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1.
    
This article examines how media and partisan mechanisms of accountability influence presidential agendas in Latin America. The authors argue that responsiveness increases in powerful presidential systems when opposition parties and free media help citizens hold presidents accountable between elections. Where presidents must contend with a cohesive, ideological opposition and effective constraints to their power, they turn to valence issues with broad appeal and over which they have greater control. A free media—one without significant economic, legal, or political constraints—pressures the president to respond to the electorate's concerns, which include crime and corruption due to the incentives that motivate news content and the media's agenda-setting powers. Analyzing more than 50 presidential terms across 18 countries, the authors show that when Latin American presidents face either free and competitive media or strong legislative oppositions, homicide rates and the level of perceived corruption tend to be lower. Thus, this study proposes that efforts to improve media or partisan environments, or both, would help address Latin America's accountability deficit and promote good governance in the region.  相似文献   

2.
    
In light of the foreign interference in the 2016 U.S. elections, the present research asks the question of whether the digital media has become the stealth media for anonymous political campaigns. By utilizing a user-based, real-time, digital ad tracking tool, the present research reverse engineers and tracks the groups (Study 1) and the targets (Study 2) of divisive issue campaigns based on 5 million paid ads on Facebook exposed to 9,519 individuals between September 28, 2016, and November 8, 2016. The findings reveal groups that did not file reports to the Federal Election Commission (FEC)—nonprofits, astroturf/movement groups, and unidentifiable “suspicious” groups, including foreign entities—ran most of the divisive issue campaigns. One out of six suspicious groups later turned out to be Russian groups. The volume of ads sponsored by non-FEC groups was 4 times larger than that of FEC groups. Divisive issue campaigns clearly targeted battleground states, including Pennsylvania and Wisconsin where traditional Democratic strongholds supported Donald Trump by a razor-thin margin. The present research asserts that media ecology, the technological features and capacity of digital media, as well as regulatory loopholes created by Citizens United v. FEC and the FEC’s disclaimer exemption for digital platforms contribute to the prevalence of anonymous groups’ divisive issue campaigns on digital media. The present research offers insight relevant for regulatory policy discussion and discusses the normative implications of the findings for the functioning of democracy.  相似文献   

3.
The clear financial benefits accrued to owners of television stations as a result of the Citizens United v. Federal Elections Commission (FEC) decision opens the door to an important question: Did the degree to which media corporations benefited from the changes in campaign finance law influence their news outlets’ coverage of the Citizens United decision? In other words, is it possible to identify variation in how media outlets covered the Supreme Court decision that correlates with the degree to which those outlets’ parent companies profited from the resulting increase in campaign spending? Answering this question will provide an important and much-too-uncommon opportunity to systematically test for bias in news coverage. Replicating the method used by Gilens and Hertzman (2000) in their own test of coverage of the 1996 Telecommunications Act, this analysis reveals that newspapers belonging to media corporations that own more television stations covered the Citizens United ruling systematically differently—and more favorably—than those with few or no television stations. This has important implications for the degree to which the news produced by increasingly conglomerated and corporatized media companies may eschew neutral or balanced coverage in favor of news frames that promote their own financial interests.  相似文献   

4.
Peter G. Fish 《政治交往》2013,30(2):232-233
Using data from the 2002 Wisconsin Advertising Project and a Democratic direct mailing firm, we ask if candidates publicly court African American and Hispanic voters through the inclusion of these groups in their campaign advertisements or through appeals to their substantive policy interests. We find evidence that Democratic and Republican candidates make symbolic and substantive appeals only when these appeals are very unlikely to be viewed by White voters. These findings lend credence to studies that conclude that candidates are hesitant to publicly court minority voters due to concerns that such activities may harm their existing electoral coalitions, particularly their standing with White voters.  相似文献   

5.
The increased importance of ballot issue campaigns creates a need for communication and political science scholars to study the rhetorical strategies employed in such campaigns. This essay presents a typology of four communication functions employed in successful ballot issue campaigns: education, trust development, development of a positive message, and neutralization of the opposition. The typology is applied to an analysis of the 1986 campaign for liquor‐by‐the‐drink in Kansas.  相似文献   

6.
    
