It's the Inside that Counts? An Explorative Analysis of Finnish Parties’ Opinions Concerning the Importance and Use of Their Websites,and Website Contents,in Relation to Party Characteristics

According to one theoretical point of view, the character of a political party, especially its general goals, would be reflected in the contents of its website. In this article, the plausibility of this view, which is called an 'actor-constructivist' view in the article, is explored by means of a twofold analysis. The Finnish parties' opinions concerning the importance and use of their websites, and the contents of their websites, are both analysed for potential linkages to four party traits: party goals, party organisation, party size and type of voters. The data consists of a questionnaire sent to the Finnish parties' leading information officials. Additionally, a quantitative content analysis of the party websites found in January 2006 was conducted. Two separate automatic cluster algorithms were run in order to identify groups of parties based on the questionnaire and the content analysis. These groups were then explored for potential connections to the party traits. The main findings of the study are that the Finnish parties' internal 'view' of their websites does not appear traceable to any of the party traits; the view varies from party to party and can hardly be used for generalisations concerning parties in general. However, the contents of the party websites appeared related to party size inasmuch as the websites of all parliamentary parties were significantly richer on information and more sophisticated in presentation than those of the parties outside parliament. The article also serves to demonstrate the difficulty of applying the 'actor-contructivist' view in empirical research.     

Interactivity and Branding: Public Political Communication as a Marketing Tool

Online platforms are increasingly used as a means to present brand characteristics to key target groups. Within a political context, websites can act as a shop front from which parties or candidates can advertise their policies and personnel. The increasing use of more interactive forms of communication informs visitors about the overall brand character of the host. This article explores the impact on branding of interactivity by analyzing the online activities undertaken by UK parties and their members elected to the House of Commons during the period 2007 to 2010. Through a process of creating narratives for each of the brands analyzed, based upon a content analysis of the websites and other online presences, this article identifies what characteristics the online shop front is designed to project. This article finds overall that interactivity within online environments is becoming one aspect of the branding of parties, though this is in limited forms and linked more to a marketing communication strategy than seeking to involve or understand site visitors. Members of Parliament who use social networking sites or weblogs, in contrast, have a developed i-branding strategy that enables them to present a strongly interactive brand personality to visitors to their online presences, offering impressions of them as accessible and effective representatives.     

Political Brands: Can Parties Be Distinguished by Their Online Brand Personality?

This paper investigates whether five English political parties are differentiating themselves based on the brand personality they are communicating through their websites. The relative brand positions of five English political parties are analyzed using Aaker's brand personality scale. The text from each party website is analyzed using content analysis and a dictionary-based tool. The results are plotted in relation to one another on a correspondence analysis map. We find that the two main dimensions on which parties’ brand personalities differ relate to the trade-offs between communicating competence and communicating sincerity and between communicating sophistication and communicating ruggedness. We find that parties’ brand personalities are distinctive, with the exception of the Green Party, and that the position of one party, the United Kingdom Independence Party, is particularly distinctive. Our research uses Aaker's existing framework for thinking about brand personalities, rather than creating a new framework for politics. By using an existing framework, we are able to use tools developed in other disciplines and show their usefulness for the study of political marketing.     

Parties for Rent? Ambition,Ideology, and Party Switching in Brazil's Chamber of Deputies

Party switching by legislators has been common in many countries, including the Philippines, Italy, Nepal, Ecuador, Russia, and Japan. While frequently dismissed as simply an indicator of a weak parties, switching provides a unique window on party systems. To the extent that we understand affiliation decisions, we gain insight on the way politicians use parties to advance their careers. In this article I offer a model of party-membership patterns, where decisions to switch party or to stay put are a function of the strategic interaction of legislators and endogenous party leaders. I test the model on the case of Brazil, where switching is common. Results suggest that Brazilian legislators use parties to maximize pork, ideological consistency, and short-term electoral success, but which of these matters most depends on constituents, i.e., legislators use parties for different purposes in different electoral environments. The approach developed here could easily be applied to study legislative behavior in other political systems.     

Party Strategies,Voter Demands and Territorial Reform in Belgium

This article examines the determinants of the positioning of parties on the question of territorial reform in Belgium. It argues that one cannot explain the high salience assigned to the issue of decentralisation among political parties by looking only at voter demands. Instead, it is the dynamics of party competition that has encouraged parties to adopt an electoral and territorial logic of action. The article shows that the main driver of territorial reform in Belgium has been the continuous relevance of regionalist parties in the Flemish party system, which have compelled mainstream parties to accommodate their demands for territorial autonomy, and, more recently, independence. Regionalist parties have capitalised on a strong sense of Flemish national identity, itself shaped by long-run structural factors. The article also shows that the adoption of an electoral and territorial logic has been strengthened by the split of the Belgian party system and the reinforcement of social cleavages, and, more recently, by the increasing competitiveness of elections and the opening up of party competition at multiple levels.     

