Naming Names in a Midwestern Town: The Salience of Democratic Presidential Hopefuls in Early 1992

The name diffusion of candidates seeking the 1992 Democratic presidential nomination as a function of the Iowa caucuses and the New Hampshire primary is investigated in a survey among panel participants from a midwestern community. Controlling for political interest and media dependency predispositions, the comparative influence of media exposure and interpersonal discussion is demonstrated. In general, interpersonal communication influences are found to be dependent on media coverage dynamics, either complementing media effects when they are strong or substituting for media effects when they are nonexistent. The consequences for the party nomination momentum model, especially in regard to candidate viability, are discussed.     

Defining “images” of presidential candidates from televised political spot advertisements

The proliferation in the use of televised political spot advertisements by presidential candidates justifies the increasing attention given to assess their value for the political system. Some controversy surrounding the value of their content concerns their reliance on image material. Yet the concept of candidate images has been ambiguous since images can refer to either graphic display of candidates or to candidates' character attributes. This study assesses candidates' character attributes in televised political commercials for 1980's American presidential primaries and finds that political spots offer useful and accurate profiles of candidates in campaigns and are helpful sources for the electorate to use in weighing the various strengths and weaknesses of presidential hopefuls.     

Management strategy for economic and social development: Part I

The new and rapidly changing environment of development administrators includes (1) the emergence of a world society of interdependent nations, (2) a rapid and confusing technological and scientific revolution, (3) the expansion of service societies in industrialized countries, (4) new major alternatives for war, neocolonialism, despotism and materialism, and (5) development problems of ascending complexity and difficulty.Post-industrial beginnings in modern management arise from a background of management thought and technique in agriculturla epochs and the more recent industrial revolution. They encompass computer technology; operations research; systems approaches, including systems engineering, management information systems, and general systems research; cost-effectiveness analysis and PPBS; social indicators; and futurecasting. Their development has contributed to a growing gulf between technique and capability, to a triumph of technique over strategy and a retreat from human values.Attention is directed to specific strategies and tactics of introducing modern management techniques in developing nations. The efforts to do this during the 1960 Development Decade are reviewed. The prospects for the 1970's are previewed, and suggestions offered for problem area task forces and the expansion of U.N. activities in advancing, not merely diffusing, the current state of the art.Since the most significant modern management advances have been tactical, a dozen principles of strategic decisionmaking are suggested: (1) responsible decisionmaking, (2) the conflict essence of problems, (3) selectivity, (4) total system appreciation, (5) relative proportions, (6) sequential model-using, (7) problem interrelationships, (8) jointed incrementalism, (9) organized and unorganized interests, (10) the emotional basis of rational action, (11) investment in future capabilities, and (12) power mobilization and use.The paper ends by raising vital questions on the improvement of managerial values. This is done by specific proposals for a code of managerial ethics and the formulation of more humanistic management goals.     

Impersonal influence: Effects of representations of public opinion on political attitudes

Many phenomena of interest to political scientists involve what may be termed impersonal influence; that is, influence that derives from individuals' perceptions of others' attitudes, beliefs, or experiences. Others in this case refers not to the close friends and acquaintances that concerned the authors of classics such asThe People's Choice andPersonal Influence, but rather to the anonymous others outside an individual's realm of personal contacts. Modern mass media facilitate the influence of anonymous others by devoting considerable time and attention to portraying trends in mass opinion. This study explores the rationale for theories of impersonal influence, synthesizing existing research findings falling under this general theoretical framework, and investigating its psychological underpinnings using experiments embedded in representative surveys.     

