New Media and the Polarization of American Political Discourse

Scholars of political communication have long examined newsworthiness by focusing on the news choices of media organizations (Lewin, 1947 Lewin, K. 1947. Frontiers and group dynamics. Human Relations, 1: 143–153. [Crossref], [Web of Science ®] , [Google Scholar]; White, 1950 White, D. M. 1950. The “gate keeper”: A case study in the selection of news. Journalism Quarterly, 27: 383–390. [Web of Science ®] , [Google Scholar]; Sigal, 1973 Sigal, L. V. 1973. Reporters and officials, Lexington, MA: Heath.  [Google Scholar]; Gans, 1979 Gans, H. J. 1979. Deciding what's news, New York: Vintage Books.  [Google Scholar]). However, in recent years these traditional arbiters of the news have increasingly been joined or even supplanted in affecting the public agenda by “new media” competitors, including cable news, talk radio, and even amateur bloggers. The standards by which this new class of decision makers evaluates news are at best only partially explained by prior studies focused on professional journalists and organizations. In this study, we seek to correct this oversight by content analyzing five online news sources—including wire services, cable news, and political blog sites—in order to compare their news judgments in the months prior to, and immediately following, the 2006 midterm election. We collected all stories from Reuters' and AP's “top political news” sections. We then investigated whether a given story was also chosen to appear on each wire's top news page (indicating greater perceived newsworthiness than those that were not chosen) and compared the wires' editorial choices to those of more partisan blogs (from the left: DailyKos.com; from the right: FreeRepublic.com) and cable outlets (FoxNews.com). We find evidence of greater partisan filtering for the latter three Web sources, and relatively greater reliance on traditional newsworthiness criteria for the news wires.     

Communication and Political Mobilization: Digital Media and the Organization of Anti-Iraq War Demonstrations in the U.S.

The speed and scale of mobilization in many contemporary protest events may reflect a transformation of movement organizations toward looser ties with members, enabling broader mobilization through the mechanism of dense individual-level political networks. This analysis explores the dynamics of this communication process in the case of U.S. protests against the Iraq war in 2003. We hypothesize that individual activists closest to the various sponsoring protest organizations were (a) disproportionately likely to affiliate with diverse political networks and (b) disproportionately likely to rely on digital communication media (lists, Web sites) for various types of information and action purposes. We test this model using a sample of demonstrators drawn from the United States protest sites of New York, San Francisco, and Seattle and find support for our hypotheses.     

All News is Bad News: Newspaper Coverage of Political Parties in Spain

Spain has a highly partisan media system, with newspapers reaching self-selected partisan audiences and espousing explicitly partisan editorial preferences. Do the newspapers of the left and right differ in how they cover politics in ways that can be predicted by their partisan leanings? We review theories of issue ownership, journalistic standards, and information scarcity and test hypotheses derived from each. We find that the parties converge substantially in virtually every aspect of their coverage. Few differences emerge when we look at what topics are covered or in the dynamics of which topics gain attention over time. However, we confirm important differences across the papers when they make explicit reference to individual political parties. Journalistic norms result in a surprising focus on the faults of one’s enemies, however, rather than the virtues of one’s allies. Our assessment is based on a comprehensive database of all front-page stories in El País and El Mundo, Spain’s largest daily newspapers, from 1996 through 2011.     

Partisan News and Political Participation: Exploring Mediated Relationships

This study examines mediators of the relationship between news consumption and political participation in the contemporary news environment. We test the differential effects exerted by pro- and counter-attitudinal news compared with balanced news on intended participation. Our primary objective is to model three paths that may link news exposure and participation: cognitive (i.e., perceived issue understanding), affective (i.e., emotions evoked by a news story), and attitudinal (i.e., attitude strength). We compare these paths across four issues, testing which is strongest. Relying on a large survey-based experiment on a representative sample of the American population (N = 2,300), we find that pro-attitudinal exposure increases intended participation relative to balanced news exposure, while the effects of counter-attitudinal news do not differ from those exerted by balanced news. Issue understanding, anger, positive emotions, and attitude strength all mediate the relationship between pro-attitudinal exposure and intended participation, with the route via attitude strength being strongest. These effects do not depend on whether exposure is self-selected or experimentally assigned.     