Mapping the Nordic Party Space

The left-right positions of the political parties in Sweden, Norway, Denmark, Finland, and Iceland are compared from the late 1970s to the beginning of the 1990s. To locate the parties, survey data on the voters' self-placements along the left-right continuum are used. In order to study changes in the left-right polarity and the degree of consensus along the left-right continuum in each of the countries, we use the mean party positions to calculate three different measures of party distances. The wing party distance is that between the party farthest to the left and the party farthest to the right. The rival party distance is that between the Social Democratic Party and the traditional Conservative Party. Finally, the mean party distance is the average distance between all pairs of parties. One of the main conclusions is that in Sweden and Iceland the left-right continuum seems to contract, whereas in Norway and Denmark the left-right polarity and the distances between the parties are increasing. In today's Nordic party space, the distance between left and right is longest in Denmark and shortest in Norway. Eventually, 39 Nordic parties are brought together on the same left-right scale. The analysis reveals that there are some clearly distinguishable clusters of parties or party families in the Nordic countries, such as, for example, the socialist parties, the social democratic parties and the conservative parties. Other party groups differ greatly in left-right position, like the progressive parties, the liberal parties and the centre parties.     

Party Strength,the Personal Vote,and Government Spending

“Strong” political parties within legislatures are one possible solution to the problem of inefficient universalism, a norm under which all legislators seek large projects for their districts that are paid for out of a common pool. We demonstrate that even if parties have no role in the legislature, their role in elections can be sufficient to reduce spending. If parties in the electorate are strong, then legislators will demand less distributive spending because of a decreased incentive to secure a “personal vote” via local projects. We estimate that spending in states with strong party organizations is at least 4% smaller than in states where parties are weak. We also find evidence that strong party states receive less federal aid than states with weak organizations, and we theorize that this is because members of Congress from strong party states feel less compelled to secure aid than members from weak party states.     

The valence gap: Economic cycles,perceptions of competence,and the party system

How does the economic cycle matter for political parties and party systems? This article presents a unified theory connecting economic cycles to party behavior and to party system fragmentation. We argue that a key but poorly studied determinant of party system performance is the difference in perceived competence among parties. The narrowing of differences in parties' valence stock, or the ‘valence gap’, has the effect of increasing the weight voters assign to parties' ideological positions and, in turn, increases the number of parties in the system. Analyses of German public opinion from 1990 to 2007 and of cross-sectional analysis of party valence characteristics from nine countries provides evidence in support of our claims. Overall, study findings show how economic growth and decline work through differences in parties' valence to shape the behavior of party systems.     

Where to go from here? Revamping electoral politics in the Netherlands

The transformation from mass parties into catch‐all parties may not only have electoral consequences, but may also have an impact inside political parties, particularly in so far as the position of ordinary party members is concerned. On the basis of Dutch research data, the role of the ordinary party member in intra‐party decision‐making is assessed in this article. The data show that Dutch party members do feel marginalised where their influence on intra‐party policy‐making is concerned. However, this is not because they feel they do not have sufficient opportunities to participate in internal decision‐making, but rather because they do not actually use the opportunities which are available: party members appear to marginalise themselves.     

Thinking locally,acting supranationally: Niche party behaviour in the European Parliament

Recent research on the European Parliament (EP) has neglected the idiosyncrasies of niche parties. Similarly, analyses of niche parties have not fully engaged the literature on the EP. This article builds on both literatures by analysing niche party behaviour in the EP as a distinct phenomenon. It is argued that niche parties will respond differently to institutional stimuli than parties more generally. To test this argument, Hix, Noury and Roland's work on EP party voting behaviour is replicated concentrating on niche parties only. It is found that participation in national government and institutional changes affect niche party legislators' voting behaviour, whereas they do not for legislators in the EP overall. These results have important implications for understanding both party behaviour in the EP and niche party behaviour more generally.     

