Cognitive dissonance and the effects of Voting Advice Applications on voting behaviour: evidence from the European Elections 2014

ABSTRACT

Voting Advice Applications (VAAs) – also known as Voting Engagement Applications – are online tools which inform users about their proximity to party positions before elections by indicating which parties are closest to the policy preferences of the individual voters. Referring to the theory of cognitive dissonance, this article examines the impact of using a VAA on voting behaviour by looking at the effect mechanisms. For the empirical analyses, we draw on data of a two-wave panel study we conducted before the European Elections 2014, thereby focusing on the German VAA – the Wahl-O-Mat. The findings show that irritation emerges if the preferred party is not positioned at the top of the VAA result list. In turn, a strong irritation can lead to a change in vote choice.     

Voting Advice Applications and electoral turnout

In the last two decades Voting Advice Applications (VAAs) have become popular tools among voters, especially in several countries with a multi-party system. In this paper we test if the use of VAAs stimulates electoral participation. We use survey data from the Netherlands, where such tools are widely used. In order to overcome methodological problems of earlier studies, we use techniques that model the effect of confounding variables as a problem of selection into the treatment (VAA usage). We estimate that VAA usage accounted for about four per cent of the reported turnout in the election. The mobilising effect was largest among groups that typically vote in relatively small numbers, such as young voters and those less knowledgeable about politics.     

On the linkage between electoral volatility and party system instability in Central and Eastern Europe

Abstract.  Electoral volatility is assumed to be a precursor to, or even an indicator of, party system instability. Such an assumption has strong implications for the underlying elite–mass electoral linkage and for the prospects of party system stabilisation in young democracies. This article demonstrates that electoral volatility follows from, rather than leads to, changes in the supply of parties. Thus, the choices of elites may be more responsible for instability in the early stages of party system development than the erratic behaviour of voters.     

A perfect match? The impact of statement selection on voting advice applications' ability to match voters and parties

This study examines how statement selection systematically affects the output of voting advice applications (VAAs). Does the statement selection influence how often voters are matched with parties that ‘should be’ close to them? Our benchmark is a classic account of issue voting, the proximity left–right model. We analyze the Belgian VAA Do the Vote Test and find that the output resembles the left–right model. When more left–right statements are included, more left-wing voters get the advice to vote for left-wing parties and the same is true on the right, while simultaneously advantaging parties with more extreme positions on this dimension. We also analyze issue saliency and find that parties are disadvantaged when more statements about salient issues are included. These findings imply tough choices for VAA builders.     

Small winners and big losers: strategic party behaviour in the 2017 Dutch general election

Abstract

This article analyses party strategies during the campaign for the Dutch general election of March 2017, making use of issue-yield theory. It investigates whether parties strategically emphasise high-yield issues, by juxtaposing the issue opportunities provided by voters with parties’ issue emphasis during the campaign. More specifically, it asks whether parties strategically emphasised issues that were expected to reward them electorally. Analysing voter preferences and party campaign data, it is found that parties and most of their constituencies show high ideological consistency, that parties emphasise mostly positional issues and thus choose a conflict-mobilising strategy, and that most parties emphasise high-yield issues rather than following the general political agenda. Four small parties that won significantly behaved strategically while the social democrats – who severely lost – hardly did. The findings imply that the issue-yield framework can help to explain the election result in the fragmented Dutch multi-party context.     

Indigenous voters and party system fragmentation in Latin America

This article shows that ethnic cleavages have contributed to electoral fragmentation in Latin America, but not in the way that the social cleavages literature would expect. It finds that party system fragmentation in the region is not correlated with ethnic diversity, but rather with the proportion of the population that is indigenous. The failure of the main parties to adequately represent indigenous people, it argues, has led indigenous voters to shift their support to a variety of smaller populist and leftist parties, which has produced high levels of party system fragmentation in indigenous areas. Where a significant indigenous party has emerged, however, indigenous voters have flocked to that party, which has reduced party system fragmentation. Analyses of sub-national electoral data from Bolivia, Ecuador, Guatemala, and Peru provide support for these arguments.     

The times they are a-changin’: party campaign strategies in the 2018 Italian election

Abstract

The 2018 Italian election produced striking results, with both a historic success for the two challenger parties (League and M5S) and massive defeats for the two mainstream parties (PD and FI). This article analyses party campaign strategies and their consistency with the opportunity structures provided by the configuration of Italian public opinion. Relying on issue-yield theory, original survey data were collected for both issue support and priority among Italian voters, and party emphases on issues in the electoral campaign – through Twitter data. The findings indicate a generalised ideological inconsistency of the constituencies of the main parties, while campaign strategies appear much more ideologically consistent. Moreover, it is found that parties focused mostly on conflict-mobilisation strategies, rather than on problem solving. Finally, the article shows that, in general, parties acted strategically, by aligning their campaign to the available opportunities, although with relevant variations across parties.     

Broadcasting party information: Can the introduction of community radio reduce the effective number of parties?