Systems approaches to urban planning: Mixed,conditional, adaptive and other alternatives

Systems approaches possess an ability to deal with large numbers of interacting variables and relations. They are here connected tocitizen information systems (distinguished frommanagement information systems) and to mixed, adaptive, conditional models for urban planning. The latter permit flexible and continuing responses to dynamically changing urban conditions, including citizen attitudes and reactions, as well as to changing economics and technologies. These models are mixed in that they allow actions and reactions from a multiplicity of decisionmakers. The resulting decisions are made only conditionally, rather than once-and-for-all, on a comprehensive basis as in the customary master city plan. Proceeding in this conditional manner, the model then permits adaptation to changing values and objectives as, at each stage, it makes the systems consequences apparent.The systems approach is related to a host of important methodological developments in mathematics, statistics, etc., as well as in electronic computers and their use. These distinguish modern systems approaches from predecessors like the holism of Jan Christiaan Smuts and others in pre-war science. The mixed, conditional, adaptive models suggested here are compared with other approaches like advocacy planning, the comprehensive master city plan and ad hoc planning. It is found to be possible at least in principle, to accommodate all of these and even to extend matters further to include day-to-day as well as longer range facilities plans in the indicated systems approach by virtue of the improved methodologies that may now be used or developed for these purposes.This paper was prepared for presentation before the Division 1 (General), American Psychological Association Meetings in Miami Beach, Florida on September 5, 1970.Also, Joint Urban Sciences Information Institute, Research Report No. 5.     

The effects of primary season debates on public opinion

This paper concerns the effects of primary season presidential debates on public opinion. Using a quasi-experimental design, we investigate one of the Democratic debates conducted during the 1988 campaign. We attempt to link the actual statements of the candidates with the reactions of our subjects. We find that viewers' opinions of the candidates changed dramatically after watching the debate, and that these changes are related to subjects' assessments of the candidates' images and debating styles (rather than their presentations of substantive issue positions). We speculate on some of the reasons for our findings, and discuss the differences between primary season and general election debates.     

Political information processing: Question order and context effects

Data from two independent field experiments indicate that changes in question order and context may well account for an apparently precipitous decline of interest in politics at the time of the CPS 1978 American National Election Study. Evidence from a question order experiment with the SRC/CPS feeling thermometers also suggests that such contextual artifacts may not be atypical. Indeed, because of the many changes in the content and organization of the election studies over the years, context effects represent plausible rival hypotheses for a number of inexplicable shifts and trends in the time-series. In testing these hypotheses the authors derive and validate an information-processing model of how respondents infer their political states of mind from observations of their own question-answering behavior in the survey interview. In addition, the authors illustrate the wide applicability of the model tosubstantive problems in the discipline and its implications for the survey-based paradigm in political behavior research.     

Ethics and the unintended consequences of social research: A perspective from the sociology of science

It is argued that successful social science requires the development of a social ethic or sense of research responsibility. An examination of impediments to ethical reflection in sociology suggests that an individualistic orientation is ineffective in coping with the unintended consequences of social research. Such consequences can be particularly harmful in the sociology of science where policy research and governmental support for its production often entails an indiscriminate advocacy of knowledge. Such advocacy raises anew questions of the power of scientific knowledge, the definition of client-professional relationships, and the collection of data which may not only violate the intent of individuals and groups supplying information, but may undermine the credibility of sociology itself.An early version of this paper was presented at the Sixth Annual Alpha Kappa Delta Sociological Research Symposium, Richmond, Virginia, February 19–21, 1976.     

The meaning of party labels

To determine the meaning(s) of the concepts Republican, Democrat, and Independent, the most frequently cited attributes of each party label were scaled in terms of their semantic centrality. An analysis of the magnitude scale values demonstrates that the labels Republican and Democrat have unique cognitive properties which easily discriminate one label from another. The most characteristic and discriminating properties refer to (1) voting, (2) electioneering, and (3) other forms of electoral behavior. Although these two labels have many strong properties over which there is considerable agreement, such consensus is lacking for the fewer and weaker properties which characterize and discriminate the label Independent. Whereas Republican and Democrat are sharply delineated, semantic inversions of one another, the concept Independent is ambiguously defined and only weakly distinguishable from other concepts.     

