South African election posters: Reflecting the maturing of a democracy?

Abstract

The South African democracy has survived three national and provincial elections and three local elections, since 1994. In comparison to other young democracies in Africa, South Africa has experienced a relatively stable transition to democracy. However, the ruling ANC has not been under pressure from opposition parties. Although this has helped pave the way, a dominant governing party does not necessarily encourage the growth of a mature, democratic political culture. The assumption of this article is that political parties in developing societies have a normative obligation to do more than canvas votes during election campaigns. Political parties should also be instrumental in fostering a democratic political culture by communicating democratic values, encouraging participation in the democracy and enabling voters to make an informed electoral choice. Although political posters contribute mainly to image building, the reinforcement of party support, and the visibility of the party, posters are the agenda setters or headlines of a party's campaign – it is therefore argued that political parties in developing societies also need to design political posters responsively, in order to sustain the democracy. In general it seems that the poster campaigns of parties have matured since 1999, in the sense that there was less emphasis on democratisation issues in the past, and the campaigns conformed more to the norm of Western political campaigning.     

The Contingency of Voter Learning: How Election Debates Influenced Voters’ Ability and Accuracy to Position Parties in the 2010 Dutch Election Campaign

Election campaigns are expected to inform voters about parties’ issue positions, thereby increasing voters’ ability to influence future policy and thus enhancing the practice of democratic government. We argue that campaign learning is not only contingent on voters’ characteristics and different sources of information, but also on how parties communicate their issue positions in election debates. We combine a two-wave panel survey with content analysis data of three televised election debates. In cross-classified multilevel auto-regression models we examine the influence of these debates in the 2010 Dutch parliamentary election campaign on voters’ knowledge of the positions of eight parties on three issues. The Dutch multiparty system allows us to separate voters’ ability to position parties from their accuracy in ordering these parties. We reach three main conclusions. First, this study shows that voters become more able and accurate during the campaign. However, these campaign learning effects erode after the elections. Second, whereas voters’ attention to campaigns consistently contributes to their ability to position parties, its effect on accuracy is somewhat less consistent. Third, televised election debates contribute to what voters learn. Parties that advocate their issue positions in the debates stimulate debate viewers’ ability to position these parties on these issues. In the face of the complexity of campaigns and debates in multiparty systems, campaigns are more likely to boost voters’ subjective ability to position parties than their accuracy.     

Ethnic politics and election campaigns in contemporary Africa: evidence from Ghana and Kenya

Why do some political parties in new democracies base their campaigns on promises of national public goods while others do not? Parties in new democracies often eschew programmatic policy proposals in favour of appealing to voters’ ethnic identities, distributing non-programmatic benefits, or emphasizing the personalities of their candidates. However, this is not universally the case. This article examines recent campaign strategies in two nascent democracies in Africa: Ghana and Kenya. The findings suggest that programmatic campaigning is much more common than is assumed, but that parties have different preferences for how much programmatic content they include in their campaigns. The article argues that differences in campaign strategies are largely due to differences in the composition of ethnic support for competing parties. Parties that draw a majority of their support from a single large ethnic group are more likely to develop campaign strategies based on programmatic, policy-based appeals in the form of specific proposals for national public goods than are parties with a more diverse ethnic base of supporters. I argue that these appeals serve as a pre-election commitment to counteract fears among the electorate of domination by the large ethnic core of the party.     

Tim Cook: A Remembrance

Sparse literature exists on the topic of intimacy appeals in political advertising, so in this study Horton and Wohl's para-social theory was applied to explain the “relationship” in Israel between television performers (politicians) and spectators (voters) through the intimacy concept. Altogether, 442 political ads from two Israeli election campaigns (1996 and 1999) were analyzed to test three hypotheses on the use of intimacy appeals across campaigns and political parties. The intimacy appeal measure consisted of five intimacy techniques and was thus characterized as a macro-level variable. These techniques appear in the codebook as five questions that examine whether the spots present words of intimacy, intimate situations, families of politicians, nonverbal expressions, and children. The results indicate that intimacy appeals in political spots are quite popular. Religious and left-leaning parties tended to use intimacy appeals significantly more than nonreligious and right-leaning parties. We conclude that politicians indeed use the same intimacy strategies and techniques as other television performers do; therefore, para-social theory accords with the concept of intimacy in political advertising as much as in other communication settings.     

