Saving the Union: Conservatives and the 'Celtic Fringe'

The creation of devolved institutions in Scotland and Wales has forced the Conservative party to rethink its Unionism. At Westminster, the Conservatives have highlighted the anomalies of the devolution settlement and pressed for a rebalancing of the constitution. With the re-emergence of the West Lothian question in 2003, the Conservatives revived William Hague's proposal for 'English votes for English laws'. Fresh thinking on devolution is evident in the Scottish and Welsh Conservatives but they remain in the electoral doldrums. The Conservatives have taken tentative steps towards a 'new Unionism', but there are tensions between the focus on the 'English question' at Westminster and the efforts of Conservatives in Scotland and Wales to convince voters that they represent the interests of both the Union and their respective nations.     

Having One's Cake and Eating It Too: Cameron's Conservatives and Immigration

The May 2010 general election represented a change in tone on immigration and asylum policy for the Conservative party. Although its manifesto still contained a promise to limit numbers and expressed concern about the abuse of student visas, the Party's previous fixation with asylum seekers had disappeared. This article considers the rationale for these developments in the light of David Cameron's election as leader in late 2005 and his efforts from then on to reposition his party. Cameron's initial silence on this issue and his appointment of a moderate as immigration spokesman were part of an attempt both to shift the focus onto the economic impact of migration and, more broadly, to ‘decontaminate the Tory brand’ in order to gain ‘permission to be heard’ by small‐l liberals who were critical to the Party's electoral recovery but alienated by hard‐line stances. That said, immigration was never entirely forgotten even in this early period and was always seen, so long as it was carefully handled, as an issue capable of benefitting the Tories. As such, it was skilfully factored back into the Party's offer from late 2007 onwards. In government, the Conservatives may have the upper hand on immigration over their junior coalition partner, but this is no guarantee that they will be able to deliver the outcomes they promised     

The Free Economy and the Schizophrenic State: Ideology and the Conservatives

This article focuses on Michael Howard's ideas to illustrate ideological developments within the Conservative party. It recognises that the ideas of a democratic organisation cannot be represented by the thoughts of a single individual, but Howard provides useful insights. He won the leadership unopposed in November 2003 partly because he seemed likely to perform well in debates with Tony Blair, but also because he offered the prospect of policy reform on a range of issues without a radical departure from the Thatcher legacy.
Soon after becoming leader Howard issued an unusually detailed statement of his beliefs. This showed him to be a convinced economic liberal, whose thinking has been heavily influenced by America. The main departure from Thatcherism is that he is even more antipathetic towards the state. This is difficult to reconcile with his support for UK 'sovereignty' within the EU, his hard line on law and order issues, and his insistence that there are no plans to privatise the NHS. It is unlikely to provide a platform for a significant Tory recovery.     

The Role of Marketing in Politics

ABSTRACT

Political marketing is an exciting new area. Research produced over the last decade has been pioneering in showing the applicability of marketing to politics. However, this article argues that the field now needs to move in a different direction if we are to reach political marketing's full potential. Political marketing needs a comprehensive approach: it can be applied not just to party-electoral behaviour but also legislatures, local government, the media, and public services, with both concepts and techniques from marketing, and an understanding from political science literature as well as management studies. The article, therefore, maps out the route to be taken to reach the end of the rainbow and the pot of gold that the political marketing field potentially offers.     

Money Matters: The Financing of the Conservative Party

The article examines the financing of the Conservative Party in the aftermath of the 2001 general election. An examination of the party's income and expenditure shows that pre-2001 patterns remain - the Conservatives are the poorer of the two main parties but continue to be the principal recipient of corporate and in-kind donations. However, the article also demonstrates that income rose sharply in the aftermath of the change of leadership in 2003, suggesting that this change may have stimulated donations. Also, as for other parties, questions of probity continue to arise following larger donations but, like Labour, the Conservatives oppose any caps on political giving.     

The Extra-Parliamentary Tory Party: McKenzie Revisited

This chapter almost coincides with the fiftieth anniversary of Robert McKenzie's British Political Parties , a study which contested that power in the Tory party was centralised in its Parliamentary leadership, with its constituency members having only a marginal influence. The chapter revisits McKenzie's analysis in the light of developments since 2001, particularly the victory of Iain Duncan Smith in that year's 'democratised' Conservative leadership contest.
The chapter argues that Duncan Smith's victory strengthened McKenzie's claim that democratised parties are seldom popular, and describes how IDS, ironically, spawned reforms that diminished his extra-Parliamentary supporters. But the chapter is also an updated reminder that McKenzie underrated grass root power in certain areas - notably candidate selection - and suggests a lesson from the Tories' short-lived revival under Michael Howard, namely that long-term party recovery requires an energised party membership as well as a competent party leader.     

