Presence to Press: How Campaigns EarnLocal Media

Today’s campaigns have ample resources with which to influence the media, while plummeting revenue, readership, and reporting staffs make local newspapers more vulnerable than ever. This imbalance raises an important question: if a campaign invests more resources in an area, can it earn positive media coverage? In this article, I propose a strategic relationship between campaigns and local media. Newspapers offer campaigns credibility and exposure, while campaigns offer local newspapers easy-to-report stories that will appeal to their readers. Campaign messages are more impactful when communicated through the local press, so campaigns will try to influence local news coverage (when they have the resources to do so) by establishing a local presence. When newspapers are vulnerable, they should be more likely to accept campaign prompting and provide campaigns with positive earned media. I employ an original data set of newspaper content and campaign investment from the 2004 and 2008 elections. I utilize a within-state matched-pairs design of newspapers from the state of Florida and a detailed content analysis of stories from 21 randomly selected days from each election cycle. I find that regional campaign presence generates positive earned media, but only in smaller newspapers. This article contributes to the fields of campaign and media effects by demonstrating how campaigns’ calculated decisions influence the construction of local political news. It is the first study to describe the connection between the voter contact and campaigns’ earned local media strategy.     

Voting for peace,mobilizing for war: post-conflict voter turnout and civil war recurrence

In democratic elections around the world, high levels of voter turnout are frequently praised as a sign of democratic legitimacy and consolidation. However, while popular participation should be lauded in many circumstances, under certain conditions it can also have nefarious side effects. In post-conflict countries, high levels of voter turnout may make it easier for militants to return to arms because everyday people are invested in the political process and the electoral outcome. Through the use of survival modelling, this study finds that voter turnout is positively correlated with civil war recidivism in post-conflict first elections. Even when elections are not particularly contentious or when structural factors (such as level of development) are auspicious, voter turnout continues to have a positive and statistically significant relationship with recidivism.     

Making Volunteers: Civic Life after Welfare's End,by Nina Eliasoph

Extant research is not very specific about when the media matter for vote choice. In this study, we test multiple theories about the influences of the media on vote choice in 21 countries. The European Parliamentary (EP) election campaign offers a unique research context to test these influences. We rely on a two-wave panel survey conducted in 21 European Union (EU) member states, asking both vote intentions before the campaign and reported actual votes (among 14,000 voters). We link these data to media content data of campaign coverage between the two waves in these countries (37,000 coded news items). We conclude that media evaluations of the EU affect voting for Eurosceptic parties. On average, the more positive the evaluations of the EU a voter is exposed to, the less likely she or he is to cast a vote for a Eurosceptic party. In addition, our findings indicate that in countries where political parties have markedly different views on EU issues, the more a voter is exposed to framing of the EU in terms of benefits derived from membership in these countries, the less likely she or he is to cast a Eurosceptic vote. This suggests that the outcome of the 2009 EP elections was influenced by how the media covered EU-related news during the campaign.     

The Global Reproduction of American Politics

The process of economic transnationalization and liberalization that has accelerated in recent years has a corollary in the political sphere. One of the political areas that has been transformed under neoliberalism is the organization and management of election campaigns. Political consultants from the United States and other leading industrialized states have been hired as campaign managers or experts in elections held in Russia, Israel, Britain, Germany, Mexico, Argentina, Canada, and a host of other countries. Part of this newly transnationalized electioneering mode involves the employment of specialists from the commercial sector who are skilled in the use of new communication and information/media technologies and techniques and in modern fund-raising methods. Encouraged and supported by increasing corporate financing, campaign managers have begun to standardize and make greater media spectacles of the process of electing a nation's political representatives, using campaigning styles and procedures that largely originated in the United States. A weakening of political parties and citizen activism in the formal political process and a deemphasis on major governing issues are among the changes observed, along with greater attention given to voter surveillance and profiling, opposition research, focus groups and polling, symbolic manipulation, and media-oriented construction of candidate personalities.     

Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment

Internet advertisements have come under tremendous scrutiny recently for their potential to impact electoral outcomes. However, academic research has yet to determine if they have an effect on turnout. This article presents the results of a preregistered field experiment conducted in Dallas, Texas, in partnership with The Dallas Morning News in which individually targeted banner ads were able to generate a statistically significant increase in turnout among Millennial voters in a municipal election. The results show that a combination of information and voting reminder ads was effective, but only for voters in competitive districts. Estimated treatment effects were on par with a telephone mobilization campaign using live callers. These findings contribute to theoretical knowledge about the role of political knowledge and electoral competitiveness in voter mobilization, and offer a new method for testing online advertisements used by political campaigns.     

