The (In)stability of Voters’ Perceptions of Competence and Associative Issue Ownership: The Role of Media Campaign Coverage

Recent work has suggested that issue ownership has a competence and an associative dimension and that both dimensions are less stable than originally assumed. This study is the first attempt to directly compare the stability and change of voters’ perceptions on both dimensions. Using data from the 2015 Swiss Election Study, linking data from a combined panel/rolling cross-section survey with an extensive media analysis, this study finds that voters are more likely to maintain their issue ownership perceptions if the party they identify as the issue owner before the campaign receives a higher share of media campaign coverage. This stabilizing effect is conditional on the importance of the issue for the voter, and it is stronger for voters’ competence evaluations than for their party-issue associations, which proved to be more stable. Thus, the results confirm the literature’s previously untested assumption that voters’ associative ownership perceptions are more stable than their competence ownership evaluations.     

Hearing Campaign Appeals: The Accountability Implications of Presidential Campaign Tone

Citizen understanding of candidate priorities is highly consequential for both elections and postelection accountability and is especially key to the office of the presidency. I examine the impact of campaign advertising tone on citizen understanding of candidate agendas in the context of the 2000 presidential election. Merging data on political ads from the Wisconsin Advertising Project with individual survey data, I test whether citizens are more likely to accurately hear a positive campaign theme. The analysis provides empirical support for this benefit of positivity.     

Issue-Related Learning in a Gubernatorial Campaign: A Panel Study

This study is based on data from a three-wave telephone panel survey conducted during the 1998 governor's race in Florida. The evidence suggests that a considerable amount of issue-related learning (having to do with candidate policy stands and group endorsements) took place over the course of the general election campaign, though substantial differences were observed from one issue area to the next. Further analysis indicates that learning was especially likely to occur among voters (a) who were more knowledgeable about political affairs to start with (confirming that the so-called “knowledge gap” may be exacerbated during campaigns), (b) who scored high on a measure of advertising negativity (for one candidate but not the other), and (c) who early in the campaign, read their local newspaper less frequently. Consistent with prior research, TV news appears to have done little or nothing to boost issue-based learning among the electorate.     

The Campaign Disconnect: Media Coverage of the 2000 South Carolina Presidential Primary

Campaigns are an interactive process in which candidates, outside groups, the media, and voters communicate with each other to create an information environment that allows the various participants to construct meaning and form an understanding of the candidates and the campaign. Presidential primaries add a layer of complexity to this process as candidates and the press deal with both local and national audiences. In this article, we analyze the campaign communications in the 2000 Republican presidential primary in South Carolina—including candidate ads, mailings, and phone calls; local and national newspaper coverage; and network television coverage. We find that there was a disconnect as news media often focused on events and issues that diverged from the messages of the candidates' campaigns. In addition, we find substantial differences between local and national media coverage of the primary resulting from their distinct audiences and the reporters' own understanding of the local context that created significantly different information environments for voters in the state and those out of the state. We consider the implications of these findings for how voters and journalists understand the candidates as well as the challenges presidential candidates face in simultaneously campaigning locally and nationally.     

Moral Concerns and Policy Attitudes: Investigating the Influence of Elite Rhetoric

A growing body of research documents the crucial role played by moral concerns in the formation of attitudes and a wide range of political behaviors. Yet extant models of moral judgment portray a direct linkage between moral intuitions and policy attitudes, leaving little room for the influence of political context. In this article, we argue that political rhetoric plays an important role in facilitating the connection between moral intuitions and political attitudes. Using a unique combination of media content analysis of the stem cell debate and individual-level measures of the public’s moral foundations, we examine the role of rhetoric in linking a person’s moral foundations to his or her attitudes. Our results show that individuals who are the most likely to have been exposed to political rhetoric have the strongest connection between their moral foundations and their attitudes on the issue. We also find that rhetoric was persuasive on this moralized issue and present suggestive evidence that it was most persuasive among those who endorsed the relevant moral foundation.     

Grabbing attention: An experimental investigation of headlines during campaigns

In this article, we review two research programs that could benefit from a more extensive dialogue: media and policy studies of agenda setting. We focus on three key distinctions that divide these two robust research programs: the agenda(s) under investigation (public versus policymaking), the typical level of analysis (individual versus systemic), and framing effects (individual versus macro level). We map out these differences and their impacts on understanding the policy process. There is often a policy disconnect in the agenda-setting studies that emanate from the media tradition. Though interested in the effects of political communication, scholars from this tradition often fail to link the media to policy outcomes, policy change, or agenda change. Policy process scholars have increasingly rejected simple linear models in favor of models emphasizing complex feedback effects. This suggests a different role for the media—one of highlighting attributes in a multifaceted political reality and involvement in positive feedback cycles. Yet, political communication scholars have for the most part been insensitive to these potentials. We advocate a shared agenda centering on the role of the media in the political system from an information processing framework, emphasizing the reciprocal effects of each on the other.     