The introduction of a more majoritarian electoral system is expected to result in the consolidation of a party system as predicted by institutionalists. However, voters must have information on party viability and be able to coordinate with other voters within a constituency for an electoral system reform to have the expected outcome. I argue that the introduction of independent local radio frequencies can promote party consolidation by enabling coordination on viable candidates because of better information that becomes common knowledge. The effective number of parties (ENEP) is expected to be lower in constituencies where a larger proportion of voters listen to local radio. To test this hypothesis, access to television signals is used as an instrument for radio listening behavior to address potential reverse causality. Using 2SLS, I find that an increase in one standard deviation in regular radio listening is associated with a decrease of 0.42 ENEP in Thailand.     

What's the point of voting advice applications? Competing perspectives on democracy and citizenship

Voting advice applications (VAAs) are interactive online tools designed to assist voters by improving the basis on which they decide how to vote. Current VAAs typically aim to do so by matching users' policy-preferences with the positions of parties or candidates. But this ‘matching model’ depends crucially on implicit, contestable presuppositions about the proper functioning of the electoral process and about the forms of competence required for good citizenship—presuppositions associated with the social choice conception of democracy. This paper aims to make those presuppositions explicit and to contrast them with two possible alternative perspectives on VAAs, associated with deliberative and agonistic conceptions of democracy and citizenship.     

Moderate,extreme, or both? How voters respond to ideologically unpredictable candidates

Candidates and parties often face a choice between endorsing policies that appeal to their core constituencies or generate support from more diverse groups of voters. While the latter strategy may make overtures to a wider set of citizens, existing literature says little about how the overall mix of issue positions affects electoral support. We argue that candidates who endorse diverse sets of policy positions appear unpredictable to voters and incur subsequent electoral penalties. Using data from the 2006 congressional elections, we find that ideological predictability substantially increases electoral support at both the individual and aggregate levels and that voters perceive greater ideological congruence from more predictable candidates. Our results have important implications for candidate and party strategies and suggest that voters are responsive to the mean and the variance of candidates’ policy stances.     

Federal Political Fragmentation in Mexico's 2015 Elections

The 2015 congressional, gubernatorial and mayoral elections in Mexico display the continuation of political changes that started 15 years ago. The most notorious change in 2015 is the electoral success of non-mainstream parties, which have increased their vote share vis-à-vis the mainstream parties, the Party of National Action (PAN), the Revolutionary Institutional Party (PRI), and the Party of Democratic Revolution (PRD). These mainstream parties lost important vote shares, although the PRI has shown itself to be more resilient to electoral volatility than the other parties. The increase of volatility in Mexico favours the alternation of the parties in power; however, it also increases political fragmentation. This article argues that in a context of growing electoral volatility and political fragmentation, presidential authority is weakened, giving rise to the dispersion of power to other levels of government. Furthermore, the article suggests that party volatility presents important territorial variation in Mexico.     

Do volatile voters vote less correctly? An analysis of correct voting among vote (intention) switchers in US presidential election campaigns

The literature on electoral volatility and the literature on electoral campaigns hold contradictory views on voters switching vote (intention) during the campaign. In this note, we shed new light on this contradiction, making two contributions. First, we investigate the extent to which stable and volatile voters choose the correct party. Second, we distinguish levels of correct voting and the impact of the act of switching on the correctness of the vote. Our analyses of vote-switching in American elections show that, while volatile voters are less likely to vote correctly, they are more likely to switch from an incorrect to the correct party than vice versa. Furthermore, we show that following the campaign more closely makes voters more likely to switch vote (intention) towards the correct party.     

The curse of dimensionality in Voting Advice Applications: reliability and validity in algorithm design

ABSTRACT

The proliferation of Voting Advice Applications (VAAs) offers voters a simplified means by which to estimate their alignment with the candidates contesting a given election. But are the outputs generated by such applications both reliable and valid? While they differ greatly in design and degree of sophistication, most VAAs share a distinctive element that serves as their defining feature: an aggregation algorithm. Aggregation algorithms are the source of a VAA's legitimacy and yet no formal framework for their evaluation has as yet been agreed upon. We posit a dimensionality reduction technique as a corrective to recognised shortcomings in the dominant approaches to VAA design. We then test our model within a proposed framework for evaluating the validity and reliability of VAA algorithms.     

Political parties and the transnational mobilisation of the emigrant vote

The relationship between political parties and voters is usually analysed in a national framework. However, the majority of states worldwide allow their emigrant citizens to have an absentee vote. This article analyses how parties confront the challenge of mobilising voters across borders. It presents an analytical framework for comparing the scope of party transnational mobilisation strategies across different electoral systems. Drawing on a contextualised qualitative analysis, the article analyses transnational electoral mobilisation of the emigrant vote in recent elections in Spain, France, Italy and Romania. The analysis shows that a cost–benefit analysis of electoral incentives explains the scope of transnational campaign efforts of many of the political parties. Yet the article also suggests locating the analysis of party strategies in the particular context of the transnational electoral field, including the high dispersion, uncertainty and volatility of the emigrant vote and the overlap between the electoral arenas among emigrants and at home.     