Political Culture and Information Technology in the 2001 Singapore General Election

Within the political configuration of advanced Western democracies, analysts agree that technology is a significant empowering force for organization and mobilization of political parties. However, it is clear that information technology is deployed and employed within a larger political culture, and therefore it is reasonable to expect that political culture has a mediating effect on the role of information technology and political practice. This essay presents a case study from the Republic of Singapore, a nation that has a vastly different political culture from the Western nations, to examine the ways in which assumptions about technology affected both the deployment and regulation of the Internet as a political force during the 2001 general election. Contrary to assumptions and arguments that the Internet has similar qualitative impacts across national boundaries, this essay argues that political culture, including regulation, plays a significant role in contextualizing and limiting the effects of new media on political practice. The results demonstrate significant national differences in the ways in which the Internet is used in campaigns, in soliciting feedback and discussion, and in establishing a political profile.     

Civil society activism and political parties in Malaysia: differences over local representation

Despite their importance to democratic consolidation, relationships between civil society activists and political parties have often been problematic following the downfall of authoritarian regimes. In challenging authoritarian rule in Malaysia, though, these forces have increased cooperation and jointly committed at the 2008 elections to local government reform. This was especially important for middle-class non-governmental organization (NGO) activists seeking a transformation in the political culture of parties. Moreover, state government victories by reformist Pakatan Rakyat (PR) coalitions included Selangor and Penang where these NGOs are concentrated. Yet while local government reform followed, NGOs and parties placed differing emphases on elections, transcending ethnic-based representation, and checks and balances on local government power. Lacking substantial social and organizational bases, NGOs were outflanked by more powerful interests inside and outside PR parties, including those aligned with ethnic-based ideologies of representation and economic development models opposed by NGOs. NGO activists also advanced various democratic and technocratic rationales for local representation, indicating a complex ideological mix underlying their reform push. The study highlights interrelated structural and ideational factors likely to more generally constrain the capacity of middle-class NGOs to play a vanguard role in democratically transforming Malaysian political culture.     

The Tech Industry Meets Presidential Politics: Explaining the Democratic Party’s Technological Advantage in Electoral Campaigning, 2004–2012

Drawing on theories in organizational sociology that argue that transpositions of people,/ skills, and knowledge across domains give rise to innovations and organizational foundings that institutionalize them, we conducted a mixed-methods study of the employment biographies of staffers working in technology, digital, data, and analytics on American presidential campaigns, and the rates of organizational founding by these staffers, from the 2004 through the 2012 electoral cycles. Using Federal Election Commission and LinkedIn data, we trace the professional biographies of staffers (N = 629) working in technology, digital, data, or analytics on primary and general election presidential campaigns during this period. We found uneven professionalization in these areas, defined in terms of staffers moving from campaign to campaign or from political organizations to campaigns, with high rates of new entrants to the field. Democrats had considerably greater numbers of staffers in the areas of technology, digital, data, and analytics and from the technology industry, and much higher rates of organizational founding. We present qualitative data drawn from interviews with approximately 60 practitioners to explain how the institutional histories of the two parties and their extended networks since 2004 shaped the presidential campaigns during the 2012 cycle and their differential uptake of technology, digital, data, and analytics.     

Congressional Communication: Content & Consequences,by Daniel Lipinski. Ann Arbor: University of Michigan Press, 2004. 143 pp. $29.95 paper.

Television interviews with political candidates are pivotal moments in election campaigns. Previous studies in Anglo-American contexts have shown that adversarialism in television interviews can be predicted by the power of the politician and by the status of the interviewer. However, worldwide the structural conditions of the liberal media system are unique. This article studies how the Anglo-American watchdog model of interviews should be adapted to polarized television markets such as Italy, where broadcast organizations are politically, financially, and historically linked to different political blocks. A content analysis of the level of toughness in questions posed to politicians from different parties during the 2006 and 2008 Italian general elections showed that, in line with the watchdog model, journalists are more adversarial toward politicians who are likely to win the elections. Apart from this, interviews in polarized television markets follow a different model: Interviewers with high status are less adversarial, politicians from minor parties face more threatening questions, and partisan bias is more important than role bias. The generalizability of this model is discussed in the light of the polarization of television markets, partisan segregation, and the potential consequences for vote choice and election outcomes.     

Dominant party systems: a framework for conceptualizing opposition strategies in Russia

This article explores the problems facing opposition political parties in Russia. In order to conceptualize the conditions in which opposition parties operate and which determine the strategies they adopt, the concept of dominant party systems is used as an analytical framework. Ideological flexibility, access to administrative resources, and the ability to mobilize key socio-economic groups (key factors in the maintenance of one-party domination) are all features associated with Russia's ‘dominant’ party, United Russia. It is argued that, whilst Russia is not a dominant party system along the lines of those which existed in Mexico and Japan, there are sufficient commonalities with such systems, in terms of the problems facing opposition political parties as to make comparison a useful exercise. The optimum strategies for opposition parties in dominant party systems (activist recruitment, ideological positioning and coalition-building) are identified and it is argued that these are all areas which Russian opposition parties need to address if they are to successfully challenge the regime and the ‘party of power’, United Russia.     

