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1.
David L. Altheide 《政治交往》2013,30(1):81-82
This study assesses the importance of paid advertising. Drawing from observations and interviews with ad creators and campaign managers, it describes, analyzes, and evaluates what the candidates did and why in the 1992 New Hampshire presidential primary election. Specifically, the study examines the importance of initial ads, consistency in ads, and the use of negative ads. It demonstrates that candidates flooded the airwaves with 30‐second ads, spending well in excess of overall spending limits on advertising alone. Ad innovations in 1992 were as follows: heavy New Hampshire and Boston time buying, an attack strategy against an incumbent president, an informercial to raise money, distributed videotapes, interactive video appeals, and half‐hour programs. Candidates who advertised early and stayed consistent in their imagery did better than candidates who advertised later and created multiple images and varied ads. 相似文献
2.
James N. Druckman 《政治交往》2013,30(4):515-519
In light of the foreign interference in the 2016 U.S. elections, the present research asks the question of whether the digital media has become the stealth media for anonymous political campaigns. By utilizing a user-based, real-time, digital ad tracking tool, the present research reverse engineers and tracks the groups (Study 1) and the targets (Study 2) of divisive issue campaigns based on 5 million paid ads on Facebook exposed to 9,519 individuals between September 28, 2016, and November 8, 2016. The findings reveal groups that did not file reports to the Federal Election Commission (FEC)—nonprofits, astroturf/movement groups, and unidentifiable “suspicious” groups, including foreign entities—ran most of the divisive issue campaigns. One out of six suspicious groups later turned out to be Russian groups. The volume of ads sponsored by non-FEC groups was 4 times larger than that of FEC groups. Divisive issue campaigns clearly targeted battleground states, including Pennsylvania and Wisconsin where traditional Democratic strongholds supported Donald Trump by a razor-thin margin. The present research asserts that media ecology, the technological features and capacity of digital media, as well as regulatory loopholes created by Citizens United v. FEC and the FEC’s disclaimer exemption for digital platforms contribute to the prevalence of anonymous groups’ divisive issue campaigns on digital media. The present research offers insight relevant for regulatory policy discussion and discusses the normative implications of the findings for the functioning of democracy. 相似文献
3.
2016年美国总统大选暴露了长期存在于该国选举体系中的风险,\"选举安全\"迅速成为当代美国国家安全与国土安全领域的重要议题。美国选举安全涉及网络安全、社会安全、政治安全与军事安全,体现出\"复合安全问题\"的特质。美国联邦与各州政府试图从降低关键基础设施风险、重建选民信任、减少部门壁垒以及填补机制缺失四个层面入手,系统性化解存在于选举系统的各类安全威胁。2020年美国大选期间,原有选举安全风险得到一定程度的缓解,但美国国家安全体制及文化与其选举安全体系的运行逻辑之间仍存在多层矛盾,特别是美国选举体系的产业市场与创新之间的矛盾、国家安全与\"言论自由\"之间的矛盾、\"全政府\"与\"地方权\"之间的矛盾、\"网络自由\"与\"网络主权\"之间的矛盾。这些矛盾会长期存在,将使利益攸关方不断发生龃龉,阻碍相关政策深入推进,最终导致美国在选举安全治理上将一直面临难以克服的困境。 相似文献
4.
This paper examines the negotiation tactics employed by Donald Trump in his 2016 presidential campaign. Drawing on data from multiple sources (interviews, debates, articles, books), our analysis begins with a brief overview of Trump’s personality and philosophy, which offers a basis for understanding his general negotiating approach. We then highlight six competitive tactics and four principles of persuasion that Trump employs, with specific examples of how he used them during the campaign with his primary negotiating counterparts – the other candidates, the Republican Party, the press corps, and the American electorate. Finally, we discuss some of the implications of his negotiating approach and preferred tactics in dealing with domestic and international issues as president of the United States. 相似文献
5.
Diana Mutz 《政治交往》2013,30(3):327-328
The argument is commonly made that television has changed the character of parliamentary elections. Its ever more central role in election campaigns outside the United States is held to have “presidentialized” parliamentary elections because it is a medium that projects personalities more effectively than ideas or policies. A comparison of the electoral roles of the Australian prime minister and the U.S. president indicates that both leaders are held personally accountable for government performance. However, such “presidentialism” appears to have little to do with television in Australia or in the United States. Television‐dependent citizens in both countries are less susceptible to the campaign appeals of chief executives than the rest of the voting public. Both leaders, but especially the president, do have an electoral impact. Counter to expectations, however, this impact makes itself felt in both cases among those voters who are not dependent on television for their political information and cues. Party identification seems to insulate the television‐dependent more successfully against leader effects. 相似文献
6.
