Public Opinion Infrastructures: Meanings,Measures, Media

A model of public opinion is presented that incorporates and highlights historical knowledge. This model suggests that public opinion is best viewed as an infrastructure consisting of measurement tools, media, and conceptions of public opinion. Using this model, it is possible to gauge opinion, reading "backward" from analysis of cultural artifacts (e.g., film or art) and thereby detecting conceptions of public opinion at work in a given period. The usefulness of this model is demonstrated in a brief analysis of the American film, Mr. Smith Goes to Washington, which can be treated as a register of a particular infrastructure of public opinion operative in the 1930s.     

From Contest to Content: The Impact of Public Journalism on New Zealand Election Campaign Coverage

Supporters of public journalism hope to reengage citizens with politics and overcome the shortcomings of contemporary political journalism. However, there has been little systematic study of how public journalism differs from mainstream journalism. During the 1996 general election campaign in New Zealand, the first under proportional representation, three newspapers, conscious of the challenges imposed by electoral changes, experimented with public journalism coverage. This presented an opportunity to study how coverage as a whole differed from coverage of the previous elections and what specific changes were the result of public journalism initiatives. The researchers analyzed 1,938 stories from a 12-day sample of the New Zealand general election campaign coverage in 1993 and 1996. A total of seven metropolitan and provincial papers were included. The results showed public journalism articles covered proportionally more policy issues and concentrated less on personality than conventional campaign stories. Public journalism stories also were less negative and more neutral in tone and were more inclined to be ''soft'' news, reflecting a tendency to cover issues rather than events. Public journalism articles also were less likely than conventional coverage to cover the campaign from a ''horse race'' angle. The findings provide support for the utility of public journalism in campaign reporting.     

Overreporting Voting: Campaign Media,Public Mood,and the Vote

This study used regional telephone survey data collected after the 1996 U.S. presidential election to examine how two possibly important affective variables public mood and political cynicism predict actual as compared with self-reported voting. Public mood, a construct introduced by Rahn, Kroeger, and Kite (1996) to suggest how affective processes may play a role in political behavior, is shown to have two distinct but positively correlated dimensions, one positive and one negative. After demographic variables were controlled, perceived media usefulness predicted positive mood about the presidential election, which in turn predicted self-reported voting. Negative campaign attitude predicted negative mood, which, in turn, influenced actual but not self-reported voting. Political cynicism, although correlated with both positive and negative public mood, predicted neither measure of voting. The bifurcation of influence of negative and positive public mood about elections may explain why researchers have often shown positive affect to influence voting (as measured by self-report), and why political consultants have continued to rely on negative campaigning and the reported increases in negative feelings it engenders in voters to influence actual votes.     

Setting the Public Sphere in Motion: The Rhetoric of Political Bumper Stickers in Israel

Most members of the public have little opportunity to express political opinions via a mass medium. Political automobile bumper stickers provide such a possibility and can constitute a revival of Habermas's notion of the public sphere. This article examines how such bumper stickers function in the case of Israel, where political bumper stickers have become a ubiquitous medium of communication, expressing complex national-ideological messages that reflect individual opinions on a mass scale. Four elements have combined to bring about the development of this openly accessible political medium for the expression of public opinion: Israel's volatile political situation, a cultural predisposition to verbal expression on political topics, dramatic changes in the communication climate, and the particular status of cars and attitudes toward driving in the country. This mobile rhetoric has been used to set the public sphere in motion, reflecting five factors that account for the dynamism of the medium: the physical circulation of the messages on cars; the dialogic interaction and renegotiation of previously established ideological premises; the reflection, introduction, and maintenance of topics on the public agenda; the taking of power by the people; and the performative act of public expression.     

Book Review

Theorists have argued that discussion and disagreement are essential components of sound public opinion, and indeed that both are necessary for effective democracy. But their putative benefits have not been well tested. Consequently, this article examines whether disagreement in political conversation contributes to opinion quality--specifically, whether it expands one's understanding of others' perspectives. Data are drawn from a survey of the American public ( N = 1,684) conducted in February and March 2000. Open-ended survey measures of "argument repertoire"--reasons people can give in support of their own opinions, as well as reasons they can offer to support opposing points of view--are examined in light of numerous explanatory variables, including the frequency of political conversation and exposure to disagreement. Results confirm the hypothesis that exposure to disagreement does indeed contribute to people's ability to generate reasons, and in particular reasons why others might disagree with their own views.     

National liberation and the conflicting terms of discourse in South Africa: An interpretation

Abstract

Underlying the moves and countermoves of the current communal conflict in South Africa is a struggle to control the meanings of the key terms of discourse—race, nation, apartheid and socialism—by which the conflict is characterized within and outside the country. Although no definition, therefore, of any of these terms can escape politicization, there is a case, historically and with a view to a negotiated settlement, for having apartheid, the most emotion‐laden of these terms, limited to post‐1948 doctrine and practice. The foundation for a negotiated settlement unaccompanied by overt civil war must be rather detailed agreement, tacit or explicit, on what the end of apartheid means. But if there is to be such agreement, it must be the work of a broad coalition from all of the race/nations acting probably against the desires of two major groups: defenders of the status quo and proponents of revolutionary socialism.     

News,Talk, Opinion,Participation: The Part Played by Conversation in Deliberative Democracy

Deliberative democracy can be defined as a political system based on citizens' free discussion of public issues. While most scholars have discussed deliberative democracy normatively, this study attempts to test the validity of a model of deliberative democracy through examining the interrelationships among its four components: newsmedia use, political conversation, opinion formation, and political participation. Sufficient empirical evidence was found to support the hypotheses that (a) news-media use is closely associated with the frequency of political conversation in daily life both at general and issue-specific levels; (b) willingness to argue with those who have different opinions is influenced by majority perceptions and by news-media use and political talk; (c) news-media use and political conversation have positive effects on certain measures of the quality of opinions (argument quality, consideredness, and opinionation) and perhaps on opinion consistency; and (d) news-media use and political conversation are closely associated also with participatory activities, but more so with "campaigning" than "complaining."     

