The trouble with ‘women in computing’: a critical examination of the deployment of research on the gender gap in computer science

The pessimistic scenario for ‘women in information communications technology’ and for ‘women in technology’ generally is even more paradoxical and insidious with respect to ‘women in computing’. Studies within this field not only report insignificant improvement in the proportion of women in Western countries’ computing fields but also alert us of a declining trend. Moreover, that decline has been accompanied – or even preceded – by years of research and programs that have specifically focused on increasing women’s participation in computing; however, they have not had the expected effect. More surprisingly, there has been a significant increase in the representation of women in all other science-related fields and professions. Our aim is to provide some clues to fight the feeling of inexorability that may be entailed by the research on women in computing. We will argue that part of the problem is related to the static nature of the research deployed around the problem of ‘women in computing’, primarily, the research constructed around the ‘leaky pipeline’ metaphor. We provide a synthesis of the critiques this research has received in recent decades and highlight research trends that render other landscapes visible when studying ‘women in computing’. These trends help us question how we are conducting research within this field and urge us to problematise assumptions about computing and gender that we may paradoxically continue to reproduce even while denouncing the paucity of women in computing and studying the reasons for this state of affairs. In short, we present the need for different researchers’ eyes that allow different landscapes of women and computing to be seen and produced.     

Anything New Under the Sun? Legal Clarifications as a Polish New Tool for Interpreting Business Law

International Journal for the Semiotics of Law - Revue internationale de Sémiotique juridique - The aim of this article is to critically reflect on the Polish transformation taking place in...     

Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom,Poland and South Africa

Advertisers shy away from using non-traditional (vs. traditional) male gender portrayals even though theory suggests they may be more effective cross-nationally. Two main hypotheses were tested cross-nationally for the first time. H1: ‘paternalistic’ male stereotypes (e.g. Househusband) would be more effective than ‘envious’ male stereotypes (e.g. Businessman) across countries confirming the stereotype content model (SCM). H2: the match between initial male gender role attitudes and advertisement type would increase advertisement effectiveness only in countries with relatively low egalitarian norms (i.e. Poland and South Africa). A cross-national study was conducted through the use of student samples following a 3(country: United Kingdom, Poland and South Africa) × 2(advertisement type) × (gender attitude) mixed design (N = 373). A three-way multivariate analysis of variance showed support for H1 and partial support for H2 (i.e. the second hypothesis held on purchase intent and for South Africa). The study provides evidence for the cross-national applicability of the SCM to advertising and the limited predictive value of gender attitudes for purchase intent depending on country. Thus, contrary to mainstream advertising practices, breaking male gender stereotypes does appear to pay cross-nationally. Theoretical and practical implications alongside the potential for change in practices are discussed.