Do we need warm leaders? Exploratory study of the role of voter evaluations of leaders’ traits on turnout in seven European countries

Previous research on leader effects has focused exclusively on the impact of voters’ evaluations of leaders on vote choice, disregarding possible effects on the prior step of deciding whether or not to turn out to vote. In line with the personalisation of politics thesis, leaders have a higher impact among dealigned voters. Previous studies have demonstrated that leader effects are stronger among voters who voice their dealignment – namely party switchers. However, the potential impact of leaders among those who exited (i.e., who have abstained) is still unstudied. Could leaders have a mobilisation effect and therefore trigger turnout decisions? What characteristics of party leaders are more relevant in this regard? This article is the first comparative study to examine how the evaluation of party leaders’ traits influences voter turnout in general elections. The work incorporates data from election studies across seven countries with different social contexts (Portugal, Spain, Ireland, Germany, United Kingdom, Italy and Hungary). Characteristics of leaders were grouped into two dimensions – competence and warmth – in accordance with the stereotype content model and relevant studies on leaders’ traits evaluation. Multiple binary logistic regression models were performed to analyse the predictive power of competence and warmth on turnout, controlling for sociodemographic, political ideology variables and voters’ past political behaviour. Results reinforce the personalisation of politics theory, showing the utmost relevance of warmth personality traits of leaders in voter turnout decisions. Competence personality traits were found to be relevant only in some situations. Interaction effects were also demonstrated between warmth evaluations and identifying with a right-wing party as well as past political behaviour with both warmth and competence.     

Leader heuristics,political knowledge and voting in Britain's AV referendum

This paper uses data gathered in the British Election Study's 2011 AV Referendum Survey to investigate the impact of party leader images on referendum voting. The emphasis on leader images accords well with research showing that leader heuristics have sizable effects on voting in major referendums and general elections in Britain and other mature democracies. Reacting to these findings, some analysts have argued that the effects of leader images are heterogeneous, being stronger for voters with lower levels of political knowledge. In contrast, consistent with recent research in experimental economics and political psychology, it can be hypothesized that more knowledgeable voters rely more heavily on leader heuristics than do less knowledgeable individuals. Using multivariate statistical techniques developed for interpreting interaction effects in nonlinear models, analyses indicate that a political knowledge index focusing on the electoral system does not have statistically significant effects on referendum voting. However, voters' knowledge of leaders' positions on AV does interact with leader images. The analyses show that voters with higher levels of political knowledge are influenced more strongly by leader heuristics than are those who are less knowledgeable.     

Personalized politics: Evidence from the Czech and Slovak Republics

What role do political party leaders play in individual vote choice? Recent literature argues that leaders are increasingly important for decisions at the ballot box. Moreover, scholars suggest leaders may be particularly consequential in volatile, under-institutionalized party systems, like those of Central and Eastern Europe (CEE). Accordingly, we investigate the extent to which leader evaluations matter for individual voting decisions, and whether these evaluations are more consequential than ideological proximities between voters and parties. We also explore whether leaders matter more for leader-centered, ideologically blurry, and populist parties. Through a comparison of the 2017 Czech and 2020 Slovak elections, we find that leader evaluations are strongly associated with voting decisions and that these evaluations tend to be more consequential than ideological proximity. We also show that leaders are more important for parties with strong “brands” – those that have most differentiated themselves from their competitors.     

The Impact of Voter Evaluations of Leaders’ Traits on Voting Behaviour: Evidence from Seven European Countries

This article aims to examine how the evaluation of party leaders’ traits influences voting behaviour. The work incorporates data from election studies across seven countries with different social contexts (Portugal, Spain, Ireland, Germany, United Kingdom, Italy and Hungary). Characteristics of leaders were placed into two groups: competence and warmth, in accordance with the stereotype content model and relevant studies on evaluations of leaders’ traits. Since different personality traits were evaluated within each country, the analysis was based on the two aforementioned dimensions and the political ideology of the leader. Multiple sequential binary logistic regression models were performed to analyse the predictive power of competence and warmth on voting behaviour, controlling for socio-demographic and political ideology variables of voters. Results reinforce the personalisation of politics theory, showing the relevance of leaders’ warm personality traits. As for the competence dimension, it was proven to be decisive only with regard to left-wing party leaders.     

