Impersonal influence: Effects of representations of public opinion on political attitudes

Many phenomena of interest to political scientists involve what may be termed impersonal influence; that is, influence that derives from individuals' perceptions of others' attitudes, beliefs, or experiences. Others in this case refers not to the close friends and acquaintances that concerned the authors of classics such asThe People's Choice andPersonal Influence, but rather to the anonymous others outside an individual's realm of personal contacts. Modern mass media facilitate the influence of anonymous others by devoting considerable time and attention to portraying trends in mass opinion. This study explores the rationale for theories of impersonal influence, synthesizing existing research findings falling under this general theoretical framework, and investigating its psychological underpinnings using experiments embedded in representative surveys.     

The meaning of party labels

To determine the meaning(s) of the concepts Republican, Democrat, and Independent, the most frequently cited attributes of each party label were scaled in terms of their semantic centrality. An analysis of the magnitude scale values demonstrates that the labels Republican and Democrat have unique cognitive properties which easily discriminate one label from another. The most characteristic and discriminating properties refer to (1) voting, (2) electioneering, and (3) other forms of electoral behavior. Although these two labels have many strong properties over which there is considerable agreement, such consensus is lacking for the fewer and weaker properties which characterize and discriminate the label Independent. Whereas Republican and Democrat are sharply delineated, semantic inversions of one another, the concept Independent is ambiguously defined and only weakly distinguishable from other concepts.     

Policy analysis: some observations on the West German scene

The article provides an overview on the development and the state of policy analysis as applied public policy research in West Germany. The developmental sketch shows that, similar to the upsurge of policy research in the United States since the mid-1960s, policy research in the Federal Republic of Germany is an offspring of the reformist period of the late 1960s and early 1970s, carried by a virtual reformers' coalition among politicians, bureaucrats, and researchers. Due to extradisciplinary demands and also intradisciplinary shifts in research foci, public policy research became almost a growth industry in the course of the 1970s.The article goes on to explore which repercussions the economic crisis, the new conservative moods and majorities and the end to reforms has had on the state and the orientation of policy analysis. The argument is presented that, no matter which majorities have the day, policy research remains socially and politically indispensible to detect and test corridors and niches for public action under ever narrower financial restraints and to identify the costs and benefits of such policies in a changing world.     

Dilemmas in a general theory of planning

The search for scientific bases for confronting problems of social policy is bound to fail, becuase of the nature of these problems. They are wicked problems, whereas science has developed to deal with tame problems. Policy problems cannot be definitively described. Moreover, in a pluralistic society there is nothing like the undisputable public good; there is no objective definition of equity; policies that respond to social problems cannot be meaningfully correct or false; and it makes no sense to talk about optimal solutions to social problems unless severe qualifications are imposed first. Even worse, there are no solutions in the sense of definitive and objective answers.This is a modification of a paper presented to the Panel on Policy Sciences, American Association for the Advancement of Science, Boston, December 1969.     

Subformal warning systems in the species Homo politicus

A political activist needs to pick up early warning signals that something is happening which might require his attention. The something could be an emergent danger or opportunity. An ideal-typical warning system is postulated to account for what is believed to be the extraordinary infrequency of activists being caught off guard under most routine conditions. Such a system would ideally meet four criteria: rapidity, comprehensiveness, validity, and selectivity. The postulated system rests on what Anthony Downs has called subformal communications channels among individuals and groups interrelated by principles of specialization and the division of labor.I am very grateful to Janice Holve for her valuable assistance in gathering data and in helping to sharpen my ideas. In the early stages of this project, Gene Bretton helped conduct a review of the literature. Aaron Wildavsky, David Kirp, Marcel Teitler, and Jack Citrin read and commented on various drafts. Financial support from the National Institute of Mental Health is also gratefully acknowledged.     

