2006 increased approval of Bush’s handling of terrorism among Democrats. Lastly, an experiment where hypothetical candidates utilized terrorism images in campaign communication in 2008 demonstrates that both parties’ candidates can improve evaluations of their foreign policy statements by linking those statements to evocative imagery, but it is more effective among their own party members.     

Partisan Bias in Message Selection: Media Gatekeeping of Party Press Releases

Parties try to shape media coverage in ways that are favorable to them, but what determines whether media outlets pick up and report on party messages? Based on content analyses of 1,496 party press releases and 6,512 media reports from the 2013 Austrian parliamentary election campaign, we show that media coverage of individual party messages is influenced not just by news factors, but also by partisan bias. The media are therefore more likely to report on messages from parties their readers favor. Importantly, this effect is greater rather than weaker when these messages have high news value. These findings have important implications for understanding the media’s role in elections and representative democracies in general.     

The Center-Periphery Cleavage Revisited: East and Central Europe from Postcommunism to Euroscepticism

The article examines the evolution of Eastern and Central European party systems from the previous communist/anticommunist conflict to the emergent division between pro-EU and Eurosceptic forces and puts forward a revised view of the traditional center-periphery cleavage in six countries: Poland, Hungary, the Czech Republic, Slovakia, Bulgaria, and Romania. The first part addresses the question of “stateness” and the second the Rokkan spatial approach while the third develops a revised view of the center-periphery cleavage in relation to space at the national (minority ethnic groups vs. state), regional (EU vs. Eastern European member states), and global (USSR vs. satellite countries during the bipolar system) levels.     

The Combined Effect of Advertising and News Coverage in the Mexican Presidential Campaign of 2000

In July 2000, the PRI (Institutional Revolutionary Party) lost the presidency of Mexico after 71 years of continuous rule. Research based on individual data obtained with surveys shows that important media effects occurred. Using aggregate data, in this article the author explores the effects of political advertising and media coverage on preferences during the Mexican presidential campaign. Data on voter preferences are taken from results of a trial ballot question in public opinion polls. Data on advertising are measured in gross rating points. Data on media coverage are taken from the monitoring of newscasts on the two major networks. OLS regression models are developed, with preferences as the dependent variable and campaigning differentials as the independent variables. Based on aggregate data, this research shows that in Mexico's 2000 presidential campaign, exposure to political communication led to persuasion, and news appears to have been more important than ads. Political communication was a unified process where ads and news presence acted together in a very interesting fashion, “bounding” each other in periods of major changes in preferences but with news effects prevailing over ads. Qualified news differentials accounted for 20% of the variance in preferences, and ad differentials accounted for 8%. This media effect occurred through a cumulative process where ads and news coverage acted together.     

Presence to Press: How Campaigns EarnLocal Media

Today’s campaigns have ample resources with which to influence the media, while plummeting revenue, readership, and reporting staffs make local newspapers more vulnerable than ever. This imbalance raises an important question: if a campaign invests more resources in an area, can it earn positive media coverage? In this article, I propose a strategic relationship between campaigns and local media. Newspapers offer campaigns credibility and exposure, while campaigns offer local newspapers easy-to-report stories that will appeal to their readers. Campaign messages are more impactful when communicated through the local press, so campaigns will try to influence local news coverage (when they have the resources to do so) by establishing a local presence. When newspapers are vulnerable, they should be more likely to accept campaign prompting and provide campaigns with positive earned media. I employ an original data set of newspaper content and campaign investment from the 2004 and 2008 elections. I utilize a within-state matched-pairs design of newspapers from the state of Florida and a detailed content analysis of stories from 21 randomly selected days from each election cycle. I find that regional campaign presence generates positive earned media, but only in smaller newspapers. This article contributes to the fields of campaign and media effects by demonstrating how campaigns’ calculated decisions influence the construction of local political news. It is the first study to describe the connection between the voter contact and campaigns’ earned local media strategy.     

Issue Frame Ownership: The Partisan Roots of Campaign Rhetoric

Campaigns can shape vote choice decisions by effectively framing issues for voters. I examine how campaigns do this by studying the content of issues appeals in television advertisements from U.S. House and Senate candidates. The use of issue frames is partisan. The two parties develop their own distinct rhetorical strategies on particular issues, showing that each party owns particular issue frames. In addition, campaign messages are sensitive to the partisanship of voters. Campaigns are more likely to use conservative frames in Republican-leaning districts and liberal frames in Democratic-leaning districts. Models of campaign strategy should incorporate not just what issues are discussed, but also the rhetorical choices campaigns make to address these issues.     