Change in the Spatial Dimensions of Party Conflict: The Case of Japan in the 1990s

The political landscape of Japan changed drastically in the early 1990s with new parties forming, the main government party losing power temporarily, and the traditional rival parties forming a coalition government. This article examines how the spatial dimensions of party conflict changed according to surveys of the mass public. Contrary to theoretical expectations based on the stabilizing effects of party identification, we find that the structure of public attitudes toward the parties changed considerably as the party system changed. Abrupt changes in the party system were reflected in changed cleavage patterns. Independence increased during this period and changed from being perceived as a separate dimension to being seen as part of an anti-politics-as-usual dimension.     

Weak and Ineffective? Reassessing the Party Political Leadership of John Major

Interpretations on the party political leadership of John Major are dominated by perceptions of weakness and ineffectiveness. This article examines his party political leadership by considering the relationship between, first, his political ambitions, and, second, his style of political leadership. When evaluating the political ambitions of Major, the article will demonstrate that he was ideologically agnostic and a political pragmatist. When examining his party political leadership style, the article will demonstrate, via an examination of his management of the European policy divide and his Cabinet management, that he was politically indecisive and an avoider of political confrontation. The article concludes, however, that perceptions of his weakness and ineffectiveness should be contextualised due to the following two factors: first, the constraints of inheriting an ideologically divided parliamentary Conservative party; and, second, the contrasting circumstances that ensured that his predecessor and successor appeared strong and effective, which have magnified perceptions of his weakness and ineffectiveness.     

Echoes of Butler? The Conservative Research Department and the Making of Conservative Policy

Although it remains a comparatively little known institution, the Conservative Research Department (CRD) has played an important role in modern British political history. The last few years have seen a remarkable revival in its fortunes. In several important respects, this revival echoes that of the Department under the chairmanship of Rab Butler following the election defeat of 1945. This article examines some of the parallels to be drawn between the experience of the CRD between 1945 and 1951 and between 2001 and the present. It concludes by drawing some general conclusions about how the Conservative party should develop policy when in opposition.     

Reluctant Coalitionists: The Conservative Party and the Establishment of the Coalition Government in May 2010

The Conservative party has been the real awkward partner in the Conservative‐Liberal Democrat coalition government because its backbench MPs have rebelled more frequently than their Liberal Democrat counterparts since May 2010. This reflected the fact that the Conservatives were reluctant coalitionists to begin with: they would have preferred to see a minority Conservative government, they had made far too many concessions to the Liberal Democrats, they had been bounced into accepting a coalition deal by a controlling party leadership, and they had lost out on those ministerial positions now held by Liberal Democrats. There was thus no great enthusiasm for the establishment of a coalition government with the Liberal Democrats in the parliamentary Conservative party in May 2010. Conservatives merely resigned themselves to an outcome which they had been given little opportunity to influence and which David Cameron had made it very difficult for them to reject.     

Priming the Parish Pump

Abstract

In this article we argue that the almost exclusive focus of political communications research on national political actors and agencies has led to an inadequate understanding of the functioning, the relevance, and the influence of local political communications strategies. This paper seeks to redress this neglect through exploring political marketing strategies of national political actors and agencies which have implications for local political communications; and political marketing strategies of local political actors and agencies and their implications for local political communications, with specific reference to the local newspaper coverage of the local campaign in the 2001 UK General Election. Drawing on a unique and extensive analysis of local newspapers' election reporting, combined with detailed interviews with journalists, editors, politicians and their agents, we argue that news management strategies enacted at a local level were characterised by an exchange relationship in which, although parties traded information for editorial space, the local news media retained a dominant role. Thus, although parties were, to differing degrees, successful in securing coverage of their candidates and policies, this success was always achieved in the context of local newspapers setting the broader agenda.     

Enoch Powell and the Conservative Party: Reflections on an Ambiguous Legacy

This article examines Enoch Powell's ‘Rivers of Blood’ speech in relation to the Conservative party. Powell's speech created an additional challenge to a Conservative party already weakened by the loss of the 1964 and 1966 elections and by the failure of the newly elected leader, Edward Heath, to impress his authority decisively on the party. Powell had some parliamentary support but his real following was concentrated in the Conservative grass roots. Powell lost the support of the liberal‐minded Shadow Cabinet; but after 1968 the Conservatives nevertheless moved to the right on the issue, especially after Mrs. Thatcher became leader in 1975. His speech has cast a long shadow as the party has sought to modernise in more recent times and to appeal to a more racially diverse electorate.     

