Priming,Issue Ownership,and Party Support: The Electoral Gains of an Issue-Friendly Media Agenda

Issue ownership theory posits a positive relationship between electoral support and public attention to issues that a party “owns.” We investigate this key prediction of the issue ownership theory in a dynamic analysis of 20 years of party support and media coverage across multiple parties and issues. The results provide support for the basic electoral implication of issue ownership theory, showing that increased media attention to owned issues increases support for the issue owners. Furthermore, the article demonstrates that the effect of the ownership mechanism materializes differently for opposition and government parties. Opposition parties benefit from media attention to owned issues without losing ground when news concentrates on issues owned by government parties, while government parties, always struggling with the electoral cost of ruling, lose votes when news about opposition-owned issues increases without gaining support when the media agenda is “issue-friendly.”     

Priming Issues,Party Visibility,and Party Evaluations: The Impact on Vote Switching

Voter volatility has become a hallmark of Western democracies in the past three decades. At the same time short-term factors—such as the media’s coverage of issues, parties, and candidates during an election campaign—have become more important for voters’ decisions. While previous research did look at how campaign news in general affects electoral volatility in general, it has omitted to explicitly test the mechanisms underlying these effects. Building on theories of agenda setting, (affective) priming, and issue ownership, the current study aims to explain why certain news aspects lead voters to switch their vote choice. We theorize it is the visibility of a party, the evaluation of a party, and the attention for issues owned by a party that primes voters to switch to a certain party. We use national panel survey data (N = 765) and link this to an extensive content analysis of campaign news on television and in newspapers in the run up to the 2012 Dutch national elections. The results show that issue news leads to vote change in the direction of the party that owns the issue. Even stronger is the effect of party visibility on vote switching. Our results, however, find the strongest support for the effect of party evaluations on vote change: More favorable news about a party increases switching to that party.     

Issue Ownership,Issue Positions,and Candidate Assessment

I argue that citizens alter their views of candidates’ ideological and issue positions in response to two kinds of information cues: issue ownership and issue position cues. Issue ownership cues associate a candidate with the party that owns the issue discussed by a candidate. Issue position cues associate a candidate with the party that is linked to the position that the candidate discusses. These cues can either lead citizens to view the candidate as more or less extreme—both in terms of ideological and issue position assessments—than that candidate’s party. When both types of cues are present, citizens should ignore the issue ownership cues in favor of the easier-to-process issue position cues. Evidence from a survey experiment embedded in the 2010 Cooperative Congressional Election Study provides strong support for this theory and suggests that issue ownership can convey positional information.     

The (In)stability of Voters’ Perceptions of Competence and Associative Issue Ownership: The Role of Media Campaign Coverage

Recent work has suggested that issue ownership has a competence and an associative dimension and that both dimensions are less stable than originally assumed. This study is the first attempt to directly compare the stability and change of voters’ perceptions on both dimensions. Using data from the 2015 Swiss Election Study, linking data from a combined panel/rolling cross-section survey with an extensive media analysis, this study finds that voters are more likely to maintain their issue ownership perceptions if the party they identify as the issue owner before the campaign receives a higher share of media campaign coverage. This stabilizing effect is conditional on the importance of the issue for the voter, and it is stronger for voters’ competence evaluations than for their party-issue associations, which proved to be more stable. Thus, the results confirm the literature’s previously untested assumption that voters’ associative ownership perceptions are more stable than their competence ownership evaluations.     

Issue Frame Ownership: The Partisan Roots of Campaign Rhetoric

Campaigns can shape vote choice decisions by effectively framing issues for voters. I examine how campaigns do this by studying the content of issues appeals in television advertisements from U.S. House and Senate candidates. The use of issue frames is partisan. The two parties develop their own distinct rhetorical strategies on particular issues, showing that each party owns particular issue frames. In addition, campaign messages are sensitive to the partisanship of voters. Campaigns are more likely to use conservative frames in Republican-leaning districts and liberal frames in Democratic-leaning districts. Models of campaign strategy should incorporate not just what issues are discussed, but also the rhetorical choices campaigns make to address these issues.     

Two Faces of Media Attention: Media Storm Versus Non-Storm Coverage

A media storm is a sudden surge in news coverage of an item, producing high attention for a sustained period. Our study represents the first multi-issue, quantitative analysis of storm behavior. We build a theory of the mechanisms that drive media storms and why the “anatomy” of media storms differs from that of non-storm coverage. Specifically, media storm coverage should change less explosively over time, but be more sharply skewed across issues, compared to non-storm coverage. We offer a new method of operationalizing media storms and apply our operationalization to U.S. and Belgian news. Even in these two very different cases, we find a common empirical storm anatomy with properties that differ from those of non-storm coverage in the predicted fashion. We illustrate the effects of media storms on the public through discussion of four key examples, showing that online search behavior responds strongly to media storms.     

