Integrated Web-based marketing communication: An institutional tracking study

ABSTRACT

Online media have had a great impact on communications and given birth to new paradigms of marketing and marketing communication. Most significant amongst these is the paradigm of integration. Web-based communication permits comprehensive integration and it has raised integration to the status of a business imperative. If integration is indeed so central to the success of the corporate endeavour it becomes increasingly important to evaluate its application and quality. This article explores the assessment of Web-based marketing communication integration. Integrated Web-based marketing communication (IWMC) is conceptualised and the theoretical assumptions of integration are related to Web-based communication. The methodology of the investigation, the analysis of the data and the results of the tracking study are presented and discussed.     

The Great Wall and I

正I don’t remember exactly when it was,but I was in primary school when I fi rst heard about the Great Wall.A 21,196-km wall built more than 2,300 years ago and still standing!It sounded unreal and,for a child,magical.About 20 years later,I found a job in Beijing and moved to China.I read everything I could about the Great     

Pathways from Childhood Maltreatment to Unsupportive Emotion Socialization: Implications for Children’s Emotional Inhibition

Journal of Family Violence - Adults who have experienced child maltreatment report problems with emotion regulation (ER) and parenting difficulties, which have been associated with maladaptation in...     

Raised By a Predator: Sex Offender Parents and an Effort To Keep Them Out of the Child's Home

Registered sex offenders are obligated to comply with rules put forth by their state's registry. While there are stringent guidelines regarding the offender's interaction with the public, a sex offender's ability to obtain custody of their child is less rigid. Statutes differ on the level of scrutiny referencing their right to parent, which leaves an opening for offenders to abuse their child. This Note proposes the adoption of a model statute in which registered Tier III sex offender parents who were convicted for a crime involving a minor are precluded from gaining physical or legal custody of their child.     

What Levels of Racial Diversity Can Be Achieved with Socioeconomic‐Based Affirmative Action? Evidence from a Simulation Model

This paper investigates to what extent socioeconomic status (SES)‐based affirmative action in college admissions can produce racial diversity. Using simulation models, we investigate the racial and socioeconomic distribution of students among colleges under the use of race‐ or SES‐based affirmative action policies, or targeted, race‐based recruitment policies. We find, first, that neither SES‐based affirmative action nor race‐targeted recruiting on their own produce levels of racial diversity achieved by race‐based affirmative action. However, the two policies in combination, although likely expensive, may yield racial diversity comparable to race‐based affirmative action. Second, the use of affirmative action policies by some colleges reduces the diversity of similar‐quality colleges without such policies. Third, the combination of SES‐based affirmative action and race recruiting results in fewer academically‐overmatched Black and Hispanic students than under race‐based affirmative action, but the schools that use both also see a reduction in the academic achievement of enrolled students.     

Shading,lines, colors: mapping ethnographic taxonomies of European Russia

This article explores the role of maps in the construction and development of ethnographic taxonomies in the mid-century Russian Empire. A close reading of two ethnographic maps of “European Russia” produced by members of the Imperial Russian Geographical Society, Petr Keppen (1851) and Aleksander Rittikh (1875), is used to shine a spotlight on the cartographical methods and techniques (lines, shading, color, hatching, legends, text, etc.) employed to depict, construct, and communicate these taxonomies. In doing so, this article draws our attention to how maps impacted visual and spatial thinking about the categories of ethnicity and nationality, and their application to specific contexts and political purposes within the Empire. Through an examination of Keppen’s and Rittikh’s maps, this article addresses the broader question of why cartography came to be regarded as such a powerful medium through which to communicate and consolidate particular visions of an ethnographic landscape.     

Strategic use of evidence in state-level policymaking: matching evidence type to legislative stage

Although interest in research utilization in the policy process has grown, how advocates strategically deploy different types of evidence to influence lawmakers remains not well understood. In this paper, we draw on the Advocacy Coalition Framework and the Narrative Policy Framework to show how various types of evidence—from empirical findings to personal anecdotes—were utilized by advocates during the 2 years leading to the passage of California’s historic 2010 law to extend foster care. The result was a generous and flexible entitlement policy passed with bipartisan support in the context of a recession, a state budget deficit, and an ambivalent governor. We find that leaders of a diverse advocacy coalition strategically showcased different types of evidence at specific moments in the legislative process. Each evidence type can be tied to a specific narrative element and strategy. Advocates first used research evidence to convince lawmakers of the policy’s effectiveness, then used professional expertise and benefit-cost analysis to convince them it would come at an acceptable cost, and finally used personal narratives to motivate them to act. We conclude that though benefit-cost analyses play an integral role in policymaking during a time of austerity, advocacy coalitions may still benefit from personal stories that lend emotional potency and urgency.     

Are integrated impact assessments the way forward for mainstreaming in the European Union?

This article assesses the utility of impact assessments (IAs) as an effective tool for mainstreaming. Specifically, it analyses whether the European Union's (EU's) system of integrated impact assessments (IIAs) contributes to the realization of six mainstreaming objectives defined in the EU treaties. The article first studies whether the legal framework for the EU's system of IIAs makes it a viable tool for mainstreaming. It then proceeds with an empirical analysis of 35 IAs to assess the extent to which mainstreaming objectives are taken into account in practice. The analysis shows that all six mainstreaming objectives have a place within the IIA system, but the system does not ensure systematic consideration of them. There is considerable variation across mainstreaming agendas, as well as across Directorates‐General. The article concludes that the IIA system is no panacea for mainstreaming, and proposes changes to the institutional framework to improve its mainstreaming potential.     

Democratic police reforms in war-torn societies

This article reviews the initial questions surrounding the design of police reforms in war-torn societies, by examining the ‘demobilisation dilemma’ and issues pertaining to force composition, which are key to the reinsertion of combatants and to the political legitimacy of new security arrangements. Police reform must be understood as more than a process of skills transfer from international donors to a ‘rookie’ national force. Many of the most serious challenges derive from weak judiciaries, high crime rates and embedded authoritarian cultures. These factors often spur governments to reintroduce military forces and to increase police powers and legal penalties, thereby jeopardising newly-won rights and risking a return to authoritarian policing. Studies indicate that police must be responsive and respectful and must win public cooperation if they are to be e?ective in ?ghting crime and maintaining public order. This requires a multi-sectoral strategy, encompassing a wide range of actors: from the military and civilian police in peacekeeping operations to donors that provide support for democratic institutional, economic and social development.