Reigniting the fire: a contemporary research agenda for social,political and nonprofit marketing

The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges.

• Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify and classify the boundaries of social marketing against social change techniques.
• Nonprofit marketing is pursuing the dual research agenda of developing the theory and practice of social entrepreneurship whilst seeking deeper consumer‐based research to understand motivations for charitable behaviour and gift giving.
• Political Marketing's research agenda looks for an increase in the level of background research, core data and market research to use as a basis for developing more advanced theoretical and practical models. In addition, as political marketing is being transferred internationally between a range of political and electoral systems, there is a need for comparative research into both the relevance and effectiveness of these techniques to isolate nation independent and nation dependent political marketing strategies and campaigns.

Copyright © 2007 John Wiley & Sons, Ltd.     

Screening of gunshot residues using desorption electrospray ionisation-mass spectrometry (DESI-MS)

Several studies have indicated that there are potential environmental sources of particles resembling inorganic primer found in gunshot residues (GSR); as a consequence examiners are reluctant to unambiguously assign the origin of inorganic particles. If organic gunshot residues (OGSR) were found in combination with inorganic particles, the possibility of environmental sources could be potentially eliminated, thereby significantly enhancing the strength of the evidence. Methods have been previously described whereby GSR specimens can be analysed for the presence of OGSR or inorganic GRS (IGSR). However, no methods have been reported that allow the analysis of both OGSR and IGSR on the same specimen. Described in this article is a direct method using desorption electrospray ionisation-mass spectrometry (DESI-MS) for the detection of methyl centralite (MC), ethyl centralite (EC) and diphenylamine (DPA) on adhesive tape GSR stubs typically used for scanning electron microscopy-energy-dispersive X-ray (SEM-EDX) analysis. The optimisation of numerous parameters was conducted using an experimental design. The results indicate that direct analysis of these organic components of GSR is possible although some limitations were also identified. This initial investigation has also indicated that subjecting stubs to DESI analysis does not interfere with subsequent SEM-EDX analysis of primer residues; therefore the technique described herein allows a comprehensive examination of GSR that would be highly probative in the event that both OGSR and IGSR are detected in the same specimen.     

The Effect of Gang Perpetrated Crime on the Likelihood of Non-Lethal Victim Injury

Studies consistently find that gang members are involved in a disproportionately high rate of violence. The association between gangs and violence is largely based on the legal definition of violence, however. The current study moves beyond the legal definition of gang violence by examining the relationship between non-lethal gang involved incidents and the likelihood of victim injury, using pooled data (1992–2005) from the National Crime Victimization Survey. Overall, results reveal that gang members are not more likely than are non-gang members to injure their victims. When analyses are restricted to incidents involving injury, or incidents involving weapons, gang members are no more likely to more severely injure their victims than non-gang members. Strengths and limitations of the study are discussed.     

Rethinking the Relationship between Religion and Political Tolerance in the US

While there has been numerous empirical works on political tolerance in the United States, many of these studies have not: addressed the role of religion, used adequate measures of religion, incorporated advances in the measurement of political tolerance, and/or included all the psychological and political predictors of political tolerance. Correcting these deficiencies, I present and test a religious model of political tolerance utilizing structural equation modeling. I find that the negative relationship typically demonstrated between both religious commitment and doctrinal orthodoxy to political tolerance does not manifest and that religion is insignificant vis-à-vis political and psychological determinants of political tolerance.

"No way out": Russian-speaking women's experiences with domestic violence

This article explores the experience of domestic violence and utilization of domestic violence resources among immigrant women who were Russian speaking. Participants, many of whom came to the United States as so-called mail-order brides, reported diverse forms of abuse, including isolation and financial restrictions, and were reluctant to get outside help because of embarrassment about their circumstances. Survivors stressed the importance of language- and culture-appropriate outreach and services and urged that women receive information about domestic violence services and laws on immigration. Assistance with housing, child care, and job searches is integral to safe transitions out of abusive relationships.     

Rapid quantification and sex determination of forensic evidence materials

DNA quantification of forensic evidence is very valuable for an optimal use of the available biological material. Moreover, sex determination is of great importance as additional information in criminal investigations as well as in identification of missing persons, no suspect cases, and ancient DNA studies. While routine forensic DNA analysis based on short tandem repeat markers includes a marker for sex determination, analysis of samples containing scarce amounts of DNA is often based on mitochondrial DNA, and sex determination is not performed. In order to allow quantification and simultaneous sex determination on minute amounts of DNA, an assay based on real-time PCR analysis of a marker within the human amelogenin gene has been developed. The sex determination is based on melting curve analysis, while an externally standardized kinetic analysis allows quantification of the nuclear DNA copy number in the sample. This real-time DNA quantification assay has proven to be highly sensitive, enabling quantification of single DNA copies. Although certain limitations were apparent, the system is a rapid, cost-effective, and flexible assay for analysis of forensic casework samples.     

Personality differences between women police recruits, their male counterparts, and the general female population

Presently police manager and their recruiting staff are using an increasing number of screening tools including psychological testing during the hiring processes. Prior research suggests that gender is often ignored in the review of testing results. This could lead to problems in the interpretation of results. This research investigates the existence, if any, in the pre-socialization personality differences between male and female police recruits as well as between female police recruits and the general population of females. Subjects (N=104) were from a multi-agency training facility in a southern state. Subjects completed the MMPI-2 at the beginning of their police academy training to control for any socialization effects the training may have. The diagnostic clinical scales, the content scales, and the gender scales of the MMPI-2 were subjected to independent discriminant function analyses to determine if differences between male and female recruits exist. Scale 5 (Mf), GM, and GF were analyzed via t-tests to determine if differences between the female recruits and women in the normative sample exist. All discriminant functions were significant at the .05 level. Scales that differentiated male and female recruits were: Ma (Scale 9), ASP, FRS, BIZ, Mf (Scale, 5), and GF. Female recruits differed from the female normative sample on only GF (recruits were lower). It is suggested that future research focus on the predictive power of the content scales for continuation in the police field. It is also suggested that future research investigate the flexibility of the gender constructs throughout the policing career. Author Notes: Send all enquires to Larry A. Gould, Ph.D., Dept. of Criminal Justice, Northern Arizona Univerity, Box 15005, Flagstaff, AZ 86011-5005. 1. A special thank you is given to Northern Arizona University for providing the funding of the parent project from which this research was accomplished. I also wish to extend my gratitude to those whose time and effort went into the collection and computer entry of the data—Dr. Larry Gould and Rachel Rowland. In addition, I would like to thank Dr. Clay Moore for the statistical “chats”.