The ends justify the means: A global research agenda for political marketing and public affairs

Political marketing has developed into an increasingly mainstream discipline in universities globally over the last decade. There are many schools of political marketing with different approaches, such as the North American approach, the Western and Eastern European perspectives, and the Asian position. The study and application of political marketing has been categorised with different perspectives, such as electoral, governmental, and international aspects. It is becoming increasingly evident that political marketing needs further classification like any matured and established discipline. A close analysis of political marketing practices and academic research leads one to perceive two distinct areas of political exchanges in two different markets: the intranational market and the international market. The first deals with political marketing at a local, district, municipal, state/provincial, and national levels. The second deals with political marketing across national borders. As in the case of commercial marketing, international marketing became a major study field when marketing grew into a matured mainstream discipline in the 1980s.     

The new research agenda studying electoral integrity

A rapidly-growing research agenda shared by scholars and applied policy analysts is beginning to explore three questions: when do elections meet standards of electoral integrity? When do they fail to do so? And what can be done to mitigate these problems?     

Connecting models of the individual and policy change processes: a research agenda

Policy Sciences - This article proposes that closer attention to models of the individual provides substantial theoretical and empirical leverage to policy studies scholars. Capturing the nuances...     

Consultocracy and its discontents: A critical typology and a call for a research agenda

In the past few decades, many sector‐specific case studies have been conducted on the use of consultants in the public sector. However, the overall picture of the qualitative changes facilitated by consultants remains fragmented, and a comprehensive framework on how “consultocracy” affects governance is lacking. This article shows how the increased use of consultants has impacted the operational logics of public administration and governance at large. Drawing from a large multisectoral case study from Finland as well as existing studies, a fourfold typology of how consultocracy shapes public administration is introduced. We argue that increased reliance on consultants contributes to the monopolization and privatization of public knowledge and ensuing dependencies, erosion of tacit knowledge, weakening of accountability, and strengthening of instrumental rationality. This research emphasizes the importance of understanding the links between these developments and the need to implement a comprehensive research agenda on consultocracy.     

External affairs and trusted family businesses: A research agenda

In the past two decades, the Journal of Public Affairs has solidified corporate public affairs as a legitimate leadership skillset vital to driving future business growth. Yet, more work at a persistently overlooked gap in the Journal, the intersection of public affairs and family businesses, might shed new light on thriving, trusted, and sustainable business practices. This paper examines the unique contributions of family businesses as trusted influencers. As one of the most prominent forms of business, worldwide, family businesses persistently enjoy unusually high levels of public trust while collectively employing millions of wage earners yet their contributions to corporate external affairs research ostensibly have been largely overlooked. These “silent” community and social influencers offer a potentially new perspective on effective public outreach given their persistent and unique trust advantage. Family business' trust-based capabilities can potentially bring new insights to understanding effective stakeholder engagement, credible communications, and issues management—the sweet spot of corporate public affairs functions. Future research opportunities based on relational- and locational- advantages of trusted family businesses are identified.     

Antisemitic and anti-Israel actions and attitudes in Canada and internationally: a research agenda

ABSTRACT

Brym’s article critically reviews data and the small body of published research on the relationship between antisemitic and anti-Israel attitudes in Canada and internationally with the aim of identifying key questions that Canadian and non-Canadian researchers who are interested in this contentious issue might profitably address. It derives a series of hypotheses from the literature review and discusses methodological approaches to testing them.     

Reigniting the fire: a contemporary research agenda for social,political and nonprofit marketing

The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges.

• Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify and classify the boundaries of social marketing against social change techniques.
• Nonprofit marketing is pursuing the dual research agenda of developing the theory and practice of social entrepreneurship whilst seeking deeper consumer‐based research to understand motivations for charitable behaviour and gift giving.
• Political Marketing's research agenda looks for an increase in the level of background research, core data and market research to use as a basis for developing more advanced theoretical and practical models. In addition, as political marketing is being transferred internationally between a range of political and electoral systems, there is a need for comparative research into both the relevance and effectiveness of these techniques to isolate nation independent and nation dependent political marketing strategies and campaigns.

Copyright © 2007 John Wiley & Sons, Ltd.     