This article argues that a set of recent books published in advance of the 2016 U.S. presidential election provides a road map for understanding its outcome and a research agenda for political communication scholars in the years ahead. This article focuses on sociologist Arlie Hochschild’s Strangers in Their Own Land, a field study that documents the roles that identity, narratives, and emotions play in shaping the political beliefs and behavior of White Tea Party supporters. Building on these insights, through an analysis of 123 content analyses published in Political Communication between 2003-2016, we demonstrate gaps in our field and argue that scholarship can grow analytically and empirically by accounting for the findings of these books. We conclude with suggestions for future research into people’s perceptions of identity, group status, deprivation, and political power, as well as the role of media, political actors, and social groups in creating these narratives of American politics. 相似文献
7.
RODNEY BENSON 《政治交往》2013,30(3):275-292
In political communication research, news media tend to be studied more as a dependent than independent variable. That is, few studies link structural characteristics of media systems to the production of journalistic discourse about politics. One reason for this relative silence is the inadequacy of prevalent theories. Influential scholars in sociology and political communication such as Jürgen Habermas, Manuel Castells, and William Gamson provide only sketchy, institutionally underspecified accounts of media systems. Likewise, models in the sociology of news have tended to either aggregate societal level influences (chiefly political and economic) that are analytically and often empirically quite distinct or overemphasize micro-level influences (news routines, bureaucratic pressures). In between such micro- and macro-influences, the mezzo-level \"journalistic field\" represents an important shaping factor heretofore largely ignored. As path-dependent institutional logics, fields help ground cultural analysis; as interorganizational spatial environments varying in their level of concentration, they explain heretofore undertheorized aspects of news production. Drawing on the sociology of news and field theory (Bourdieu and American new institutionalism), this essay offers a series of hypotheses about how variable characteristics of media systems shape news discourse. Since variation at the system level is most clearly seen via cross-national comparative studies, international research is best positioned to build more generalizable theory about the production of journalistically mediated political discourse. 相似文献
8.
Michele P. Claibourn 《政治交往》2013,30(1):64-85
Citizen understanding of candidate priorities is highly consequential for both elections and postelection accountability and is especially key to the office of the presidency. I examine the impact of campaign advertising tone on citizen understanding of candidate agendas in the context of the 2000 presidential election. Merging data on political ads from the Wisconsin Advertising Project with individual survey data, I test whether citizens are more likely to accurately hear a positive campaign theme. The analysis provides empirical support for this benefit of positivity. 相似文献
9.
《现代国际关系(英文版)》2017,(1):50-68
Representing the appeals of its industry,the high-tech interest group has recently become an emerging political force in the United States.With abundant financial resources and proficiency in political communication,the group rapidly grows to be a significant force in the American political sphere.It has started to affect the internal and foreign affairs of the U.S.and played a proactive role in the latest presidential election.Since the high-tech interest group has already become and will continue to be a big player in Sino-U.S.relations,China should carefully deal with its appeals and conflict of interests,and try to develop this group into a stabilizer between the two countries. 相似文献
10.
Campaigns are an interactive process in which candidates, outside groups, the media, and voters communicate with each other to create an information environment that allows the various participants to construct meaning and form an understanding of the candidates and the campaign. Presidential primaries add a layer of complexity to this process as candidates and the press deal with both local and national audiences. In this article, we analyze the campaign communications in the 2000 Republican presidential primary in South Carolina—including candidate ads, mailings, and phone calls; local and national newspaper coverage; and network television coverage. We find that there was a disconnect as news media often focused on events and issues that diverged from the messages of the candidates' campaigns. In addition, we find substantial differences between local and national media coverage of the primary resulting from their distinct audiences and the reporters' own understanding of the local context that created significantly different information environments for voters in the state and those out of the state. We consider the implications of these findings for how voters and journalists understand the candidates as well as the challenges presidential candidates face in simultaneously campaigning locally and nationally. 相似文献
11.