Responding to the left: the effect of far-left parties on mainstream party Euroskepticism

Do far-left political parties influence the level of Euroskepticism among mainstream political parties within that same party system? This study seeks to address this question by building on previous work that has examined the effect of both far-left and far-right Euroskeptic parties on mainstream party positions regarding the EU. We theorize that when far-left parties place an emphasis on state control over the economy, mainstream parties in the same party system are less supportive of the EU. To test our theoretical expectations, we use data from the Comparative Manifestos Project in 25 EU member states from 1958 through 2015. The analysis indicates support for the hypothesis that when far-left parties place greater emphasis on a need for state control of the economy, mainstream parties in that party system are more Euroskeptic. Our findings have important implications for understanding the nature of political party dynamics both generally, and more specifically in the European Union.     

Strategic Party Government: Party Influence in Congress, 1789–2000

Why does the influence of Congressional parties fluctuate over time? Building on prevailing answers, we develop a model, Strategic Party Government, which highlights the electoral motives of legislative parties and the strategic interaction between parties. We test this theory using the entire range of House and Senate party behavior from 1789 to 2000 and find that the strategic behavior of parties complements members' preferences as an explanation for variation in party influence. Specifically, the strongest predictors of one party's voting unity are the unity of the opposing party and the difference between the parties in the preceding year. Moreover, we find strong links between party behavior in Congress and electoral outcomes: an increase in partisan influence on legislative voting has adverse electoral costs, while winning contested votes has electoral benefits.     

Social Class, Sector Employment, and Gender as Party Cleavages in the Scandinavian Countries: A Comparative Longitudinal Study, 1970–95

This article studies the changing impact of social class, sector employment, and gender with regard to party choice in Denmark, Norway, and Sweden, from the 1970s to the 1990s, using election survey data. Political parties in the three countries are grouped into four party groups: left socialist, social democratic, centrist, and rightist parties.
Class voting has declined in all three countries. The focus on the four party groups shows that differences between the wage-earner classes have declined for the social democratic and rightist party groups. By contrast, 'class voting' has increased for the left socialist parties, which increasingly have concentrated their support among the new middle class.
Sector employment became an important party cleavage in all three countries in the 1990s. The impact of sector was generally largest in Denmark and Norway in the 1980s and 1990s. The sector cleavage also follows the left–right division of parties to a greater degree than previously. Sector differences in voting behaviour are most pronounced with regard to voting for the left socialist and the rightist parties.
Gender differences in voting behaviour have increased and changed character in all three countries. In the 1970s, men supported the socialist parties to a greater extent than women; in the 1990s men supported the rightist parties to a greater extent than women in all three countries, whereas women supported the left socialist parties and (in Sweden) the Green Party to a greater degree than men. The effects of gender are generally reduced when sector employment is introduced into the multivariate analysis, indicating that the different sector employment of men and of women explains part of the gender gap in voting behaviour.     

Crashing the Party? Elites,Outsiders, and Elections

We consider an election between two parties that nominate candidates for office. The parties are polarized along a traditional cleavage, but they are also internally divided along a second issue dimension. We introduce a threat of entry from Outsider candidates, who have the prominence and resources to bypass party elites. We consider when voters will turn to Outsiders, and identify the conditions under which Outsiders will enter the election through an established party's nomination process, as opposed to circumventing established parties via a third-party challenge. We further explore when the elites will fail to respond to the threat of Outsider candidates. Our framework highlights how established parties will be especially vulnerable to Outsider primary entry in periods of intense ideological polarization between the parties, and that this vulnerability is especially heightened for the majority party.     

Citizens,politicians, and party cartellization: Political representation and state failure in post-industrial democracies

Abstract. This paper critiques what can be interpreted as an application of the literature on state failure in current political economy and political science to the changing role of political parties in advanced post–industrial democracies, Katz and Mair's theory of cartel parties . It develops an alternative set of hypotheses about the dynamics of parties and party systems with the objective to clarify empirical terms according to which rival propositions can be tested. Specifically, the paper rejects three propositions in the theory of cartel parties and advances the following alternatives. First, party leaders are not divorced from their members and voting constituencies, but become ever more sensitive to their preferences. Second, inter–party cooperation generates a prisoner's dilemma in the competitive arena that ultimately prevents the emergence of cartels. Ideological convergence of rival parties has causes external to the competitive arena, not internal to it. Third, conventional parties cannot marginalize or coopt new challengers, but must adjust to their demands and electoral appeals. The age of cartel parties, if it ever existed, is not at its beginning, but its end.     