The Representative Roles of MPs: A Citizen Perspective

From the normative point of view, there is a general agreement that representatives should act in line with the interests of those being represented. The knowledge about citizens' preferences for representation is very limited, however. This study examines MP's representative roles from the perspective of the citizens. It utilises a task definition approach in the Finnish institutional setting, which substantially differs from the context of earlier investigations in terms of open‐list electoral systems with mandatory preferential voting. Based on the 2007 Finnish National Election Study (n = 1,422), voters' preferences concerning four different representational roles are analysed: as representatives pursuing the interests of their electoral district, party, individual voters or being independent actors. Next, voters' preferences are accounted for by the factors related to each type of representation: citizens' regional electoral context, party attachment and electoral supply, political engagement and political competence, respectively. The results show that citizens living in electoral districts located far away from the political centre or in constituencies where it is more difficult for small parties to win political representation are most prone to prefer regional representation. Similarly, voters who have closer ties with political parties prefer party‐centred representation while those who feel less politically efficient favour close ties with their MPs. Education in turn increases the support for a political representative to act independently from the electorate or the party.     

Selection biases in Voting Advice Application research

This paper focuses on methodological aspects of Voting Advice Application (VAA) research. Self-selection into the treatment and self-selection into the sample need to be controlled for if the aim is to deduce causal effects from VAA use in observational data. This paper outlines omnipresent endogeneity issues, partly imposed through unobserved factors that affect both whether individuals use VAAs and their subsequent electoral behavior. Some research on VAAs has acknowledged the problems associated with selection biases, but practically none have taken steps towards improving these shortcomings. This paper introduces various approaches for handling selection biases and applies them to VAA data from Switzerland. These methodological considerations are of outmost importance for the relevance and validity of VAA research.     

Postmaterialism and electoral choice before and after German unification

This article examines the implications of German unification for the relationship between postmaterial values and voters’ party preference. Based on longitudinal data covering 1983 through to 1995, the article argues and shows empirically that, in the post‐communist context: economic, immigration, and security issues became more salient to voters, while postmaterial issues, such as environmentalism are reduced in salience; as a result, the proportion of materialists increased sharply while the proportion of postmaterialists decreased substantially; which affects the competitive position of parties. In particular, while the CDU/CSU is in a favourable position to address materialist issues without upsetting a delicate balance between materialist and postmaterialist constituencies, the SPD faces a strategic quandary in trying to satisfy both types of constituencies. These developments at least temporarily reduce the effect of postmaterialism on voters’ partisanship. Against this backdrop, we assess the continuous relevance of postmaterialism for the future of electoral politics in Germany.     

Party convergence and vote switching: Explaining mainstream party decline across Europe

How can one explain the significant vote losses of mainstream parties across Europe in recent years? In this article, it is argued that mainstream party convergence is an important determinant of the recent political and electoral volatility in European party systems. More specifically, it is hypothesised that as mainstream parties converge on the left-right scale, voters will switch from supporting a mainstream party to a non-mainstream party in the next election as they look for an alternative that better represents their ideological views. To test these theoretical expectations, data is combined from the Comparative Study of Electoral Systems and the Manifestos Project for nearly 15,000 vote choices of individual voters in 30 elections in 16 West and East European countries from 2001 until 2013. The findings have important implications for understanding the recent rise of non-mainstream parties, the changing nature of party systems and the increasing complexity of cabinet formation across Europe.     

Mind the gap: How party–voter incongruence fuels the entry and support of new parties

This article examines to what extent ideological incongruence (i.e., mismatch between policy positions of voters and parties) increases the entry of new parties in national parliamentary elections and their individual-level electoral support. Current empirical research on party entry and new party support either neglects the role of party–voter incongruence, or it only examines its effect on the entry and support of specific new parties or party families. This article fills this lacuna. Based on spatial theory, we hypothesise that parties are more likely to enter when ideological incongruence between voters and parties is higher (Study 1) and that voters are more likely to vote for new parties if these stand closer to them than established parties (Study 2). Together our two studies span 17 countries between 1996 and 2016. Time-series analyses support both hypotheses. This has important implications for spatial models of elections and empirical research on party entry and new party support.     

The German grand coalition of 2005–09 and party system change: Catalyst or continuity?

Two times in the last fifty years grand coalitions have altered traditionally bi-polar patterns of German electoral competition, changing the electoral context by making it difficult for voters to endorse anti-incumbent alternatives. How have voters reacted under these circumstances, and were their responses different because of the weakening of partisan attachments in the forty years between the two grand coalitions? This study explores these questions by examining voter behavior in German state elections under the federal grand coalitions of 1966–69 and 2005–09, comparing voters’ responses with long-term trends in German party system development. The second grand coalition saw a continuation of trends in declining turnout and increasing electoral volatility, but in contrast to the first grand coalition there was no surge in support for far-right parties. Such a change may be the result of differences between the party systems in the two period, with voters in unified Germany having many more options for expressing discontent.