Blogging is an increasingly important practice in election campaigns, showing interesting variations across contexts. Recent research has shown that the adoption and use of blogs is strongly shaped by national institutional settings, that is, the different roles given to parties within political systems. However, intra-national differences in the practice of political blogging are yet to be explained. This article investigates the variation in usage of blogs in electoral campaigns in Sweden, a country characterized by strong political parties and a party-centered form of representative democracy. The central argument is that different parties utilize blogging in different ways. Just as blogging is shaped by how institutions support persons or parties, we propose that political blogging is shaped by party affiliation and ideological positions on individualism and collectivism. The empirical analysis, based on a survey among over 600 blogging politicians, confirms that ideological positions towards individualism and collectivism have a great impact on the uptake and usage of political blogs, portraying political blogging as a strongly ideologically situated practice of political communication. 相似文献
12.
This article examines how media and partisan mechanisms of accountability influence presidential agendas in Latin America. The authors argue that responsiveness increases in powerful presidential systems when opposition parties and free media help citizens hold presidents accountable between elections. Where presidents must contend with a cohesive, ideological opposition and effective constraints to their power, they turn to valence issues with broad appeal and over which they have greater control. A free media—one without significant economic, legal, or political constraints—pressures the president to respond to the electorate's concerns, which include crime and corruption due to the incentives that motivate news content and the media's agenda-setting powers. Analyzing more than 50 presidential terms across 18 countries, the authors show that when Latin American presidents face either free and competitive media or strong legislative oppositions, homicide rates and the level of perceived corruption tend to be lower. Thus, this study proposes that efforts to improve media or partisan environments, or both, would help address Latin America's accountability deficit and promote good governance in the region. 相似文献
13.
Anna Fruhstorfer 《Democratization》2013,20(6):1028-1046
ABSTRACTDoes the art of crafting and amending a constitution lead to an internal consistency among constitutional provisions, and if so, what effect does that have on countries’ democratic performance? Drawing from theoretical claims on the separation of power and electoral legitimacy, this article develops a concept that identifies the institutional characteristics of consistency and inconsistency in the constitutional design with the example of the presidency. Empirically, this concept is focused on aligning or counterbalancing the mode of presidential election and the de jure power of the president. Based on a comparative perspective of republican parliamentary and semi-presidential systems, the article focuses on the empirical trends of consistent and inconsistent design and addresses their effect on democratic development. The findings show a balance between consistent and inconsistent design in terms of quantity. The influence on democratization varies considerably across different measures but I find significant support for a positive effect of inconsistency on liberal democracy, freedom, horizontal accountability and the rule of law. 相似文献
14.
Across two studies of race and interracial families in political advertising, this article finds that significant benefits accrue to Black candidates who present themselves as part of interracial families. These findings suggest Black candidates are more likely to succeed when they engage in displays of “racial novelty,” or counter-stereotypical behavior, provided that behavior signals closer affinity to White voters. For Study 1, we tested four original advertisements for a fictitious political candidate, in which we varied only the candidate’s race and the race of his son. The Black candidate with the White son prevailed over all other combinations, with respondents finding him the most trustworthy, most qualified for office, most likely to share their values, and most likely to care about people like them. For Study 2, we tested four new original advertisements for a fictitious Black candidate, varying only the candidate’s profession and the race of his son. We find, again, that Black candidates who display non-Black children do significantly better than Black candidates who display racially homogeneous families. However, we observe much more modest benefits for a Black candidate who practices a racially novel profession. We view these results as demonstrating that Black candidates are more likely to reap the rewards of racial novelty only when they are willing to provide a personal, rather than professional, signal of their affinity for Whites. As Study 2 shows, White voters in particular are responsive to personal (rather than professional) demonstrations of racial novelty. This affirms the logic of “New Racism,” whereby Blacks are looked favorably upon if they exhibit behavior associated with Whites, but penalized otherwise. 相似文献
15.
How often do the news media cover the advertising of political candidates? And how do the characteristics of the news outlet, the media market, the race, and the advertisements themselves influence the extent to which this ad amplification takes place? Examining Senate and gubernatorial campaign coverage by several newspapers and local television stations in five midwestern states in 2006, we find that coverage of advertising is quite extensive, most of it is low quality, and its volume depends both on the size of the market and the tone of the spots aired. Surprisingly, however, television stations were not more likely than newspapers to cover advertising, though television does appear to be more sensitive to negative advertising, consistent with our theory. 相似文献
16.