Issue Ownership Stability and Change: How Political Parties Claim and Maintain Issues Through Media Appearances

Drawing on a large-scale online experiment embedded in an electoral survey in Belgium, this study tests whether issue ownership is, rather than a stable condition, a dynamic process that can be manipulated by an experimental stimulus. Five thousand subjects were confronted with an embedded fake TV-news item in which the five leaders of the main Belgian parties offered their parties' stance on six issues. We find that issue ownership is a dynamic process and that news exposure leads to significant shifts in issue ownership. Especially on issues that are not owned by any party, a communicative performance by the party leader can make a difference. Regarding preowned issues, the effect is conditional; it depends on the balance of the news item.     

The Benefits of Experimental Methods for the Study of Campaign Effects

Researchers rely heavily on observational designs to study the effects of political campaigns. In doing so, scholars often overlook serious threats to causal inference that bedevil their research designs. The strategic nature of campaigns leads to serious selection biases in voter exposure to campaign stimuli and, ultimately, generates biased estimates of campaign effects. Standard approaches to establishing causal effects in observational research, such as the collection of panel data and the inclusion of covariates, are often inadequate. In contrast, experimental approaches offer researchers a more promising way to estimate accurately the causal effects of campaigns. In this essay, I discuss the recent renaissance of experimental research in the study of campaigns and illustrate how scholars can use lab, field, and survey experiments to good effect. When experimental methods are not feasible, studies of campaign effects would benefit from paying better attention to the causal identification strategy. In closing, I discuss how the logic of experimentation can be applied to some observational settings.     

The Absolutist Advantage: Sacred Rhetoric in Contemporary Presidential Debate

Sacred rhetoric invokes nonnegotiable convictions rather than reasoned consequences. This form of rhetoric, grounded in transcendent authority and moral outrage, provides an electoral advantage by inspiring greater political engagement and valorizing candidates in the eyes of voters. A study of the language employed in contemporary presidential debates from 1976 to 2004 illustrates that while Democrats made sacred appeals in a few political domains, Republicans employed sacred rhetoric more frequently across a broad range of issues. Democrats have relied more heavily on projected numbers and plans rather than protected values and bounds, often yielding to Republicans an absolutist advantage.     

On the Communicative Underpinnings of Campaign Effects: Presidential Debates,Citizen Communication,and Polarization in Evaluations of Candidates

Previous research on presidential debates has largely focused on direct effects of debates on viewers. By expanding the context of debate effects to post-debate citizen communication, this study moves beyond the direct and immediate impact of debate viewing and investigates indirect effects of debate viewing mediated by debate-induced citizen communication. Results from two-wave panel data collected before and after the 2004 presidential debates show that, as previous literature has suggested, debate viewing leads to partisan reinforcement and that these debate effects are in part mediated through post-debate political conversation. These findings provide a new layer of complexity to our understanding of the mechanisms underlying debate effects.     

Partisan Bias in Message Selection: Media Gatekeeping of Party Press Releases

Parties try to shape media coverage in ways that are favorable to them, but what determines whether media outlets pick up and report on party messages? Based on content analyses of 1,496 party press releases and 6,512 media reports from the 2013 Austrian parliamentary election campaign, we show that media coverage of individual party messages is influenced not just by news factors, but also by partisan bias. The media are therefore more likely to report on messages from parties their readers favor. Importantly, this effect is greater rather than weaker when these messages have high news value. These findings have important implications for understanding the media’s role in elections and representative democracies in general.     

解决朝鲜半岛问题的方法、视角及路径选择

解决朝鲜半岛问题需要思路的调整,即要从仍然在相当范围内起作用的冷战思维的误区中解脱出来。从我国的角度,需建立分析朝鲜半岛问题与我国的利害关系的理论坐标,这就是我国的东北亚区域战略目标。只有把朝鲜半岛问题置入到我国东北亚区域战略的框架之中,我们才有可能正确理解它对我国的影响程度,进而为解决朝鲜半岛问题提供路径选择的依据。     

Negotiation and Nonviolent Action: Interacting in the World of Conflict

Negotiation and nonviolent action are arguably the two best methods humanity has developed for engaging constructively with conflict. Both have played central roles in helping manage or resolve seemingly intractable conflicts, sometimes sequentially and sometimes in tandem. But experts and practitioners in both fields often underestimate the relevance and effectiveness of the other. This article explores the interface between the fields of negotiation and nonviolent action, their mutual commitment to engage constructively with conflict, and the concern both methods share for leverage, power, and strategic preparation and action. After examining the shared linkages, this article highlights how the two fields have synergistic qualities when utilized together in the same conflict. Using examples from a diverse set of conflicts, the overlap explored in this article lays an important foundation for the future convergence of the two fields.     

A typology of communication functions in ballot issue campaigns

The increased importance of ballot issue campaigns creates a need for communication and political science scholars to study the rhetorical strategies employed in such campaigns. This essay presents a typology of four communication functions employed in successful ballot issue campaigns: education, trust development, development of a positive message, and neutralization of the opposition. The typology is applied to an analysis of the 1986 campaign for liquor‐by‐the‐drink in Kansas.     