Citizen understanding of candidate priorities is highly consequential for both elections and postelection accountability and is especially key to the office of the presidency. I examine the impact of campaign advertising tone on citizen understanding of candidate agendas in the context of the 2000 presidential election. Merging data on political ads from the Wisconsin Advertising Project with individual survey data, I test whether citizens are more likely to accurately hear a positive campaign theme. The analysis provides empirical support for this benefit of positivity.  相似文献   

7.
    
Blogging is an increasingly important practice in election campaigns, showing interesting variations across contexts. Recent research has shown that the adoption and use of blogs is strongly shaped by national institutional settings, that is, the different roles given to parties within political systems. However, intra-national differences in the practice of political blogging are yet to be explained. This article investigates the variation in usage of blogs in electoral campaigns in Sweden, a country characterized by strong political parties and a party-centered form of representative democracy. The central argument is that different parties utilize blogging in different ways. Just as blogging is shaped by how institutions support persons or parties, we propose that political blogging is shaped by party affiliation and ideological positions on individualism and collectivism. The empirical analysis, based on a survey among over 600 blogging politicians, confirms that ideological positions towards individualism and collectivism have a great impact on the uptake and usage of political blogs, portraying political blogging as a strongly ideologically situated practice of political communication.  相似文献   

8.
    
Why do some political parties in new democracies base their campaigns on promises of national public goods while others do not? Parties in new democracies often eschew programmatic policy proposals in favour of appealing to voters’ ethnic identities, distributing non-programmatic benefits, or emphasizing the personalities of their candidates. However, this is not universally the case. This article examines recent campaign strategies in two nascent democracies in Africa: Ghana and Kenya. The findings suggest that programmatic campaigning is much more common than is assumed, but that parties have different preferences for how much programmatic content they include in their campaigns. The article argues that differences in campaign strategies are largely due to differences in the composition of ethnic support for competing parties. Parties that draw a majority of their support from a single large ethnic group are more likely to develop campaign strategies based on programmatic, policy-based appeals in the form of specific proposals for national public goods than are parties with a more diverse ethnic base of supporters. I argue that these appeals serve as a pre-election commitment to counteract fears among the electorate of domination by the large ethnic core of the party.  相似文献   

9.
    
The proportion of votes cast before election day has risen steadily over the last two decades. Previous research asked how early voting has impacted voter participation. In this article, we ask how early voting has affected the flow of information to voters through the mass media. By increasing the number of days voters are able to vote, are we also increasing the number of days that candidates and campaigns continuously disseminate campaign-related information to the news media? Is news coverage of campaigns quantitatively and qualitatively different when opportunities to vote early are available and utilized? Our expectation is that early voting significantly influences the volume and nature of campaign news coverage. We study the effects of early voting on campaign news coverage of gubernatorial and Senate races in 2006 and 2008. Our findings reveal that the volume and content of campaign news coverage is significantly influenced by early voting.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource: Appendix for Early Voting and Campaign News Coverage—Alternative Model Specifications.]  相似文献   

10.
    
Campaigns’ ability to use data and analytics to make informed decisions about the strategies and tactics they deploy is unparalleled, and also understudied. While much has been written about the possibilities of data driven campaigning, the on-the-ground realities are often much less precise and much less novel than journalistic coverage implies. This piece investigates the gap between the rhetoric of data driven campaigning and actual campaign practices, especially as it relates to how the 2016 Trump campaign compares to the 2016 Clinton campaign, other prior presidential campaigns, and down-ballot races in recent years. It focuses on the use of analytics in two channels in particular, social media and email, as those offer many opportunities for targeting and message testing. Ultimately, I argue that despite the great amount of journalistic attention paid to the Trump campaign’s novel use of data and analytics, their email campaign was significantly underpowered, while their use of Facebook analytics was comparable in quality and greater in quantity than other leaders in the field.  相似文献   

11.
    
Exposure to an Obama campaign ad as part of an Internet survey conducted during the final weeks of the 2012 presidential race produced a substantial 2.8-point increase in intentions to vote for Obama. A post-election follow-up survey found an increase in reported votes for Obama that was only half as large, consistent with the notion that ad effects decay over time. However, a closer look at the pattern of decay indicates that the effect of ad exposure remained virtually constant among people who were undecided or predisposed to support Obama. The reduced aggregate effect was almost entirely attributable to Romney supporters who moved toward Obama in the immediate wake of ad exposure but returned to Romney by Election Day. This divergence is inconsistent with an interpretation of decay as reflecting simple forgetting. Rather, it suggests an active process of motivated reasoning in which short-term persuasive effects are gradually eroded or even reversed by counterarguing among people predisposed to resist them.  相似文献   

12.
    
