Party strategies and electoral competition in post-Communist countries: Evidence from Poland

Poland's major post-Communist party, the SLD, was an electorally successful legacy party during the 1990's. An analysis of Polish National Election Studies data and data from a separate study of new firm creation in Poland indicates their success was built on two important and related factors. One is the growth of new firms, which stimulated the growth of a centrist constituency who voted for parties supporting economic reforms. Second, the SLD adapted to this constituency by themselves becoming more economically liberal, as documented by Grzyma?a-Busse (2002). A conditional logit model of voter choice in the 1997 and 2001 elections relates votes to the distance between voters' preferences on economic policies and the positions of the competing parties. From this analysis we estimate that if the SLD had remained an ideological non-reformist party as did the KS?M in the Czech Republic and the CPRF in Russia it would have been a far weaker party as measured by vote and seat shares. Without the new firm creation, an ideological SLD cum KS?M could have been electorally successful as was the CPRF. The paper concludes by contrasting the the Polish, Czech and Russian post-Communist parties and extending the implications of the results to other developing and industrial economies faced with the need for structural change.     

District magnitude,electoral formula,and the number of parties

Abstract. Duverger's propositions concerning the psychological and mechanical consequences of electoral rules have previously been examined mainly through the lens of district magnitude, comparing the properties of single–member district plurality elections with those of multimember proportional representation elections. The empirical consequences of multimember plurality (MMP) rules, on the other hand, have received scant attention. Theory suggests that the effect of district magnitude on the number and concentration of parties will differ with regard to whether the allocation rules are plurality–based or proportional. I test this theory by drawing on a uniquely large–sample dataset where district magnitude and electoral formula vary but the basic universe of political parties is held constant, applying regression analysis to data from several thousand Hungarian local bodies elected in 1994 consisting of municipal councils, county councils, and mayors. The results indicate that omitting the variable of electoral formula has the potential to cause significant bias in estimates of Duvergerian consequences of district magnitude. In addition, the analysis of multi–member plurality elections from the local election dataset reveals counter–intuitively that candidate and party entry may increase with district magnitude under MMP, suggesting important directions for future investigation of MMP rules.     

Party strategies in the electoral market: Political marketing in West Germany, Britain and Ireland

Abstract. The use of a political marketing framework to describe modern party election campaigns can be useful for comparison over time, between and within countries. This paper concentrates on inter-country comparisons, examining the election compaigns of the West German Christian Democrats in 1983, the British Conservatives in 1983 and the Irish Fine Gael party in 1981. Political marketing is defined as the application of promotional activities to direct an exchange with voters through the use of such instruments as product policy, communications policies and distribution. Among the paper's main findings are, first, that the CDU were the only party to have communications policies which closely matched their product policy and, second, that distribution activities appear to be where future campaign developments are likely to concentrate. The paper concludes with a discussion on some specific aspects of political marketing including effects, financial corruption and the part political marketing plays in the general evolution of the electoral process.     

Austerity and niche parties: The electoral consequences of fiscal reforms

Austerity policies — policies of sharp reductions of a government's budget deficint involving spending cuts and tax increases — are claimed to boost support for radical political parties. We argue, counter to popular claims, that austerity measures actually reduce support for radical and niche parties. Austerity policies force traditional left-right politics to the forefront of political debate with the traditional mainstream parties having a stronger ownership over those issues. We systematically explore the impact of austerity measures on the electoral fortunes of niche parties in 16 developed countries over a 35-year period, while controlling for a number of socio-economic variables. We find that austerity policies that rely on tax increases affect radical parties on the left and the right in different ways than fiscal adjustments based on spending cuts.     

Challenges to established parties: The effects of party system features on the electoral fortunes of anti-political-establishment parties

Abstract. The rise of parties that challenge the political establishment has recently sparked the interest of political scientists. Scholars have identified several factors that lie behind the success of such anti-political-establishment parties. Most empirical studies, however, have concentrated their attention either on the importance of electoral system features or on the effects of socioeconomic conditions. This article focuses instead on the role that party system factors play in the electoral success of these parties. Using three data sets from studies conducted in three different time periods it tests two seemingly contradictory hypotheses. On the one hand, the claim that where the established parties have converged toward centrist positions and thus fail to present voters with an identity that is noticeably different from their established competitors, the electorate will be more susceptible to the markedly different policies put forward by anti-political-establishment parties. On the other hand, there is the argument that these parties profit more from increasing polarization and the subsequent enlargement of the political space than from a convergence toward the median. The results of the analyses show that anti-political-establishment parties generally profit from a close positioning of the establishment parties on the left-right scale. However, there is no consistent support for the notion that party system polarization by itself is associated with an increase in the support for parties that challenge the political establishment.     

