Rethinking the marketing of World Heritage Sites: Giving the past a sustainable future

Despite significant global prestige and a strong brand presence, UNESCO World Heritage Sites remain underfunded with many unable to self-sustain. Increasing government budget constraints have further restricted funds and UNESCO's “World Heritage Fund”—UNESCO's sole source of financial assistance available to sites—has fallen to approximately $3M USD per annum. Few sites are able to fully offset these budget constraints through tourist revenue alone, and those able to do so often require additional repairs due to damage from visitors exceeding the site's capacity. Although this situation is widely acknowledged within the heritage literature, few papers have proposed long-term strategic solutions beyond marketing and management plans for individual sites. The authors address this pressing issue by questioning whether World Heritage Sites in general are currently being marketed in an optimized manner and proposing a new framework for creating stronger and more appropriate relationships between visitors and sites using Berthon et al.'s the Aesthetics and Ontology model. The authors argue that clarifying and optimizing the marketing of World Heritage through this lens with its focus on the consumption experience of visitors and other stakeholders will yield positive results for both the management of the sites and for their impact on surrounding communities. Furthermore, the authors recommend that policies surrounding the management of these valuable resources and sources of tourist revenue be modified to reflect these findings.     

Building metropolitan governance capacity: The case of the Communauté métropolitaine de Montréal

Abstract: This article is about building metropolitan governance capacity. Based on the case study of the Communauté métropolitaine de Montréal (the Montreal Metropolitan Community), the authors seek to understand how this new metropolitan institution develops its capacity to manage metropolitan issues. What factors influence metropolitan governance capacity? What are the impacts of actor behaviour, incentive structures, and political leadership on that capacity? Specifically, results focus on two of the CMM's areas of responsibility: land‐use planning, and social and affordable housing. Based on the analysis of official documents of the CMM (its act of incorporation, activity reports, budget, etc.) and thirteen interviews with elected municipal officials and public servants, the authors show that the building of metropolitan governance capacity is influenced by the interactions between those three factors, as well as by other elements specific to each context.     

Cultural Adaptation and Validation of the Movers Scale in a French-Canadian Population

The purpose of this paper is to present the results of a study that draws upon a collaborative research strategy and has two main objectives: 1) Translating and adapting into French the Measure of Victim Empowerment Related to Safety (MOVERS scale) (Goodman et al. Psychology of Violence, 5(4), 355-366, 2015a); 2) Validating the French version of the MOVERS scale in a population of French-Canadian women receiving shelter services. The French-Canadian MOVERS (FCM) was administered to 189 women receiving shelter services in the province of Québec (Canada). The factorial structure, reliability and validity of the FCM were tested. This paper highlights that the FCM replicates the three dimensions found in the original version (Goodman et al. Psychology of Violence, 5(4), 355-366, 2015a), displays significant correlations with measures of depression, anxiety and stress, self-esteem, perceived social support, satisfaction with life and self-efficacy, and has overall good reliability estimates. The FCM is a valid and reliable scale to assess safety-related empowerment among women receiving shelter services. Furthermore, the scale provides interesting opportunities to shelter workers, which will be discussed in the paper.

     

Credibility,source identification and message acceptance: The case of political persuasion

Abstract

This paper addresses questions related to effects of source credibility on message acceptance. More specifically, we look at (a) the effects of attributed credibility of the source on message acceptance in situation of source identification versus non‐identification, and (b) the effects of attributed credibility of two competitive sources on the acceptance of their respective messages in positively versus negatively predisposed audiences.

Source identification and source competition relate to the more general problem of persuasion and inoculation. Political parties often strive to persuade partisan, hostile, or politically neutral audiences while simultaneously trying to inoculate them against the message of opposing parties. These processes of persuasion can take place in situations where the source is either identified (e.g., a well‐known politician clearly linked with a political party) or not identified (e.g., a journalist who presents a politician's point of view without naming him/her). In cases where the source has been identified, the audience may remember the message itself and yet forget who had advanced the message. This raises the question of the extent to which communicators should concern themselves with the attributed credibility of the source in situations of either source identification or non‐identification? And how important is credibility in reinforcing the support of partisans or in persuading neutral and hostile audiences? These are some of the issues we examine experimentally in this article.     

Die Verortung der Gesellschaft: Durkheims Verwendung des Begriffs „Substrat“

This article presents and discusses Durkheim’s idea that society can be considered as a thing, an object. It shows that this “objective” character immediately begs the question of the location of society, of its position in space. The article detects in Durkheim’s work several changes of position, but concludes nonetheless that the sociologist eventually took the social to be “inside us, yet without us”: the social consists entirely in representations, but in representations of a specific kind insofar as they are not the product of individual thought and directly constrain it. How, exactly, can the mental life of individuals be taken to be the ultimate location of society? This question is discussed from the perspective of the relationship of society to the material world, i.e., in Durkheim’s vocabulary, from the perspective of the “substratum” of society.