In July 2000, the PRI (Institutional Revolutionary Party) lost the presidency of Mexico after 71 years of continuous rule. Research based on individual data obtained with surveys shows that important media effects occurred. Using aggregate data, in this article the author explores the effects of political advertising and media coverage on preferences during the Mexican presidential campaign. Data on voter preferences are taken from results of a trial ballot question in public opinion polls. Data on advertising are measured in gross rating points. Data on media coverage are taken from the monitoring of newscasts on the two major networks. OLS regression models are developed, with preferences as the dependent variable and campaigning differentials as the independent variables. Based on aggregate data, this research shows that in Mexico's 2000 presidential campaign, exposure to political communication led to persuasion, and news appears to have been more important than ads. Political communication was a unified process where ads and news presence acted together in a very interesting fashion, “bounding” each other in periods of major changes in preferences but with news effects prevailing over ads. Qualified news differentials accounted for 20% of the variance in preferences, and ad differentials accounted for 8%. This media effect occurred through a cumulative process where ads and news coverage acted together.  相似文献   

13.
    
Across two studies of race and interracial families in political advertising, this article finds that significant benefits accrue to Black candidates who present themselves as part of interracial families. These findings suggest Black candidates are more likely to succeed when they engage in displays of “racial novelty,” or counter-stereotypical behavior, provided that behavior signals closer affinity to White voters. For Study 1, we tested four original advertisements for a fictitious political candidate, in which we varied only the candidate’s race and the race of his son. The Black candidate with the White son prevailed over all other combinations, with respondents finding him the most trustworthy, most qualified for office, most likely to share their values, and most likely to care about people like them. For Study 2, we tested four new original advertisements for a fictitious Black candidate, varying only the candidate’s profession and the race of his son. We find, again, that Black candidates who display non-Black children do significantly better than Black candidates who display racially homogeneous families. However, we observe much more modest benefits for a Black candidate who practices a racially novel profession. We view these results as demonstrating that Black candidates are more likely to reap the rewards of racial novelty only when they are willing to provide a personal, rather than professional, signal of their affinity for Whites. As Study 2 shows, White voters in particular are responsive to personal (rather than professional) demonstrations of racial novelty. This affirms the logic of “New Racism,” whereby Blacks are looked favorably upon if they exhibit behavior associated with Whites, but penalized otherwise.  相似文献   

14.
    
How often do the news media cover the advertising of political candidates? And how do the characteristics of the news outlet, the media market, the race, and the advertisements themselves influence the extent to which this ad amplification takes place? Examining Senate and gubernatorial campaign coverage by several newspapers and local television stations in five midwestern states in 2006, we find that coverage of advertising is quite extensive, most of it is low quality, and its volume depends both on the size of the market and the tone of the spots aired. Surprisingly, however, television stations were not more likely than newspapers to cover advertising, though television does appear to be more sensitive to negative advertising, consistent with our theory.  相似文献   

15.
    
Implicit and explicit norms in broadcasting require that interviewees be treated in a fair and objective manner and given an equal chance to express themselves, regardless of interviewers' personal liking or preference. Nonverbal behavior of seven Israeli televison interviewers was investigated to discover whether they treated politicians from opposing camps and other interviewees in a differential or fair manner. Very brief clips (averaging 7 seconds) showing the interviewer alone were judged by American students who had no comprehension of speech content. In Study 1, all six interviewers were found to demonstrate differential nonverbal behavior toward interviewees, and four of them treated Labor versus Likud camp politicians in a differential manner. A range of individual differences in effect magnitudes of the differential behavior effects was found. Study 2 focused on two lengthy parallel interviews conducted by a prominent interviewer during the 1996 election campaign with the two candidates for prime minister. The interviewer's nonverbal behavior was found to be blatantly preferential in favor of one candidate. Study 3 examined micro behaviors contributing to the formation of global negative/positive impressions. Correlational analyses yielded several global (presumably universal) mediators: smiling, rhythmical beating hand movements, leaning forward, sarcasm, and attempts to regulate the interviewee. Each interviewer was found to demonstrate a unique personal style in which different nonverbal behaviors mediated the overall impression. The tentative conclusion is that more dominant and aggressive interviewers show more differential/preferential behavior. Social and ethical implications, as well as implications for nonverbal research, are discussed.  相似文献   

16.
    