Media-usage patterns and political knowledge of NWU students: The 2009 election

Abstract

One of the central elements in a sustainable democracy is an informed and independent voters’ corps who is knowledgeable regarding democratic values and the policies of different parties, and who participates in democracy. The literature suggests that voters who are more heavy media users are also more politically knowledgeable. It follows that the media have an important informational role in a democracy. Against this background, the media usage patterns, media usage perceptions and political knowledge of the students of the North-West University on the Potchefstroom, Mafikeng and Vaal Triangle campuses were investigated during May 2009. This was done in the form of a quantitative survey that allowed students to report their real perceptions, experiences and knowledge levels. Questionnaires were administered in a self-administered style to avoid interviewer bias and to increase truthful self-reporting. Trained field workers used certain guidelines to ensure that the sample was representative of NWU students. The study found that students on all three campuses had poor levels of political knowledge. It was furthermore established that they were light users of media and did not often engage in political discussions with peers. On all three campuses, for political information television was the preferred medium, followed by radio. Although there were only weak correlations, it would seem that the students who were heavier users of media, were also more politically knowledgeable.     

Using Blogs as a Teaching Tool in Negotiation

This article reports on the experimental use of blogs as a teaching tool in a course on negotiation and mediation. The blogs were of two kinds: individual "journal" blogs accessible only by the student author and the course instructor, and a class or collective blog, accessible by all members of the course. The use of blogs builds on the familiar use of journals as a tool for reflection and personal review and adopts the technology of online communication with which the student body is increasingly familiar and comfortable. The article reports on the student response to this development and the perceived impact on extended peer-to-peer communication, cooperation, and skills development. This note also briefly places this experiment in the wider context of the widespread use of blogging, online social networking, and — more ambitiously — the promotion of critical and deliberative skills through the use of information communications technology.     

Political Party Finance in South Africa: Disclosure Versus Secrecy

Litigation initiated by the Institute for Democracy in Southern Africa against all political parties for the disclosure of donations initiated a debate over party-funding regulatory regimes. The case for disclosure and regulation emphasized the causal connection between secret funding and corruption as well as the weakening of democratic practice. An empirical assessment of these claims shows that secrecy has not brought about these predicted effects and that official institutions have been effective in uncovering and prosecuting political and other forms of corruption. Moreover, evidence is presented showing that the disclosure of donors' identities will prejudice smaller, opposition parties to the detriment of South Africa's multi-party democratic system. An appropriate regulatory regime for the country must emerge from a deliberative process, rather than a judicial decision, if it is to be effective. In addition, the regulations must balance transparency against the interests of smaller parties through innovative and country-specific monitoring mechanisms.     

Partisanship, Trade Policy, and Globalization: Is There a Left–Right Divide on Trade Policy?

Are there noticeable differences among political parties in a country over their trade policy positions? Do left parties advocate different trade policies than right parties? In the advanced industrial countries where labor tends to be scarce, are left parties more protectionist than right ones, which represent capital owners? Political institutions within these democratic countries may affect the role of partisanship. We also investigate whether increasing globalization has led to more or less partisan polarization over trade policy. We examine 25 developed countries from 1945 to 1998 to see how their parties have competed over trade policy. Controlling for various factors, partisanship matters. Right parties consistently take more free trade stances than do left ones. Globalization and other international forces have also shaped both the nature and the extent of the domestic debate over exposure to international trade.     

试析韩国的政治粉丝社团现象

以特定政治人为核心聚合起来的粉丝社团是韩国政党政治的新现象,在近十年的发展中对推动韩国政党政治发展发挥了重要作用。政治粉丝社团中,文化共享型与个人追随型社团政治色彩相对淡薄,而政党支援型、运动支援型等政治倾向型社团有着强烈的政治色彩,发挥着类政党的作用。年轻人的政治心理、政党有意推动、轰动效应、政治偏好、市民社会的发展是政治粉丝社团的成因。在政治生活中,这些社团发挥着宣传工具、党内制衡、代言工具和政治后备军的作用。同时,粉丝社团在发挥着政治"造星"功用的同时,也因过度竞争和论功行赏等试图影响政治的消极面而备受质疑。     