Capitalizing on Contention: Issue Agendas in U.S. Senate Campaigns

This abstract addresses the divergent views that political scientists and members of Congress have about the role of issues in congressional campaigns. The scholarly perspective is based on the assumption that issues and policy are relatively unimportant in the relationship between members and their constituents. In contrast, the political parties in Congress devote a substantial amount of time and attention to developing an effective issue agenda for the campaign season. The research presented in this article is a systematic study of U.S. Senate candidates' campaign messages that assesses the impact of the parties' agenda setting efforts during the election year session. The parties' efforts are compared with mass media, major legislative accomplishments, and party issue ownership as alternative sources of agenda setting in campaigns. The results of this study indicate that Senate candidates do emphasize certain issues in their campaigns and that the contentious election year issues associated with party strategy along with major legislative accomplishments are the issues that the candidates are likely to discuss.     

The Effects of Issue Salience,Elite Influence,and Policy Content on Public Opinion

When do citizens rely on party cues, and when do they incorporate policy-relevant information into their political attitudes? Recent research suggests that members of the public, when they possess some policy-relevant information, use that information as much as they use party cues when forming political attitudes. We aim to advance this research by specifying conditions that motivate people to use content over cues and vice versa. Specifically, we believe that increased issue salience motivates people to go beyond heuristics and engage in the systematic processing of policy-relevant information. Using data from a survey experiment that isolates the effects of policy-relevant information, party cues, and issue salience, we find that people are more likely to incorporate policy-relevant information when thinking about hydraulic fracturing (fracking), a relatively high-salience issue. When thinking about storm-water management, a relatively low-salience issue, people are more likely to rely on party cues.     

Intra-Campaign Changes in Voting Preferences: The Impact of Media and Party Communication

An increasing number of citizens change and adapt their party preferences during the electoral campaign. We analyze which short-term factors explain intra-campaign changes in voting preferences, focusing on the visibility and tone of news media reporting and party canvassing. Our analyses rely on an integrative data approach, linking data from media content analysis to public opinion data. This enables us to investigate the relative impact of news media reporting as well as party communication. Inherently, we overcome previously identified methodological problems in the study of communication effects on voting behavior. Our findings reveal that campaigns matter: Especially interpersonal party canvassing increases voters’ likelihood to change their voting preferences in favor of the respective party, whereas media effects are limited to quality news outlets and depend on individual voters’ party ambivalence.     

Media Ownership and News Coverage of International Conflict

How do differences in ownership of media enterprises shape news coverage of international conflict? We examine this relationship using a new dataset of 591,532 articles on US-led multinational military operations in Libya, Iraq, Afghanistan and Kosovo, published by 2,505 newspapers in 116 countries. We find that ownership chains exert a homogenizing effect on the content of newspapers’ coverage of foreign policy, resulting in coverage across co-owned papers that is more similar in scope (what they cover), focus (how much “hard” relative to “soft” news they offer), and diversity (the breadth of topics they include in their coverage of a given issue) relative to coverage across papers that are not co-owned. However, we also find that competitive market pressures can mitigate these homogenizing effects, and incentivize co-owned outlets to differentiate their coverage. Restrictions on press freedom have the opposite impact, increasing the similarity of coverage within ownership chains.     

A journalism quarterly potpourri

Abstract

How do the news media help construct election mandates? By interpreting an election victory broadly, the news media can facilitate the implementation of a newly elected government's program. Conversely, the media can constrain a newly elected government by interpreting the election as influenced by factors other than ideology, primarily retrospective evaluations of the outgoing government's performance. Studies of how the media interpret election results have offered only speculation on why the media choose certain narratives while discarding plausible alternatives. Through a systematic examination of six Canadian elections, this article identifies key variables that explain the media's choices. I found that the media tended to confer a mandate when the victorious party focused on its policy intentions during the campaign and when the party was conservative; they tended to confer a “personal mandate” when newly elected leaders were facing their first election. In general, the news media quickly settled on one narrative, did not support this decision using quantitative data such as exit polls, and tended to depoliticize the public sphere by framing most results as devoid of ideological content.     

The Mass Media as Sentinel: Why Bad News About Issues is Good News for Participation

This article argues that negative news coverage of politically relevant social issues stimulates political participation by shaping citizen awareness of collective problems and interest in politics. By drawing citizen attention to social problems that government may attend to, the press acts as a sentinel for the mass public, cuing them to periods when participation is more important. Drawing on an analysis of the 1974 National Election Study in combination with the Center for Political Studies' content analysis of newspapers, I find evidence that bad news about issues is good news for participation.     

Partisan Bias in Message Selection: Media Gatekeeping of Party Press Releases

Parties try to shape media coverage in ways that are favorable to them, but what determines whether media outlets pick up and report on party messages? Based on content analyses of 1,496 party press releases and 6,512 media reports from the 2013 Austrian parliamentary election campaign, we show that media coverage of individual party messages is influenced not just by news factors, but also by partisan bias. The media are therefore more likely to report on messages from parties their readers favor. Importantly, this effect is greater rather than weaker when these messages have high news value. These findings have important implications for understanding the media’s role in elections and representative democracies in general.     