The war on poverty: between economics and politics

A wealth of solutions to poverty have been proposed, with little understanding of the forces required to turn a sound idea into an implementable program. A system approach is suggested to overcome this deficiency. This implies analyzing the effects of antipoverty measures on other elements of a society and a polity and the feedback effects of changes in these other elements on the new programs which are being introduced. Such an approach is seen overcoming the limitations of fragmented views of the issue—such as the purely economic one—as well as the lack of systematic analysis of a progam's costs, benefits, sources of funds, and nonfinancial resources. Consequently, a challenge is also offered to those who formulate programs without taking into account dominant values (e.g., questions of consensus) and other political considerations (e.g., which groups would benefit or suffer from the program). This is seen as leading to undemocratic action or, most frequently, to inaction due to resistance. The article concludes with a brief review of the recent Nixon-Moynihan proposal in terms of the societal-system approach here advocated, and adds a cautionary note on the limits of planning.In revising this article, I benefited from comments by Daniel Bell, Carolyn O. Atkinson, and Sarajane Heidt.     

Public opinion and presidential responsibility for the economy: Understanding personalization

The general mechanisms which underlie the psychological phenomenon ofpersonalizing (cognitive simplification and defensive attribution) would seem to have great utility in explaining attributions of presidential control over the economy. Yet previous research has generated inconsistent and inconclusive empirical results. This study identifies several sources of inconsistency and then attempts to clarify the approach by focusing separately on the object and the subject of personalizing. Our findings suggest that the determinants of personalizing to the president are different from the factors that explain personalizing to the incumbent. In addition, we find that the impact of the two psychological mechanisms differs substantially within economic subject areas.Paper prepared for delivery at the 1984 Annual Meeting of the Southwestern Political Science Association, Fort Worth, Texas.     

Policymaking and technology transfer: The need for national thinking laboratories

The objectives of this paper are to understand what is meant by better policymaking and more efficient technology transfer, to explore what is needed for their achievement, and to suggest an operational mechanism for improving the two processes.The author introduces a few new terms: (1) Inter-context information is defined, and its importance in decisionmaking, policymaking, technology transfer and education is pointed out; (2) a distinction is drawn between incidental technology transfer—initiated by the donor—and organized technology transfer—initiated by the recipient.The author suggests that National Thinking Laboratories should be established to promote organized technology transfer and to act as catalysts to organized policymaking. Their charter should be to match needs in one context to capabilities in another context. This charter is outlined in operational terms by five general objectives listed by the author. The National Thinking Laboratories are most urgently needed, particularly in the developing countries.     

Policy termination as a political process

The problem of how to terminate ineffective or outdated public policies, programs, or organizations is increasingly important. This paper argues that it is helpful to conceive of termination as a special case of the policy adoption process: there is a struggle to adopt a policy A, the substance of which is to eliminate or curtail policy B. The main distinguishing feature of this class of policy contests is the activity of vested interests who are able to advance a peculiarly powerful moral claim concerning the inequity or unfairness of change.     

Characteristics of migrants within the framework of current migration direction in the United States: Some evidence from micro-data analysis

In recent years, there has been growing interest in the phenomenon of an apparent population distribution reversal in the United States. This paper examines the characteristics of migrants participating in such moves between 1969 and 1977, based on data from a longitudinal nationwide household sample survey conducted by the University of Michigan. The data show that the amount of ruralward migration outweighs that of urbanward migration. While the ruralward migration was particularly prevalent in the Northeast, the direction of migration in the South was predominantly urbanward. Ruralward migrants appeared to be young single people and young married people without children, as well as stable families. The most ruralward migrants tended to be from the most highly urban environments. This new pattern of migration is independent of both white suburban flight and the sun-belt phenomenon. The findings suggest an important societal reorganization towards a newer post-industrial and less urban population distribution.     

Dilemmas in a general theory of planning

The search for scientific bases for confronting problems of social policy is bound to fail, becuase of the nature of these problems. They are wicked problems, whereas science has developed to deal with tame problems. Policy problems cannot be definitively described. Moreover, in a pluralistic society there is nothing like the undisputable public good; there is no objective definition of equity; policies that respond to social problems cannot be meaningfully correct or false; and it makes no sense to talk about optimal solutions to social problems unless severe qualifications are imposed first. Even worse, there are no solutions in the sense of definitive and objective answers.This is a modification of a paper presented to the Panel on Policy Sciences, American Association for the Advancement of Science, Boston, December 1969.     

