Accentuating the Negative: Candidate Race and Campaign Strategy

This article examines the impact of candidate race and campaign negativity on candidate evaluations and turnout. Unlike previous research, we argue that candidate race and campaign negativity should be considered simultaneously. In order to test this argument, we conduct a survey experiment of a nationally representative sample of White adults and a replication study. While we find, consistent with previous research, that respondents unfavorably evaluate candidates who decide to sponsor a negative ad, there are two important exceptions to this pattern: When the ad sponsor is Black, among White respondents who view Blacks negatively, the penalty for going negative is disproportionately large, while among White respondents who view Blacks positively, the penalty for going negative is disproportionately small. More generally, our findings suggest that the effects of candidate attributes and campaign strategy on voter behavior should not be considered in isolation, as they are mutually reinforcing.     

Circumnavigating de-Westernisation: Theoretical reflexivities in researching political communication in Africa

Abstract

Based on theoretical considerations in the course of the author's current research on the conducting of and changes in political campaign communication in post-1990 Cameroon, this article revisits central discourses on the de-Westernisation of communications studies and outlines culturally-nested theoretical considerations to comprehensively study the practices and changes in political campaign communication in Africa. The article argues that although drawing on supposedly ‘Western’ theories, overall the proposed theoretical considerations constitute an example of a more viable approach to de-Westernise communications theory. The considerations have strong potential to improve our understanding of political campaign communication practices and the changes they may effect in Africa, if they are incorporated into research and not discarded simply on the grounds of regional exceptionalism, as is predominantly the case in Africa.     

The broadcast media: A persuasive institution

At present, the broadcast media (radio and television) because of their pervasive presence in society are a “taken‐for‐granted” part of the social environment, as natural as the air one breathes. The persuasive power of the media is not so readily ascertained by all who watch and listen. Looking at the growth and spread of the media in three highly industrialized countries, namely Japan, the United Kingdom, and the United States, each with its own particular broadcast system, one can see the variety of emphasis on commercial and public broadcasting. Since the media have more in common with interpersonal communication than they have differences, the public is constantly open to media messages, continuously processing as well as responding to information received via media sources. The persuasive effect of these broadcast media in terms of the latent function of commercial messages needs deep and careful analysis.     

A typology of communication functions in ballot issue campaigns

The increased importance of ballot issue campaigns creates a need for communication and political science scholars to study the rhetorical strategies employed in such campaigns. This essay presents a typology of four communication functions employed in successful ballot issue campaigns: education, trust development, development of a positive message, and neutralization of the opposition. The typology is applied to an analysis of the 1986 campaign for liquor‐by‐the‐drink in Kansas.     

Transplanting Active Learning Abroad: Creating a Stimulating Negotiation Pedagogy Across Cultural Divides

For all of the ongoing attention paid by international relations scholars to reevaluating and improving their pedagogy, the effort to engage classes in new and productive ways can be exceptionally challenging when a western professor travels to a non-western society to teach advanced students. Professor Michael Fowler here explores the use of active-learning techniques in teaching international negotiation and conflict resolution abroad. Drawing especially on the author's experiences in working with officials in Laos and Vietnam, the article provides guidance for fashioning an effective active-learning course abroad, while referencing useful literature on negotiation teaching and scholarship. It assumes that certain readers will not be familiar with active-learning methods, but might want to incorporate them into future courses, and that others will be well-versed in this pedagogy, but will be looking to apply their customary techniques to the new circumstances of teaching advanced students abroad. This article includes material of interest to both groups.     

The Disruptive and Transformative Potential of Hypertext in the Classroom: Implications for Active Learning

This article describes a further extension of a strategy to move from a teacher-oriented to a student-oriented learning environment through the use of 'collaborative hypertext.' Students were trained in the use of MidasWeb, a Web-based environment for the organization, storage, and retrieval of hypertext documents and images. Over the course of the term students worked in teams to construct their MidasWeb sites by developing the underlying conceptual frameworks for their subject areas and uploading documents. The results of questionnaire surveys of the students suggest that the MidasWeb exercise did achieve our objective of disrupting the traditional relationship between teacher and student to create a more student-centered environment. The more students became involved in the exercise the more they felt empowered with respect to the subject matter of the course and took responsibility for deriving meaning from the information they had obtained. In addition, the experience encouraged them to think about the subject matter across interdisciplinary lines. Because the MidasWeb exercise was structured as a group activity, the effectiveness of the team coordinators had an impact on the success of the teams as well as the nature of the learning experience of the individuals involved. Although the MidasWeb exercise was a successful application of digital technology to classroom learning, it was not a resounding success, because the impact on the students in the course was not uniform. While a substantial majority of them found MidasWeb to be very involving and moved toward student-centered learning, approximately one third of them, especially students who were uncomfortable with computer technology, did not benefit fully from the exercise. This suggests that in the future more time should be spent on training, and that MidasWeb needs to be made more user friendly for unsophisticated users.     