How programmatic profiles of niche parties affect their electoral performance

Previous studies on the electoral performance of niche parties have not fully taken into account the evolutionary aspect of the programmatic profiles of these parties, although the majority of these parties were analysed from when they first came into existence, as new parties. Acknowledging the variation in programmatic profiles between niche parties and over time, the article argues that the electoral effects of nicheness and programmatic concentration as programmatic features of niche parties vary over their lifecycle. When entering the electoral arena, niche parties benefit from high levels of nicheness and programmatic concentration. However, these positive effects decrease as parties grow older and face different challenges to those of their early days. The empirical analysis of green and extreme right parties in this article supports the corresponding hypotheses. Results show that the positive effects of nicheness and programmatic concentration vanish over time and indicate niche parties’ own influence on their electoral destiny.     

Political parties, electoral systems and democracy: A cross-national analysis

Abstract.  The number of political parties and the type of electoral system may impact the level of democratic functioning within a government. Models are used to explore whether the number of political parties increases a country's democracy score on the POLITY IV measure of democracy, and whether countries with proportional representation electoral systems have higher democracy scores than those without. Multiple regression analysis reveals that countries with proportional electoral systems have higher democracy scores. Countries involved in the Third Wave of democracy may find the choice of an electoral system among the most important issues in structuring a democratic government.     

Demonisation and electoral support for populist radical right parties: A temporary effect

Since the 1980s, Western Europe has experienced the surge of populist radical right parties. In an attempt to ward off these electoral newcomers, established parties have pursued strategies of disengagement, such as exclusion and de-legitimisation. This study examines the electoral effects of an excessive form of de-legitimisation, which we label ‘demonisation’. We estimate the effects of demonisation on electoral support for the Dutch Freedom Party (PVV) and its predecessor Groep Wilders. Time series analyses show that demonisation has a negative effect on electoral support, but only for Groep Wilders. Once the populist radical right party has made a successful entry into the party system, demonisation does not have its intended consequences.     

Holding parties responsible at election time: Multi-level,multi-party government and electoral accountability

This paper highlights the crucial role played by party-specific responsibility attributions in performance-based voting. Three models of electoral accountability, which make distinct assumptions regarding citizens' ability to attribute responsibility to distinct governing parties, are tested in the challenging Northern Ireland context – an exemplar case of multi-level multi-party government in which expectations of performance based voting are low. The paper demonstrates the operation of party-attribution based electoral accountability, using data from the 2011 Northern Ireland Assembly Election Study. However, the findings are asymmetric: accountability operates in the Protestant/unionist bloc but not in the Catholic/nationalist bloc. This asymmetry may be explained by the absence of clear ethno-national ideological distinctions between the unionist parties (hence providing political space for performance based accountability to operate) but the continued relevance in the nationalist bloc of ethno-national difference (which limits the scope for performance politics). The implications of the findings for our understanding of the role of party-specific responsibility attribution in performance based models of voting, and for our evaluation of the quality of democracy in post-conflict consociational polities, are discussed.     

Party systems,electoral systems and constraints on corruption

This article explores the relationship between the party system, electoral formulas and corruption. Previous research has focused on the various incentives for political actors to monitor, or engage in corruption based on variations in the electoral formula. However, the electoral formula has mainly served as a proxy for the party system – whether multi-party or two-party. In this analysis, I test directly the relationship between party systems and corruption and in addition, add a degree of nuance to the established line of thinking within this literature. I argue that two-party systems in countries with predominantly single-member district (SMD) electoral formulas will demonstrate lower corruption on average than multi-party systems in SMD countries. However, I argue that this interaction effect does not play out in countries with proportional representation (PR). I test this hypothesis on 70 democratic and semi-democratic countries from 1987 to 2005 and find strong empirical support for the claim that multipartism in SMD countries is associated with higher levels of corruption, while the party system’s relationship with corruption plays no role in PR countries.     