Political arenas,life styles,and the impact of technologies on policymaking

Public policies are often founded upon or employ specific technologies. Two basic types of technology are distinguished—behavioral and physical technologies—and their contributions to policy and policymaking are discussed. The attractiveness of a technology to policymakers depends on how politically significant groups view the technology's impact on life styles and its implications for the allocation of values. Following Theodore Lowi's groundwork, behavioral technologies generally are perceived to redistribute values (power, respect, wealth, status) and regulate styles of living, while physical technologies generally appear to distribute values, opportunities, and freedom to pursue desired life styles. The policy sciences are given separate treatment as a behavioral technology with both distributive and redistributive aspects. The creative use of physical technology, development of multidisciplinary policy studies, and efforts towards more distributive behavioral technologies are discussed as more relevant and productive for policymaking.     

The war on poverty: between economics and politics

A wealth of solutions to poverty have been proposed, with little understanding of the forces required to turn a sound idea into an implementable program. A system approach is suggested to overcome this deficiency. This implies analyzing the effects of antipoverty measures on other elements of a society and a polity and the feedback effects of changes in these other elements on the new programs which are being introduced. Such an approach is seen overcoming the limitations of fragmented views of the issue—such as the purely economic one—as well as the lack of systematic analysis of a progam's costs, benefits, sources of funds, and nonfinancial resources. Consequently, a challenge is also offered to those who formulate programs without taking into account dominant values (e.g., questions of consensus) and other political considerations (e.g., which groups would benefit or suffer from the program). This is seen as leading to undemocratic action or, most frequently, to inaction due to resistance. The article concludes with a brief review of the recent Nixon-Moynihan proposal in terms of the societal-system approach here advocated, and adds a cautionary note on the limits of planning.In revising this article, I benefited from comments by Daniel Bell, Carolyn O. Atkinson, and Sarajane Heidt.     

Single-issue voting: Elite-mass linkages

In this paper we consider the abortion and E.R.A. issues as examples of single-issue politics, as well as the nature of single-issue politics in general. We argue that many single issues are what others have called easy issues but that hard-issue voting as well as easy-issue voting may be occurring on both issues. We test this hypothesis using both mass and elite data sets. Our findings suggest that political activists may be cuing the masses into a pattern of single-issue voting, and hence keeping the battle over abortion and the E.R.A. intense.An earlier version of this paper was presented at the 1981 Annual Meeting of the American Political Science Association, New York, September 3–6, 1981.     

Systems approaches to urban planning: Mixed,conditional, adaptive and other alternatives

Systems approaches possess an ability to deal with large numbers of interacting variables and relations. They are here connected tocitizen information systems (distinguished frommanagement information systems) and to mixed, adaptive, conditional models for urban planning. The latter permit flexible and continuing responses to dynamically changing urban conditions, including citizen attitudes and reactions, as well as to changing economics and technologies. These models are mixed in that they allow actions and reactions from a multiplicity of decisionmakers. The resulting decisions are made only conditionally, rather than once-and-for-all, on a comprehensive basis as in the customary master city plan. Proceeding in this conditional manner, the model then permits adaptation to changing values and objectives as, at each stage, it makes the systems consequences apparent.The systems approach is related to a host of important methodological developments in mathematics, statistics, etc., as well as in electronic computers and their use. These distinguish modern systems approaches from predecessors like the holism of Jan Christiaan Smuts and others in pre-war science. The mixed, conditional, adaptive models suggested here are compared with other approaches like advocacy planning, the comprehensive master city plan and ad hoc planning. It is found to be possible at least in principle, to accommodate all of these and even to extend matters further to include day-to-day as well as longer range facilities plans in the indicated systems approach by virtue of the improved methodologies that may now be used or developed for these purposes.This paper was prepared for presentation before the Division 1 (General), American Psychological Association Meetings in Miami Beach, Florida on September 5, 1970.Also, Joint Urban Sciences Information Institute, Research Report No. 5.     

The communication of policy meanings: Implementation as interpretation and text

Interpretive approaches to policy analysis introduce a set of questions about how policy meanings are communicated to multiple audiences, and exploring these questions is a useful alternative to more traditional positivist approaches to understanding policy implementation. The article explores the theoretical background for one such approach illustrated by a case study of the Israel Corporation of Community Centers from 1969 to 1981 which shows how meanings were communicated through agency objects, language, and acts that represented policy and societal values. Agency artifacts are shown to symbolize tacitly known meanings as well as those which are part of a policy's explicit language. Not only do implementors and other situational actors interpret these artifacts; the policy and these interpretations may be read as a text about societal values and identity.     