Experiencing Globalization: Active Teaching and Learning in International Political Economy

This article explores the teaching and learning challenges for the discipline of international studies (IS) that arise from the contemporary social, economic, and political changes usually labeled "globalization." The focus is upon the challenge posed to IS by a transformation in the nature of the relationship of teachers and students to the subject matter that they study: that is, teachers and students increasingly experience and contribute to globalization in the course of their daily lives as they simultaneously teach and learn about it. Significantly for the study of globalization in IS, pedagogical debates surrounding active teaching and learning highlight the potential for strategies that actively engage students' interests and everyday experiences with the subject itself. On this basis, the article outlines some potential routes into the active teaching and learning of globalization in the field of international political economy, illustrating these with examples from classroom activities and exercises.     

Simulating the Creation of a New International Human Rights Treaty: Active Learning in the International Studies Classroom

This article details a simulation of formulating a new international human rights treaty designed for an introductory international studies course. Student understanding and interest in a range of international relations topics—including diplomacy, two –level games, international law, human rights, and group decision making—are reinforced by actively engaging the students in policy formulation and state –to –state negotiations. The article is structured around the four key components of active learning approaches—educational objectives, design parameters, procedures, and assessment and debriefing—in order to provide a full understanding of the goals, set –up, process, and advantages of the simulation. The simulation has been successfully run multiple times at both a large state university and a small liberal arts institution. Supportive student feedback and an interesting variety of outcomes indicate that this simulation is a positive addition to the course and reinforces the use of active learning approaches in the international studies classroom.     

Relationship Management with Managers of Countrywide Offices of SEESA: A Case Study

Employees are a crucial stakeholder group for organisations since they determine the degree to which they achieve their goals. It is therefore necessary to build strong relationships with the workforce to encourage employee engagement, which implies that employees’ individual goals are aligned to those of the organisation. To build strong relationships, internal communication should be managed strategically. However, when an organisation has offices around the country, internal relationship management can be impeded, which adversely affects the entity attaining its goals. In this qualitative study, the case of SEESA, a national labour law organisation specialising in providing legal services to employers, was investigated to determine the way in which it manages relationships with its nationwide managers. A mixed-method approach was followed, using semi-structured interviews and questionnaires to gather data. The findings indicated that, despite studies elsewhere indicating a communication and relationship building strategy as a prerequisite for building strong organisation-employee relationships, the outcomes of such relationships can be present without a formal internal communication strategy. This can occur provided the organisation is inclined towards a symmetrical world view, has an open culture and encourages two-way communication with top management. Suggestions for managing relationships with employees in nationwide offices are made.     

Toward a Global Theory of Mind: The Potential Benefits of Presenting a Range of IR Theories through Active Learning

Active learning is particularly well-suited to teaching across the range of perspectives inherent in the practice and study of international politics for two key reasons: (1) because of its capacity to highlight how subjective, intersubjective, and contested understandings play an important role in determining outcomes in the ivory tower as well as in the real world and (2) because of the compatibility between underlying theories of knowledge that inform active learning and the newer generation of IR theories including subaltern realism, social constructivism, constitutive theory, and postmodernism. This article explores the potential benefits of presenting these and other norm-oriented theories through active learning. It also discusses ways to overcome barriers to the integration of active learning techniques.     

华商网络内部信息交流机制研究

华商网络的成功,来自于其内部的信息交流与合作机制,它对于克服现实中大量存在的非正式贸易与投资壁垒起着非常重要的作用;“五缘关系”是华商网络内部信息交流机制的核心,在此基础上形成了多种交流方式与渠道,而且多种交流方式之间可以相互重合;华商网络内部区分成员的标准越松散,那么成员的信息交流与合作就变得越为困难,但如果区分成员的标准过于严格的话,又会造成华商网络规模过小,从而不利于华商之间的合作。     

Teaching with a Mallet: Conveying an Understanding of Systemic Perspectives on International Relations Intuitively— Croquet as Experiential Learning

Structural Realist theory on the operation of the international system has often been likened to theory one might find in physics to describe the motions of the balls in a game of billiards. While this metaphor is usually used in jest, or as critique of Realist theory, the use of such games can effectively convey our understanding of international systemic dynamics from a number of theoretical perspectives. Games involve more than physics-like laws of interaction between similar entities or actors. They also involve social aspects of interaction; they assume the contextual laws involving the premise of the game, accepted and unaccepted behavior, and the dispositions of the actors controlling the balls to their competitive environment.
This paper gives an account of the use of croquet as an instructional exercise in an Introduction to International Relations class. Croquet's ability to convey to students a variety of theoretical perspectives is discussed, as are the "lessons" the students took from the exercise, as described in their post-game reflections.     

