The Homologous Evolution of Political Communication and Civic Engagement: Good News,Bad News,and No News

We examine the speed and extent to which members of the U.S. House of Representatives adopt emerging Web-based communication technologies. Given the growing centrality of communication for governance and the Web's growing role in effective public outreach, a rational actor approach would suggest that members of Congress should aggressively exploit online communication technology. And this should especially be true for freshman members. We test these expectations using two waves of data coded from the official Web sites of the U.S. House of Representatives, for the years 2006 and 2007. We observe that incumbents show considerable path dependence in their Web site technology adoptions, while the sites of the freshmen who won election in 2006 are largely independent of the Web designs of their corresponding predecessors. This independence does not mean, however, that freshmen are fully exploiting communication technology. Instead, the Web design practices of freshmen appear to be governed by the distribution of existing practices among incumbents, a process we label “distributional path dependence.” This surprising null finding suggests that members have Web-based communication practices that are governed by informal norms socially constructed among congressional offices and that the institution is slow to adapt to emerging communication technologies.     

Introduction: Communication and Civic Engagement in Comparative Perspective

The present era is defined by sweeping changes in economies, social institutions, political party systems, and communication processes in many nations. These changes go by various names from globalization to poststructuralism. The impact of these tectonic shifts in the political foundations of nations is greatly debated. In particular, considerable uncertainty surrounds the effects of various changes on the importance of politics for individual citizens and for the kinds of civic activities that people engage in and even regard as political. This is an important time for communication scholars to develop comparative frameworks that bring conceptions of social change together with how people located in various cultural, demographic, and audience groups define their relations to government and, more broadly, to civil society. At stake is our understanding of the role of communication in shaping these political relations, and in shaping the attitudes of citizens about politics, government, and society itself.     

Individual Motivations,Perceived Media Importance,and Political Disaffection

Mass media have been blamed for distancing people from the political process by increasing cynicism and voter apathy. A telephone survey of 592 registered voters in Washington state tested a set of relationships among political involvement, perceived media importance, political disaffection, and efficacy. As hypothesized, political involvement was positively associated with the perceived importance of newspapers and radio talk shows. These, in turn, were negatively associated with cynicism and positively associated with efficacy. Cynicism was negatively associated with efficacy, while efficacy was positively associated with involvement. The results suggest that involvement is a key variable in the political decision making process through its relationships with orientations toward information sources. Thus, media can serve as a catalyst for involved citizen decision making. Scholars should attend to the motivational context individuals bring to the media when examining the role of the media in political decision making.     

Values,Communication Behavior,and Political Participation

This article examines how communication patterns mediate the influences of values on political participation. We find that the positive effects of postmaterial values on participation are mediated through reading public affairs content in newspapers. In contrast, materialist values negatively affect participation through watching television entertainment. Interpersonal discussion in which disagreement occurs mediates both the positive effect of reading public affairs and the negative effect of materialism on political participation. We also provide what may be a better explanation of the influence of communication patterns on political participation by going beyond acquisition of factual political knowledge. We show that individuals' efforts to think about news and search for additional information and perspectives modify what people "get from" media. Reflecting about news and integrating information from various sources promote better understanding of the political world and may provide a stronger cognitive base for political participation than factual political knowledge.     

Public Opinion Infrastructures: Meanings,Measures, Media

A model of public opinion is presented that incorporates and highlights historical knowledge. This model suggests that public opinion is best viewed as an infrastructure consisting of measurement tools, media, and conceptions of public opinion. Using this model, it is possible to gauge opinion, reading "backward" from analysis of cultural artifacts (e.g., film or art) and thereby detecting conceptions of public opinion at work in a given period. The usefulness of this model is demonstrated in a brief analysis of the American film, Mr. Smith Goes to Washington, which can be treated as a register of a particular infrastructure of public opinion operative in the 1930s.     

Steven Chaffee and the Future of Political Communication Research

This article discusses four basic characteristics of Steven Chaffee's research: going beyond the "common research wisdom," careful explication of concepts, avoiding unsubstantiated charges against the media, and investigation of the social aspects of communication. The evolution of political socialization research is used as an example of how these characteristics have strengthened Chaffee's contribution to that area and to the larger field of political communication. It is argued that the future of this field would benefit from emulation of these characteristics. Continuing problems of political communication research are noted, and various emerging problems are discussed.     

Global Credit Markets,Political Violence,and Politically Sustainable Risk Premia

How do international financial conditions affect civil unrest? Existing studies examine the domestic economic roots of political violence but say little about the role of external financial conditions. We explore the interactions between international lending, government policy, and domestic unrest. In particular, we note that because of sovereign risk and defensive lending dynamics, credit ratings and interest rate premia are endogenous to expectations about civil violence. We test these claims using instrumental variables techniques and daily data on sovereign bond yield spreads, credit ratings, and episodes of civil violence in 59 developing countries from 1990 through 2004. After correcting for endogeneity, we find that exogenous increases in the price of foreign capital are robustly associated with increased odds of civil conflict. Primary commodity dependence, low economic growth, and poverty can also increase the odds of civil conflict by reducing access to foreign capital.     