Public opinion and presidential responsibility for the economy: Understanding personalization

The general mechanisms which underlie the psychological phenomenon ofpersonalizing (cognitive simplification and defensive attribution) would seem to have great utility in explaining attributions of presidential control over the economy. Yet previous research has generated inconsistent and inconclusive empirical results. This study identifies several sources of inconsistency and then attempts to clarify the approach by focusing separately on the object and the subject of personalizing. Our findings suggest that the determinants of personalizing to the president are different from the factors that explain personalizing to the incumbent. In addition, we find that the impact of the two psychological mechanisms differs substantially within economic subject areas.Paper prepared for delivery at the 1984 Annual Meeting of the Southwestern Political Science Association, Fort Worth, Texas.     

Evolution,consciousness, and political thinking

Evolutionary theory is utilized to sketch the outline of a performance-based perspective of political thinking. It is argued that human consciousness evolved as an emergent and interactive mechanism for enabling the individual to cope strategically with environmental exigencies. Within the context of this evolutionary perspective, consciousness at the individual level is shown to develop in patterned yet flexible and individually variable ways as a result of the interaction of biological and environmental variables including, among the latter, those elements of the social environment like ideas, values, and intentions, as well as institutional patterns of conflict, affiliation, and authority, which are themselves products of coping strategies. Political thinking, it is suggested, is a strategic coping enterprise involving equilibration between the individual's own strivings and social demands for conformity in collective affairs.     

Management strategy for economic and social development: Part I

The new and rapidly changing environment of development administrators includes (1) the emergence of a world society of interdependent nations, (2) a rapid and confusing technological and scientific revolution, (3) the expansion of service societies in industrialized countries, (4) new major alternatives for war, neocolonialism, despotism and materialism, and (5) development problems of ascending complexity and difficulty.Post-industrial beginnings in modern management arise from a background of management thought and technique in agriculturla epochs and the more recent industrial revolution. They encompass computer technology; operations research; systems approaches, including systems engineering, management information systems, and general systems research; cost-effectiveness analysis and PPBS; social indicators; and futurecasting. Their development has contributed to a growing gulf between technique and capability, to a triumph of technique over strategy and a retreat from human values.Attention is directed to specific strategies and tactics of introducing modern management techniques in developing nations. The efforts to do this during the 1960 Development Decade are reviewed. The prospects for the 1970's are previewed, and suggestions offered for problem area task forces and the expansion of U.N. activities in advancing, not merely diffusing, the current state of the art.Since the most significant modern management advances have been tactical, a dozen principles of strategic decisionmaking are suggested: (1) responsible decisionmaking, (2) the conflict essence of problems, (3) selectivity, (4) total system appreciation, (5) relative proportions, (6) sequential model-using, (7) problem interrelationships, (8) jointed incrementalism, (9) organized and unorganized interests, (10) the emotional basis of rational action, (11) investment in future capabilities, and (12) power mobilization and use.The paper ends by raising vital questions on the improvement of managerial values. This is done by specific proposals for a code of managerial ethics and the formulation of more humanistic management goals.     

“Know-nothings” revisited again

Analyses of the same NORC poll relied on by Hyman and Sheatsley and a 1994 poll for theTimes Mirror Center for The People & The Press show that sizable portions of the U.S. public were know-nothings on both occasions. OLS regressions on both polls show that, although there are slight differences, essentially the same factors affect knowledge of international politics in 1946 and 1994. At bottom, Americans tend to be uninformed about foreign affairs because they are inattentive to events abroad. If it is true, as some students of U.S. foreign policy claim, that public opinion has an important and growing impact on national security policy, widespread public ignorance recalls Lippmann's concern about the democratic malady.     

Are social class measures interchangeable?

This study analyzes the internal and external consistency of standard and alternative measures of stratification position. Researchers and theorists have used a number of concepts to describe individual's position within the stratification system, e.g., level of education, occupational prestige, and Marxist class position. The central issues of this paper are the degree to which each of the operationalizations of these concepts (current in the literature) are related to one another, the degree to which the operationalizations of each concept are related to the operationalizations of other concepts that measure stratification position, and the extent to which these operational measures are interchangeable. Using data collected in the SRC/CPS 1980 American National Election Study, we find the strongest relationships to exist among those indicators which measure the same concept (e.g., the NORC Prestige Scale and the Duncan SEI), although all indicators are positively related. Regression analyses employing different criterion variables as dependent variables and several measures of stratification position as independent variables reveal that these measures are not interchangeable.The authors are involved in an ongoing research project; the order in which their names appear is rotated.     

