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81.
Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields. The concept has clear prima facie value in political marketing, where the role of a political leader as part of the political marketing offer has been recognized extensively. Politics is also a unique context given the relationship between leaders and parties, each of which has some unique brand associations. The process of exploring the application of human branding in politics also provides a context in which some of the interactions among party and leader, human brand, and organizational brand can be explored and further developed. Among the conclusions are that political party leaders require brand authenticity as an advocate of the party policy platform and brand authority to command the organization and deliver on the policies being advocated. Implications for party and campaign management are outlined. 相似文献
82.
The Edward Snowden leaks challenge policy makers and the public's understanding and perspectives on the role of security intelligence in liberal democratic states. This article explores the challenges confronting security intelligence collection by the ‘Five Eyes’ countries – particularly those most affected by the leaks. We argue that the debate now needs to move beyond simplistic notions of privacy vs. security to a more detailed understanding of the policy and ethical dilemmas confronting policy makers and intelligence agencies. To that end, we provide a schematic framework (methods, context and target) to promote a better understanding of the practical, policy and ethical problems for security intelligence collection emerging post Snowden. The framework is a first step in identifying common principles that could be used develop an ethically informed set of policy guidelines to help decision makers better navigate between citizen's two basic rights: security and privacy. 相似文献
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Patrick Bond 《Capitalism Nature Socialism》2013,24(2):151-180
Richard D. North: Life on a Modern Planet: A Manifesto for Progress. Manchester University Press, 1995. 相似文献
85.
Patrick Seale 《亚洲事务》2013,44(2):188-195
An account of two separate expeditions to climb mountains in Tibet, which, while not among the highest in the world, offer a technical challenge equal to the Matterhorn – indeed they are roughly the same height (about 6,500 metres). The first expedition was to Kajaqiao, which the author, Mick Fowler successfully climbed with Chris Watts, the second, a couple of years later, was to Manamcho, which was climbed with Paul Ramsden. The article contains a wealth of detail about the technicalities of this sort of climbing. 相似文献
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The relationship between subjective invulnerability and optimism bias in risk appraisal, and their comparative association
with indices of risk activity, substance use and college adjustment problems was assessed in a sample of 350 (M
age = 20.17; 73% female; 93% White/European American) emerging adults. Subjective invulnerability was measured with the newly
devised adolescent invulnerability scale (AIS). Optimism bias in decision-making was assessed with a standard comparative-conditional
risk appraisal task. Results showed that the danger- and psychological invulnerability subscales of the AIS demonstrated strong
internal consistency and evidence of predictive validity. Subjective invulnerability and optimism bias were also shown to
be empirically distinct constructs with differential ability to predict risk and adjustment. Danger invulnerability and psychological
invulnerability were more pervasively associated with risk behavior than was optimism bias; and psychological invulnerability
counter-indicated depression, self-esteem and interpersonal problems. Results support recent claims regarding the “two faces”
of adolescent invulnerability. Implications for future research are drawn. 相似文献
90.
Patrick J. Haney 《管理》2012,25(4):716-718