Exposure to Political Disagreement in Social Media Versus Face-to-Face and Anonymous Online Settings

This article investigates political disagreement on social media in comparison to face-to-face and anonymous online settings. Because of the structure of social relationships and the social norms that influence expression, it is hypothesized that people perceive more political disagreement in social media settings versus face-to-face and anonymous online settings. Analyses of an online survey of adults in the United States show that (a) social media users perceive more political disagreement than non-users, (b) they perceive more of it on social media than in other communication settings, and (c) news use on social media is positively related to perceived disagreement on social media. Results are discussed in light of their implications for current debates about the contemporary public sphere and directions for future research.     

The Changing Nature of Political Debate Consumption: Social Media,Multitasking, and Knowledge Acquisition

This study examines the influence of debate viewing-social media multitasking on campaign knowledge during the 2012 presidential election. Results from three waves of a national cross-sectional survey of U.S. adults conducted during and after the 2012 presidential election suggest that social networking site (SNS) use overall correlates with increased knowledge of campaign issues and facts above and beyond the use of other sources of news media. In addition, watching a debate with or without simultaneous social media engagement is better for knowledge generation than not viewing a debate at all, but the effect of debate viewing is dulled when simultaneously engaging in social media multitasking. The debate viewing-social media multitasking effect is moderated by candidate preference, with differential learning occurring largely for knowledge that is favorable to one’s preferred candidate.     

The Mix of Media Use Matters: Investigating the Effects of Individual News Repertoires on Offline and Online Political Participation

In contemporary high-choice media environments, people increasingly mix and combine their use of various news media into personal news repertoires. Despite this, there is still limited research on how people compose their individual news repertoires and the effects of these news repertoires. To address this and further our understanding of how media use influences political participation, this study investigates (a) how people combine the use of offline and online media into personal news repertoires and (b) the effects of different news repertoires on both offline and online political participation. Based on a two-wave panel study covering the 2014 Swedish national election, this study identifies five news repertoires, labeled minimalists, public news consumers, local news consumers, social media news consumers, and popular online news consumers. Among other things, the results show that social media news consumers are more likely to participate in politics both offline and online.     

Bringing the Sociology of Media Back In

In political communication research, news media tend to be studied more as a dependent than independent variable. That is, few studies link structural characteristics of media systems to the production of journalistic discourse about politics. One reason for this relative silence is the inadequacy of prevalent theories. Influential scholars in sociology and political communication such as Jürgen Habermas, Manuel Castells, and William Gamson provide only sketchy, institutionally underspecified accounts of media systems. Likewise, models in the sociology of news have tended to either aggregate societal level influences (chiefly political and economic) that are analytically and often empirically quite distinct or overemphasize micro-level influences (news routines, bureaucratic pressures). In between such micro- and macro-influences, the mezzo-level "journalistic field" represents an important shaping factor heretofore largely ignored. As path-dependent institutional logics, fields help ground cultural analysis; as interorganizational spatial environments varying in their level of concentration, they explain heretofore undertheorized aspects of news production. Drawing on the sociology of news and field theory (Bourdieu and American new institutionalism), this essay offers a series of hypotheses about how variable characteristics of media systems shape news discourse. Since variation at the system level is most clearly seen via cross-national comparative studies, international research is best positioned to build more generalizable theory about the production of journalistically mediated political discourse.     

Social Media Social Capital,Offline Social Capital,and Citizenship: Exploring Asymmetrical Social Capital Effects

In pursuit of a healthier and participatory democracy, scholars have long established the positive effects of social capital, values derived from resources embedded in social ties with others which characterize the structure of opportunity and action in communities. Today, social media afford members of digital communities the ability to relate in new ways. In these contexts, the question that arises is whether new forms of social capital associated with the use of social media are a mere extension of traditional social capital or if they are in fact a different construct with a unique and distinct palette of attributes and effects. This study introduces social media social capital as a new conceptual and empirical construct to complement face-to-face social capital. Based on a two-wave panel data set collected in the United States, this study tests whether social capital in social media and offline settings are indeed two distinct empirical constructs. Then, the article examines how these two modes of social capital may relate to different types of citizenship online and offline. Results show that social media social capital is empirically distinct from face-to-face social capital. In addition, the two constructs exhibit different patterns of effects over online and offline political participatory behaviors. Results are discussed in light of theoretical developments in the area of social capital and pro-democratic political engagement.     