Over 10% of the American electorate lives in counties served by out-of-state media because of the mismatch between media markets and state boundaries. Frequently, these “orphan” counties face a different information environment than others in their home state: they receive no news coverage and political advertising for their own statewide races, irrelevant information pertaining to candidates in the neighboring state who will not appear on their ballots, or both. With a combination of county-level, individual-level, and political advertising data, our analysis evaluates the effect of orphan county residency and irrelevant political information on political participation. Results indicate that orphan counties have lower turnout rates than non-orphan counties and that this difference is explained by lower levels of interest in the campaign stemming from exposure to irrelevant information.  相似文献   

17.
    
If voters are asked to vote twice on the same issue in a single year, why might they initially reject the proposal but then vote to approve it the second time? This has happened three times in EU referendums (Denmark on the Maastricht Treaty in 1992–93 and Ireland on the Nice Treaty in 2001–02 and the Lisbon Treaty in 2008–09). No work has yet compared all six of these referendum campaigns. I focus on the campaign strategies of the Yes and No sides and investigate whether campaigners act differently in the second campaigns. Based on fieldwork in Denmark and Ireland, 38 in‐depth interviews with campaigners and public opinion data, I show that the Yes campaigners learned from their mistakes and changed their campaign strategies in the second rounds. Not only did they secure guarantees from the EU to neutralize the No side's arguments; they also used more emotional campaign arguments in the second campaigns.  相似文献   

18.
    
Despite generating widespread contempt, political TV ads play an important informational role in the lives of citizens. This study examines effects of Ad Type (Positive, Negative, and Comparison) on recognition memory for candidate issue positions. Potential moderators (Ad Sponsor Partisanship X Viewer Partisanship, Ad Type X Viewer Ideology, Ad Type X Viewer Partisanship) of political ad memory are explored, and electroencephalography (EEG) recordings are used to examine whether semantic processing (indexed as brain activity in the gamma band frequency range) mediates main or moderated effects of Ad Type on Memory. Results reveal a significant interaction between Ad Type and Partisanship, with Republicans remembering more from positive relative to negative ads (significant), and Democrats remembering more from negative ads (marginally significant). A direct effect of Gamma on Memory highlights the considerable potential that EEG (in general) and the gamma frequency band (in particular) may hold for the study of message processing.  相似文献   

19.
    
Campaigns are an interactive process in which candidates, outside groups, the media, and voters communicate with each other to create an information environment that allows the various participants to construct meaning and form an understanding of the candidates and the campaign. Presidential primaries add a layer of complexity to this process as candidates and the press deal with both local and national audiences. In this article, we analyze the campaign communications in the 2000 Republican presidential primary in South Carolina—including candidate ads, mailings, and phone calls; local and national newspaper coverage; and network television coverage. We find that there was a disconnect as news media often focused on events and issues that diverged from the messages of the candidates' campaigns. In addition, we find substantial differences between local and national media coverage of the primary resulting from their distinct audiences and the reporters' own understanding of the local context that created significantly different information environments for voters in the state and those out of the state. We consider the implications of these findings for how voters and journalists understand the candidates as well as the challenges presidential candidates face in simultaneously campaigning locally and nationally.  相似文献   

20.
    
Right-wing populist parties portray immigrants as economic or symbolic threats in their political advertisements by constructing a moral divide between the “good” ordinary people and “bad” immigrants. Yet, it remains unclear how these different threat appeals contribute to the formation of anti-immigrant attitudes among citizens and what role visual elements play in producing these effects. A survey-experiment with a quota sample of 471 participants reveals that, overall, symbolic threat appeals exert stronger effects on anti-immigrant attitudes than economic ones. When presented via text alone, only symbolic—not economic—threat appeals increased anti-immigrant attitudes via the activation of heuristic processing such as the reliance on negative stereotypes or feelings of anxiety, in particular among lower-educated citizens. When visuals were present, both types of threat appeals enhanced anti-immigrant attitudes among citizens across all education levels based on heuristic processing. Additionally, high image-text congruency induced cognitive argument approval resulting in higher anti-immigrant attitudes.  相似文献   

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