Limited information and coordinated voting in multi-party elections under plurality rule: The role of campaigns

This essay bridges the logic of electoral coordination with the observation that many voters cannot recognize ex post viable candidates. When strategic voting is limited, behavioral factors of sincere voting play a large part in coordinating uninformed voters and inform the expectations of potentially strategic voters about the patterns of voting. Using the 2011 Canadian Election Survey, I found strong effects of the density of campaign contacts and the asymmetries in the campaigns spending and party identification on the predictability of the patterns of intra-district competition. A comparison of the effects of behavioral factors on the uninformed and informed voters confirms that the effect of centrifugal spending and party identification is conditional on the ability of voters to recognize the leaders of district competition.     

Is there a friends-and-neighbors effect for party leaders?

The friends-and-neighbors effect, which refers to voters' tendency to support politicians near hometown areas, has not yet been tested systematically for party leaders. Linking a built-for-purpose dataset on 266 leaders to a sample of 380,208 voters from 50 country elections in 19 parliamentary democracies drawn from the Comparative Study of Electoral Systems (CSES) project, this article examines the effect of party leaders' local proximity on voters' leader evaluations and voting intentions. I hypothesize that leaders receive more positive evaluations and electoral support from voters in the district where they run for election. The results show that shared district increases voters' sympathy for leaders and their inclination to vote for the party of ‘near’ leaders. While the location of party leaders affects voters in all electoral systems, I find that the friends-and-neighbors effect on leader evaluations and party vote choice is stronger in systems with personalized, preferential and combined ballots.     

Gender Differences in Assessments of Party Leaders

Is there a relationship between party leader gender and voters' assessments? The answer is ‘yes’ according to theses on gender identity and stereotyping. A voter survey during the 2011 Danish general election allows for a comprehensive analysis of a less likely case with four male and four female party leaders. Female party leaders are assessed more positively by female voters than male voters both in regard to general party leader sympathy and assessment of specific characteristics, whereas it is not the case that male party leaders are assessed more positively by male voters than female voters. The impact of gender does not increase with age; in fact, the opposite is the case among men since younger male voters have less sympathy for female party leaders. Furthermore, there is no support for the expectation that voters with more education or with higher levels of political interest and knowledge are more positive towards party leaders of their own gender than voters with less education. Also, the relationship between gender and voter assessment is not stronger prior to an election campaign than immediately after an election. Hence, in sum, gender identity does not seem to require a higher level of political sophistication, nor does it decrease with higher levels of information.     

The Incumbent Electoral Defeat in the 2011 Spanish National Elections: The Effect of the Economic Crisis in an Ideological Polarized Party System

Abstract

This article examines the effect of the economic crisis on voting preferences in the 2011 Spanish national election. Specifically we demonstrate that Spanish voters' reactions to the economic crisis were not uniform and that their evaluations of the economic situation and final electoral decisions were conditioned by prior ideological preferences. Our findings have several important consequences for the economic voting model. First, in a more polarized party system how voters evaluate the economic performance of the incumbent is a better predictor of vote choice than evaluations of the economy as a whole. Second, this effect varies depending on where parties are located and competing ideologically. Finally, those effects are more conditional on voters' ideological predispositions than the effects of voters' evaluations of the situation of the economy.     

Performance pressure: Patterns of partisanship and the economic vote

Numerous studies have demonstrated a weakening identification of voters with political parties in Western Europe over the last three decades. It is argued here that the growing proportion of voters with weak or no party affinities has strong implications for economic voting. When the proportion of voters with partisan affinities is low, the effect of economic performance on election outcomes is strong; when partisans proliferate, economic conditions matter less. Employing Eurobarometer data for eight European countries from 1976 to 1992, this inverse association between partisanship and the economic vote is demonstrated. This finding implies a growing effect for the objective economy on the vote in Europe. It helps explain an important puzzle in the economic voting literature: Weak results in aggregate level cross‐national studies of economic voting may be attributable to characteristics of the electorate, not just to the characteristics of government.     