How Political Elites Process Information From the News: The Cognitive Mechanisms Behind Behavioral Political Agenda-Setting Effects

Political agenda-setting studies have shown that political agendas are influenced by the media agenda. Researchers in the field of media and politics are now focusing on the mechanisms underlying this pattern. This article contributes to the literature by focusing not on aggregate, behavioral political attention for issues (e.g., parliamentary questions or legislation), but on Members of Parliament’s (MP) individual, cognitive attention for specific news stories. Drawing upon a survey of Belgian MPs administered shortly after exposure to news stories, the study shows that MPs are highly selective in exploiting media cues. They pay more attention to both prominent and useful news stories, but a story’s usefulness is more important for cognitive processes that are closely linked to MPs’ real behavior in parliament. In other words, aggregate political agenda-setting effects are a consequence of the way in which individual MPs process media information that matches their task-related needs.     

Towards a Decolonial Critical Political Economy of the Media: Some Initial Thoughts

Abstract

How the media are organised and funded has implications on who gets to speak and the stories that are told or silenced. The critical political economy of the media approach allows an understanding of the ideologies and power structures that influence media operations, ownership, and funding. Although the critical political economy of the media remains central in understanding these issues, the approach needs to be decolonised to address the dynamics of media power from the perspective of the global south. In this paper, we explore what the theoretical contributions of decoloniality can make to the project of rethinking political economy of the media. We argue that the critical political economy approach, whose core vocabulary is Marxist, contains inherent limitations in understanding conditions of media-state relations in Africa. Decolonial thought and its recent engagement with Marxism has produced new thinking and fresh ways of reflecting the relationship between Western capitalism and modernity. We contend that this approach allows us to foreground issues of modernity, coloniality, and race and their impact on contemporary media systems in Africa.     

The Barriers to Media Opening in Latin America

Despite the spread of electoral democracy, few Latin American media systems today encourage the deepening of democracy. We attribute this outcome to (a) generalized weakness in the rule of law, (b) holdover authoritarian legislation, (c) oligarchic ownership of media outlets, (d) uneven journalistic standards, and (e) limited audience access to diverse sources of information. Reforms designed to address these problems could include the appointment of special prosecutors to investigate crimes against journalists; replacement of criminal libel laws with civil procedures; legislation protecting journalists' sources and guaranteeing transparency in government; the establishment of nonpartisan boards to allocate broadcast concessions, administer state-owned stations, and distribute government advertising; user fees to expand public media; and various measures to enhance professional standards.     

Media Dependency: Mass Media as Sources of Information in the Democratizing Countries of Central and Eastern Europe

The theory of media dependency states that for societies in states of crisis or instability, citizens are more reliant on mass media for information and as such are more susceptible to their effects. As there is little empirical evidence of how citizens use mass media in democratizing countries, this article demonstrates that individuals' media use is not only heightened during democratic transition but is also a function of a deliberate information-seeking strategy. Using surveys from six Central and Eastern European countries in 1996–1997, the article presents empirical evidence that citizens of new democracies purposively use the media for obtaining political information. This pattern of media use is especially pronounced in new democracies that have not proceeded very far in the process of democratic consolidation. These findings begin to fill the gap in our knowledge about the role of mass media in democratizing countries and chart clear directions for broadening our understanding of the process of political socialization in such countries.     

News Media Use and Political Engagement Among Adolescents: An Analysis of Virtuous Circles Using Panel Data

This study analyzes reinforcing spirals between news media use and two manifestations of political engagement: political interest and participation intention. Drawing on a three-wave panel study among adolescents, we test the Virtuous Circle Thesis (VCT) in both an online and an offline setting, by distinguishing between selection effects and media effects as key ingredients of the VCT. Overall, the findings lend mixed support to the general argument. While the relationship between specific forms of news media use and political interest appears to be driven primarily by selection effects, reciprocal relations were found mainly between television news and participation intention. The VCT assumption of reciprocal influences was supported most clearly when adolescents’ total news media use was considered. Taken together, virtuous circles appeared to operate rather similarly online and offline.     

The Campaign Disconnect: Media Coverage of the 2000 South Carolina Presidential Primary

Campaigns are an interactive process in which candidates, outside groups, the media, and voters communicate with each other to create an information environment that allows the various participants to construct meaning and form an understanding of the candidates and the campaign. Presidential primaries add a layer of complexity to this process as candidates and the press deal with both local and national audiences. In this article, we analyze the campaign communications in the 2000 Republican presidential primary in South Carolina—including candidate ads, mailings, and phone calls; local and national newspaper coverage; and network television coverage. We find that there was a disconnect as news media often focused on events and issues that diverged from the messages of the candidates' campaigns. In addition, we find substantial differences between local and national media coverage of the primary resulting from their distinct audiences and the reporters' own understanding of the local context that created significantly different information environments for voters in the state and those out of the state. We consider the implications of these findings for how voters and journalists understand the candidates as well as the challenges presidential candidates face in simultaneously campaigning locally and nationally.     

