Creating a political image: Shaping appearance and manipulating the vote

The key question addressed is whether political consultants can shape a candidate's appearance in such a way as to influence voters' preferences. To explore this question, an attempt was made to discover the components of a favorable political image and then use that information to manipulate voters' preferences. Photographs of over 200 women were analyzed and the features of the women's appearance which affected the quality of the image projected were isolated. Using this information, a make-up artist and photographer were employed to shape the appearance of six women. Photographs of the women were then placed on campaign flyers along with information on the women's political party affiliation and their position on several key issues. Pairs of flyers were used to create mock elections. The result of these elections suggest that it is possible to shape a political candidate's image in a way which may effect electoral outcomes. The implications of this for electoral politics are discussed.     

Neoliberalism and its implications for mental health in the UK

This article sets out to outline the tenets of neoliberalism and globalization, prior to the identification of the implications of neoliberalism for the British health system since 1979. The article then focuses on the applications and implications of neoliberalism for the British mental health system in terms of service organization and management, and the impact these changes in direction had on the three existing service sectors: users, carers and professionals. The discussion and the conclusion highlight the significance of these developments in the mental health system in the rather hybrid context of health, mental health, and social care policy and practice in the United Kingdom.