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Explaining Explanations: How Legislators Explain their Policy Positions and How Citizens React 下载免费PDF全文
Christian R. Grose Neil Malhotra Robert Parks Van Houweling 《American journal of political science》2015,59(3):724-743
Legislators claim that how they explain their votes matters as much as or more than the roll calls themselves. However, few studies have systematically examined legislators’ explanations and citizen attitudes in response to these explanations. We theorize that legislators strategically tailor explanations to constituents in order to compensate for policy choices that are incongruent with constituent preferences, and to reinforce policy choices that are congruent. We conduct a within‐subjects field experiment using U.S. senators as subjects to test this hypothesis. We then conduct a between‐subjects survey experiment of ordinary people to see how they react to the explanatory strategies used by senators in the field experiment. We find that most senators tailor their explanations to their audiences, and that these tailored explanations are effective at currying support—especially among people who disagree with the legislators’ roll‐call positions. 相似文献
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Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields. The concept has clear prima facie value in political marketing, where the role of a political leader as part of the political marketing offer has been recognized extensively. Politics is also a unique context given the relationship between leaders and parties, each of which has some unique brand associations. The process of exploring the application of human branding in politics also provides a context in which some of the interactions among party and leader, human brand, and organizational brand can be explored and further developed. Among the conclusions are that political party leaders require brand authenticity as an advocate of the party policy platform and brand authority to command the organization and deliver on the policies being advocated. Implications for party and campaign management are outlined. 相似文献
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Neil Johnston 《议会、议员及代表》2016,36(2):115-136
The Irish Restoration financial settlement formed an integral part of the deal that was struck between Irish Protestants and the restored Charles II in the early 1660s. Driven by a desire to retain lands acquired in the 1650s, the Protestant-dominated Irish government crafted a set of financial bills that granted the Crown a perpetual and hereditary revenue in Ireland in return for security of tenure. Based on innovative Cromwellian reforms, the royal government retained many elements of Cromwellian fiscal policy, which transformed the Irish economy into a net contributor to the English Treasury by the 1680s. The customs and excise acts also laid the basis for the emergence of an embryonic state bureaucracy that emerged in Ireland during Charles II's reign. This article examines both the rationale behind the Irish Protestant interest's policies in the early 1660s and the political negotiating that saw them secure favourable land legislation at the expense of those Catholics who had served the monarchy in the 1640s and 1650s. 相似文献
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