美国总统竞选进程中的新闻媒体作用评析——以1992年美国总统竞选为例

传统的观点认为,美国四年一度的总统大选总是与当时的政治思潮、政党以及利益集团之间的相互竞争联系在一起.作为延续了200多年的自由民主选举制度,美国总统选举具有非常严密的政治规范,政党和利益集团之间的交易和斗争必须得到广大选民的认可.     

中菲民间组织的交流与合作：对现状与前景的初步探讨

本文对中菲民间组织合作交流的现状、存在的主要问题以及合作前景进行了初步探讨,指出中菲民间组织应在加强组织建设、能力建设、发展战略以及关系到双方切身利益的问题与领域进行紧密合作,促进双方社会的和谐发展。     

Learning from the news: Experiments in media,modality, and reporting about star wars

This study explores what ordinary American adults learn from news reported in different communications modalities and media. In the first experiment, the text of news items about Star Wars is held constant but the communications modality varies. In the second experiment, news reports reflect the journalistic style of television, newspaper, and magazine reporting. In the modality experiment, subjects learned equally well from the audiovisual, audio, or print versions of the stories. In the media experiment, subjects in the magazine and television conditions gained substantially more information than those in the newspaper condition; but when subjects were asked to apply information to policy judgments about Star Wars, magazine readers were more dovish than television viewers. For Star Wars news, it appears that the content and characteristic style of a news medium have important effects on news comprehension, particularly for the least informed and least interested members of the public.     

Public opinion as a dependent variable: A framework for analysis

This paper outlines an approach to examining how public opinion is taken into consideration by political and governmental leaders and reviews recent studies that have followed this approach to evaluate the extent to which public opinion is subject to manipulation by political elites in diverse circumstances. The central idea of this approach is to treat public opinion as a “dependent variable” and to examine the role of the mass media in linking elite initiatives and the public. Instead of starting with polls that presume public opinion is an independent force, we start with elites and presume that they try to manipulate public opinion through the mass media and by other means. First, we look at why the emphasis on the independent nature of public opinion has become so prominent in political science. We argue here that viewing public opinion as a dependent variable is a more promising perspective. Next, we review and evaluate a number of studies that attempt to demonstrate the fruitfulness of our suggested approach. Each of the studies analyzed focuses on the initiatives of political elites and monitors the success of their efforts with targeted groups. These studies demonstrate the conditions that favor elite control as well as the opportunities for citizens to limit such control. In our conclusion, we outline a theory of the role of public opinion in modern mass democracies.     

Negotiating in the European Council: A Model European Union Format for Individual Classes

This paper demonstrates the use of an in-class simulation to model negotiations in the European Council. Simulations are an increasingly popular way to teach the complex processes of policymaking and negotiations in the European Union (EU) where institutional procedures are difficult to understand and where intergovernmental and supranational issues often conflict. Advocates of active learning promote simulations to get students more involved and to reach an increasingly diverse student body. The simulation presented here has three separate sessions, each covering a different issue and lasting for a week (two class days) each. Modeling the European Council allows students to experience the intergovernmental side of policy decisions in the European Union while at the same time learning about the issues facing EU policymakers. It is a useful tool for teaching about the EU presidency and a worthwhile exercise for studying the national aspects of European integration. Student surveys indicate that students process the information they gain by role-playing better than information they receive in the traditional classroom. A simulation of the European Council gives students a base for understanding issues of European integration and can serve as a springboard for further study of EU institutions.     

东亚政党与民众的政治沟通及其启示——以韩国和新加坡为例

政党与民众的政治沟通是衡量一个国家政党政治运行状况的重要指标。探索东亚政党与民众的政治沟通,有助于我们了解东亚政党政治的运行过程和发展规律。韩国和新加坡两国政党与民众的政治沟通模式虽各具特色,但其基本涵盖了东亚政党与民众沟通的主要模式,从政治沟通的整个过程来看,也有一定的规律和经验可循。如充分发挥政党的能动作用、采取灵活多样的沟通方式、积极主动地拓宽沟通的渠道等。借鉴东亚政党与民众沟通的经验对于完善我国执政党与民众的政治沟通模式十分必要。     

A critical evaluation of the Downs-Hazen instrument (CSQ) by measuring employee communication satisfaction at a private higher education institution in South Africa

Abstract

The aim of this article is to provide a critical evaluation of the Downs-Hazen instrument (Communication Satisfaction Questionnaire) (CSQ) by applying it to the measurement of employee communication satisfaction at a private higher education institution in South Africa. Three communication satisfaction dimensions, consisting of eight constructs, were measured. The results indicated that although employees are satisfied with their relationship with superiors, a need exists for improved communication on the psychological atmosphere in the organisation; the information employees receive about their immediate work environments, meetings and written directives; horizontal and informal communication that is accurate and free flowing; information about the organisation as a whole; as well as the way in which employees are being judged and appraised.

A final conclusion is that the Downs-Hazen CSQ is still applicable even though it was first developed almost 30 years ago. Furthermore, the adjustments to items in this study did not affect the reliability of the adapted questionnaire.