非对称性政党制度视域下的参政党建设

所谓非对称性政党制度,是指一国内不同政党并非是势均力敌,也不是轮流执政,而是各安其位、各得其所、相互配合、相互合作,不同政党的地位和作用呈现出非对称性状态。中国的多党合作制度可以称之为非对称性政党制度,在一定意义上讲中国多党合作制度的制度优势就在于其非对称性。在中国非对称性政党制度中,参政党以其特有的存在方式在国家政治体系中占据着特殊地位并发挥着不可替代的作用。因此,要加强和完善中国特色社会主义政党制度,就必须加强参政党建设。无论从中国非对称性政党制度的的理论逻辑抑或是从中国民主政治建设实践来考察,参政党建设都是中国社会主义政治文明建设中的重要问题,是值得深入探讨的理论和实践课题。     

Conservative Party Modernisation and David Cameron's Politics of the Family

A key feature of David Cameron's electoral appeal is his carefully cultivated image as a ‘family man’. Cameron has repeatedly stressed the importance of the family to his political views and stated his desire to see marriage rewarded through the tax system. At the same time, Cameron has presented himself as a modernising leader, keen to demonstrate that he and his party are in touch with contemporary society. Central to this effort to detoxify the Conservative brand has been an emphasis on social liberalism. The potential conflict between these two objectives reflects the division in the party between social liberals and traditionalists, which has become increasingly apparent over the past decade. This article examines Conservative party policy and rhetoric on social and moral issues since 1997, particularly gay rights and family policy. It notes that a significant divide remains in the Conservative party between social liberals and traditionalists, so in this respect Cameron's modernisation project remains far from complete.     

‘We will not balance the books on the backs of the poorest people in the world’: Understanding Conservative Party Strategy on International Aid

The decision of the Conservative‐dominated coalition to ring‐fence international development spending has been, given the economic environment, one of most intriguing decisions of the new government. Recognising the relative neglect of academic work on Conservative policy towards international development, the article seeks to provide an explanation for its new‐found prioritisation. In doing so, the article suggests that it can be attributed to four possible influences: that it can be tied to the process of modernisation and brand decontamination of the Conservatives; that it is a consequence of the personal commitment of key elites such as David Cameron, George Osborne and Andrew Mitchell; that it is by‐product of the perceived success of the Department for International Development under New Labour, which made subsuming it within the Foreign and Commonwealth Office a non‐viable (and expensive) option; and that protecting the international aid budget was actually in the British national interest.     

The Childhood of an Approach

ABSTRACT

This paper aims to examine the possibility that a political marketing strategy might develop in the Italian political system context, characterized in the last decade by a profound “political earthquake.” After an analysis of the main features of Italian politics (party system, electoral laws, party organisations, campaign dynamics and actors), the authors seek to explore both constraints and opportunities of what they define as “reductionist” and “holistic” approaches to political marketing, drawing the conclusion that Italy is still living in a period of transition in which, however, a trend towards more “high-tech” and marketing-driven campaigning could be detected.     

Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election

Abstract

Utilizing a predictive model of voter behavior, this study identified the motivations behind a sample of voters who cast a ballot for George W. Bush and AI Gore in the 2000 presidential campaign. The motivations of the voters were differentiated on the basis of the “value” they sought in a president. In other words, just as companies in the “commercial marketplace” have to create value to attract customers, so does a candidate in the “political marketplace” who is seeking to carve out a niche for himself that separates him from his competition. Pairwise discriminant analysis is used to identify the motivations behind the choice behavior of voters at both the candidate and party level. The results reveal the complimentary roles that the political party and each candidate's campaign organization played in their respective marketing strategies.     

The Political Economy of Facebook Advertising: Election Spending,Regulation and Targeting Online

Political advertising on Facebook is the latest in a long line of developments in campaign practice, and is a tool that has been mobilised extensively in elections around the world. In this article, we explore what we know about Facebook advertising at elections and ask what existing data from the UK Electoral Commission can reveal about current usage. Highlighting the principles behind Facebook advertising, we argue that existing metrics offer little insight into current campaign trends—posing analytical, methodological and normative challenges for academics and electoral regulators alike. Moreover, we argue that these challenges strike at the heart of debates about democratic responsibility and the degree to which governments should cede responsibility to commercial actors who may have differing understandings of fundamental democratic norms.     

The Funding of Political Parties

Despite attempts over the last decade to bring an end to what has become an ‘arms race’ between political parties, party funding in the UK continues to defy resolution. Drawing on the experience of the committee charged by the last Labour administration to put party funding and electoral spending on a more sustainable footing, this article examines the issues and the main sticking points. It outlines the basis on which the negotiations were undertaken, and the main hurdles they sought to overcome. It highlights the disagreement between the parties on the definition of the central issue, the problems associated with the main funding sources for each of the parties, and the viability of state funding. It discusses why success proved elusive, but also why a solution is necessary, since in the absence of robust rules, parties and therefore the UK political system more broadly, are ‘a hostage to the next scandal’.     

Informality and Circumscription: The Blair Style of Government in War and Peace

In the latest of his periodic 'overflights' of the Blair style of government since 1997, Peter Hennessy examines the significance of the 2004 Butler Report (on intelligence and weapons of mass destruction prior to the Iraq War) for Tony Blair both as war premier and also as an indicator of his governing practices in general. He concludes that the Cabinet's overall performance on the road to war was seriously inadequate, and is especially critical of its failure to test out fully the Attorney General's opinion in the legality of the war.