Blessing or Curse for Advocacy? How News Media Attention Helps Advocacy Groups to Achieve Their Policy Goals

This article asks whether and under what circumstances a presence in news media debates helps advocacy groups to achieve their policy goals in European Union (EU) legislative politics. Common wisdom holds that lobbyists eschew the public spotlight and prefer to influence policymaking from behind the scenes. This perception contrasts with the literature on media and interest groups, which typically conceives of media attention as a crucial commodity for interest groups to influence policy decisions. This article unites these seemingly contrasting stances by arguing that media attention can be both a blessing and a curse for advocacy. The central argument posited is that media attention may improve or reduce advocacy groups’ chances of preference attainment depending on how advocacy groups frame their message in the news. The analyses draw from interviews with more than 200 policy practitioners and content analysis of 3,557 media statements connected to a sample of 125 EU policy proposals. The findings demonstrate that an advocacy group’s media presence may improve preference attainment, but only when the advocacy group manages to frame its objectives in the news as aligned with the public interest.     

Shaping the race issue: A special kind of journalism

The paper examines the press coverage of the Los Angeles Times in the 1982 gubernatorial election between Mayor Tom Bradley and George Deukmejian in terms of the proclivity to highlight Bradley's race in campaign news stories. The paper focuses on the statement made by Deukmejian campaign manager, Bill Roberts, in the early days of October, with his candidate trailing badly in the polls, that “there was a hidden anti‐black vote” that would aid Deukmejian on election day. The authors detail the Los Angeles Times coverage of this statement and the tendency of the Times to focus on this story during the entire month of October rather than to report on the issues addressed by the candidates. The analysis notes that as campaign coverage zeroed in on the race issue, so did polls and voter interest. After examining the coverage and Deukmejian's narrow victory, the authors pose questions of ethics to reporters engaged in this writing and outline concerns for such practices in future elections and campaigns.     

The interconnections of political power,psychotherapy, and world community

This study of the main evening television news programs in four European countries focuses on the framing of news surrounding a major European event, the January 1, 1999, introduction of the common European currency, the euro. We investigated the visibility of political and economic news in general and of the launch of the euro in particular. We found variations across countries in the emphasis on political and economic news, with the proportion of the newscast normally devoted to these subjects ranging from 45% to 60%. Journalists in all countries were more likely to emphasize conflict (rather than economic consequences) in framing general political and economic news. In the coverage of the launch of the euro, there was a greater emphasis on framing the news in terms of economic consequences. The findings are discussed in terms of influences on framing practices internal and external to journalism and the value of the cross-national comparative approach.     

Changing the Face of Advocacy? Explaining Interest Organizations’ Use of Social Media Strategies

Social media have increasingly been recognized as an important and effective tool for advocacy. A growing body of research examines the use of social media in grassroots and social movements as well as issues related to civic engagement, social capital, and voter turnout. The extent to which organized interest groups have adopted social media as an advocacy tool, however, has been relatively ignored. This article examines the determinants of the use of social media tools by a broad range of interest organizations. We argue that social media use needs to be understood as part of an interest organization’s larger set of news media lobbying strategies. We explain social media use as a function of two factors: first, the importance organizations place on trying to shape lobbying debates through the news media; second, the importance they place on shaping their public image via the news media. We test this argument using a unique data set of interest group advocacy in the European Union. Controlling for a host of competing explanations, regression results provide evidence supporting our central argument.     

EU perceptions in Northeast Asia: a cross-national comparative study of press coverage and citizens’ opinion

This study provides a unique and innovative comparative investigation of the press coverage and citizens’ opinion towards the European Union (EU) and its bilateral relations with the three most important Northeast Asian countries, People’s Republic of China, Japan and South Korea. On the basis of media content analysis of mainstream national newspapers and opinion surveys of the general public and elite stakeholders, the analysis explores the extent to which media agenda and framing, the shared interests between the EU and the respective country, and social and personal connections influence citizens’ opinions of the EU and its bilateral relations in these three countries.     

Balanced or Biased? Interest Groups and Legislative Lobbying in the European News Media

This article examines the coverage of legislative lobbying in European news media. The starting point thereby is that lobbying in the crowded European Union (EU)-level interest community is not only a struggle for direct access to policymakers, but that in order to realize policy goals many interest groups rely on political attention generated by the media. Our main research question is how media attention is skewed toward particular interests and which factors explain these varying levels of prominence. Our empirical analysis is based on a set of 125 legislative proposals adopted by the European Commission between 2008 and 2010. For all these cases we identified 379 interest organizations that made public statements, we coded the amount of media attention these organized interests gained, the type of statements they made as well as some key organizational features. While the aggregate levels of attention look pretty balanced, our evidence shows that media prominence is skewed toward particular types of interests; in particular that organized interests which oppose a proposed policy gain significantly higher levels of media attention.