What's in a word?

In this paper, we argue that citizens' views about the personality characteristics of their political leaders are subject to systematic bias, motivated by the desire to maintain existing impressions. We report two studies designed to explore how such trait biases, involving judgments of real politicians, are manifested. Drawing on work in social psychology (John, Hampson, and Goldberg, 1991), we hypothesize, and demonstrate experimentally, that traitbreadth plays a critical role in the judgment process. Specifically, people tend to select broad positive traits (e.g., kind) and narrower negative traits (gullible) to describe politicians that they like; conversely, people tend to select broad negative traits (unintelligent) and narrower positive traits (soft-hearted) to describe politicians that they dislike. This trait breadth attribution bias was much stronger among those who had a positive, rather than negative, impression of the politician, a result we discuss in the context of related evidence of affective asymmetries in political judgment (e.g., Kinder, 1986; Marcus and Mackuen, 1993). More generally, these studies illustrate the potential associated with integrating cognitive, affective, and motivational factors in the service of fully understanding political judgment and choice.     

Democratic Political Competence: Clearing the Underbrush and a Controversial Proposal

Though the link between democracy and an appropriately trained citizen is obvious, the theoretical and empirical nature of this association is murky despite mountains of scholarship addressing this topic. Part of this problem is that the term democratic competence has been stretched almost to the point of uselessness. This constant adding of desired traits—many of which are ideologically driven—misdirects effort away from such complex problems as the relationship between individual attributes and collective capacities. Moreover, recent research has often been guilty of using data of uncertain relevance to demonstrate a competence that seems largely an analytical artifact. We conclude by offering an approach that stresses old- fashioned traits such as patriotism that seem necessary to the existing, and quite democratic, status quo.     

Policymaking and technology transfer: The need for national thinking laboratories

The objectives of this paper are to understand what is meant by better policymaking and more efficient technology transfer, to explore what is needed for their achievement, and to suggest an operational mechanism for improving the two processes.The author introduces a few new terms: (1) Inter-context information is defined, and its importance in decisionmaking, policymaking, technology transfer and education is pointed out; (2) a distinction is drawn between incidental technology transfer—initiated by the donor—and organized technology transfer—initiated by the recipient.The author suggests that National Thinking Laboratories should be established to promote organized technology transfer and to act as catalysts to organized policymaking. Their charter should be to match needs in one context to capabilities in another context. This charter is outlined in operational terms by five general objectives listed by the author. The National Thinking Laboratories are most urgently needed, particularly in the developing countries.     

Budget Rhetoric in Presidential Campaigns from 1952 to 2000

We offer a theory to identify the determinants of presidential campaign rhetoric related to the federal budget. The theory builds on the literature dealing with issue ownership, candidate strategy, retrospective voting, and voter preferences to generate eight hypotheses about the use of budget rhetoric. To test these hypotheses, over 800 campaign speeches from the major party presidential nominees from 1952 to 2000 are content analyzed. The content analysis generates measures of both the volume and tone of budget rhetoric. Volume is driven primarily by the objective balance of the budget and subjective importance given to it by voters and a conditional effect involving budget balance, incumbency, and partisanship. Tone is more complex, with positive rhetoric determined mostly by the budget balance and partisanship and overstated rhetoric shaped solely by the salience of the budget to the electorate. The article concludes with suggestions for future research.     

Policy termination as a political process

The problem of how to terminate ineffective or outdated public policies, programs, or organizations is increasingly important. This paper argues that it is helpful to conceive of termination as a special case of the policy adoption process: there is a struggle to adopt a policy A, the substance of which is to eliminate or curtail policy B. The main distinguishing feature of this class of policy contests is the activity of vested interests who are able to advance a peculiarly powerful moral claim concerning the inequity or unfairness of change.