Parteistrategien auf Oligopolistischen Issue-Märkten. Eine Empirische Analyse der Wahlprogrammatik in Deutschland, Dänemark, Österreich und den Niederlanden mit Hilfe des Gutenberg-Modells

Based on saliency theory, the idea of issue ownership means that parties enjoy specific electoral support on certain issues. Narud/Valen (2001) have shown, moreover, that parties in multi-party systems must use the right issue-marketing to gain votes. This paper takes up the idea of issue marketing, making particular use of the microeconomic Gutenberg Model. I will sketch an issue market in which parties can win or lose votes by modifying their programmatic positions. If a party neglects its historically typical core issues, and does not successfully replace these with new core issues, the party will lose votes. I will test my hypotheses using the CMP data set to do a panel regression for Germany, Denmark, Austria, and the Netherlands. This confirms the hypothesized connection between programmatic and voter popularity, especially for social democratic parties.     

Assimilation and contrast effects in voter projections of party locations: Evidence from Norway, France, and the USA

In the standard Downsian model, voters are assumed to choose parties based on the extent of ideological proximity between the voter's own position and that of the party. Yet it is also well known that there are rationalization and projection effects such that voters tend to misestimate the policy platforms of candidates or parties to which they are sympathetic by overstating the correspondence between those positions and the voter's own preferences (see, e.g., Markus & Converse 1979; Granberg & Brent 1980; Granberg & Holmberg 1988; Merrill & Grofman 1999). Here we follow insights in the psychological literature on persuasion (Sherif & Hovland 1961; Parducci & Marshall 1962) by distinguishing between assimilation and contrast effects. Assimilation refers to shortening the perceived ideological distance between oneself and parties one favors; contrast refers to exaggerating the distance to parties for which one does not intend to vote. Using survey data on voter self–placements and party placements on ideological scales for the seven major Norwegian parties, five major French parties, and two major American parties we show that both assimilation and contrast effects are present in each country to a considerable degree.We also investigate the possible effects of randomness in party placement and scale interpretation – effects that can easily be confounded with assimilation but not so easily with contrast.     

Center Parties, Party Competition, and the Implosion of Party Systems: A Study of Centripetal Tendencies in Multiparty Systems

Centripetal party competition is traditionally associated with the need to capture the median voter in a two-party system, whereas the existence of center parties is associated with centrifugal party competition. This article argues that the existence of a 'pivotal center party' leads to centripetal party competition in multiparty systems. A pivotal center party is so strong in electoral terms that forming a majority either to the left or to the right of it is unrealistic. Therefore, office-seeking political parties are forced on to a centrist course. This dynamic can be so forceful that the major parties to the left and to the right of the center party decide to govern in a broad coalition, and we may speak of an 'implosion' of the party system. The theoretical argument can explain party system developments in the Netherlands and Finland.     

Assimilation and contrast effects in voter projections of party locations: Evidence from Norway,France, and the USA

Abstract. In the standard Downsian model, voters are assumed to choose parties based on the extent of ideological proximity between the voter's own position and that of the party. Yet it is also well known that there are rationalization and projection effects such that voters tend to misestimate the policy platforms of candidates or parties to which they are sympathetic by overstating the correspondence between those positions and the voter's own preferences (see, e.g., Markus & Converse 1979; Granberg & Brent 1980; Granberg & Holmberg 1988; Merrill & Grofman 1999). Here we follow insights in the psychological literature on persuasion (Sherif & Hovland 1961; Parducci & Marshall 1962) by distinguishing between assimilation and contrast effects. Assimilation refers to shortening the perceived ideological distance between oneself and parties one favors; contrast refers to exaggerating the distance to parties for which one does not intend to vote. Using survey data on voter self–placements and party placements on ideological scales for the seven major Norwegian parties, five major French parties, and two major American parties we show that both assimilation and contrast effects are present in each country to a considerable degree.We also investigate the possible effects of randomness in party placement and scale interpretation – effects that can easily be confounded with assimilation but not so easily with contrast.     

The Party's Primary Preferences: Race,Gender, and Party Support of Congressional Primary Candidates

Party support has a strong influence on candidate success in the primary. What remains unexplored is whether party actions during the primary are biased along racial and gender lines. Using candidate demographic data at the congressional level and measures of party support for primary candidates, we test whether parties discriminate against women and minority candidates in congressional primaries and also whether parties are strategic in their support of minority candidates in certain primaries. Our findings show parties are not biased against minority candidates and also that white women candidates receive more support from the Democratic Party than do other types of candidates. Our findings also suggest that parties do not appear to strategically support minority candidates in districts with larger populations of minorities. Lastly, we also find no significant differences in the effects of party support on the likelihood of success in the primary by candidate race or gender.