Assessing the Television Campaign: The Impact of Party Election Broadcasting on Voters' Opinions in the 1997 British General Election

Although paid television and radio political advertising is banned in the United Kingdom, parties fielding sufficient candidates are entitled to free air time during election campaigns for a fixed number of party election broadcasts (PEBs). Over the years, parties have experimented with a variety of different PEB formats. But the impact of PEBs on voters is underresearched. This article therefore analyzes the influence of PEB viewing in the 1997 British General Election. Though a majority do not view PEBs, those who do are influenced by them, especially in terms of their evaluations of parties and their leaders: Other things being equal, viewers of a party's PEBs become more favorably disposed to the party and its leader than those who do not see the broadcast. Labour and Conservative PEBs have no impact on vote intentions, however. But viewers of Liberal Democrat broadcasts become more likely to support that party. We speculate that this reflects different background levels of media exposure for the major parties as compared to the third party.     

东亚政党与民众的政治沟通及其启示——以韩国和新加坡为例

政党与民众的政治沟通是衡量一个国家政党政治运行状况的重要指标。探索东亚政党与民众的政治沟通,有助于我们了解东亚政党政治的运行过程和发展规律。韩国和新加坡两国政党与民众的政治沟通模式虽各具特色,但其基本涵盖了东亚政党与民众沟通的主要模式,从政治沟通的整个过程来看,也有一定的规律和经验可循。如充分发挥政党的能动作用、采取灵活多样的沟通方式、积极主动地拓宽沟通的渠道等。借鉴东亚政党与民众沟通的经验对于完善我国执政党与民众的政治沟通模式十分必要。     

From victorious rebels to strong authoritarian parties: prospects for post-war democratization

ABSTRACT

In a number of cases, rebel movements that won civil wars transformed into powerful authoritarian political parties that dominated post-war politics. Parties whose origins are as victorious insurgent groups have different legacies and hence different institutional structures and patterns of behaviour than those that originated in breakaway factions of ruling parties, labour unions, non-violent social movements, or identity groups. Unlike classic definitions of political parties, post-rebel parties are not created around the need to win elections but rather as military organizations focused on winning an armed struggle. Key attributes of victorious rebel movements, such as cohesive leadership, discipline, hierarchy, and patterns of military administration of liberated territory, shape post-insurgent political parties and help explain why post-insurgent parties are often strong and authoritarian. This article seeks to identify the mechanisms that link rebel victory in three East African countries (Uganda, Ethiopia, and Rwanda) to post-war authoritarian rule. These processes suggest that how a civil war ends changes the potential for post-war democratization.     

Information Campaigns and (Under)Privileged Citizens: An Experiment on the Differential Effects of a Voting Advice Application

Information campaigns are key elements of elections. Past research has established the importance of campaigns in informing and educating citizens, and ultimately strengthening participatory democracy. While the Internet has increased the possibilities to disseminate information campaigns and eased access to political information, it is still debated whether online campaigns are effective in stimulating political interest and participation among the general public. The issue is not only one of access, but also of use of information. The investigation of main effects of campaigns obscures the fact that citizens may not use information in the same way and reap the same political benefits. In this study, I examine the conditional effects of a new type of Web information campaign, Voting Advice Applications (VAAs), on the political engagement and electoral participation of citizens with varying levels of education. By investigating who benefits most from using these apps, I evaluate whether VAAs reinforce patterns of participation or mobilize new people in politics. Building on political behavior research, communication theory, and social psychology, I study the differential effects of VAAs with an innovative randomized field experiment design. The results confirm that VAAs can stimulate the political engagement of the public. However, there is no significant impact on electoral participation. In addition, the evidence shows that VAAs work differently for more or less educated citizens, and that the lower educated users benefit the most from VAAs as they become more interested in the election and more motivated to vote.     

Pathways to democratization in personalist dictatorships

Personalist dictatorships make up an increasingly large proportion of the world's dictatorships. Moreover, they tend to be particularly resistant to democratization. Understanding the conditions that increase the likelihood of democratic transitions in personalist contexts, therefore, is critical for the study and practice of democratization in the contemporary era. This study argues that political party creation is a key factor. Though personalist dictators typically create parties to offset immediate threats to their power posed by the elite – and particularly the military – doing so encourages peaceful mass mobilization and a realignment of elite networks. These dynamics, in turn, enhance prospects of democratization. Using cross-national empirical tests that address the potential endogeneity of this relationship, we find support for the argument that personalist dictators who create their own political party are more likely to democratize than those who ally with a pre-existing party or rule without one.