The Making of the (Issues of the) Vlaams Blok

In Flanders, the Dutch-speaking part of Belgium, one of the strongest extreme right parties of Europe thrives: the Vlaams Blok (the Flemish Bloc). The basic question of this article is straightforward: Do the Flemish media contribute to the success of the Vlaams Blok by emphasizing the themes of the party? The theoretical argument is twofold: agenda setting by the media and issue ownership by parties. The issues the Vlaams Blok owns are determined using two sources: its electoral manifestoes and its electorate's motivations to vote for the party. This leads to four issues: Flemish nationalism, immigrant topics, antipolitics issues, and crime-related themes. Using a vast media data set covering three newspapers and two TV stations and stretching over 10 years (1991-2000), we examine to what extent these issues were covered. The analysis shows that especially immigrant topics and crime receive extensive and growing media attention, and time series analysis shows that this rise parallels the electoral growth of the Vlaams Blok. The media could be considered co-responsible for the Vlaams Blok's upsurge.     

How Much Is Too Much? Media Attention and Popular Support for an Insurgent Party

It is commonly observed that parties and candidates tend to receive coverage in the news media and attention in proportion to their electoral support. Although this norm serves to ensure that coverage is balanced or fair, news values often produce a different pattern of coverage in the television news media. This article considers the dynamic relationship between coverage in the news media and popular support for an insurgent party - the Reform party - in the 1993 Canadian election campaign. The analysis shows that coverage of Reform in the news media underwent an important change during the campaign that appears to have occurred before any change in popular support. While this change in attention to Reform was critical for Reform's ability to mobilize its potential electoral support, it also provides empirical support for the argument that there is an underlying equilibrium between the amount of coverage a party receives and its political support. Data for this analysis come from a campaign wave survey of vote intentions as part of the 1993 Canadian Election Study and a television content analysis of campaign news. The analysis applies an error-correction approach, which assumes an underlying equilibrium relationship, to model media access and vote intentions. The article thus expands the current applications of the error-correction technique while offering substantively important evidence of the political impacts of media decisions for the electoral support of new parties.     

Greasing the squeaky wheel: News media coverage and us development aid, 1977–1992

This study explores the role that news media coverage plays in influencing US foreign policy in general, and foreign aid policy in particular. It is expected that foreign policy officials will be responsive to the content of the domestic news media and will attempt to align their actions with what they expect is the public's perception of the importance of a particular issue. In this study, it is hypothesized that that higher levels of news coverage of a potential recipient country will lead to higher aid commitments. The analysis examines the levels of US aid commitments to those it provided aid during the period 1977–1992. Even with an admittedly simple measure of news media coverage, the empirical findings are clear. The level of news coverage is a statistically significant factor in the levels of aid offered by the US. Thus a domestic political motive may be considered to be operative along with more widely studied determinants of aid based upon humanitarian motives and national self‐interests.     

Evaluating Measures of Campaign Tone

Research on framing effects has demonstrated how elites can influence public opinion by the way they present and interpret political issues. However, these findings overwhelmingly stem from experimental settings that differ from how issues are typically discussed in real-world political situations. This study takes framing research to more realistic contexts by exploiting a natural experiment to examine the neglected role of political parties in framing effects. Examining the effects on public opinion of a sudden shift in how a major political party frames a salient issue, I demonstrate that parties can be powerful in shaping the policy preferences among their supporters. Yet, even strong partisans do not follow the party line uncritically. Rather, they judge the party frame according to their own beliefs about the problems surrounding the issue. Thus, party elites face the challenge of developing frames that resonate with their voters' preexisting beliefs if they want to shape policy preferences, even among their otherwise most loyal supporters. These dynamics have important implications for understanding interactions between political elites and the public.     

Making Volunteers: Civic Life after Welfare's End,by Nina Eliasoph

Extant research is not very specific about when the media matter for vote choice. In this study, we test multiple theories about the influences of the media on vote choice in 21 countries. The European Parliamentary (EP) election campaign offers a unique research context to test these influences. We rely on a two-wave panel survey conducted in 21 European Union (EU) member states, asking both vote intentions before the campaign and reported actual votes (among 14,000 voters). We link these data to media content data of campaign coverage between the two waves in these countries (37,000 coded news items). We conclude that media evaluations of the EU affect voting for Eurosceptic parties. On average, the more positive the evaluations of the EU a voter is exposed to, the less likely she or he is to cast a vote for a Eurosceptic party. In addition, our findings indicate that in countries where political parties have markedly different views on EU issues, the more a voter is exposed to framing of the EU in terms of benefits derived from membership in these countries, the less likely she or he is to cast a Eurosceptic vote. This suggests that the outcome of the 2009 EP elections was influenced by how the media covered EU-related news during the campaign.