To Tell the Truth: Ad Watch Coverage,Ad Tone,and the Accuracy of Political Advertising

This study examined the relationships among newspaper ad watch coverage, ad tone, and the accuracy of political advertising. A sample of political advertisements (N = 160) was drawn from the Campaign Media Analysis Group (CMAG) database and other sources for eight U.S. Senate races. Two experts on each race evaluated the ads’ accuracy and their ideological portrayals of candidates, while trained coders analyzed other aspects of the ads. Ad watch coverage from these races (ad watch N = 109) also was content-analyzed. The number of ad watches overall in a race and the number that explicitly criticized ads were positively related with the level of accuracy of political ads and with a tendency to portray their favored candidates closer to their actual ideological position—but the overall number of ad watches also was positively related with a tendency for ads to portray opponents as more extreme than their positions warranted. Ad watches usually tend to scrutinize negative ads more, but ad watch coverage in this study was unrelated with ad tone and with the number of negative ads in a race. Positive ads were rated as more accurate but also more prone to exaggerate the supported candidates’ centrism compared to other ads. Normative and practical implications are discussed.

We’re not going to let our campaign be dictated by fact checkers.

— Neil Newhouse, pollster for the Mitt Romney 2012 campaign     

Television and attitudes toward foreign countries: A report on a survey of Scandinavian children

Children of all ages are more likely to use electronic sources of information such as television and radio-than they are print sources-such as newspapers and magazines-according to a variety of studies. This study examines whether this tendency continues if the children are forced by their primary and secondary school teachers to use multiple news sources-of their own choice-to follow an election campaign. Based on responses from an extraordinarily large sample of 24,348 children, this study focuses on media use by participants in the Kids Voting USA civics education program. Study results demonstrate that even when seeking campaign information in 1994, a non-presidential election year when the emphasis was more on state and local races, children overwhelmingly preferred television and radio as sources of information. Newspaper usage trailed both electronic forms even when a child's family subscribed to a paper. The study found no significant difference between White and non-White children in their choices and uses of information sources. The large sample size also allowed for a detailed look at often neglected subgroups such as Native American children (n = 1,114) and Asian-American children (n = 768).     

Overreporting Voting: Campaign Media,Public Mood,and the Vote

This study used regional telephone survey data collected after the 1996 U.S. presidential election to examine how two possibly important affective variables public mood and political cynicism predict actual as compared with self-reported voting. Public mood, a construct introduced by Rahn, Kroeger, and Kite (1996) to suggest how affective processes may play a role in political behavior, is shown to have two distinct but positively correlated dimensions, one positive and one negative. After demographic variables were controlled, perceived media usefulness predicted positive mood about the presidential election, which in turn predicted self-reported voting. Negative campaign attitude predicted negative mood, which, in turn, influenced actual but not self-reported voting. Political cynicism, although correlated with both positive and negative public mood, predicted neither measure of voting. The bifurcation of influence of negative and positive public mood about elections may explain why researchers have often shown positive affect to influence voting (as measured by self-report), and why political consultants have continued to rely on negative campaigning and the reported increases in negative feelings it engenders in voters to influence actual votes.     

Attention to Counter-Attitudinal Messages in a State Election Campaign

Research following the "selective exposure" model has focused on avoidance of political messages with which a person might disagree. But positive attention to such "counter-attitudinal" messages is worthy of study, in part because normative theories of democracy value exposure to information that might disturb citizens' political predispositions. Surveys of youth (N = 417) and parents (N = 430) examine attention to newspaper, television, and Web messages about candidates. While there is somewhat more attention to messages about and for a person's favored political candidate or party, forms of political involvement (knowledge, curiosity, and discussion) that predict this "attitude-consistent" attention also predict counter-attitudinal attention at least as strongly. Parents' education and students' exposure to civics lessons also predict both kinds of attention. These results suggest that attention to counterattitudinal political messages is worthy of further study as an important goal of political socialization and a criterion of citizen performance in democracy.     

Constructing Explanations for U.S. State Governors’ Races: The Abortion Issue and the 1990 Gubernatorial Elections

Election results do not, by themselves, explain what specific policies voters want. So reporters and the politicians and activists they cover engage in a process of constructing explanations for the vote totals, to achieve their respective aims. This study examines the conditions in which a potentially influential issueabortion rights after the Webster decisionwas interpreted as an explanation for gubernatorial election outcomes in 1990. Data show that explanations constructed for the vote totals in newspaper coverage often differed from the findings of state exit polls. Abortion was more likely to be interpreted as a cause of the vote when the race was one-sided, when the candidates differed more clearly in their stands on abortion, and when some aspect of their stands fit the medias need to portray drama and conflict. Findings suggest that media norms as to what is news influence the process of constructing explanations for election results.     

News,Talk, Opinion,Participation: The Part Played by Conversation in Deliberative Democracy

Deliberative democracy can be defined as a political system based on citizens' free discussion of public issues. While most scholars have discussed deliberative democracy normatively, this study attempts to test the validity of a model of deliberative democracy through examining the interrelationships among its four components: newsmedia use, political conversation, opinion formation, and political participation. Sufficient empirical evidence was found to support the hypotheses that (a) news-media use is closely associated with the frequency of political conversation in daily life both at general and issue-specific levels; (b) willingness to argue with those who have different opinions is influenced by majority perceptions and by news-media use and political talk; (c) news-media use and political conversation have positive effects on certain measures of the quality of opinions (argument quality, consideredness, and opinionation) and perhaps on opinion consistency; and (d) news-media use and political conversation are closely associated also with participatory activities, but more so with "campaigning" than "complaining."     

Elite Messages and Source Cues: Moving Beyond Partisanship

According to previous studies, women in the U.S. Congress are often cast by the media and by voters as quite distinct from men, with a unique focus on women's issues and an outsider approach to governing. Contrary to the media's depiction and voters' expectations, however, an analysis of Congressional web sites reveals that women members, just as men in Congress do, portray themselves as having diverse interests and participating zealously in the Washington power struggle. Thus, women's self-presentations on the web do not support the notion that the images proffered by members contribute to media and voter stereotypes of women representatives.