Jessica Baldwin-Philippi 《政治交往》2017,34(4):627-633
Campaigns’ ability to use data and analytics to make informed decisions about the strategies and tactics they deploy is unparalleled, and also understudied. While much has been written about the possibilities of data driven campaigning, the on-the-ground realities are often much less precise and much less novel than journalistic coverage implies. This piece investigates the gap between the rhetoric of data driven campaigning and actual campaign practices, especially as it relates to how the 2016 Trump campaign compares to the 2016 Clinton campaign, other prior presidential campaigns, and down-ballot races in recent years. It focuses on the use of analytics in two channels in particular, social media and email, as those offer many opportunities for targeting and message testing. Ultimately, I argue that despite the great amount of journalistic attention paid to the Trump campaign’s novel use of data and analytics, their email campaign was significantly underpowered, while their use of Facebook analytics was comparable in quality and greater in quantity than other leaders in the field. 相似文献
17.
Over 10% of the American electorate lives in counties served by out-of-state media because of the mismatch between media markets and state boundaries. Frequently, these “orphan” counties face a different information environment than others in their home state: they receive no news coverage and political advertising for their own statewide races, irrelevant information pertaining to candidates in the neighboring state who will not appear on their ballots, or both. With a combination of county-level, individual-level, and political advertising data, our analysis evaluates the effect of orphan county residency and irrelevant political information on political participation. Results indicate that orphan counties have lower turnout rates than non-orphan counties and that this difference is explained by lower levels of interest in the campaign stemming from exposure to irrelevant information. 相似文献
18.
Ellen Strenski 《Terrorism and Political Violence》2017,29(3):425-436
Sinclair Lewis, the first American to win the Nobel Prize in Literature, anticipated many aspects of Donald J. Trump's 2016 campaign and election in his 1935 satirical dystopia, It Can't Happen Here. It was his most popular novel to date and is still satisfying, thought-provoking political theater. Lewis was influenced by growing totalitarianism in Europe, reported on by his second wife, foreign correspondent, Dorothy Thompson. Noting the power of Father Coughlin and Huey Long, among others, to mobilize a public still suffering from the Great Depression, Lewis feared a fascist takeover of the American government by democratic means. Lewis's fictional nightmare features a loutish, ignorant demagogue, who is manipulated by a sinister ghostwriter adviser. With support from a resentful League of Forgotten Men, the demagogue is elected President and quickly establishes a military, racist, and anti-Semitic dictatorship. It Can't Happen Here dramatizes the dire consequences of this takeover, which is not taken seriously at first by Lewis's newspaper editor protagonist, but then is increasingly resisted. Lewis is a social satirist in the Mark Twain tradition, and his novel is worth reading today for its suggestive parallels with current history and its good-hearted humor. 相似文献
19.
Previous research on presidential debates has largely focused on direct effects of debates on viewers. By expanding the context of debate effects to post-debate citizen communication, this study moves beyond the direct and immediate impact of debate viewing and investigates indirect effects of debate viewing mediated by debate-induced citizen communication. Results from two-wave panel data collected before and after the 2004 presidential debates show that, as previous literature has suggested, debate viewing leads to partisan reinforcement and that these debate effects are in part mediated through post-debate political conversation. These findings provide a new layer of complexity to our understanding of the mechanisms underlying debate effects. 相似文献
20.
New media dramatically increase citizens' access to information and decrease governments' ability to control the flow of communication. Although human rights nongovernmental organizations have advocated that access to independent news media will improve government respect for human rights, recent empirical studies have shown this is not always the case. We posit that media independence and the presence or absence of democratic characteristics, in particular political competition, have substantial effects on government repression because these factors determine the degree to which the government is vulnerable to public pressures. The model developed here includes three equations that encompass the impact of interaction between and among the news media, citizens, and government. The first equation specifies the influences on the news media's decision whether or not to perform a “watchdog” role regarding government repression. The second equation represents public reaction to the news media's coverage of government repression (i.e., protest). Here access to news media via traditional and new media is an important factor. The third equation represents government repression. Solutions to the system of equations are derived for four scenarios (a) Democracy and media independence are both present, (b) democracy is present but media independence is absent, (c) democracy is absent (autocracy) and media independence is present, and (d) democracy is absent (autocracy) and media independence is absent. We then consider interesting properties of the anticipated behavior from the government, media, and general public through case illustrations for the Netherlands and Myanmar/Burma. [Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource: two additional case illustrations (Tanzania and Brazil).] 相似文献