The Combined Effect of Advertising and News Coverage in the Mexican Presidential Campaign of 2000

In July 2000, the PRI (Institutional Revolutionary Party) lost the presidency of Mexico after 71 years of continuous rule. Research based on individual data obtained with surveys shows that important media effects occurred. Using aggregate data, in this article the author explores the effects of political advertising and media coverage on preferences during the Mexican presidential campaign. Data on voter preferences are taken from results of a trial ballot question in public opinion polls. Data on advertising are measured in gross rating points. Data on media coverage are taken from the monitoring of newscasts on the two major networks. OLS regression models are developed, with preferences as the dependent variable and campaigning differentials as the independent variables. Based on aggregate data, this research shows that in Mexico's 2000 presidential campaign, exposure to political communication led to persuasion, and news appears to have been more important than ads. Political communication was a unified process where ads and news presence acted together in a very interesting fashion, “bounding” each other in periods of major changes in preferences but with news effects prevailing over ads. Qualified news differentials accounted for 20% of the variance in preferences, and ad differentials accounted for 8%. This media effect occurred through a cumulative process where ads and news coverage acted together.     

Resuscitating voter interest in Zambia: the Adult Education Association of Zambia's role in national elections

This paper examines the role of the Adult Education Association of Zambia (AEAZ) in the Zambian national elections. Outlined in this paper are workshop topics, challenges encountered, and outcomes of the education campaign by the AEAZ in its crusade to inform voters of their rights and obligations. The six interrelated topics presented at various civic awareness campaigns were leadership qualities; community participation in national development; responsible citizenship; electoral process and the management of elections; the role of a member parliament; and human rights. The primary problem of the AEAZ campaign was language. Although English is preferred in urban areas, most of the residents in the rural areas are illiterate, and the campaign had to be conducted in several local languages, where most of the people were unfamiliar to campaigners. Other challenges affecting the AEAZ outreach efforts were lack of reliable transportation and lack of funds. Despite these challenges, the campaign was successful in encouraging citizens to vote, lobbying, advocacy, and holding political representatives accountable for their actions. This was evident in the 1996 presidential and general elections, in which there was a significant increase in the number of voters who took part in the electoral process. This paper concludes that nongovernmental organizations involved in the sensitization campaigns should coordinate and collaborate in order to enhance their capacity.     

Voting Advice Applications and Electoral Participation: A Multi-Method Study

Voting Advice Applications (VAAs) help users casting a vote by offering an explicit ranking of viable options. The wide amount of readily available information provided by VAAs to users has been shown to contribute to reducing the transactional costs involved in gathering relevant political information. Available evidence also supports the idea that VAA users are more likely to cast a ballot in elections as a result. The extent to which electoral participation is caused by using a VAA, however, remains unclear. Against this background, we reassess the mobilizing effect of VAAs by means of a multi-method approach. Our cross-sectional analysis of 12 national election study data sets provides further support to the idea that VAA usage increases users’ chances of casting a ballot in elections as compared to non-users. This conclusion is strengthened by the results of a randomized field experiment conducted in the context of the 2013 Italian parliamentary election.     

Who Advocates? Determinants of Political Advocacy in Presidential Election Years

Political discussion research often focuses on general discussion without analyzing interesting subsets of interpersonal communication, such as political advocacy. Political advocacy is crucial to study because it is where citizens make clear statements of their beliefs when trying to influence others, which democratic theorists cite as valuable in spreading information in discussion networks. In this project, we test theoretically relevant determinants of political advocacy, focusing on campaign spending. Using multilevel logistic regression models of American National Election Study survey data from presidential elections between 1976 and 2008, we find that campaign spending correlates with an increase in the likelihood of advocating. We also find that the likelihood of being an advocate correlates with greater political discussion, television usage, interest in politics, partisanship, efficacy, and socioeconomic status. Additionally, we break these results down by party spending and party identification, and find differentiated results by party. Generally, these results show how the electoral environment shapes interpersonal communication.     

Election law violations as campaign effort: turnout in Japan's House of Councillors elections

Electoral fraud is a form of corrupt behaviour but it is also a form of electoral behaviour. Once the grosser forms of stuffing the ballot box have been eliminated, illegal campaigning often involves precisely the same activities as does legal campaigning. What makes it electoral fraud is ‘stepping over the line’, spending X?+?Y when the legal limit is X for example. In this study we analyse the determinants of legal and illegal campaign efforts as well as the impact of such efforts on voter turnout. We use the aggregate number of election law violations per district as a measure of Y, which is normally unobserved because it is illegal and thus unreported. We further distinguish between various types of election fraud such as vote-buying and canvassing and determine their effects on turnout. We find that electoral fraud is more common in close races and when there is intraparty competition. Similarly, illegal campaign effort in general mirrors legal efforts in increasing turnout although its effects depend on the type of violation in question.     