Party identification and party closeness in comparative perspective

The present analysis uses data from 1974 and 1981 U. S. cross sections, which incorporate a panel, to compare the standard NES measure of party identification (ID) with a measure of partisanship derived from a party closeness question widely employed in cross-national research. Important features of the two scales are examined by transforming the closeness measure into a scale of very close, fairly close, not very close, and no preference corresponding to the seven-point ID scale. The scales are highly correlated and are similar in their reliability. More than 75% of the independents in the ID scale choose a party in the closeness version, and over half of these select the fairly close category. Respondents do not volunteer that they are independents when that alternative is not stated in the question.     

The lessons of learning: Reconciling theories of policy learning and policy change

Several different explanations of policy change based on notions of learning have emerged in the policy literature to challenge conventional conflict-oriented theories. These include notions of political-learning developed by Heclo, policy-oriented learning developed by Sabatier, lesson-drawing analyzed by Rose, social learning discussed by Hall and government learning identified by Etheredge. These different concepts identify different actors and different effects with each different type of learning. Some elements of these theories are compatible, while others are not. This article examines each approach in terms of who learns, what they learn, and the effects of learning on subsequent policies. The conclusion is that three distinct types of learning have often been incorrectly juxtaposed. Certain conceptual, theoretical and methodological difficulties attend any attempt to attribute policy change to policy learning, but this does not detract from the important reorientation of policy analysis that this approach represents.     

Subformal warning systems in the species Homo politicus

A political activist needs to pick up early warning signals that something is happening which might require his attention. The something could be an emergent danger or opportunity. An ideal-typical warning system is postulated to account for what is believed to be the extraordinary infrequency of activists being caught off guard under most routine conditions. Such a system would ideally meet four criteria: rapidity, comprehensiveness, validity, and selectivity. The postulated system rests on what Anthony Downs has called subformal communications channels among individuals and groups interrelated by principles of specialization and the division of labor.I am very grateful to Janice Holve for her valuable assistance in gathering data and in helping to sharpen my ideas. In the early stages of this project, Gene Bretton helped conduct a review of the literature. Aaron Wildavsky, David Kirp, Marcel Teitler, and Jack Citrin read and commented on various drafts. Financial support from the National Institute of Mental Health is also gratefully acknowledged.     

The Future of the European “Social Model” in the Global Economy

This article examines the prospects for European welfare states in the context of globalization. It begins with a critical review of the globalization arguments. While there is some evidence that external constraints make life harder for policymakers seeking positive-sum outcomes, it is the combination of national debt and spending limits, plus domestic tax resistance, that really count in making expenditure-based social and employment policies more difficult in certain countries. In understanding the constraints and opportunities that will shape Europe's welfare future, globalization—crudely understood—is therefore much less influential than many suppose. While EMU has radically diminished national autonomy in exchange rate, monetary policy, and fiscal policy, there are also beneficial consequences for social policy and broader economic management. On the employment and social policy side, initiatives required to match greater flexibility with sustained security are now at the top of the EU agenda, and mechanisms for diffusing best practice across Europe are being put in place. Within this framework, European welfare states must place more emphasis on dynamic equality, being primarily attentive to the worst off, more hospitable to incentive-generating differentiation, and actively vigilant with regard to the openness of opportunity structures.     

Political arenas,life styles,and the impact of technologies on policymaking

Public policies are often founded upon or employ specific technologies. Two basic types of technology are distinguished—behavioral and physical technologies—and their contributions to policy and policymaking are discussed. The attractiveness of a technology to policymakers depends on how politically significant groups view the technology's impact on life styles and its implications for the allocation of values. Following Theodore Lowi's groundwork, behavioral technologies generally are perceived to redistribute values (power, respect, wealth, status) and regulate styles of living, while physical technologies generally appear to distribute values, opportunities, and freedom to pursue desired life styles. The policy sciences are given separate treatment as a behavioral technology with both distributive and redistributive aspects. The creative use of physical technology, development of multidisciplinary policy studies, and efforts towards more distributive behavioral technologies are discussed as more relevant and productive for policymaking.