Individual Motivations,Perceived Media Importance,and Political Disaffection

Mass media have been blamed for distancing people from the political process by increasing cynicism and voter apathy. A telephone survey of 592 registered voters in Washington state tested a set of relationships among political involvement, perceived media importance, political disaffection, and efficacy. As hypothesized, political involvement was positively associated with the perceived importance of newspapers and radio talk shows. These, in turn, were negatively associated with cynicism and positively associated with efficacy. Cynicism was negatively associated with efficacy, while efficacy was positively associated with involvement. The results suggest that involvement is a key variable in the political decision making process through its relationships with orientations toward information sources. Thus, media can serve as a catalyst for involved citizen decision making. Scholars should attend to the motivational context individuals bring to the media when examining the role of the media in political decision making.     

Attention to Counter-Attitudinal Messages in a State Election Campaign

Research following the "selective exposure" model has focused on avoidance of political messages with which a person might disagree. But positive attention to such "counter-attitudinal" messages is worthy of study, in part because normative theories of democracy value exposure to information that might disturb citizens' political predispositions. Surveys of youth (N = 417) and parents (N = 430) examine attention to newspaper, television, and Web messages about candidates. While there is somewhat more attention to messages about and for a person's favored political candidate or party, forms of political involvement (knowledge, curiosity, and discussion) that predict this "attitude-consistent" attention also predict counter-attitudinal attention at least as strongly. Parents' education and students' exposure to civics lessons also predict both kinds of attention. These results suggest that attention to counterattitudinal political messages is worthy of further study as an important goal of political socialization and a criterion of citizen performance in democracy.     

Constructing Explanations for U.S. State Governors’ Races: The Abortion Issue and the 1990 Gubernatorial Elections

Election results do not, by themselves, explain what specific policies voters want. So reporters and the politicians and activists they cover engage in a process of constructing explanations for the vote totals, to achieve their respective aims. This study examines the conditions in which a potentially influential issueabortion rights after the Webster decisionwas interpreted as an explanation for gubernatorial election outcomes in 1990. Data show that explanations constructed for the vote totals in newspaper coverage often differed from the findings of state exit polls. Abortion was more likely to be interpreted as a cause of the vote when the race was one-sided, when the candidates differed more clearly in their stands on abortion, and when some aspect of their stands fit the medias need to portray drama and conflict. Findings suggest that media norms as to what is news influence the process of constructing explanations for election results.     

Elite Messages and Source Cues: Moving Beyond Partisanship

According to previous studies, women in the U.S. Congress are often cast by the media and by voters as quite distinct from men, with a unique focus on women's issues and an outsider approach to governing. Contrary to the media's depiction and voters' expectations, however, an analysis of Congressional web sites reveals that women members, just as men in Congress do, portray themselves as having diverse interests and participating zealously in the Washington power struggle. Thus, women's self-presentations on the web do not support the notion that the images proffered by members contribute to media and voter stereotypes of women representatives.     

试论泰国的政治稳定问题

2006年9月19日，继1991年军事政变15年之后泰国再次发生了军事政变，一时间，泰国的政治稳定成为了人们关注的问题。但是，从政治稳定的四个层次即国家政权体系的稳定、权力结构的稳定、政治过程的稳定和社会政治心理的稳定来分析，不难发现泰国政治上的这次变动仅仅只是政局动荡，泰国的政治总体上说仍然是稳定的。     

Values,Communication Behavior,and Political Participation

This article examines how communication patterns mediate the influences of values on political participation. We find that the positive effects of postmaterial values on participation are mediated through reading public affairs content in newspapers. In contrast, materialist values negatively affect participation through watching television entertainment. Interpersonal discussion in which disagreement occurs mediates both the positive effect of reading public affairs and the negative effect of materialism on political participation. We also provide what may be a better explanation of the influence of communication patterns on political participation by going beyond acquisition of factual political knowledge. We show that individuals' efforts to think about news and search for additional information and perspectives modify what people "get from" media. Reflecting about news and integrating information from various sources promote better understanding of the political world and may provide a stronger cognitive base for political participation than factual political knowledge.     

From Top-Down to Trickle-Up Influence: Revisiting Assumptions About the Family in Political Socialization

A growing number of theorists are calling for a revival of research on political socialization based on the premise that children are active in their own civic development. We advance this argument a step further by proposing a model of family communication that reverses the roles of parents and children as conventionally understood in political socialization. Adolescent children are not merely receptive to political stimulation; they possess the power to transform patterns of family communication in ways that benefit themselves and their parents. We first challenge a series of interrelated assumptions about the nature and direction of influence in the family. We then document evidence of "trickle-up influence," in which child-initiated discussion--stimulated by a civics curriculum--prompts the parent to increase her civic competence via increased news media use, knowledge gain, and opinion formation. The parent's response reflects her desire to maintain a leadership role in the family, and more important from a theoretical perspective, it reveals the intrinsic forces of family adaptation that can make the home a powerful incubator of citizenship. Political growth occurs when the family system adjusts to reestablish equilibrium in response to exogenous factors or developmental needs that propel change. The ultimate purpose of this essay is to propose a functional model of family political communication. We apply theoretical perspectives from developmental literature to illustrate how political communication serves the family goals of autonomy and cohesion during various stages of the family life cycle.