Democratic engagement in the digital age: youth,social media and participatory politics in Kenya

As the communication world becomes more complex and participatory, social networking sites (SNSs) have emerged as a platform with the potential to invigorate democracy and political engagement. However, the value of SNSs in politics remains contested among researchers. The study reported on in this article was based on a survey of 600 university students, aged between18 and 35, to examine the relationship between social media use and political engagement among the youth in Kenya. The study focused on the extent to which SNSs facilitate consumption of political information and the role of SNSs in influencing political interest, knowledge and behaviour among the youth. The study found that reliance on SNSs is positively associated with political participation; however, this influence is limited, and though useful, it does not radically transform political engagement. Therefore, the capacity of SNSs to shape opinion and influence political preferences is limited but internet based political activities like posting and distributing campaign information and consumption of political content have a bearing on political participation. The study concluded that while SNSs do not seem to have a major direct impact on political choices among users, politicians and other campaign actors cannot ignore the opportunity provided by these platforms in the voter mobilisation process.     

Social Endorsement Cues and Political Participation

Which individuals are most responsive to get-out-the-vote (GOTV) messages that emphasize the social aspects of voting? Recent literature has shown that GOTV messages that emphasize the social environment in which an individual is embedded are particularly effective at increasing voting rates. Until now, we have not had good estimates for the types of people for whom social GOTV messages are most effective. We report a new set of disaggregated results of a randomized controlled trial of political mobilization messages delivered to 61 million Facebook users during the 2010 U.S. Congressional elections. The results suggest that social endorsement cues are differentially effective for different types of political behaviors—political expression, information seeking, and voting—and for different kinds of people, based on both demographic and social characteristics, raising new questions about the mechanisms explaining social pressure effects.     

Campaign appeals in Nigeria's 2007 gubernatorial elections

Ethnicity has emerged as a prominent issue in electoral contests around the world, particularly in countries that have embraced multiparty elections in the past few decades. What factors influence ethnic mobilization and the politicization of ethnicity? Although a number of factors have been hypothesized to influence the politicization of ethnicity in the comparative politics literature, many of these relationships have not been established through empirical testing. This study empirically tests a number of the hypotheses derived from the literature with our unique data set on candidates' ethnic appeals in the Nigerian 2007 gubernatorial elections. We find that political parties' use of ethnic appeals is correlated with the competitiveness of the election, nature of the campaign, partisan attachments, and social, demographic, and economic characteristics of the states. Of particular note is the finding that the salience of ethnic identity in the electorate influences political leaders' use of ethnic appeals.     

From the Secret Ballot to the Public Vote: Examining Voters’ Experience of Political Discussion in Vote-by-Mail Elections

Considerable research on political discussion has focused on identifying its antecedents and outcomes. The rise of voting by mail provides an opportunity to examine the subject in a new context—one in which voters discuss their views and electoral choices with others while filling out their ballots. We explored the possibility that conventional predictors of political engagement would predict who partakes in such discussions. Past research also suggested that those voters most likely to report changing their minds as a result of discussion would perceive their discussants as holding contrary views and higher levels of political sophistication. We further hypothesized that less politically engaged voters would seek out discussants they rated as more knowledgeable than themselves, whereas the more politically sophisticated voters would seek out like-minded discussants. Past research also suggested that the least partisan voters would be those most likely to report disagreement in their absentee discussions. To test these hypotheses, we analyzed telephone survey data from two elections conducted in Washington State. Results showed that the factors that predict traditional forms of political participation and discussion do not explain who engages in discussion during vote-by-mail elections. We also found that independent voters were more likely to talk with ideologically divergent discussants, whereas less knowledgeable citizens sought discussants who knew more about politics than they did. Many voters reported that these discussions shaped their vote choices, with the highest rates of perceived influence coming from those who viewed their discussion partners as more knowledgeable and more ideologically divergent.     

Early Voting and Campaign News Coverage

The proportion of votes cast before election day has risen steadily over the last two decades. Previous research asked how early voting has impacted voter participation. In this article, we ask how early voting has affected the flow of information to voters through the mass media. By increasing the number of days voters are able to vote, are we also increasing the number of days that candidates and campaigns continuously disseminate campaign-related information to the news media? Is news coverage of campaigns quantitatively and qualitatively different when opportunities to vote early are available and utilized? Our expectation is that early voting significantly influences the volume and nature of campaign news coverage. We study the effects of early voting on campaign news coverage of gubernatorial and Senate races in 2006 and 2008. Our findings reveal that the volume and content of campaign news coverage is significantly influenced by early voting.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource: Appendix for Early Voting and Campaign News Coverage—Alternative Model Specifications.]     