Media and subnational democracy: the case of Bahia,Brazil

It is a well-known fact that the transition to and consolidation of democracy in Latin America have been problematic, especially at the subnational level. It is also commonplace to equate an independent media system with a strong democracy. While each of these fields has witnessed important developments in the last decade or so, there have been sparse attempts to draw the theoretical links between them. In this article, I argue that there are important insights to be gained from such an endeavour. Bahia, a state in north-eastern Brazil, is an ideal case study to bring these perspectives together. This study offers fresh insights on state–society relations at the subnational level and on the contemporary interaction between the public and the private spheres in Latin America. Last but not least, it will also provide a better grasp on the challenges democratization faces at the subnational level and the role of the media in them.     

The Friendly Media Phenomenon: A Cross-National Analysis of Cross-Cutting Exposure

We hypothesize that in the real world, as opposed to the lab, the norm is for people to experience friendly media that favor their political predispositions when political favoritism is perceived at all. For this reason, media are generally limited in their ability to create cross-cutting exposure. We test this hypothesis using representative survey data drawn from 11 different countries with varying media systems. We further hypothesize that television will contribute more to cross-cutting exposure than newspapers. Finally, and most importantly, we test the hypothesis that the more the structure of a country's media system parallels that of its political parties, the more that country's population will be dominated by exposure to like-minded views via mass media. We find confirmation for all 3 of these hypotheses and discuss their implications for the role of mass media in providing exposure to cross-cutting political perspectives.     

Relative Political and Value Proximity in Mediated Public Diplomacy: The Effect of State-Level Homophily on International Frame Building

This article applies the homophily thesis to public diplomacy and offers an empirical examination of a country's success in its mediated public diplomacy efforts. It analyzes international frame building, the process of creating or changing media frames in the international communications arena, by applying it to the case of Israeli mediated public diplomacy efforts during the war in Gaza in the winter of 2008–2009. The article claims that one way to use the homophily thesis in empirical analyses of international frame-building campaigns in conflicts is to measure the political and value proximity of a country promoting frames to other countries. Yet, proximity should be measured relatively rather than in absolute terms. Therefore, one should look not only at the dyadic proximity between two actors (i.e., Country A that attempts to promote its frames to Country C), but at the relative proximity between Countries A and C considering the proximity between the rival Country B and the target Country C. The study proposes a model and a method to facilitate empirical analysis of this claim. Using sophisticated computerized content analysis, our analyses demonstrate that relative proximity is related to successful international frame building in the hypothesized direction: The closer the relative proximity between Israel and a foreign country, the greater the acceptance of Israel's views.     

Technology Firms Shape Political Communication: The Work of Microsoft,Facebook, Twitter,and Google With Campaigns During the 2016 U.S. Presidential Cycle

This article offers the first analysis of the role that technology companies, specifically Facebook, Twitter, Microsoft, and Google, play in shaping the political communication of electoral campaigns in the United States. We offer an empirical analysis of the work technology firms do around electoral politics through interviews with staffers at these firms and digital and social media directors of 2016 U.S. presidential primary and general election campaigns, in addition to field observations at the 2016 Democratic National Convention. We find that technology firms are motivated to work in the political space for marketing, advertising revenue, and relationship-building in the service of lobbying efforts. To facilitate this, these firms have developed organizational structures and staffing patterns that accord with the partisan nature of American politics. Furthermore, Facebook, Twitter, and Google go beyond promoting their services and facilitating digital advertising buys, actively shaping campaign communication through their close collaboration with political staffers. We show how representatives at these firms serve as quasi-digital consultants to campaigns, shaping digital strategy, content, and execution. Given this, we argue that political communication scholars need to consider social media firms as more active agents in political processes than previously appreciated in the literature.     

The Place of Sociology in the Study of Political Communication

Robert K. Merton's Mass Persuasion (1946) and related 1940s communications research represent a body of work that repays those who read it carefully today. Merton charted a world that became our own, one marked by the interplay of mass media, celebrity, and “public images” that traversed cultures of entertainment, moral life, and politics. In this essay, I read Mass Persuasion through a later Merton article discussing the role of reading and rereading classic texts in the human sciences. After extending Merton's arguments about the functions of predecessor texts, I amplify aspects of Mass Persuasion that remain instructive within political communication and related fields today.