Feelings about party leaders as a voter's heuristic – what happens when the leaders change? A note

Recent analyses of voting at British general elections deploy a valence theory according to which electors evaluate each party's performance and policies and vote accordingly. Many voters, however, avoid at least some of the effort involved in assembling and assessing information about parties' policies and instead use heuristics such as their feelings about the party leaders as major determinants of their decisions. When party leaders are changed, therefore, differences in voters' feelings about predecessor and successor could lead to changes in party choice. That argument is tested for the 2015 and 2017 British general elections in England, between which all three largest parties changed their leader, with results entirely consistent with the argument. In addition, there were significant changes in feelings about the new party leaders during the six weeks of the 2017 campaign, and these too were linked to final voting choices in the expected directions.     

Big expectations, small outcomes: The impact of leaders' personal appeal in the 2004 Greek election

The 2004 Greek election provides an interesting case study for examining the impact of party leaders on the vote. A change in governing party leadership a few months before polling day had two important implications. First, it generated a highly favourable context for the emergence of decisive leadership effects. Second, it made it feasible to grasp empirically how voters form their evaluations of new leaders. Regarding the first question, the findings indicate that even in the most favourable environment the impact of leadership evaluations on the overall electoral outcome is only slight. Regarding the second, it seems that the change of leader at the start of an election campaign can be a mixed blessing. Whereas it can help a party to divert media and public focus from other less favourable issues, the party pays a corresponding price when its new leader has to learn the job in the full glare of an election campaign.     

Perceptions and reality: Economic voting at the 2004 European Parliament elections

Abstract.  One of the most influential explanations of voting behaviour is based on economic factors: when the economy is doing well, voters reward the incumbent government and when the economy is doing badly, voters punish the incumbent. This reward-punishment model is thought to be particularly appropriate at second order contests such as European Parliament elections. Yet operationalising this economic voting model using citizens' perceptions of economic performance may suffer from endogeneity problems if citizens' perceptions are in fact a function of their party preferences rather than being a cause of their party preferences. Thus, this article models a 'strict' version of economic voting in which they purge citizens' economic perceptions of partisan effects and only use as a predictor of voting that portion of citizens' economic perceptions that is caused by the real world economy. Using data on voting at the 2004 European Parliament elections for 23 European Union electorates, the article finds some, but limited, evidence for economic voting that is dependent on both voter sophistication and clarity of responsibility for the economy within any country. First, only politically sophisticated voters' subjective economic assessments are in fact grounded in economic reality. Second, the portion of subjective economic assessments that is a function of the real world economy is a significant predictor of voting only in single party government contexts where there can be a clear attribution of responsibility. For coalition government contexts, the article finds essentially no impact of the real economy via economic perceptions on vote choice, at least at European Parliament elections.     

Parties and their Leaders. Does it matter how they match? The German General Elections 2009 in comparison

The ‘personalization of politics’ hypothesis assumes that personalization takes place in election campaigns, in the mass-media, and in the calculus of voting. We claim that the distinction between person/leader and organization implicitly assumed by the personalization hypothesis does not capture how voters observe politics. In contrast, our hypothesis is that evaluation criteria regarding parties and leaders are not in competition but reinforcing. This hypothesis is investigated by looking at the relevance of party and leader evaluations for vote choice in the German Federal Elections in 1998, 2002, 2005, and 2009. The results show that party evaluation matter more than leader evaluation and, more importantly, a match of parties and their leaders with regard to general evaluations determine vote choice as good as single evaluations together.     

Is referendum voting distinctive? Evidence from three UK cases

The study of referendum voting follows much the same format as for general election voting. Influences on vote, however, are likely to differ significantly. Referendums decide issues, while general elections determine which party or parties will form the government. Parties are often divided on referendum issues and these issues tend to be of low salience. General elections, however, are contested by long-established parties on highly salient issues. Using panel data from the British Election Study and the 2011 Alternative Vote Referendum Study, we find that voters place different weights on party identification, issue positions, government and leader evaluations when voting in general elections and referendums, but the evidence for differential campaign effects is limited.     