The Benefits of Experimental Methods for the Study of Campaign Effects

Researchers rely heavily on observational designs to study the effects of political campaigns. In doing so, scholars often overlook serious threats to causal inference that bedevil their research designs. The strategic nature of campaigns leads to serious selection biases in voter exposure to campaign stimuli and, ultimately, generates biased estimates of campaign effects. Standard approaches to establishing causal effects in observational research, such as the collection of panel data and the inclusion of covariates, are often inadequate. In contrast, experimental approaches offer researchers a more promising way to estimate accurately the causal effects of campaigns. In this essay, I discuss the recent renaissance of experimental research in the study of campaigns and illustrate how scholars can use lab, field, and survey experiments to good effect. When experimental methods are not feasible, studies of campaign effects would benefit from paying better attention to the causal identification strategy. In closing, I discuss how the logic of experimentation can be applied to some observational settings.     

“Keeping Pandora's (ballot) box half-shut”: a comparative inquiry into the institutional limits of external voting in EU Member States

The article compares the institutional constraints that limit the potential electoral impact of external voting in national legislative elections in the 28 Member States of the European Union (EU). It shows that the discrepancy between policy aims and outcomes can be mainly attributed to a variety of institutional constraints restricting the scope of the policy (through residence and professional qualifications); limiting eligible voters’ access to the ballot (through cumbersome registration procedures and voting methods); and reducing the electoral weight attributed to their votes (through distinct modes of representation). It argues that the discrepancy is at least partly the result of a combination of electoral and normative concerns about the influence that external voters could and should have in elections. Institutional restrictions on the franchise of external citizens may be interpreted as a way to keep the “Pandora's box” of unexpected electoral consequences half-shut, by extending the suffrage to a traditionally excluded electorate while at the same time moderating the implications.     

Information Campaigns and (Under)Privileged Citizens: An Experiment on the Differential Effects of a Voting Advice Application

Information campaigns are key elements of elections. Past research has established the importance of campaigns in informing and educating citizens, and ultimately strengthening participatory democracy. While the Internet has increased the possibilities to disseminate information campaigns and eased access to political information, it is still debated whether online campaigns are effective in stimulating political interest and participation among the general public. The issue is not only one of access, but also of use of information. The investigation of main effects of campaigns obscures the fact that citizens may not use information in the same way and reap the same political benefits. In this study, I examine the conditional effects of a new type of Web information campaign, Voting Advice Applications (VAAs), on the political engagement and electoral participation of citizens with varying levels of education. By investigating who benefits most from using these apps, I evaluate whether VAAs reinforce patterns of participation or mobilize new people in politics. Building on political behavior research, communication theory, and social psychology, I study the differential effects of VAAs with an innovative randomized field experiment design. The results confirm that VAAs can stimulate the political engagement of the public. However, there is no significant impact on electoral participation. In addition, the evidence shows that VAAs work differently for more or less educated citizens, and that the lower educated users benefit the most from VAAs as they become more interested in the election and more motivated to vote.     

SYRIZA's Electoral Victory in Greek Thrace: Impact of Muslim Minority Vote in the Changing Political System

This article, based on the link between institutional changes and voter behavior, focusing mainly on the 2015 parliamentary elections in Greece and the SYRIZA party's success in Greek Thrace, aims to understand why the Muslim minority voted significantly for SYRIZA and how they managed to send four Muslim representatives to the Greek Parliament, three of them from the same party. The article argues that, although there is massive support for radical-left SYRIZA due to its electoral promises to improve social services in addition to the party's rational candidate nomination, this support reflects a mixture of sociological and issue-voting behavior of the Muslim minority related to their motivation for political representation rather than an ideological shift. The changing political system in Greece since 2012, from a two-party to a multiparty system with decreasing voter turnout, increased the impact of the Muslim vote on electoral results in the September and January 2015 elections; however, it also increased social tension between the majority and the minority.     

The election of women under proportional representation: The case of Malta

It has often been noted that women's opportunities for a legislative career are enhanced in countries using proportional representation. But in Malta, which uses a variant of proportional representation, there are fewer women in parliament than in any other Western democracy. A detailed analysis of voting data shows that what accounts for the paucity of women legislators in Malta is not a shortage of ballot positions; nor a lack of qualified women candidates; nor significant voter prejudice against female candidates. Rather, Malta's exceptional performance results from the unwillingness or inability of party elites to recruit a substantial number of women candidates, even though voting patterns create an incentive for political parties to maximize the number of candidates. Since the cause of this failure to mobilize more women candidates can be ascribed neither to the workings of the electoral system nor to voter behaviour, it will have to be sought in contextual factors that still work to stifle women's political careers. Malta's experience serves as a caution against optimistic expectations that the adoption of proportional representation will lead to greater legislative opportunities for women.