Next generation engagement: Setting a research agenda for community engagement in Australia's infrastructure sector

The global infrastructure sector is thriving. But community opposition to major projects is also rising. Australian examples demonstrate the policy backflips, reputational pitfalls, and financial costs of project delays and cancellations. Failures to engage communities are surprising, given the widespread adoption of community engagement (CE) principles and the increasing professionalization of CE roles. If acceptance of the need for CE in infrastructure is more widespread than ever, why are we not seeing smoother project delivery, reduced protest, and cost savings? This paradox is the driving force behind the Next Generation Engagement project. This article offers a practitioners’ perspective to introduce the project and present key findings from its 12‐month pilot study aiming to establish a transdisciplinary, industry‐led research agenda for CE in Australia's infrastructure sector. The article contributes to our understanding of CE literature and research codesign. It maps out the top five priority themes for future research to support infrastructure selection, planning and delivery. The research agenda provides guidance for policy, and practice, offering consolidated, research‐based insights for policymakers and practitioners.     

The importance of policy entrepreneurs in developing countries: A systematic review and future research agenda

How and with what effect policy entrepreneurship occurs is a persistent and intriguing question for scholars of public policy and administration and political science. So far, the main interest has been on policy entrepreneurship in developed countries rather than developing countries, which largely remains a black box. Adopting a systematic approach to reviewing the literature, this article aims to fill this void. It investigates when, why, and how policy and institutional reforms in developing countries take place, with special reference to the role of policy entrepreneurs. It reviews selected articles published in the Thomson Reuters Web of Knowledge Social Science Citation Index database from 1984 to 2018. It aims to show the current state of empirical and theoretical knowledge about policy entrepreneurship in developing countries and persistent knowledge gaps. The present review contributes to the body of knowledge on this topic in three main ways. First, we provide a comprehensive review of policy entrepreneurship in developing countries. Second, we consolidate existing research in the political science, public policy and administration, and politicial economy disciplines. Third, we establish connections between fragmented literatures, identify gaps between different research streams, and suggest promising paths for future research on policy entrepreneurship in developing countries.     

Political participation and three theories of democracy: A research inventory and agenda

Abstract.  This article proposes an agenda for political participation research aimed at providing empirical answers to questions derived from normative political theory. Based on a threefold distinction between responsive, participatory and deliberative models of democracy, the article first distinguishes three conceptions of political participation: as influencing attempts, as direct decision making, and as political discussion. Second, it is argued that each of the three models is associated with different desired consequences of political participation: equal protection of interests, self-development and subjective legitimacy. Third, a procedural standard is identified from which to evaluate the mechanism generating the three types of participation. By analogy with theories of distributive justice, this mechanism should be sensitive to incentives but insensitive to resources. The empirical questions thus implied are finally drawn together into an integrated agenda for future participation studies.     

The growth of policies,rules, and regulations: A review of the literature and research agenda

This article reviews the vibrant literature on policy growth in political science and adjacent disciplines, thus offering a conceptual framework for situating past and future research efforts and facilitating the engagement between them. The first part presents important concepts that capture policy growth or aspects of it (rule growth, policy layering, policy mixes, policy accumulation, policyscapes, the policy state) and dominant measurement approaches. The second part provides an overview of the main drivers of policy growth in advanced democracies, discussing the role of societal demands, political competition, institutional fragmentation, and bureaucratic processes. The third part outlines the multi-faceted and far-reaching consequences of policy growth for policy, politics, and the polity. While policy growth is often portrayed as the price to pay for upholding the democratic capitalist order in constantly modernizing and diversifying societies, the existing research also points to the negative consequences emanating from increased state activity. Policy growth not only threatens to overburden bureaucracies and thereby undermine policy effectiveness; it may also transform the institutional structure of the democratic state and make its politics more complicated and conflictual.     

Policy termination in mental health: The hidden agenda

Three policy termination objectives can be analyzed in the field of mental health: the move to phase-down, and in some instances close, large state institutions for the mentally disabled; the elimination in some states of indefinite involuntary commitment procedures; and the attempt to transfer responsibility for the provision of direct services from the state level to local government and/or private providers of care. Initiatives in these areas have come from the executive, the legislature, consumer organizations, and most recently from the public interest law community through the use of litigation. Termination in this field, however, has met with increasing resistance because of the failure in many instances to pair these objectives with positive program development. In some states, the result has been the dismantling of one system without the commitment of resources necessary to encourage the development of an alternative system.