The illusion of state neutrality in a secularising Ireland

It is argued that although the importance of party identification and social cleavages is declining, the bipolarity of the Swedish party system is sustained by voters’ identification with political blocs rather than with parties. Using data from the Swedish election of 2010, the article shows that voters’ bloc identification structures their voting behaviour and stabilises the party system. Four hypotheses are tested and supported. H1: Declining party identification has been replaced by bloc identification. H2: Voters with a strong bloc identification are often detached from a strong party identification, while almost all of the few voters with a strong party identification are also attached to a strong bloc identification. H3: Bloc identification has an effect on voting for parties belonging to one of the political blocs, even when party identification is controlled for. H4: Bloc identification has a small effect on electoral support for anti-establishment parties (such as the Sweden Democrats).     

Ideology,party systems and corruption voting in European democracies

What is the impact of corruption on citizens' voting behavior? There is a growing literature on an increasingly ubiquitous puzzle in many democratic countries: that corrupt officials continue to be re-elected by voters. In this study we address this issue with a novel theory and newly collected original survey data for 24 European countries. The crux of the argument is that voters' ideology is a salient factor in explaining why citizens would continue voting for their preferred party despite the fact that it has been involved in a corruption scandal. Developing a theory of supply (number of effective parties) and demand (voters must have acceptable ideological alternatives to their preferred party), we posit that there is a U-shaped relationship between the likelihood of corruption voting and where voters place themselves on the left/right spectrum. The further to the fringes, the more likely the voters are to neglect corruption charges and continue to support their party. However, as the number of viable party alternatives increases, the effect of ideology is expected to play a smaller role. In systems with a large number of effective parties, the curve is expected to be flat, as the likelihood that the fringe voters also have a clean and reasonably ideologically close alternative to switch to. The hypothesis implies a cross level interaction for which we find strong and robust empirical evidence using hierarchical modeling. In addition, we provide empirical insights about how individual level ideology and country level party systems – among other factors – impact a voter's decision to switch parties or stay home in the face of their party being involved in a corruption scandal.     

Ideology,Salience, and Complexity: Determinants of Policy Issue Incongruence between Voters and Parties

How come voters and their parties agree or disagree on policy issues? We claim that voter–party mismatches are due to a lack of information of voters regarding parties' positions. Three mechanisms determine levels of information: ideology, salience, and complexity. We test these ideas drawing on a large sample of policy statements (50) presented to voters and party leaders prior to regional elections in Belgium. Contrary to existing studies, we include predictors on all three levels: issue, voter, and party level. We find support for our claim. Major ideological divides such as the left–right divide yield useful information to the voters about where parties stand. Salience also generates information for voters, or makes information more accessible for voters, which decreases the odds that they have a different stance than their party. Our measures of complexity yielded the expected results too. When the task of voting is made more difficult, voters succeed less in voting for a party that matches their preferences.     

Sympathy for the ‘devil’? Voting for populists in the 2006 and 2010 Dutch general elections

What motivations do voters have to vote for populist parties? How do their motivations differ from those of voters for mainstream parties? Analyzing new empirical material – the Dutch elections of 2006 and 2010 – we demonstrate that policy preferences, protest attitudes and evaluations of party leaders are important reasons to vote for populist parties. Yet only protest attitudes distinguish voters for populist parties from voters for mainstream parties; evaluations of party leaders turn out to be equally important for both. We theorize how protest attitudes and party leader evaluations overlap and employ an exploratory simulation technique to test this. We find that populist parties differ strongly from each other with regard to the specific patchwork of motivations of their voters.     

Economic voting in Hungary, 1998–2008

This study investigates retrospective voting and issue voting, and their change over time in a transitioning country. Sociotropic, as well as egocentric economic evaluations, and policy issues of parties are expected to play an increasing role in party preferences of citizens over time. Data consist of 41 Hungarian cross-sectional surveys, between 1998 and 2008. Results of conditional logistic regression models reveal that voters reward incumbent parties when they see improvements in their personal or the national economic situation, and punish them if the economy deteriorates. Distance from a given party on the left–right scale also decreases the chance of voting for that party. Voting behavior is changing during transition. The evaluations of the national economy and personal situation have an increasing impact on party preferences over time. We found educational heterogeneity in the extent of economic voting.