The vulnerable populist right parties: No economic realignment fuelling their electoral success

Abstract.  The two occupational groups most likely to vote for populist right parties in Western Europe in the 1990s also disagree the most over issues relating to the economic dimension of politics. The two groups were: blue-collar workers – who support extensive state intervention in the economy – and owners of small businesses – who are against such state intervention. Proponents of economic realignment theories have held that both groups voted for the populist right because their economic preferences became aligned in recent decades. This article analyzes more detailed comparative data than has previously been available in the two cases held to be most propitious for the realignment hypotheses – France and Denmark – and finds strong evidence against them. The key mechanism for bringing together voters who disagree on state intervention in the economy is the populist right's appeal on issues cross-cutting the economic dimension, and these voters' willingness to grant such issues pre-eminence over economic ones. As a result, it is argued, populist right parties in Western Europe are limited by or vulnerable to the salience of the economic dimension.     

Party performance explains disagreement between politicians and their parties

Are politicians more likely to disagree with their party after an electoral defeat or during a spell in opposition? If so, are they likely to advocate a more moderate or a more radical position than their party? In order to evaluate this, the article analyses the absolute distance between candidates for parliament and their parties on the left–right dimension. The sample used consists of 5614 politicians from 11 countries (Comparative Candidate Survey). Controlling for party system differences and individual characteristics, the results demonstrate that politicians take more moderate positions than their party after an electoral defeat. Also politicians of government parties are surprisingly more likely to disagree than politicians of opposition parties. These results overlap with predictions of party position shifts and inform the discussion on how intra-party dynamics bring about changes in party position. In addition, the article finds evidence of loss aversion, and differences in the responsiveness of elite and non-elite candidates.     

Transaction costs in electoral coordination: How turnout shapes changes in the number of parties*

This article examines the forces shaping changes in the number of parties between consecutive elections. We argue that the transaction costs in electoral coordination depend on the turnout level in the previous election. The greater the number of peripheral voters entering the electorate, the less likely a substantial change in the distribution of partisan support in the subsequent election. The argument is tested using data for 313 parliamentary elections in 63 countries from 1990 to 2011, and two cases studies of countries using compulsory voting (the Netherlands and Australia).     

Cognitive mobilization and electoral support for the Democratic Party in Hong Kong

The bases of electoral choice vary. Citizens differ in their ability to reason and make up their minds in different ways. Hong Kong appears to be the most likely case for the idea of cognitive mobilization, because of the the absence of socio-economic mobilization, the paucity of political mobilization, the novelty of partisanship, the high level of education, and the prosperous and easily accessible mass media. Findings on the legislative election in 1998, however, show that partisan attachment remains a powerful factor in electoral choice. Still, political information is more important as it broadens the basis of electoral choice. Specifically, the less-informed voters voted for the Democratic Party (DP) solely on the basis of partisan attachment. In comparison, the vote of the better-informed voters was broadly based, with evaluative factors overtaking partisanship in importance. This paper provides a contribution to the understanding of constrained elections in a partial democracy.     

More than wishful thinking: Causes and consequences of voters’ electoral expectations about parties and coalitions

Accurate expectations about the outcome of elections play a central role in psychological and economic theories of voting. In the paper, three questions about voters’ expectations are investigated. First, we identify and test several factors that influence the overall accuracy or quality of voters’ expectations. Second, the phenomenon of “wishful thinking” is tested and confirmed for expectations about the electoral performance of individual parties and coalitions. Finally, two mechanisms how expectations might influence voting behavior are identified and tested. Based on surveys from Austria and Germany, the results suggest that voters not only rely on expectations to avoid casting “wasted” votes for parties without electoral chances, but that they are able to engage in fairly sophisticated strategic coalition voting.     

Party expenditure and electoral prospects: a national level analysis of Britain

The effectiveness of campaign spending is a hotly contested issue. Much of that debate concentrates upon predetermined or assumed campaign periods. Yet, in a party and electoral system such as Britain, parties are continually campaigning. Party expenditure may therefore have a constant and cumulative effect. This article examines whether increased party spending at the national level is electorally significant. It analyses annual data from 1959 to 1994 and concludes that there is insufficient consistent evidence wholly to support this proposition.     

Party registration and party self-identification: Exploring the role of electoral institutions in attitudes and behaviors

How do electoral institutions affect self-identified partisanship? I hypothesize that party registration acts to anchor a person's party identification, tying a person to a political party even when their underlying preferences may align them with the other party. Estimating a random effects multinomial logit model, I find individuals registered with a party are more likely to self-identify with that party and away from the other party. Party registration also affects voting in presidential elections but not in House elections, leading to greater defection in the former where voters have more information about the candidates. These insights illuminate varying rates of electoral realignment, particularly among southern states, and the makeup of primary electorates in states with and without party registration.