Developing terrorism coverage: variances in news framing of the January 2015 attacks in Paris and Borno

Written news coverage of an event influences public perception and understanding of that event. Through agenda setting and news framing, journalists control the importance and substance of readers’ beliefs about the event. While existing research has been conducted on the relationship between media coverage and the geographic location of the country an event took place in, there is limited understanding of this relationship in terms of terrorist events. Utilising an agenda-setting theory and news framing theory lens to compare news coverage of the January 2015 terrorist attacks in Paris, France, and Borno, Nigeria revealed significant variances in the overall coverage, headline style and discourse usage based on the event. In particular, the American news coverage positively framed France through detailed, sympathetic coverage and negatively framed Nigeria by overgeneralising and placing blame. Determining the origin and impacts of these variances is integral to forming a more comprehensive understanding of international terrorism and the most effective ways to combat it.     

Know Me,Love Me,Fear Me: The Anatomy of Candidate Poster Designs in the 2007 French Legislative Elections

Candidates in many elections spend a significant amount of their budget on posters, yet we know virtually nothing about their communication roles. Based on party strategy and visual communication research, this article argues that poster content is the result of strategic choices by candidates, with major and niche candidates using significantly different poster designs in an effort to influence voters' evaluations. Using an original database of 256 candidate posters from the 2007 French legislative elections and content analysis computer software, I show that niche party candidates consistently emphasize partisan and factual information cues (through size and placement on posters), while major party candidates rely heavily on candidate-oriented visuals and on nonverbal cues (e.g., eye contact) to persuade voters. Preliminary analyses indicate that poster visual design strategies are significantly associated with both major and niche party candidates' electoral performance.     

Deliberative Qualities of Generic News Frames: Assessing the Democratic Value of Strategic Game and Contestation Framing in Election Campaign Coverage

News frames are patterns of news construction journalists rely on to present information to their audiences. While much of the research on news frames has focused on their identification and effects, less work has investigated the specific contributions these different frames make to democratic life. Value judgments about distinct news frames are often not generated in a systematic fashion, not grounded in democratic theory, and/or not supported by empirical evidence. In this article, we address these problems by arguing for and extending normative assessment as a standard operating procedure to determine the democratic value of political communication phenomena. We demonstrate the usefulness of normative assessment by showing how two important generic news frames (politics as a strategic game and as a substantive contestation) contribute to a deliberative public discourse prior to a general election. Using data on television news coverage of the German federal election campaign in 2009, we investigate how these frames are related to the inclusiveness and civility of public discourse and the extent to which it features exchanges of substantive reasons for political positions. Results show that mediated democratic deliberation suffers consistently from strategic game framing, while contestation frames make ambivalent contributions. Implications for political communication scholarship as well as journalistic practice are discussed.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource(s): coding protocol used in content analysis.]     

Framing Peace Policies: The Competition for Resonant Themes

Political organizations make use of culturally resonant symbols to bring their message to the public. In response to a political organization's use of a culturally resonant symbol, competing political organizations attack the connection between that organization's message and the symbol. Rochon and Wolfsfeld propose a process for the movement of policy justification symbols from interest groups and social movements to governments. This article examines this process in the context of the struggle among the Israeli nationalist movement, the Israeli peace movement, and the Israeli government, identifying a typology of tactical frames applicable to research beyond the Israeli context: denial, incorporation, and end run. Press releases by these political competitors show a specialization of tactical frames by social organization. Nationalists prefer to deny the validity of competing resonant symbols. Peace activists prefer to invent or search for new symbols, in an end run. Governments tend to absorb and redirect symbols initially used by the competing movements to justify government actions. An analysis of the political opportunity structures and organizational conditions that determine a political organization's tactics for attacking resonant frames is conducted.     

国内外有关晚清越南问题研究述评

越南问题是19世纪晚期引起清朝边疆危机的重要历史事件之一,也是酿成中法战争的直接诱因,因而成为晚清外交的一个重要课题。该问题不仅涉及中越关系,而且还关联法越关系、中法关系,中法战争也是其解决过程中的重要事件。鉴于此种认知,笔者就国内外学界关乎该主题的相关问题的研究状况简单爬疏,进而总结研究中存在的问题与不足,以期对该问题的深入研究提供重要的学术依据与思考的空间。     

Excavating Concealed Tradeoffs: How Russians Watch the News

Citizens in democracies are expected to make better decisions if they understand policy tradeoffs. However, politicians rarely have incentives to communicate them; citizens are uncomfortable choosing among valued outcomes; and devising a common metric is difficult. It is not surprising that in the United States the environment provides relatively little cuing or priming of tradeoffs in television news. Russian citizens, on the other hand, face a media environment in which tradeoff cuing is intentionally suppressed by owners' agendas, yet viewers detect concealed tradeoffs even in the absence of tradeoff priming and viewpoint diversity. Analysis of discourse among ordinary Russians in 16 focus groups convened in four cities, differentiated by political reform and media market environments, showed that when watching news in which tradeoffs are thoroughly concealed, viewers challenge stories by offering a broad spectrum of uncued tradeoffs. Tradeoffs come from diverse policy domains and represent a range of cognitive strategies, some of which are considerably more abstract than others and link elements of their observations and assumptions (together with what they can extract from the stories) into complex reasoning outcomes.